MEDIA KIT 2016
Contents
ABOUT US
AUDIENCE
DIGITAL
MAGAZINE
EVENTS
• Brand Overview • Reach
• Demographics • Profile
• Mixmag.net • Music • Mixmag TV • Video Network
• Content • Rates & Specs
• Overview
About Us
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
BRAND OVERVIEW
Mixmag Media is a global, digital media business operating in the fastest growing music sector: electronic music. We believe that content is king and we specialise in creating expert content for brands. We distribute that content on the platforms best suited to the audience and the campaign across our owned and operated channels; Mixmag TV, website, print magazine, app, and socials - and our partners in the Mixmag Media Network. We have built influential global audiences on video, social, mobile, digital and print platforms. We specialise in YouTube, Facebook Live, music streaming and social. We speak to 5 million music fans per week.
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About Us
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
BRAND OVERVIEW
Mixmag is a global brand. We have 13 offices around the world, ensuring that global partnerships have the opportunity to reach a huge worldwide audience - and that content can be translated into eight different languages across five continents.
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About Us
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
REACH
Mixmag’s weekly reach
5,728,000 YouTube Views
99,462,882
Google+
1,415,000 656,000 Twitter
Soundcloud
262,000
1,300,000
YouTube
529,000
60,000
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Audience
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
DEMOGRAPHICS
Mixmag.net
Mixmag
1,200,000 Unique users per month
Impressions per month
246,000 Magazine readership
120,000 App readership
Gender & Age
Credentials Employment Status
25% 70% Students
4,000,000
77%
23%
24
Average age
Employed
Relationship Status
18% 73% Married
Location
Single
Education
34% 64% Post Grad
University
Social Grade
22% 46% C1
31% UK
17% US
11% France
AB
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Audience
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
PROFILE
Our audience are early adopters and music lovers; engaged, passionate, influential and well-connected. They spend their money on going out, music, fashion and tech
Technology
Music
Fashion
Travel
16x
95x
19x
No.1
more interested in technology.
more interested in music.
more likely to read and share fashion content within social ecosystem.
interest outside music for Mixmag’s online users.
*compared to the average Facebook user
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Digital
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
MIXMAG.NET
News
Features
Reporting on the latest music, forthcoming parties and festivals and interesting topics linked to dance music and club culture
Long-form pieces on the most exciting artists and parties from around the world, plus Q&A’s and our online-only Gold series
Music
Blog
Exclusive tracks and mixes, including In Session, Impact and Guide
Shorter pieces than the features section. Plus opinion pieces and photo galleries
Video
Tech
Live streams of the Lab LDN, Lab LA, Lab NYC and Lab SYD, where we showcase the finest DJs from around the world
Coverage of the newest and slickest tech gear
Reviews
Fashion
An assessment of the latest albums and tracks from genres spanning house, techno, drum‘n’bass and more
News on the latest collections from worldwide high-end brands
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Digital
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
MUSIC Mixmag is the world’s leading dance music curator. We hold a worldwide presence across every major streaming platform and we are the first port of call for artists, management, record labels and listeners when it comes to new, exclusive music.
SoundCloud
Apple Music
With 1.3m subscribers we are the largest non-artist on the platform. We upload two premieres a day and average 2.5m plays a month so far amassing over 100m plays in total
As Apple Music’s official Global Curator we upload two exclusive playlists a week plus two premieres a day, backed with articles on Mixmag.net. We’re regularly featured in Apple Music Connect Global charts
Spotify
Mixcloud
Mixmag is the only dance music brand partnered to host a monthly In Residence show on Spotify. We create tailored playlists around festivals and events and we are able to curate tailored, sponsored playlists for clients, backed with editorial.
We host four exclusive mix series In Session (our flagship mix series featuring the biggest artists in the world), Impact (up and coming artists, accompanied by interview on website and feature), Guide (production mix from artist or label) plus our magazine’s cover mixes uploaded as In Sessions
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Digital
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
MIXMAG TV
Kerri Chandler b2b Chez Damier at the last ever Southport festival
BusyP and Boston Bun in Lab SYD
Daft Punk: Behind The Helmets, short documentary
Documentaries
Live Streams
We work closely with talented directors to create short films that document the dance music scene and connect your brand with the youth culture that we embody.
Our five HD camera broadcasts are viewed by millions every month. Brand logos and promotional videos can be integrated into the streams which are simultaneously broadcast to either YouTube or Facebook Live.
Corporate
Music Videos
Mixmag TV has made video content for clients ranging from large clothing brands to the UK Government’s Foreign Office. We combine our ability to produce broadcast-quality content with the knowledge of how to engage our audience.
We connect brands and artists by creating cutting edge music videos that have both credibility and reach.
Apollonia in 100% Vinlyat Syncrophone, Paris
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Digital
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
VIDEO NETWORK
Mixmag TV creates the best branded content for dance music and its fans on Earth. The Mixmag Media Network builds branded content for advertisers on the YouTube platform across every vertical in this space. The network has expert knowledge of our market, YouTube and native advertising. We offer advertisers access, authenticity and unrivalled scale.
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Magazine
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
CONTENT
Cue
Fashion
Our up-front section offering the hottest artists, news, interviews, technology - plus incisive comment and razor sharp humour on the issues that matter to our readers.
Cutting-edge fashion photography drawing the line between street trends and highend.
Industry Insider
Tunes
The dance music industry explained - with help from Beatport, Shazam, Juno, Topdeejays.com and more, plus an interview with a leading industry figure each month.
In-depth review section where we assess all the latest albums, tracks and compilations, genre by genre, from techno to trance, drum’n’bass to disco.
Features Illuminating long-form writing, covering everything from the biggest artists in the world to new and upcoming producers and DJs, plus reportage on the hottest new clubs and scenes in the world.
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Magazine
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
RATES & SPECS
Schedule 2016
Rates
Specs Page Bleed: 306 x 236mm Trim: 300 x 230mm Type: 275 x 200mm
Issue
Ad Deadline
On Sale
Double-page spread: £7,163
Jan
24 Nov
17 Dec
Single page: £4,005
Feb
15 Dec
21 Jan
Half-page vertical or horizontal: £2,567
Mar
26 Jan
18 Feb
Quarter-page box: £1,539
Apr
23 Feb
17 Mar
*All guaranteed positions + 10% Except:
May
29 Mar
21 Apr
IFC single: £6,367
Jun
26 Apr
19 May
IFC double: £8,900
Jul
24 May
16 Jun
IBC: £5,836
Aug
28 Jun
21 Jul
OBC: £7,959
Sept
26 Jul
18 Aug
1st DPS: £8,489
Oct
23 Aug
15 Sept
Nov
27 Sept
20 Oct
Front cover double gatefold (IFC plus opening RH-4 pages in total): £16,000
Dec
25 Oct
17 Nov
Jan
22 Nov
15 Dec
Advertorial costs: Full page: £6550 DPS: £9550
Half-page vertical Bleed: 306 x 108mm Trim: 300 x 105mm Type: 286 x 90mm
Digital file requirements: Files must be PDF version 1.3 All files to be supplied as composite CMYK (Not RGB) Files must be at least 300dpi
Half-page horizontal Bleed: 150 x 236mm Trim: 148 x 230mm Type: 127 x 200mm DPS Bleed: 306 x 466mm Trim: 300 460mm Type: 275 x 436mm Please supply as two pages Quarter-page box Type: 134 x 96mm Quarter-strip horizontal Type: 65 x 200mm Quarter-strip vertical Type: 275 x 46mm
Loose inserts: £40 per thousand Bound-in inserts: £65/thousand (based on a 50,000 print run) Agency commission: 10%
Advertising will be accepted in Pass4Press PDF format; copy supplied outside the high-res PDF format will not be accepted. The Pass4press job options file can be downloaded from www.pass4press.com and placed in your Acrobat Distiller settings folder. Artwork should be emailed to katie@mixmagmedia.com or sent to Katie Scrafton, Mixmag, 90–92 Pentonville Road, London N1 9HS 13
Events
ABOUT US AUDIENCE MAGAZINE DIGITAL EVENTS
Carl Cox at Mixmag Live at Fabric, London
Mixmag is one of the leading events promoters in the electronic music industry. Our weekly Lab events have built brand new communities in four of the world’s most exciting cities, London, Sydney, New York and LA. With Mixmag Live, we create monthly showcases around the incredible talent featured on our magazine’s cover. For brands and partners we produce bespoke, tailored events for any reasonable budget: from one-off shows to global tours. Mixmag offer unrivalled access to talent and venues all over the world - using our contacts you’ll get more bang for your buck.
The Lab at Wireless festival.
The Lab NYC
Jamie Jones at the Mixmag pary at BPM.
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Contacts
Nick Stevenson
Jack Murphy
Juliet Cromwell
nick@mixmagmedia.com +44 (0)207 078 8414
jack@mixmagmedia.com +44(0)207 078 8413
juliet@mixmagmedia.com +44(0)207 078 8423
Owain Harries
Katie Scrafton
owain@mixmagmedia.com +44(0)207 078 8411
katie@mixmagmedia.com +44(0)207 078 8402
Managing Director
Advertising Manager
Business Development Manager
Advertising Director
Advertising Executive
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