Market Buzz Corporate Profile

CORPORATE PROFILE

Market Buzz is an experienced Communications agency, providing strategic consultancy to businesses operating in the Middle East region

APPROACH •

Serve as the outsourced PR & communications department, combining our own PR expertise and marketing resources with the outsourced strengths of experienced freelancers, providing access to a wide network of industry professionals

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Building relationships with media and target market segments, based on mutual trust and respect

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Assist our clients in identifying value-creating opportunities and develop strategies to capture that value

CORE STRENGTHS Innovative:  No preconceived ideas in PR or marketing, suiting most budgets  Leveraging new media to add value and extend messaging Focused:  Our forte is Middle East, IT-centric; our team understands and provides important local expertise to players in the regional tech sector  Strong ties with regional technology media (English & Arabic) and business publications Passionate:  Our team works with a passion for its clients; going beyond contractual obligations  Personalised attention to each client Flexible and cost effective:  As a small agency, decision-making is swift and effective, providing the flexibility to work within restricted budgets  Using outsourced freelance expertise when needed, reducing overheads

Discover the rewards of successful communications with MBI’s flexible & cost-effective ideas

SERVICES Strategic  Strategic Communications planning (facilitating and writing communications plans, identifying market segments, opportunities, lead generation ideas and advice)  Managing PR and looking at value creating opportunities for other communications platforms including:  Events (organising launches, exhibitions, promotions and/or corporate event management)  Marketing (based on target objectives and market segments)

KEY COMPETENCIES Since most of our clients are B2B vendors and providers, we use key tools to help promote them:  Conference and speaking opportunities  Place comments/articles related to technology  Contribute regularly to feature articles related to our clients expertise  Round table discussions  Customer reference stories  Social media management and guidance  Media relations and managing informal briefing opportunities In addition, we provide logistics support for events organisation, below the line production, and strategic communications advice.

We cover the Middle East region with a stronger focus on UAE-based regional publications, online portals across the region, focused on editors that cover technology and business.

CORPORATE COMMUNICATIONS PR & Communications  Communications plans including PR & marketing  PR plans including managing media centre  Social Media management  Identifying appropriate social media platforms to suit target audience for event  Managing content

EVENT SERVICES Managing Venue & Logistics     

Sourcing appropriate venues and coordinating for layout, menu selection, etc Organising audio-visual, designers, photography, entertainment etc Coordinating with clients and partners for appropriate branding Travel and transportation Invitation Management including • Distribution of invitations • Cleaning database and following up

Production / Below the line  Design and production of signage including roll up/pop up banners, stage and background signage, etc  Design and Production of flyers, leaflets, posters, etc

ADDITIONAL SERVICES Research  Managing Market research (customer feedback and local trends)  Building and/or managing customer/client databases Creative  Design & production of corporate identities and quality communication messages in print and online Social Media and Internet  Creating and managing Social media accounts as part of overall communications strategy  Assisting with setting up and managing blogs and web sites

Personal Passion drives each team member to work for and on behalf of each of MBI’s clients

SERVICES Strategic  Strategic Communications planning (facilitating and writing communications plans, identifying market segments, opportunities, lead generation ideas and advice)  Managing PR and looking at value creating opportunities for other communications platforms including:  Events (organising launches, exhibitions, promotions and/or corporate event management)  Marketing (based on target objectives and market segments)

CLIENT INTERVIEWS / COVER STORIES

CUSTOMER REFERENCES

NEWSPAPER ARTICLES

FEATURE ARTICLES – TECH PUBLICATIONS

AWARDS

MBI = delivering real value for money Every Time