Marketing brochure

Page 1

SPOTLIGHT MARKETING PLAN FOR :

Misty Noland 352-255-2502


Professional Photography

ÂŽ

CAPTIVATING YOUR HOME'S NEXT BUYER THROUGH STUNNING PHOTOGRAPHY Buyers turn to the internet to begin their home search. Stand out from other homes for sale with professional-level, compelling photography.

Photography

Aerial Coverage

Video

Online photos offer your home's first impression and will help it stand out online.

Aerial footage is the perfect way to showcase your property - ideal for acreage, waterfront, or other unique features.

YouTube.com is the second largest search engine and earns you additional reach online.

Attract

Connect

Compete

The listing photo is your first opportunity to grab attention

Buyers begin to imagine life in your home

Give your home a competitive advantage through higher quality visuals


®

Your Home’s Online Presence

INCREASE YOUR HOME'S ONLINE EXPOSURE From social media to email campaigns to an awardwinning website, here’s how listing with ERA Grizzard earns you the online presence your home deserves.

More Views In addition to top websites, your home will be showcased using exciting marketing campaigns.

Social Media Ads

Online Authority

Our social media strategy drives buyers to view homes for sale. In fact, social media is a top source of traffic to our website.

ERAGrizzard.com is an awardwinning site designed to attract qualified buyers for your home.

A Digital World

Creating Connections

We’re dedicated to using the latest in trends and technology to attract buyers to your home through our popular online platforms

Through established social channels & expertise in exposure, creating connections is one of the most effective ways to market homes today

Unmatched Exposure Our proven online marketing tactics & evolving digital strategies from ads to email campaigns can gain your home the online exposure it needs


Spotlight Homes

®

INNOVATIVE ONLINE ADVERTISING THROUGH STORY This compelling HGTV-style editorial piece will showcase your home in its best light allowing readers to picture their life in your home for sale.

Visually Inspiring

A True Story

Reaching Buyers

Using your home’s photography as the catching visual element, readers can begin to envision their day-today in your home.

Beyond an MLS description, the story-telling element of a Spotlight Homes piece paints the true picture of what your home has to offer.

Hosted on ERA Grizzard’s popular HomeTalk blog & advertised via email & social media, your story will directly reach potential buyers.

Expose

Connect

Reach

HomeTalk blog has thousands of subscribers and monthly readers

Spotlight Homes pieces are advertised on the major social media sites, including boosts on Facebook

Your Spotlight Homes piece will be emailed to over 20,000 true potential buyers - now that’s exposure

Learn More about Making your Home a Spotlight Home www.mistynoland.com/selling-your-home-in-central-florida www.ERAGrizzard.com/Spotlight-Homes


Property Brochure ÂŽ

STAY TOP OF MIND WITH POTENTIAL BUYERS

Property Brochure

Having property brochures available during showings will help potential buyers remember everything they love about your home.

Engagement

Information

Exposure

Capture potential buyers as soon as they see the 'for sale' sign in your yard.

Allow interested buyers instant access to learn more about your home.

Increase exposure by leveraging the power of texting.

Creating Connections

Digital Fulfilment

Guaranteed Reach

Create an immediate connection to buyers and stay front of mind even after they have left.

In today’s digital world, potential buyers are looking for ease of information and instant access. We provide a brochure they can read and share Online.

With the convenient options of text, email, or present it in person more buyers are exposed to your home


Text ERA ÂŽ

CAPTURE YOUR HOME'S TOP POTENTIAL BUYERS

TextERA

35620

Your home's sign will feature a unique text code. Buyers can easily request more information on your home by texting your home's unique code to 35620.

Engagement

Information

Exposure

Capture potential buyers as soon as they see the 'for sale' sign in your yard.

Allow interested buyers instant access to learn more about your home.

Increase exposure by leveraging the power of texting.

Creating Connections

Digital Fulfilment

Guaranteed Reach

Create an immediate connection and access to your agent's expertise

In today’s digital world, potential buyers are looking for ease of information and instant access

With the convenient option to text, more buyers are exposed to your home


Your property, brought to life The Matterport 3D Media System Blow prospective buyers away with 3D Showcase - an immersive online 3D experience that gives buyers a true sense of the feeling of your property before they ever see it in person. We put Matterport’s industry-leading technology to work for your listing. Weed out less interested buyers, and attract more qualified open house attendees.

Your property in immersive 3D, ready on Day 1 1. 2. 3.

We scan your property with the Matterport Pro Camera. Within hours, your virtual Matterport Space is ready to experience. Anyone can explore with ease, right from their browser.

Inside View

Dollhouse View

Floorplan View

Navigate a property like a videogame with Inside View.

Proprietary Dollhouse View shows how an entire property fits together.

Understand layout in a glance with top-down Floorplan View.

Create a connection Home buyers will create an immediate, lasting emotional connection to a property because they can experience it as if they were really there.

Engage more buyers Matterport spaces are easy to share, so anyone with a computer or mobile device can have the open house experience from anywhere.

Build buzz Generate momentum like you wouldn’t believe before the first open house with a space-age tool that will captivate buyers and motivate them to make an offer.


CLIENT RESOURCES ÂŽ

Before, During, and After Your Move... Whether you are preparing to sell your home or move into a new home, the ERA Select Services program offers the valuable services you need during the home buying and selling process. We offer a widespread range of resources in your neighborhood. From home protection to moving services, thes nationally recognized companies are leaders in their fields and are ready to assist you.

Warranty

Protection

Enjoy the comfort of your home without the hassles of home repair.

Protecting your home and family from the dark side is top of mind for many ERA Customers.

If you are moving across the street of across the country, Select Services can help!

Car Rental

De-cluttering / Downsizing

Add a Special Touch

Are you downsizing or looking to declutter your property? These storage companies can help!

Are you looking to add a final touch or does your home need TLC? Select Services can help!

Save up to 25% with Select Services car rental companies.

*see following page for details

Moving


HOME PROTECTION Protecting your home and family is top of mind for many ERA® customers. Make sure the inside of your home is protected with a home protection plan and the outside of your home is secure a state of the art security system.

ERA HOME PROTECTION PLAN® 800.827.4636 | ahshome.com/era Enjoy the comfort of your new home without the hassles of home repair. Ask your ERA affiliated sales associate to include a home protection plan at closing.

PROTECTION 1 866.269.2330 Receive up to a $100 Instant Rebate off the purchase of a Protection 1 all-digital, wireless home security and automation system.

MOVING AND CAR RENTAL SERVICES If you are moving across the street or across the country, these companies can help! Moving trucks and boxes to car rentals and long term hotel facilities, the ERA System has secured discounts to make this chaotic time a little less stressful.

ACE WORLD WIDE

BUDGET TRUCK

800.527.9733 EXT. 1011 Call today and schedule a no obligation estimate. Mention ERA.

budgettruck.com/era Up to 20% off one-way truck rentals for online reservations. Promo code: 56000098174.

AVIS 800.331.1212 | avis.com/era Up to 25% savings on car rentals. Promo code: D827303.

BUDGET CAR RENTALS

CHOICE HOTELS 800.4.CHOICE | choicehotels.com Up to 20% off for online reservations. Promo code: 00803279.

800.527.0700 | budget.com/era Up to 20% savings on car rentals. Promotion code: Y54303.

DECLUTTERING AND DOWNSIZING Are you downsizing or looking to declutter your property? Perhaps some items need to be placed into storage? Everything But The House and PODS are two great options when it comes to decluttering.

EVERYTHING BUT THE HOUSE

PODS

888.862.8750 | ebth.com Online estate sales.

866.940.7637 | pods.com/era Save up to 10%. Promo code:ERAR.

MAKING THE SPACE YOURS Are you looking to add a special touch to your new home or perhaps does your new home needs some TLC? Mohawk Flooring and Lowe’s Home Improvement have teamed up with the ERA System to offer you savings on your home repairs.

LOWE’S HOME IMPROVEMENT

MOHAWK FLOORING

Contact your ERA affiliated sales associate. 10% coupon delivered after listing or purchasing a home. Exclusions apply.

mohawkflooring.com/eraprogram Save 10%. Available through participating retailers with an online coupon found on the above website.

©2017 ERA Real Estate LLC. ERA®, ERA, the ERA logo and ERA Select Services are registered (or unregistered) service marks owned by ERA Franchise Systems LLC and used with permission. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. The programs described herein are available through participating offices and do not require the listing or purchase of real estate through a franchised office as a condition of participation. This promotion is void where prohibited. A consumer purchase of a product or service may result in the seller or service provider paying a fee or commission to the Broker or Sales Associate who obtained the sale. Neither ERA Franchise Systems LLC nor any of its franchisees or other affiliated companies, provides any product or service in connection with the program. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. ERA Franchise Systems LLC and its affiliates, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.


WHAT OTHERS HAVE TO SAY ÂŽ

"Misty was very professional and worked hard to sell the property for me."

Seller

Testimonials

-Dave M.

Phillip M. "This is the second time we've used Misty Noland and we would recommend her to anyone and everyone who is looking for an agent. She is Wonderful."

Pastor P. "She (Misty Noland) was very thorough with the information, explained any detailed information we may not have understood. Made me feel comfortable to share anything with her. She was very helpful and (I) would recommend her to my family and friends."

Ronald M.

"Misty did a great job advising me on staging the house and was right on target with the selling price. Overall, a great experience."

Wolverine Endeavors II, LLC "“We are beyond satisfied with the work Misty did for us. By the time we'd worked with her, we had already gone through 2 other agents who were unable to solicit any serious offers on what was a very problematic property. She consistently proved herself to be professional, reliable,

Marion B.

"My overall home-selling experience with Misty was terrific and the best. I was very satisfied and would recommend her."

Clint and Carrie B.

"I really appreciate your entire teams efforts to make this happen and follow through with all the hurdles. We have listed this property with several other firms with no results and little effort. That was not the case here – and we are thankful to have sold the property with your experience and team behind it! Thank you again!"


Frequently Asked Questions

Answers to some of my most frequently asked questions.

? ?? ? ? ? ? ? ?? ? ? ? ?

Q: Is staging really important? A: On average, a staged home sells 88% faster - and for 20% more money than a home that’s left as is. The reason it works is that it gives buyers a “stage” onto which they can play out their home-owning fantasies. See my staged to sell guide to give would-be homeowners a blank canvass that they can mentally fill with their loved ones and themselves.

Q: Should I be present when buyers view my house? A: I recommend not being present when your home is being shown. Having the owner in the house makes the buyers uncomfortable. They will not want to ask any questions that they think may offend the owner and having un-asked questions may be the reason they decide to go with another home.

Q: Should I offer a home warranty? A: On average a home warranty helps a home sell 23 days faster, for a 4.0% higher sales price, and it has a 29% greater chance of selling. It does this by offering buyers peace of mind that if something breaks after they move in it’s coverd for a full year.

Q: When should I turn off the utilities?

A: Call the utility companies to have them perform a final reading on the day the buyer takes possession. It is the buyers responsibility to have the service transfered to their name.

Have more questions? Give me a call. Misty Noland 352-255-2502


MISTY NOLAND Realtor©

1300 Citizens Blvd, Suite 150 Leesburg, FL 34748 C:

352-255-2502

F: 352-314-0084 E:

MistyNoland@gmail.com

W: http://www.MistyNoland.com

MEET MISTY Misty is a third generation Floridian and has lived in Central most of her life. Central Florida has changed a lot over the years just like your real estate needs change over the years. It is not easy to buy or sell a home, but it can be done with a professional that knows the area like Misty Noland, a forward-thinking Realtor©. Misty earned her degree in computer aided drafting and design technology which makes her a more knowledgeable Realtor© who understands blueprints and the principle of design. This helps to make your buying and selling process easier and smoother. Misty focuses on properly pricing and effectively marketing a property so it will sell for the highest price in the lease amount of time possible. Paring up a seller and buyer to make both of their dreams come true is her specialty. Misty enjoys helping people discover the lifestyle they dream of, but didn’t believe was attainable. Her commitment is to offer everyone a 110% commitment to service for your real estate needs in a professional and ethical manner.

In 3 Words: Honest, Courageous, Committed Favorite Place: Camping with family

Can’t Go Without: My morning workout Favorite Song: “Happy” by Pharrell Williams Top Real Estate Choice: I love all the beautiful homes on the Chain-of-Lakes. Check Out: With restaurants, a playground, a children’s splash park, pavilions, a seaplane base and marina Wooton Park in Tavares is a great place to spend the beautiful Florida afternoons. Home Is: With Family Obsessed With: Creating a better life for my children. On the Weekends: You can find me camping or obstacle course race training. ERA Grizzard is: Over the last 10 years at ERA Grizzard, I have seen many changes in the market and the company but one thing that still remains true is that ERA Grizzard is an extended family that is always there for its customers and agents.


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