GRADUATION WORK
ANHALT UNIVERSITY OF APPLIED SCIENCE In this work I examined the differences between western and chinese communication cultur. The result is a 160 side book with digital illustrations and photocollages. This work developed during my final semester at the Anhalt University of Science. I choose to develope my book in the thick of the action. So I cooporated with the Cheung Kong University of Art and Design in Shantou, China. To get a up close on the topic I was working on.
GRADUATION WORK PROCESS
After I developed all topics and chapters I started working on different components for each page. For most layouts I started by working on the original sketches in photoshop and build the pages in Indesign later on. Besides sketches I also used photographes as refrences for digital sketches.
FINISHED BOOK WHEN IN ROME, DO AS THE ROMANS DO. The finished book is a combination of cultural-, travel and self-written stories. Every page is filled with photographs and illustrations of situations and events I have experienced during my china
SEE ORANGE - BRANDING PROJECT
COOPORATION PROJECT AND CONTEST WITH MARTIN LUTHER UNIVERSITY HALLE, GERMANY 2ND PLACE
The main goal of this project was to find a cooprate design for a prestudy project for schoolkids and highschool graduates. In my work i developed a mascott for a fictive charakter that was able to be used for most faculties. The colors where presettings from the university already existing logo.
ON THE LEFT For some faculty I illustrated a unique persona that represented the study subject. ON THE RIGHT The developed logo is a combination of the main mascot and the project name as well as the university name.
STATIONARY BRANDING For the stationary i went with the main colors orange and grey as well as white as background or highlight color.
POSTER For the first poster ideas I picked two of the most iconic statues of the city to be the „playground“ for the orange charakter.
MOSAIK - BRANDING PROJECT UNIVERSITY PROJECT - GRAPHIC DESIGN
The finished coporate design for the mosaik e.v. berlin was developed during a university project. The main goal was to find a way to combine all parts of the company in one logo. Also the cooporate design should be able to be personalised for each department.
FIRST DIGITAL DEVELOPMENT In the first development steps I tryed to first part the logo and later I started to work with simple geometric shapes. After I developed a basic shape and parting system I tryed to decide on the right color combination that would give each department there own color to represent them.
MOSAIK E.V. AND DEPARTMENTS The finished design is parted in 5 geometric shapes. Each shape represents one of the departments. The colors discribe the companys parts. For example blue symbolises the service department of mosaik. Green was choosen by the company for the workspace department because of there enviorment friendly work concept.
LAGERFEUER INDIANER
UNIVERSITY PROJECT - DIGITAL ILLUSTRATION
In this project I developed a double page for a kids magazin. The goal was to teach kids with the age from 5 to 9 years how to make a simple camp fire.
LAGERFEUER INDIANER
A LITTLE PERSONALITY
I developed a main character that should describe the firemaking process.
ADVERTISING PHOTOGRAPHY HAARGENAU - PHILIPS SHAVER NAIL TRIO - Lร REAL NAILPOLISH UNIVERSITY PROJECT - PHOTOGRAPHY
In these two projects I developed advertisment adds for Phillips and Lรณreal Paris. I tryed to show off the main feature of the product.
HAARGENAU - PHILIPS PRECISE SHAVING
In this university project I choose to show of the precise shaving of a phillips shaver. For this I manipulated a piece of fake fur to give the illusion of accurate shaving of the phillips shaver.
NAILTRIO - LÓREAL
TOPCOATS LÓREAL PARIS In this university project I advertised the three unique nailpolishes. Each topcoat had a unique effect that I choose to display in the photographs
CHEMOGRAPHY
EXPERIMENTAL ANALOG DEVELOPMENT UNIVERSITY PROJECT - PHOTOGRAPHY
In this project I worked with a analog development technic. In the postproduction I incorporated the results in graphic posters.
CHEMOGRAPHY
EXPERIMENTAL ANALOG DEVELOPMENT
I started of with trying out different ways of analog developement technics. I mixed up the steps during the development process and used different light situations.
At the end I decided to turn those photographs into backgrounds for movie and book quote posters. I layered different analog pictures and used key colors for each quote.