Mitchell Jay De Leeuw Portfolio To obtain an entry level Technical Designer/Assistant Design position within the Fashion Industy mdeleeuw@us.fidm.edu 320-583-8290 312 West 5th Street Apt. #418 Los Angeles, CA 90013
MJay.De MJay.De :..eeuw
Merchandising Plan Season: Late Fall 2014 Theme: Mix Media/Architecture through Art/Sculptures Product Category: Women’s Contemporary Fabrics: Leather, Crepe Back Satin, Wool, Sweater Knit, Interlock, Ponte di Roma, Silk Jersey Target Market: Women 20-45 years of age
Design Philospohy: “Capturing the essence of what a flash back means with the use of simplicity, texture, style lines and mix media.” - Mitchell Jay De Leeuw
Target Customer Profile Profile: MJay.De :..eeuw’s target customer are typically tech-savy individuals that live in a fashionable environment. These customers are typically seen in an urban dynamtic setting and are highly educated. These customers are thnically mixed, younger generation who live in trendy apartments, condos, fitness clubs, trendy restaurants and up and coming bars/hot spots. These customers are young professionals who shop for contemporary clothing that is edgy but yet sophisticated. Lifestyle: * Travels Frequently * Writes A Blog * Owns Apple Products * Has A Gym Membership * Goes to clubs * Eats Out Frequently -Casual/Upscale Restaurants *Owns A Range Rover * Attends Fashion Related Events * Reads Vogue
Demographics: Class: Urban Age Range: 20-32 Race/Ethnicity: Mixed Education: Graduate Plus Marital Status: Single Home Ownership: Renters/ Owner Income: $60,000 - $95,000
Competitors: * Marc Jacobs * Alexander Wang * Alexander McQueen *Stella McCartney
Merchandise Page TRIMS Silver Gray
Leather
20� Midnight Gray
Line 40
100% Cow Hide
Color Story Charcoal
Cement Gray
Light Gray
Moody Gray
Wool 95% Wool 5% Silk
Point Di Roma 95% Cotton 5% Polyester
Paint Splatter I
Paint Splatter II
Fabrics
Ox Blood I
Ox Blood II
Chunky Sweater
Crepe Back Satin
100% Wool
100% Polyester
Eco-Industry
Cement Gray
Silver Gray
Point Di Roma
Leather
95% Cotton 5% Polyester
100% Cow Hide
Style Number: #0912132 Description: Women’s Jump Suit Fabric: Point di Roma/ Contrast Leather Available Sizes: 6 - 16 Available Colors: Cement Gray/Moody Gray Wholesale: $55 Retail: $115.00
Style Number: #0912121 Description: Women’s Overall/Pant Fabric: Point di Roma/Leather Contrast Available Sizes: 6 - 16 Available Colors: Cement Gray/Moody Gray Wholesale: $50.00 Retail: $100.00
Point Di Roma 95% Cotton 5% Polyester
Cement Gray
Style Number: #0912133 Description: Women’s Empire Trouser Fabric: Point di Roma/Leather Contrast Pocket Available Sizes: 6 - 16 Available Colors: Cement Gray/Moody Gray Wholesale: $35.00 Retail: $80.00
Style Number: #0912135 Description: Women’s Oversized Vest/Blazer Fabric: Point di Roma/Leather Contrast Available Sizes: 6 - 16 Available Colors: Cement Gray/Moody Gray Wholesale: $40.00 Retail: $85.00
Leather 100% Cow Hide
Silver Gray
Style Number: #0912134 Description: Women’s Moto Trouser Fabric: Point di Roma/Leather Contrast Available Sizes: 6 - 16 Available Colors: Cement Gray/Mood Gray Wholesale: $30.00 Retail: $70.00
Wool
95% Wool 5% Silk
Silver Gray
Charcoal
Leather
100% Cow Hide
Back Pattern Pieces
Front Pattern Pieces Waistband
Left Front Skirt
Right Front Skirt
L Style Line
Right Front Skirt
Left Front Skirt
Left Back Skirt
Right Back Skirt
L Style Line
Pocket Pieces
Style Number: #0912136 Description: Women’s Geometric Skirt Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $25.00 Retail: $55.00
Style Number: #0912137 Description: Women’s Asymetrical Skirt Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $40.00 Retail: $75.00
Style Number: #0912138 Description: Women’s Geometric Short Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Wholesale: $25.00 Retail: $55.00
Wool
95% Wool 5% Silk
Silver Gray
Charcoal
Leather
100% Cow Hide
Back Patern Pieces
Front Pattern Pieces
Hood Back Raglan Sleeve Front Bodice Front Raglan Sleeve L Style Line Back Bodice L Style Line
Style Number: #0912139 Description: Women’s Asymetrical Tuxedo Anorak with hood Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $60.00 Retail: $135.00
Style Number: #09121310 Description: Women’s Over Coat Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $60.00 Retail: $135.00
Style Number: #09121311 Description: Women’s High Rise Neck Jacket Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $55.00 Retail: $125.00
Silver Gray
Charcoal
Leather
100% Cow Hide Wool
95% Wool 5% Silk
Style Number: #09121312 Description: Women’s Wrap Dress Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $45.00 Retail: $95.00
Ox Blood I
Crepe Back Satin
100% Polyester
Back Pattern Pieces
Front Pattern Pieces
Right Front Bodice
Left Front Bodice Cuff Placket
Sleeve Cuff
Front L Styleline
Shoulder Patch Back Bodice with Added Fullness
Collar
Pocket Pieces
Style Number: #09121313 Description: Women’s L Blouse Fabric: Crepe Back Satin Available Sizes: 6 - 16 Available Colors: Oxblood I/Ox Blood II Wholesale: $15.00 Retail: $40.00
Style Number: #09121314 Description: Women’s Drape Back Blouse Fabric: Crepe Back Satin/Leather Contrast Available Sizes: 6 - 16 Available Colors: OxBlood I/OxBlood II Wholesale: $20.00 Retail: $45.00
Style Number: #09121315 Description: Women’s L Blouse Fabric: Crepe Back Satin/Leather Contrast Available Sizes: 6 - 16 Available Colors: OxBlood I/OxBlood II Wholesale: $15.00 Retail: $40.00
Leather
100% Cow Hide
Chunky Sweater
Silver Gray
Pattern Pieces
100% Wool
Front/Back Bodices
Front/Back L Style Line
Style Number: #09121316 Description: Women’s Hooded Sweater Fabric: Chunky Sweater/Leather Contrast Available Sizes: 6 - 16 Available Colors: Paint Splatter I Paint Splatter II Wholesale: $20.00 Retail: $45.00
Style Number: #0121317 Description: Women’s Rounded Sweater Fabric: Chunky Sweater Available Sizes: 6 - 16 Available Colors: Paint Splatter I Paint Splatter II Wholesale: $25.00 Retail: $55.00
Style Number: #0320 Description: Women’s Wrap Top Fabric: Chunky Sweater Available Sizes: 6 - 16 Available Colors: Paint Splatter I Paint Splatter II Wholesale: $15.00 Retail: $35.00
Paint Splatter I
Merchandise Page TRIMS Dusk
Leather
20� Burnt Rust
Line 40
100% Cow Hide
Color Story Light Gray
Dark Gray
Leather 100% Cow Hide
Bright Rust
Night Navy
Midnight Navy
Interlock 95% Cotton 5% Polyester
Night Metal
Fabrics
Chunky Sweater 100% Wool
Light Gray
Dark Gray
Silk Jersey 95% Polyester 5% Silk
Arch-Industry
Leather
Dusk
Light Gray
100% Cow Hide Front Pattern Pieces Collar
Front Bodice
Back Pattern Pieces Patch Pocket
Welt Pocket Sleeve
Back Bodice With Vent
Cuff
Shoulder Detail
Style Number: #09121319 Description: Women’s Tuxedo Jacket Fabric: Leather Available Sizes: 6 - 16 Available Colors: Light Gray-Dusk Dark Gray Burnt Rust Wholesale: $60.00 Retail: $130.00
Style Number: #09121320 Description: Women’s Top COat Fabric: Leather Available Sizes: 6 - 16 Available Colors: Light Gray-Dusk Dark Gray-Burnt Rust Wholesale: $50.00 Retail: $115.00
Leather
Dusk
Light Gray
100% Cow Hide
Front Pattern Pieces
Back Pattern Pieces
Waistband
Front Skirt Pocket
Back Skirt Left Side
Style Number: #09121321 Description: Women’s Geometric Top Fabric: Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00
Style Number: #09121322 Description: Women’s High/Low Blouse Fabric: Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $40.00 Retail: $85.00
Style Number: #09121323 Description: Women’s Shaped Skirt Fabric: Leather Available Sizes: 6 - 16 Available Colors: Dusk Burnt Rust Wholesale: $35.00 Retail: $75.00
Back Skirt Right Side
Night Navy
Interlock
95% Cotton 5% Polyester Back Pattern Pieces
Front Pattern Pieces Front Yoke
Front Bodice Pieces
Placket
Back Yoke Pocket
Back Bodice Pieces
Front Short
Back Short
Style Number: #09121326 Description: Women’s Jump Suit Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $55.00 Retail: $125.00
Style Number: #09121324 Description: Women’s Jump Short Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $45.00 Retail: $105.00
Style Number: #09121325 Description: Women’s Geometric Top Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $20.00 Retail: $45.00
Leather
100% Cow Hide
95% Cotton 5% Polyester
Night Navy
Dusk
Interlock
Front Pattern Pieces Waistband
Back Pattern Pieces Back Skirt
Front Skirt
Back Added Fullness
Front Added Fullness
Style Number: #09121327 Description: Women’s Pencil Skirt Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $30.00 Retail: $65.00
Style Number: #09121328 Description: Women’ Trouser Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $30.00 Retail: $70.00
Style Number: #09121329 Description: Women’s Trouser Fabric: Interlock/Leather Contrast Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $35.00 Retail: $75.00
Bright Rust
Dusk
Chunky Sweater 100% Wool
Style Number: #09121330 Description: Women’s Fitted Dress Fabric: Chunky Sweater/Leather Contrast Available Sizes: 6 - 16 Available Colors: Bright Rust-Dusk Night Metal-Burnt Rust Wholesale: $40.00 Retail: $85.00
Style Number: #09121331 Description: Women’s Trench Best Fabric: Chunky Sweater/Leather Contrast Available Sizes: 6 - 16 Available Colors: Bright Rust-Dusk Night Metal-Burnt Rust Wholesale: $40.00 Retail: $85.00
Leather 100% Cow Hide
Bright Rust
Chunky Sweater
100% Wool Front Pattern Pieces
Back Pattern Pieces
Front Yoke
Front Bodice
Sleeve
Back Bodice
Collar
Style Number: #09121332 Description: Women’s Sweater Fabric: Chunky Sweater/Rib Knit Available Sizes: 6 - 16 Available Colors: Bright Rust/Night Metal Wholesale: $15.00 Retail: $35.00
Style Number: #09121333 Description: Women’s Tuxedo Sweater Fabric: Chunky Sweater/Rib Knit Available Sizes: 6 - 16 Available Colors: Bright Rust/Night Metal Wholesale: $15.00 Retail: $35.00
Style Number: #09121334 Description: Women’s Convertable Sweater Fabric: Chunky Sweater/Rib KNit Available Sizes: 6 - 16 Available Colors: Bright Rust/Night Metal Wholesale: $20.00 Retail: $45.00
Light Gray
Silk Jersey 95% Polyester 5% Silk
Style Number: #09121335 Description: Women’s Harem Pant Fabric: Silk Jersey Available Sizes: 6 - 16 Available Colors: Light Gray/Dark Gray Wholesale: $30.00 Retail: $65.00
Style Number: #09121336 Description: Women’s Draped Hood Fabric: Silk Jersey Available Sizes: 6 - 16 Available Colors: Light Gray/ Dark Gray Wholesale: $20.00 Retail: $45.00
Style Number: #09121337 Description: Women’s Harem Short Fabric: Silk Jersey Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $20.00 Retail: $50.00