CELEBRATING
50 YEARS OF STYLE
A COLORFUL HISTORY OF
FRIENDS, FASHION &FUN Fifty years ago, Wilkes Bashford opened his doors in Union Square and a new era in San Francisco fashion was born. With an inimitable eye, Wilkes was the first retailer to bring many now-iconic European designers like Giorgio Armani to the United States and to collaborate with houses like Brioni to modify their designs for the American market. He was also one of the first to carry Ralph Lauren. In 1978, Wilkes expanded what he calls his “bold conservative” look to include a spectacular women’s collection. In 1984, Wilkes moved to his famous seven-story townhouse. In 2001, he opened a Palo Alto store to serve the Silicon Valley crowd. The rest, as they say, is history. In the case of Wilkes Bashford, a very colorful history! Filled with community involvement, friends and philanthropy. Galavanting with Mayor Willie Brown. Dressing the Bay Area’s top thinkers, politicians, celebrities and businessmen. 50 years of unabashed and unforgettable... style! #wb50!
“My dear friend Wilkes Bashford’s elegant store reflects his many qualities of gentleman extraordinaire, excellent taste, generosity to his community and loyalty to his friends. Wilkes, let’s have another wonderful 50 year run !”
ANNIVERSARY WISHES... “ For over 30 years, I have come to Wilkes Bashford for the finest in clothing and service. I have lived in Los Angeles and Virginia during that period, but always return to Wilkes. I have never been disappointed and look forward to every visit.”
Charlotte Shultz Long-time Friend & Customer
Ted Olson Prominent D.C. Attorney/Long-time Friend & Customer
“ I’m a geek. My focus has always been on running a business, not on style. Wilkes takes out all the guesswork, making sure I dress well and turning around clothes on a tight deadline. At Wilkes, they get to know you, you’re not just a random customer off the street. It’s that level of service I keep coming back for.” Kevin Rose CEO, HODINKEE
“ Shopping at Wilkes is more than a retail experience. It’s about friendship and support and pleasure. When I walk out the door, I feel ready to face the world. We are lucky to have Wilkes’ creativity, energy and good humor here in San Francisco. We are a better city because of him!”
Judy Guggenhime Long-time Friend & Customer
“ Congratulations on 50 years of impeccable style! Wilkes is a landmark San Francisco institution that continues to evolve each day, bringing fresh designers and bold ideas to our beautiful city. Bravo!” Vanessa Getty with designer Wes Gordon
“ Wilkes has been a cherished friend and fashion advisor to four generations of Swig family members. Wilkes’s personal values of caring, compassion, empathy and philanthropy are examples for all to follow and emulate. Happy 50th anniversary, Wilkes!
Roselyne (Cissie) Swig Long-time Friend & Customer
“ I have trusted Wilkes’ expertise to enhance my image from day one... he is simply the best!” Neal A. Ward Long-time Friend & Customer
“ The personalized service at Wilkes Bashford is second to none. Arnaud is meticulous with every detail and Tyler’s whisky tasting makes it all the more enjoyable. I couldn’t ask for a better experience, or final product.” Tony Hawk Pro Skateboarder
“ Wilkes — I love how you and your staff always celebrate my own personal style while also encouraging me to try new things. Congratulations on 50 years of making San Francisco a more beautiful and interesting place!” Jennifer Brahm Long-time Friend & Customer
“ For fifty years, being well dressed has been synonymous with one person and one store— the Sutter Street shop, Wilkes Bashford. Those two words need no translation for even the most uninformed.” Mayor Willie Brown, Life-long best friend and one of our first customers
&JUST
GETTING STARTED! This year Wilkes Bashford is turning 50 years... young! And in typical Wilkes style, we’re not doing it quietly. To rev up for our next half century, we’re doing everything NEW! Our first step was to join forces with the world-renowned Mitchell Stores, increasing the depth of our global relationships and product offerings. Next, we fully redesigned both our San Francisco Townhouse and Palo Alto stores, adding more of the world’s most creative new men’s and women’s designers. We greatly expanded our womens’ collections and added a killer jewelry department. And this year, we launched a breakthrough e-commerce site that offers more personalized service than any other! In other words, we are pulling out all the stops to make the next 50 years even more fabulous. Join the celebration! #wb50!
JUST GETTING STARTED!
EXPANDED COLLECTIONS
JUST GETTING STARTED!
NEW
THIS SEASON!
WES GORDON // VALENTINO // BRIONI // BARBARA BUI LANVIN // LUCIANO BARBERA // KITON // VICTORIA BECKHAM ALEXANDER MCQUEEN // L’AGENCE // BRUNELLO CUCINELLI ERMENEGILDO ZEGNA MADE-TO-MEASURE SPORTSWEAR // AKRIS TEMPLE ST. CLAIR // K ROSSO // FRANK AND EILEEN // THE ROW NARCISO RODRIGUEZ // ALTUZARRA // JONATHON SIMKHAI LORO PIANA // SEALUP // HARRIS WHARF // NORISOL FERRARI
JUST GETTING STARTED! KWIAT SYLVA & CIE OSCAR HEYMAN TEMPLE ST. CLAIR MATTIA CIELO NEW FRED LEIGHTON NEW KATHLEEN DUGHI PAUL MORELLI CAROLINE ELLEN NEW YOSSI POMELLATO NAM CHO NEW SUTRA COOMI AARON HENRY KIMBERLY MCDONALD IRENE NEUWIRTH RENEE LEWIS PAOLO COSTAGLI NEW STEPHEN WEBSTER NEW FRANK ANCONA NAK ARMSTRONG NEW
Meet our friendly & knowledgeable Jewelry Advisors.
JUST GETTING STARTED!
BLING IT ON! One of the Bay Area’s most comprehensive (& creative) collections of fine & designer jewelry! At Wilkes, we search the world to bring you jewelry from some of the most talented established and up-and-coming designers. As a result our jewelry cases are full of what we believe is the best edit in the Bay Area. One of our Jewelry Advisors will help you find (or collaborate to create) the piece of your dreams. #wb50!
A new shopping site with the same level of service as our stores!
The same Style Advisor you work with in our stores is here for you online.
While it may look like we were late to the e-tail party, we deliberately took our time in devising how to deliver an online experience that would match, integrate with and ultimately surpass the level of service for which we are known. Our site offers access to the collective inventory of our five stores and signature features like “reserve in store” and your “virtual closet,” with which you can view your wardrobe anytime, anywhere. #wb50!
wilkesbashford.com
JUST GETTING STARTED!
HIGH (FASHION) TECH
Shop online anywhere, anytime, from any device.
JUST GETTING STARTED! JUST GETTING STARTED!
ALL IN THE MITCHELLS
FAMILY!
Come see us at Mitchells and Richards when you’re on the East Coast!
Wilkes customers enjoy access to the collective inventory of all five Mitchells stores!
As a Wilkes shopper, you not only have access to everything in our stores, you have access to all the products in our East Coast stores as well. This extraordinarily large and carefully curated inventory consists of over 11,000 items, rivaling some of the world’s largest luxury e-tailers! #wb50!
Counter-clockwise from top left, Mitchells of Westport, CT, Richards of Greenwich, CT, Mitchells of Huntington, NY, Wilkes Bashford Palo Alto, and Wilkes Bashford San Francisco.
Our family includes Wilkes & three east coast “siblings.”
OUR WOMEN’S DESIGNERS INCLUDE: JUST GETTING STARTED!
OVER 50% WOMEN’S
No longer just for special occasions, we also carry top lifestyle designers.
Wilkes Bashford for jeans, graphic tees and flats? Yes! Our expanded women’s offerings also include your favorite brands for every day like Rag & Bone, Helmut Lang, Vince and many more! #wb50!
THE ROW ALEXANDER MCQUEEN WES GORDON ALTUZARRA VICTORIA BECKHAM BRUNELLO CUCINELLI DONNA KARAN OSCAR DE LA RENTA PAMELLA ROLAND LORO PIANA RAG AND BONE ROBERTO CAVALLI AG ADRIANO GOLDSCHMIED AKRIS ANYA HINDMARCH BOGNER HERNO HELMUT LANG JENNY PACKHAM L’AGENCE LANVIN VALENTINO DEREK LAM D EXTERIOR STELLA MCCARTNEY BOGNER VINCE MANOLO BLAHNIK CHRISTIAN LOUBOUTIN NANCY GONZALEZ JIMMY CHOO & LOTS MORE!
Wilkes Magazine, the bible of “Unabashed Bay Area Style.” Catch up on the latest in style, art & culture and our buyers’ signature edits from around the world in Wilkes magazine. Visit our publications online and click-to-shop directly from our e-magazine at wilkesbashford.com. #wb50!
Click to shop directly from our e-magazine.
JUST GETTING STARTED!
FRESH
INK
... JUST GETTING STARTED!