Source : organi
France is the first destination for worldwide tourism USA 62,3 millions
isation mondiale du tourisme / 2011
CHINE 57,6 millions
FRANCE 81,4 millions
Chin pre
nese, Russian, Brazilian efer Paris for its heritage, its art of living and its luxury brands
Chinese with hig have all already journey with a and now change their m
GUO DONGJIE, VP
France is the must-visit destination for these tourists who see it as the centre of luxury, fashion, jewellery and gourmet food and drink.
100 million Chinese will travel in 2020.
gher incomes a tour operator mode of travel.
1.800.000
Chinese tourists expected in France over 2013/2014. 297 000 visits in 2011.
FIRST
France is the first tourist destination in Europe for the Chineses.
P of CTRIP, chineses online travel agency
37%
of these visitors are from upper socio-economic backgrounds.
80%
Up to 80% of their travel budget is devoted to shopping.
1.300 euros Chinese tourists can spend up to 1300â‚Ź per day and per boutique.
30%
An increase of 30% for visas requests to travel in France.
47%
For 47% of these Chinese tourists, Paris is the sole destination of their visit.
63%
63% of Chinese visitors travel alone, without a tour guide.
Sources : Office du tourisme d’Ile-de-France / Cabinet Roland Berger / Atout France / Cabinet Global Blue / FT China Confidential
France becomes destination for Russians an
INESSA KOROTHK
334.000 visits in 2011.
37%
de ces touristes voyagent en couple.
the must-see nd Ukrainians
KOVA, Atout-France Manager for Russia
32%
of these visitors are from upper socio-economic backgrounds.
1.000.000
One million potential Russian and Ukranian tourists expected in 2013.
7% à 16%
An increase of 7 to 16% over the next three years.
FIRST
France is the first tourist destination in Europe for the Russians and the Ukrainians.
67%
40%
of their spending budget is devoted to shopping.
1.000 euros Russian & Ukrainians tourists can spend up to 1,000€ per day for shopping.
Paris is the sole destination for 67% of these tourists.
94%
94% of Russian & Ukrainian visitors travel alone, without a tour guide.
Sources : Office du tourisme d’Ile-de-France / Cabinet Roland Berger / Atout France / Cabinet Global Blue / FT China Confidential
Brazilians with high revenu privileged destination
WILLIAM F
334.000 visits in 2011.
us make Paris n for shopping
FERNANDEZ, Brazilian personal shopper
57%
of these visitors are from upper socio-economic backgrounds.
600
Brazilian tourists spend 600 millions euros in France per year.
35%
of them travel as couples.
580.000
Brazilian tourists in 2011.
49%
Outside the Chinese, the highest progression in terms of shopping budgets was displayed by Brazilians (a 49% increase).
6,6
average number of nights spent in Paris by Brazilian tourists.
52%
Paris is the sole destination for 52% of these tourists.
96%
96% of Brazilian visitors travel alone, without a tour guide.
Sources : Office du tourisme d’Ile-de-France / Cabinet Roland Berger / Atout France / Cabinet Global Blue / FT China Confidential
TASTE OF PARIS is an ambitious, strategic new launch by the BURDA International group, with editorial content, art direction and advertising sales overseen by MIXT(E) Editions. Launch: December 2013. Periodicity: four times a year
a the ver li
a magazine celebrating ry best of french luxury, ifestyle and savoir-faire. Targeting foreign tourists coming to visit Paris, TASTE OF PARIS is a high-end magazine celebrating the French lifestyle in all its forms: heritage, food and wine, the unique savoir-faire of fashion and luxury houses. A 2 in 1 magazine, TASTE OF PARIS combines a high-end lifestyle magazine with a city guide including the unmissable addresses in Paris...
4 issues per year 3 specific editions Mandarin Chinese Russian Brazilian Portuguese
100.000 copies / issue 85% distributed to readers before their departure for Paris
a high-q attractive aimed a and an for adve
FASHION | ACCE TOURISM | SAVO
quality, relevant and e lifestyle magazine at tourists, attractive context ertisers
ESSORIES | WATCHES | JEWELLERY OIR FAIRE | FOOD & WINE | CULTURE
a mag
a eatin
gazine with a city guide to pull out and keep, with specially selected addresses for shopping, ng and drinking in Paris A pocket format pull-out city guide between 24 and 48 pages focused on the three main luxury shopping areas in Paris: Montaigne, Saint-HonorĂŠ, Saint-Germain;
targete and quality distributio
ed on
Each issue features 100 000 copies of 3 editions: - 70 000 copies in Mandarin Chinese - 20 000 copies in Russian - 10 000 copies in Brazilian Portuguese. 85 000 copies will be distributed directly in the relevant countries, in the departure towns of Hong Kong, Beijing, Shanghai, Moscow, Saint Petersburg, Rio de Janeiro, Sao Paulo... The magazine will benefit from several distribution networks overseen directly by the local offices, through sales in the different airports, with free copies available in airport lounges and inflight, as well as through partnerships with key local travel agencies. Particularly in Asia, the magazine benefits from a unique, selective database of high income individuals. 15 000 copies will be distributed in Paris in hotels and restaurants frequented by visitors from the three regions, based on a study of tourist habits.
distribution partnerships currently negotiating
Distribution with PAGE ONE : newstands in airports. On departure : inflights and lounges distribution in the airports of Hong-Kong, Pékin, Shanghaï, Tawaïn, Singapour. Partnerships with major airlines : AIR CHINA, CATAY PACIFIC, SINGAPORE AIRLINES, CHINA EASTERN AIRLINES, CHINA SOUTHERN AIRLINES, DRAGONAIR, EVA AIR, AIR FRANCE Partnerships with private airport lounges : PLAZA NETWORK, THE TRAVELER’S LOUNGES, BGS PREMIER LOUNGE, THE GREEN MARKET, DBS ASIA LOUNGES, CHINA MOBILE VIP CENTER.. Partnerships with Chinese travel agencies : WILD CHINA, SHANKI, FA ZHONG ZHI JIA... Partnership with AIGUE MARINE, Parisian upscale Concierge service, specialist of the receptive of the CVhinese touristes with high income in Paris Partnerships with HSBC PREMIUM (private banking & private lounges), and CHINA UNION PAY, major credit card in China Partnerships with PRESTIGE magazine, and its unique, selective database of high income individuals Selective distribution in private clubs, bars, and hotels in Singapore, Hong-Kong, Taïwan, Shanghaï.
On departure : inflights and lounges distribution in the airports of Moscou et Saint-Petersbourg. Partnerships with major airlines : AEROFLOT, TRANSAERO AIRLINES, AIR FRANCE, AIGLE AZUR... Partnerships with private airport lounges : S7 BUSINESS LOUNGE, FIRST AND BUSINESS LOUNGE, SNG LOUNGE, MOSKVA LOUNGE, PULKOVO LOUNGE, AVIAPANORAMA LOUNGE,... Partnerships with Russian travel agencies : KMP Group, PAC Group, NEVA Cie, ICS Travel Group, ... and with the ATOR (association of tour operators of Russia)
distribution partnerships currently negotiating
On departure : inflights and lounges distribution in the airports of Sao Paulo, Rio de Janeiro, Bahia. Partnerships with major airlines : TAM, IBERIA, LUFTHANSA, KLM, AIR FRANCE... Partnerships with private airport lounges and private banking : STAR AILLIANCE, AMERICAN EXPRESS, DINERS CLUB, ITAUCARD, HSBC PREMIUM, MASTERCARD, GOL, VARIG... Partnerships with Brazilian travel agencies : QUEENSBERRY, STB, CVC, EUROPA TOURISMO, ABREUTUR...
Distribution in a relevant selection of hotels and restaurants frequented by visitors from the three regions, based on a study of tourist habits : LE MEURICE FOUQUET’S BARRIERE SHANGRI LA COSTES MANDARIN ORIENTAL HOTEL DE NELL HOTEL W HOTEL VENDOME PAVILLON DE LA REINE SAINT JAMES EVERGREEN HOTEL MAISON FAVART SOFITEL ROYAL MONCEAU PLAZA ATHENEE ... Partnership with ATOUT FRANCE (official French agency for developping the tourism and the knowledge of France).
available on iPad and other tablets Each issue will be available in the three languages on tablets using a specific application (in development).
key points about Taste of Paris 1
A lifestyle magazine with varied, relevant content for tourists and an attractive context for advertisers.
2
A 2 in 1 magazine combining an enjoyable reading experience with a useful guide and its relevant selected addresses. Layout and content created by the MIXT(E) Editions team. Specially produced fashion and accessories stories in each issue.
3 4 5
A magazine with three editions targeting the three categories of tourists with the biggest spending budget during their stay in Paris: Chinese, Russian, Brazilian.
6
A high quality distribution network focusing on reaching readers before their departure for Paris to better influence their stay - distribution is managed by the local branches.
7
A unique database of high income individuals for China and Brazil.
8
Translation of the texts overseen by the relevant Burda group offices in the countries of origin.
9
Referencing of advertisers’ points of sale in the detachable guide.
10
The possibility of developping special projects for specific advertisers.
rates 2013 Single page
Special positions Cover 4 Cover 3 Facing TOC Opening 1rst section Righ Hand Page 1rst Righ Hand Page 2nd Righ Hand Page 3rd to 5th Righ Hand Page Double page
Special positions Opening DPS 1rst DPS 2nd DPS 3rd to 5th DPS DPS C3
special projects or lay outs
15 000 € 35 000 € 23 000 € 22 000 € 22 000 € 22 000 € 21 500 € 20 000 €
28 000 €
44 000 € 35 000 € 35 000 € 35 000 € 32 000 € on quote
CONTACTS Advertising 22, rue Saint-Augustin 75002 PARIS 01.83.95.42.08 Advertising France / UK Eleni Gatsou +33 (0) 6 20 70 22 28 eleni@elenigatsou.com Advertising Italy Mariolina Siclari +39 (0) 2 75 42 37 37 mariolina.siclari@yahoo.it Publisher & Communication Patrick-Antoine Hanzo +33 (0) 1 83 95 42 09 +33 (0) 6 63 58 32 93 patrick.hanzo@anaisconcept.com