MW Brand Booklet

Page 1

|

DESIGN. DEVELOP. WORK.

CA / USA 2015

P

001


MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

002


[ 000 ]

CONTENTS 001 INTRO

002 ABOUT MW

003 OUR BAGS AND APPAREL

004 ARKIV MODULAR SYSTEMS

005 A C R E S U P P LY

006 A DVA N C E D P R OJ EC TS

007 TRAVEL

008 STORIES

P

003


[ 001 ]

INTRODUCTION WELCOME.

THE

MISSION

AND

WORK

IN

IS

WHERE

SAN

WE

DESIGN,

F R A N C I S CO.

OUR

D E V E L O P, WORKSHOP

WA S C R E AT E D O U T O F T H E N E E D F O R G E A R T H AT O U T- P E R F O R M S , W H I L E M A I N TA I N I N G A C L E A N A E S T H E T I C A P P R O P R I AT E F O R C YC L I N G, T R AV E L , A N D T H E DA I LY R O U T I N E .

PULLING

FROM

WORKSHOP

YEARS

C R E AT E S

OF

BAGS

EXPERIENCE, T H AT

CAN

MISSION

HANDLE

A

L I F E T I M E O F A B U S E A N D A P PA R E L T H AT C A N W I T H S TA N D T H E WO R S T W E AT H E R .

DESIGN. DEVELOP. WORK.

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

004


P

005


[ 002 ]

ABOUT MW MISSION DISTRICT, SF.

I N A N A L L E Y WAY O F W H AT AT O N E T I M E WA S R EFERRED

TO

AS

“THE

MESSENGER

G H E T TO,”

LESS

T H A N A B LO C K F R O M T H E 1 6 T H S T R E E T B A RT S TAT I O N , S U R R O U N D E D BY TAQ U E R I A S A N D D I V E B A R S IS WHERE WE ROLLED UP OUR SLEEVES AND GOT TO WORK REFURBISHING AN OLD WAREHOUSE TO CALL HOME. AFTER MONTHS OF BEING COVERED IN STEEL SPLINTERS ROCK

DUST

FROM AND

SHIPPING MOLDY

CO N TA I N E R S,

I N S U L AT I O N ,

WE

SHEET F I N A L-

LY C U T T H E R I B B O N O N O U R W O R K S PA C E , S TO R E F R O N T, S H I P P I N G C E N T E R , A N D H E A D Q U A R T E R S .

MW HEADQUARTERS.

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

006


P

007


[ 003 ]

B A G S & A P PA R E L MADE IN THE USA

MISSION WORKSHOP BAGS ARE CONSTRUCTED WITH T H E M O S T R U G G E D A S S E M B LY O F I N D U S T R I A L A N D T EC H N I C A L M AT E R I A L S I N T H E U N I T E D S TAT E S O F A M E R I C A . D O M E S T I C M A N U FAC T U R I N G A L LOW S U S TO MAKE SMALLER, MORE CONTROLLED RUNS OF E V E RY B AG, E N S U R I N G T H AT E AC H B AG I S WO RT H Y O F I T ’ S L I F E T I M E W A R R A N T Y.

MISSION WORKSHOP APPAREL IS DESIGNED TO HELP YO U

COVER

THE

MOST

GROUND

POSSIBLE.

MW

O U T E R W E A R U T I L I Z E S S W I S S WAT E R P RO O F- B R E AT H A B L E S, N E W Z E A L A N D M E R I N O, A N D M I L I TA RY S P EC . 4 - WAY S T R E TC H WOV E N FA B R I C F R O M T H E U S A .

FLAWLESS CONSTRUCTION.

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

008


P

009


[ 004 ]

A R K I V 速 F I E L D PA C K S MODULAR SYSTEM.

THE

ARKIV速

MODULAR

SYSTEM

GIVES

THE

BAGS

F R E E D O M TO E VO LV E A N D A DA P T A S N E E D E D. W I T H AN ARSENAL OF ACCESSORIES TO CHOOSE FROM, T H E R 8 , R 6 , A N D R 8 S E R I E S A R E R E A DY TO T R AVEL. ACCESSORIES RANGE FROM SIMPLE CELL PHONE POUCHES AND TOOL POCKETS TO LARGER ORGANIZERS

AND

LAPTOP

SLEEVES.

EQUIPPED

A R K I V R A I L S A N D AVA I L A B L E I N T H R E E S I Z E S.

FREEDOM TO EVOLVE.

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

0010

WITH


P

0011


[ 005 ]

A C R E S U P P LY ENJOY THE RIDE, NO MATTER THE CONDITIONS

T H E AC R E T R A I L SYS T E M I S T H E C U L M I N AT I O N O F A L I F E S P E N T I N T H E W I L D. I T ’ S A B O U T CO U C H S U R FING

ACROSS

CONTINENTS,

CAR

CAMPING

AT

THE

B A S E O F T H E S K I L I F T A N D W E E K LO N G B I V Y T R I P S I N T H E S N OW COV E R E D B AC KCO U N T RY O F CO LO R A D O. O U R I D E A O F “ T H E W I L D” I S A WAY O F L I F E T H AT M AY S E E M FA M I L I A R , S O I F YO U ’ R E O N E O F T H E S E P EO P L E, YO U K N O W T H AT T H E I D E A O F F I N D ING A WASHER OR DRYER IN ANY OF THOSE PLACES I S T H E EQ U I VA L E N T O F F I N D I N G S H A N G R I - L A . I T ’ S T H E S E E X P E R I E N C E S T H AT D R I V E U S TO C R EAT E G E A R T H AT E N A B L E S M A X I M U M E N J OY M E N T BY MINIMIZING A LO N G

THE

WITH

N EG AT I V E

EXPOSURE

TO

EFFECTS THE

T H AT

COME

ELEMENTS.

WE

K N O W W E ’ R E A S M A L L P I EC E O F YO U R B I G P I C T U R E, B U T W E ’ L L D O W H AT W E C A N TO G E T YO U FA RT H E R , F A S T E R A N D B A C K . S O, E N J O Y T H E R I D E , N O M A TTER THE CONDITIONS.

STAY WILD.

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

0012


P

0013


[ 006 ]

A D VA N C E D P R O J E C T S LIMITED RUN GEAR

T H E AC R E T R A I L SYS T E M I S T H E C U L M I N AT I O N O F A L I F E S P E N T I N T H E W I L D. I T ’ S A B O U T CO U C H S U R FING

ACROSS

CONTINENTS,

CAR

CAMPING

AT

THE

B A S E O F T H E S K I L I F T A N D W E E K LO N G B I V Y T R I P S I N T H E S N OW COV E R E D B AC KCO U N T RY O F CO LO R A D O. O U R I D E A O F “ T H E W I L D” I S A WAY O F L I F E T H AT M AY S E E M FA M I L I A R , S O I F YO U ’ R E O N E O F T H E S E P EO P L E, YO U K N O W T H AT T H E I D E A O F F I N D ING A WASHER OR DRYER IN ANY OF THOSE PLACES I S T H E EQ U I VA L E N T O F F I N D I N G S H A N G R I - L A . I T ’ S T H E S E E X P E R I E N C E S T H AT D R I V E U S TO C R EAT E G E A R T H AT E N A B L E S M A X I M U M E N J OY M E N T BY MINIMIZING A LO N G

THE

WITH

N EG AT I V E

EXPOSURE

TO

EFFECTS THE

T H AT

COME

ELEMENTS.

WE

K N O W W E ’ R E A S M A L L P I EC E O F YO U R B I G P I C T U R E, B U T W E ’ L L D O W H AT W E C A N TO G E T YO U FA RT H E R , F A S T E R A N D B A C K . S O, E N J O Y T H E R I D E , N O M A TTER THE CONDITIONS.

STAY WILD.

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

0014


P

0015


[ 007 ]

T R AV E L GOODBYE, SF. HELLO, WORLD.

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

0016


P

0017


[ 008 ]

STORIES NORTH, EAST, SOUTH, WEST...

A CO M P I L AT I O N O F P H OTOS TA K E N F RO M M I S S I O N WORKSHOP T H E WO R L D.

SHOTGUN!

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

0018

AND

ACRE

S U P P LY ’ S

TRIPS

AROUND


P

0019


541 VALENCIA STREET SAN

FRANCISCO,

94110 +1

MISSION W ORKSHOP

// D E S I G N , D E V E L O P , W O R K

P

0020

415

864

7225

CA


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.