New Media http://popgoesthebiz.com
New Media is Already Making an Impact • When you combine Traditional Media with the interactive power of the Computer and the Smart Phone, the field of Communication Technology can do some amazing things. • New software for smart phones is opening doors.
• But mobile phone industry analysts say that process will get easier with the emergence of a technology called near field communications. • It allows a phone to be waved like a magnetic card near a device that can capture the signal and click open a door. • Another sticking point is that the technology remains fairly cumbersome by requiring users to push buttons on their phone to establish a connection with a system in the car or house.
• In Europe, Japan and other countries, smart phones have already replaced the checkbook, paper money and credit cards. All a person needs to do to make a purchase is to have the merchant scan the screen on their smart phone, similarly to what we do with now with our bank and debit cards.
• Smart Phones are also being used for coupons, searches for customer comments about your business, product price comparisons, social meet-ups, etc. With over 51 million Smart Phone users in the US right now, New Media combined with Smart Phone Technology is a winning combination. Just ask PopBiz!