Amazon PPC Campaigns: 5 Common Mistakes You're Making
When creating an Amazon PPC campaign, many sellers make avoidable mistakes that can hurt their campaign’s performance and waste their advertising budget. Here are some of the most common mistakes sellers make when creating Amazon PPC campaigns: Not using negative keywords: Negative keywords help you filter out unqualified traffic and avoid wasting money on clicks from shoppers who are unlikely to convert. Make sure to add relevant negative keywords to your campaigns. Not tracking important metrics: Your Amazon PPC campaigns should be monitored and optimized regularly based on key performance indicators (KPIs). Without tracking KPIs such as conversion rate, cost per conversion, and return on ad spend (ROAS), you won’t be able to improve your campaign’s performance over time.
1. Not knowing what your goals are Not knowing your goals is a mistake you're making while creating Amazon PPC campaigns. Without having a goal in mind, you'll likely end up wasting money on ads that don't convert and aren't relevant to your products. To create a successful Amazon PPC campaign, you need to know what your goal is. Are you looking to increase brand awareness? Drive more traffic to your listing? Or boost sales of a particular product? Once you know your goal, you can create ad campaigns that are targeted and more likely to convert. If you're not sure what your goals should be, take some time to experiment with different objectives and see what works best for your business. By setting clear goals from the start, you can create more effective Amazon PPC campaigns that will help you achieve success on the platform.
2. Not understanding how Amazon PPC works Not understanding how Amazon PPC works is one of the biggest mistakes you can make when creating an Amazon PPC campaign. Here are a few things you need to know about Amazon PPC before you start your campaign. When it comes to Amazon PPC, there are three main types of auctions:Sponsored Products, Sponsored Brands, and Product Display Ads. Each one has its own set of rules and guidelines that you need to follow in order to be successful. Not knowing how each auction works is a huge mistake that could cost you a lot of money in the long run. Make sure you take the time to learn about each one before you start bidding on keywords. Another mistake people make is not setting realistic goals for their campaigns. You need to have a clear idea of what you want to achieve with your campaign before you start spending money on keywords.
3. Not doing your keyword research Not doing your keyword research is a mistake you're making while creating Amazon PPC campaigns. When it comes to Amazon PPC campaigns, keyword research is essential in order to be successful. Without proper keyword research, you will not be able to target the right audience and your campaign will not be effective.
There are a few steps you need to take in order to do proper keyword research. First, you need to understand what keywords your potential customers are using to search for products like yours. Second, you need to identify the most relevant keywords for your product. And third, you need to track your progress and adjust your keywords accordingly. If you don't take the time to do proper keyword research, you're missing out on a lot of potential sales and your Amazon PPC campaigns will suffer as a result.
4. Bidding too low (or too high) Bidding too low (or too high) is a Mistake You're Making while creating Amazon PPC Campaigns No matter how much you know about Amazon PPC and how to optimize your campaigns, there’s always room for error. In fact, many sellers make the mistake of bidding too low or too high on their keywords without realizing it. Here’s why this is a problem and what you can do to fix it. When you bid too low on a keyword, your ad may not appear at all. That’s because Amazon uses a first-price auction system, which means that the highest bidder gets the ad space. So, if you’re not bidding high enough, you could be missing out on valuable traffic to your listing. On the other hand, bidding too high can also be detrimental to your campaign.
5. Not tracking your results If you're not monitoring your Amazon PPC campaigns, you're making a big mistake. Here's why it's so important to track your campaign results and how to do it effectively. When you're running an Amazon PPC campaign, it's important to monitor your results so you can make necessary adjustments to optimize your campaign. Without tracking your results, you won't know what's working and what's not, and your campaign is likely to underperform. There are a few key things you should track when monitoring your Amazon PPC campaigns: impressions, clicks, conversion rate, and ROI. By tracking these metrics, you'll be able to see which aspects of your campaign are performing well and which need improvement. If you're not already tracking your Amazon PPC campaign results, start doing so today.
Conclusion In conclusion,here are five common mistakes you might be making while creating your Amazon PPC campaigns: not knowing your ACoS, picking the wrong match type, failing to negative match, not using broad and phrase match types together, and not testing different bid amounts. By being aware of these mistakes, you can create more successful Amazon PPC campaigns that will help you boost your sales and win the Buy Box.