SIKKIM MANIPAL UNIVERSITY
“Customer Relationship
Management in the upcoming Hotel industry of Ahmedabad..”
(Cama Hotel & Fortune Landmark Hotel) Master of Business Administration. SEMESTER II (20012-2013) SUBMITTED BY RITESH D.MISTRY ROLL NO: 1208003659 PROJECT GUIDE PROF. AMIT ACHARYA
3rd Floor, Kamar Education Trust Building, Nr. Hotel Fortune Landmark, Usmanpura, Asharam road, Ahmedabad - 380 013. Gujarat, India.
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IDEA Institute of Management and Technology DEPARTMENT OF MBA PROFORMA FOR APPROVAL OF PROJECT SYNOPSIS 2012-13 /SEMESTER-II
Name
: RITESH MISTRY
Roll No
: 1208003659
Title of Project
: “Customer Relationship Management in the upcoming Hotel industry of Ahmedabad. ((Cama Hotel & Fortune Landmark Hotel)
)
Subject Area Name of Guide
: Customer Relationship Management : Prof. AMIIT ACHARYA
Signature of Student
:
Signature of Guide
: For office Use only
SYNOPSIS
GUIDE
Signature of Co-ordinator Date …………………………….. 2
ACKNOWLEDEMENT
I would like to thank my project guide Prof. AMIT ACHARYA. For helping & inspiring me at every stage of this project, for motivating me & giving me access to such valuable information, without which my project would be incomplete. I am highly obliged to acknowledge our Principal MR. ASHISH PATEL for giving me an opportunity to conduct a detail study & analysis of topic relevant to my project. I would also like to thank Prof. SHAILIJA PARMAR, co-ordinator who has shaped my understanding though his rich & varied contribution. I also thank for his encouraging feedback that has sustained my spirits. I also thank our Library and I.T Staff for providing appropriate book on right time. These people have immensely helped me in getting the correct & up to date information required for the making of this project. I am very grateful to and would like to thank my Family and other Professors of my college for having helped me day in & day out. I am also thankful to my friends for their continuous help in making the project. This project report is the combination of the efforts of all the above mentioned people & myself. I have carried out sincere efforts on my part of make this. RITESH D. MISTRY
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PREFACE
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