7 Email Marketing Myths That You Shouldn’t Believe

Page 1

7 Email Marketing Myths That You Shouldn’t Believe Have you ever heard an email marketing tip that sounded too good to be true? Due to the popularity of e ​ mail marketing​, there are tons of studies on the best and worst ways to optimize your campaigns. In this article, we will reveal the top 7 email marketing myths that you shouldn’t believe.

1. Consumers have too many emails already! BUILD YOUR AUDIENCE - Add subscribers around the clock Use the eye-catching sign-up and pop up forms to collect email addresses on your website, social accounts, mobile, and ​more​.


This is by far one of the most commonly heard email marketing myth. The truth is that 60% of people receive less than 6 emails per day from trusted brands. Out of those people, 40% of them received less than 3 emails! If you think consumers have too ​many emails​ a ​ lready, then think again.


2. Send your emails on Thursdays at 3 pm!

How many times have you heard people suggesting the best days and times send your emails? Thursdays at 3 p.m seem to be the new top time.

COMPARE! WHICH SOUNDS G ​ OOD​TO YOU


The problem of following the newest “best” time to send your email is that everyone else is also sending their email during that time. Combine that with the fact that 85% of people open their emails 2 days after they receive it really makes you question the validity of all the said “best times”. Not to mention that only 21% of purchases happen within 2 days of opening the email whereas 32% of purchases occur after 2 weeks. The best time really varies based on your list, so do your own test to find the best results.

Email Marketing Grow your lists, increase conversions, and optimize your ​audience engagement​with beautiful emails and autoresponders, high-converting web forms, laser-sharp segmentation, and unique delivery tools. 3. Stop sending to inactive users after 6 months


You may have been encouraged to ​keep a clean​ list and to purge all of your inactive subscribers. The question is, “When is a user considered inactive?” and “When should inactive users be removed from an email list?” Studies show that 20% of “inactive” users will open your emails after 6 months, so it is a good idea to hold off on email list purges and


patiently persist in your ​email marketing​…at least you should wait more than 6 months before purging your list. Often it’s a good idea to ask the “inactive” users to update their preferences in exchange for a reward (coupon, giveaway, etc).

4. Consumers are quick to hit the SPAM button on your emails


The term SPAM is a common word of fear when it comes to email marketing. Being flagged for sending spam can put a serious roadblock on your email marketing strategy. But fear not because less than 0.05% of people will hit the spam button! That’s less than 1 person per 2,000 emails! So what? As long as you are providing helpful, informative content, you are unlikely to be flagged for spam. If you are flagged? Immediately address the issue and stop sending that person emails.

IT HAS REALLY HELPED ME TAKE MY BUSINESS TO THE NEXT LEVEL - It's incredibly easy to use, has some AWESOME​ unique features such as re-targeting pixels and a very easy way to set tier 1 targets for links which is extremely useful.

5. Sending more emails result in more emails being ignored


“Insanity is when you continue doing the same thing over and over, expecting a different result,” is how the saying goes. But this saying doesn’t apply to email marketing. Every email is a ​new opportunity​ to present something different and catchy to your readers.


In fact, sending 4 emails in a month has been shown to DOUBLE the number of customers who will open at least one email, therefore leading to higher opportunities for conversions and revenue!

6. Email subject lines? Shorter is always better!


Have you ever been frustrated with Twitter’s 140 character limit? Most people have. Sometimes a thought, idea, or quote cannot be contained in such a limited space and maintain its force. In a similar sense, email subject lines are not “one size fits all” While less than 60 characters in a subject have been shown to increase your open rate, research has shown that subject lines with 70 characters or more will likely increase your click-through rate! And since the ultimate goal is for conversions, perhaps you should give more helpful details in your subject line.

Email marketing made by creators, for creators. Because we’ve been there before and are there now too, we know what you need to run a successful business​. 7. Some words cause your email to go straight to SPAM


There is no such thing as subject line “spam words” when it comes to how internet service providers (ISPs) label emails as spam. Many words such as “free”, “affordable”, and “best rates” can be used legitimately.


In fact, a study of over 540 billion emails reveals that spam words like “free” or “affordable” have little to no impact in causing emails to end up in the junk folder. Meaning? If you have something free to offer, then tell your customers!

Final Thoughts Email list strategies vary based on different set of audiences. The best way to determine how ​your subscribers​ react to your ​subject lines​, what their c ​ lick-through rate​ is, etc. While you may have heard it said before, we will continuously hammer home this point: S ​ PLIT TEST​ as much as you can! We hope this article helped debunk the 7 most popular email marketing myths that you should ignore when looking to optimize your marketing campaigns.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.