THE TENSEI™ “FIRST RESPONDER” SHAFT “It’s our way of saying ‘Thank You’ while also giving TENSEI™ brand-devotees a chance to support the brave and selfless work of our nation’s first responders.” - Mark Gunther, Vice President of Sales & Marketing, MCA Golf
MEDIA KIT CONTENTS
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Official Partnership Press Release TENSEI™ AV RAW “First Responder” Sell Sheet Spec Sheet, Fit Guide, Spin/Launch Chart Promotional Assets
ABOUT THE TENSEI™ AV RAW “FIRST RESPONDER” GOLF SHAFT The TENSEI “First Responder,” a limited edition wood shaft cosmetic based on the acclaimed TENSEI AV RAW Blue structure, blends modern performance with a classic, smooth bend profile. The RAW finish reveals the Aluminum Vapor (AV) Coated Weave in the butt section, a visible cue of the added stability this unique weave provides. Power transfers straight from the hands through the ball for a consistent, mid-launching flight. The 55g option includes our Straight Flight Weighting (SFW) system which makes it easier to turn the club over through impact, reducing the tendency to fade the ball or even promoting a slight draw.
MEDIA CONTACTS
Stacey Benvenuto Brand Marketing / Tour Representative MCA GOLF, INC. E. Stacey.Benvenuto@mca-golf.com Marielle Gilbert PR & Communications Manager Gary Sinise Foundation mgilbert@garysinisefoundation.org
MCA GOLF Partners with Gary Sinise Foundation to Honor First Responders with Limited Edition TENSEI™ Golf Shaft Carlsbad, CA – (September 1, 2020) – Beginning September 14, 2020, in conjunction with the return of Golf’s National Championship, MCA GOLF will honor first responders with the release of 500 Limited Edition TENSEI™ AV Raw Blue shafts. Available for purchase only through mca-golf.com, the shafts were developed in partnership with the Gary Sinise Foundation, whose mission is to serve our nation by honoring our defenders, veterans, first responders, their families, and those in need. The shafts will feature unique first responder themed cosmetics in support of the Foundation’s First Responders Outreach program, which provides critical funding for emergency relief efforts, essential equipment, PPE, and training to ensure our first responders have what they need to perform to the best of their abilities. “We are honored to be granted this chance to partner with the Gary Sinise Foundation on this unique opportunity,” says Mark Gunther, Vice President of Sales and Marketing for MCA GOLF. “Through this partnership, we’re giving players a chance to both support and celebrate the brave and selfless work of our nation’s first responders.” The shafts will be available in 65R, 65S, 65TX, 75S, 75TX, 85TX. The purchase price will be $300 for R and S flexes and $400 for TX flex. The Limited Edition TENSEI™ AV Raw Blue design will include the same RAW look that reveals the Aluminum Vapor (AV) Coated Weave in the butt end of the shaft, which provides added stability and gives “AV” its name. Power transfers straight from the hands through the ball for consistent, long-launching ball flight. “We hope this adds to excitement of an eagerly anticipated week for the golfing world while highlighting the outstanding impact of the Gary Sinise Foundation,” says Gunther. “This is a first for MCA GOLF, and we couldn’t imagine starting out with a better event or partner.” “On behalf of everyone at the Gary Sinise Foundation, we are incredibly grateful for MCA GOLF’s support of our first responders,” said Elizabeth Fields, Chief Operating Officer at the Gary Sinise Foundation. “Now more than ever, our first responders are absolutely indispensable to the safety of our communities. Just as our first responders and all of those on the frontlines are working so hard to protect us, the Gary Sinise Foundation wants to do everything we can to protect and support them.” ABOUT THE GARY SINISE FOUDATION The Gary Sinise Foundation was established under the philanthropic direction of actor Gary Sinise, who has been an advocate of our nation’s defenders for nearly forty years. The Gary Sinise Foundation’s mission is to serve our nation by honoring our defenders, veterans, first responders, their families, and those in need. The Foundation’s programs— designed to entertain, educate, inspire, strengthen, and build communities—serve America’s heroes and their loved ones 365 days a year. To learn more, please visit www.garysinisefoundation.org. ABOUT MCA GOLF MCA GOLF, INC. is a wholly owned subsidiary of Mitsubishi Chemical Holdings Corporation, dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MCA GOLF, INC. leverages its own resources and raw materials through vertical integration, which gives it a competitive advantage. Over the years, it has been a leading supplier of premium composite golf shafts worldwide. With many of the world’s best players using its golf shafts, MCA GOLF, INC. has established itself as a dominant force in the golf industry.
FIRST RESPONDER TENSEIâ„¢ AV RAW Blue Limited Edition
Partnership with the Gary Sinise Foundation In support of EMTs + Firefighters + Police Acclaimed AV RAW Blue Smooth Profile + Structure
SPIN
MID/LOW
LAUNCH
MID
TENSEI™ FIRST RESPONDER Beginning September 14, 2020, in time for the return of Golf’s National Championship, MCA GOLF will honor America’s first responders with the release of a 500-piece Limited Edition “First Responder” TENSEI™ AV Raw Blue shaft. Available for purchase through mca-golf.com, the shafts were developed in partnership with the Gary Sinise Foundation and feature unique first responder themed cosmetics in support of the Foundation’s First Responders Outreach program. The TENSEI™ AV RAW Blue “First Responder” blends modern performance with a classic, smooth bend profile. Power transfers straight from the hands through the ball for a consistent, mid-launching flight. The 55g option also includes the Straight Flight Weighting (SFW) system which makes it easier to turn the club over through impact, reducing the tendency to fade the ball or even promoting a slight draw.
PROUDLY SUPPORTING EMTS + FIREFIGHTERS + POLICE MCA GOLF is proud to partner with the Gary Sinise Foundation in support of the Foundation’s First Responders Outreach program, which provides critical funding for emergency relief efforts, essential equipment, PPE, and training to ensure our first responders have what they need to perform to the best of their abilities. “We are honored to be granted this chance to partner with the Gary Sinise Foundation on this unique opportunity,” says Mark Gunther, Vice President of Sales and Marketing for MCA GOLF. “Through this partnership, we’re giving players a chance to both support and celebrate the brave and selfless work of our nation’s first responders.”
TENSEI™ AV RAW BLUE SPECS FLEX
LENGTH (IN)
WEIGHT (G)
TIP O.D. (IN)
TIP LENGTH (IN)
TENSEI™ AV RAW Blue 65
R
46
65
0.335
3
TENSEI™ AV RAW Blue 65
S
46
67
0.335
3
TENSEI™ AV RAW Blue 65
TX
46
69
0.335
3
TENSEI™ AV RAW Blue 75
S
46
77
0.335
3
TENSEI™ AV RAW Blue 75
TX
46
79
0.335
3
TENSEI™ AV RAW Blue 85
TX
46
86
0.335
3
Speed MPH/YDS
80/210
81-90/210-239
91-105/240-259
106/260
AV RAW Blue 55
R2
R
S
X/TX
AV RAW Blue 65
R
S
X/TX
AV RAW Blue 75
R
S
X/TX
AV RAW Blue 85
1
KICK PT.
0.597
4.4
MID
0.598
3.9
MID
0.638
3.6
MID
0.600
3.9
MID
0.641
3.2
MID
0.634
2.6
MID
TENSEI™ AV RAW SPIN/LAUNCH
TX
AV RAW BLUE “FIRST RESPONDER”
LOW
1
TORQUE (°)
HIGH
TENSEI™ AV RAW BLUE FIT GUIDE
BUTT O.D. (IN)
SPIN
PRODUCT
With Straight Flight Weighting System (SFW)
* Above are general guidelines for professional fitters; custom fittings may vary and are player dependent.
TENSEI™ AV RAW WHITE
LOW
TENSEI™ AV RAW ORANGE
LAUNCH
©2020 MITSUBISHI CHEMICAL HOLDINGS CORPORATION. ALL RIGHTS RESERVED.
HIGH
“FIRST RESPONDER” PROMOTIONAL ASSETS MEDIA KIT - Partnership Press Release - TENSEI “First Responder” Sell Sheet - Spec Sheet - Fit Guide - Spin/Launch Chart AVAILABLE ON REQUEST - Approved Social Media Post, Firefighter-Theme - Approved Social Media Post, Law Enforcement-Theme - Social Media Video, :30 Hype Video
THANK YOU Our sincere thanks to all fire, police, and EMT first responders for their selfless dedication and service during the COVID-19 pandemic. Thanks, also, to the Gary Sinise Foundation and all media partners for helping to promote this important initiative.