Sense of arrival

Global interior studio march anD WhIte DesIgn (maWD) has unveiled an art installation at the WIngate , a modernist office building in the heart of Soho, London. Designed in collaboration with London gallery eDeL assantI and commissioning artist nathanIaL rackoWe , the arrival space has been transformed from a common lobby into one of interest and intrigue.

Made to resemble Soho as daylight fades into night, the installation activates The Wingate’s arrival space while embracing the office’s connection with its surrounding area. “As an extension of the trend for experiencebased offices, the traditional lobby has evolved from a transitory place to an immersive space that brings people together through a fusion of art, technology and experience-centric design,” comments JAMeS White, MAWD’s co-founder maWD.co

The Wingate installation is part of a growing area of work around experience-centric design, also known as ECD. Paying attention to arrival sequences, MAWD’s aim is to create more sensory-led interiors so people can ‘feel’ the spaces they enter, rather than passively walking through. The result is “a more significant space that benefits key decision makers, tenants and visitors alike,” explains White.