Collection AW23

Following up on CONSCIOUS and ESCAPE, we keep seeing in the world a deep need for peace of mind. Recent focus on mental health in competition sports are also highlighting this desire to slow down and enjoy present moment. We saw with

FUTURE GARDENS

that humanity is building a new relationship with nature as part of an healing process. Nature is the endless source of beauty and inspiration and an open-minding part of the human path. Outdoor trends still strong. Technical elements get mixed up with 80s and 90s climbing and hiking inspirations. After two years of lockdown, people desire to explore and discover the outside world gets even stronger.

COLLECTION AW23 SEASONAL THEME

This collection is inspired by search for harmony. AW23 CATALOGUE

EXPLORE AND DISCOVER

SEARCH AND DISCOVERY

The pandemic has made global impacts across almost every aspect of life. It has provoked new ways of thinking and raised questions about how we live, especially when it comes to work.

Remote-work or taking “work-actions”, is the new standard for many professionals now. This gives us more choices for where we work, and when we work. It gives individuals more autonomy and the chance to exceed on their own timeframe. It also means the line between work and leisure is more ambiguous, since technology allows us to always be connected. We believe in creating a balance to protect and revitalise health, both physically and mentally.

COLLECTION HIGHLIGHTS

Adventure, Outdoors, Nature, Fun, Functional Fashion

ONE OF THE MAIN MARKETING CAMPAIGNS OF THE SEASON:

WAVE PROPHECY BETA 2

This sneaker is a new addition to the family and is a tribute to Mizuno Running. Its creative roots lie in the genderless design, timeless nostalgia and legacy of craftsmanship. The design is inspired by architecture and also fashion apparel. It blurs the lines between high fashion, innovative running and a futuristic aesthetic. Premium leathers and suedes compliment a more technical mesh base. The ‘high frequency direct bounding’ is a nod to our innovative identity.

TECH-ADVANCED LINE

Wave Prophecy ß2 Wave Mujin TL GTX Wave Rider 10

Represent most innovative silhouettes, illustrating the decades of research and development of Mizuno footwear division. All three packs have variations, reflecting different eras and fields of Mizuno’s technical experience. The trend shows that people want style and function and a greater connection with the outdoors. This collection embodies these elements.

CASUAL PREMIUM LINE

Wave Rider ß Sky Medal ß Wave Rider 10 Premium Sky Medal Premium Contender Premium

This section showcases a wide diversity of materials, finishes and details, representing our tradition and qualitative craftsmanship. These are the most premium executions for these styles. We combine premium suede and textured leathers, hairy suede and woven canvas. Mostly tonal colours with light contrast.

CASUAL SNEAKER LINE

Contender S

These styles are the ‘classic’ sneakers. The focus here will be on the styling, to show how easy these sneakers are to wear and combine.

RETRO COURT LINE

City Wind Premium City Wind S City Wind Mid

Tennis heritage is coming back in the lifestyle world and we’ll be showing this in our styling and content. We bring it to life in three strong offers.