2020 Perfect Vision Client DVD packaging pitch Board 1/2
Proposal,
Rationale,
To package client hand out DVD’s in a single sheet fold out design as a distinctive and cost effective solution. The design can be printed on standard A3 size paper. This will work as a single side print, but alternatively a full bleed photograph could be printed on reverse side, only revealed when design is folded out.
This design builds on existing 2020 branding concepts, it uses a fresh more subtle approach to the ribbon ‘integration’ concept used in the main 2020 brochure by using colour bars and overlaid elements. Helvetica is used in medium weight in all text apart from logo, this gives a clarity and consistency to text elements. This design aims to give a fresh creative look to the 2020 brand without deviating too far from existing material.
2020 Perfect Vision Client DVD packaging pitch Board 2/2