Thesis Statement: Luxury brands are the leaders of the fashion world with the power to influence perceptions on fashion as an art form. Fashion exhibitions are a contemporary phenomenon on the rise in
modern museums because luxury brands have recognized that people value this space, but many people do not see fashion as art. Understanding what motivates people to visit fashion exhibitions gives luxury brands the opportunity to fine-tune their events to deliver entertaining, educational, and thought-provoking exhibitions that will attract more people with the ultimate
goal of changing the way they perceive fashion.
Project Title: The Voice of Souls
Client: The Fédération de la Haute Couture et de la Mode
Venue: The Louvre—The Petite Galerie
Audience: Primary: International and local fashion lovers, Secondary: International and local
fashion professionals, Tertiary: People who show interest in high fashion