“PARTNERING UP WITH MJØLNER WAS A NATURAL STEP FOR US” Lars Lynggaard, Head of C2C Technology, eBay DK
1st Quarter 2013
EDITORIAL
VERSATILITY IS OUR BREAD AND BUTTER Technology is a tool. If a tool does not fulfill its purpose,
Finally, this issue presents Mjølner’s new consultancy services.
it becomes worthless. This is an overt truth, but one that
These services have emerged from a business-driven process
is becoming harder and harder to live by as the world of
where we tested and utilized our company philosophy.
technology expands. For Mjølner, this means putting our customers first. While this poses immense challenges for many companies, it is the bread and butter of Mjølner.
Best Regards,
Versatility is of the utmost importance when our technological tools are created. As a business in today’s technology landscape, you need to be present across all platforms. This requires skills in everything, from iOS to Windows Phone and Android, and from HTML 5 to embedded solu-
Jørgen Lindskov Knudsen, CEO
tions. This is what we are here for - to help you reach your potential. In this issue, you will learn how our design and development of eBay’s iPad and Android apps helped them beat their competitors at the finish line. We will share the benefits of our unique technology, TouchGFX, and how it added value to Energy Micro’s low energy microcontrollers. Also, you’ll be able to read about our facilitation of knowledge sharing at Microsoft’s Development Conference by means of a Windows Phone 8 app.
UPDATE
EDITORIAL
VERSATILITY IS OUR BREAD AND BUTTER Technology is a tool. If a tool does not fulfill its purpose,
Finally, this issue presents Mjølner’s new consultancy services.
it becomes worthless. This is an overt truth, but one that
These services have emerged from a business-driven process
is becoming harder and harder to live by as the world of
where we tested and utilized our company philosophy.
technology expands. For Mjølner, this means putting our customers first. While this poses immense challenges for many companies, it is the bread and butter of Mjølner.
Best Regards,
Versatility is of the utmost importance when our technological tools are created. As a business in today’s technology landscape, you need to be present across all platforms. This requires skills in everything, from iOS to Windows Phone and Android, and from HTML 5 to embedded solu-
Jørgen Lindskov Knudsen, CEO
tions. This is what we are here for - to help you reach your potential. In this issue, you will learn how our design and development of eBay’s iPad and Android apps helped them beat their competitors at the finish line. We will share the benefits of our unique technology, TouchGFX, and how it added value to Energy Micro’s low energy microcontrollers. Also, you’ll be able to read about our facilitation of knowledge sharing at Microsoft’s Development Conference by means of a Windows Phone 8 app.
UPDATE
CASE
MEETING eBay USERS ON EVERY PLATFORM BEING A SERIOUS CONTENDER IN TODAY’S MOBILE MARKET CALLS FOR PRESENCE ON SEVERAL PLATFORMS. FOR eBay, WE WERE THE NATURAL PARTNER IN MEETING THIS CHALLENGE. In December 2012 eBay contacted Mjølner. They needed help
Android is a particularly challenging platform as the many
According to Thomas Jensen, Senior Product Manager of
The Best Car Search Tool in the World
developing apps for their Danish brands Bilbasen.dk and dba.
supported devices differ in screen resolution and interaction
Mobile at eBay Denmark, the new mobile apps have already
The fruits of the eBay/Mjølner collaboration are also being
dk. Easter is the time of the year when most used cars are
possibilities. This makes the development of Android apps a
become massive successes.
noticed outside Danish borders. The app for Bilbasen.dk
sold and bought in Denmark, making this a crucial deadline.
complex and time-consuming process.
received great reviews at the international eBay-Motors Just before Easter, an Android app for dba.dk, and an iPad app
summit.
Partnering up with Mjølner was a natural step for us. We
eBay’s users generate all content and thereby profit, placing
for Bilbasen.dk, were released. eBay is expecting the apps to
have worked with them before and their agile team made us
them at the heart of eBay’s business. To meet the needs of
be used by approximately 160.000 users. You can currently
We were very proud to present the app and the positive feed-
confident that they would deliver platform specific, high
an extremely diverse and wide-ranging user group, conve-
see commercials for the iPad app on Danish national TV.
back was overwhelming. My colleagues agreed that our car
quality products, on time.
nience is key.
– Lars Lynggaard, Head of C2C Technology, eBay DK. We have made the strategic choice of specializing in one
More Platforms Equal More Work
platform in-house. By delegating other projects to Mjølner,
During the last years, the use of mobile devices has exploded.
we are able to beat our competitors at the finish line,
This dramatically increases the importance of being present
putting out products on a variety of platforms simulta-
on several platforms.
neously, leaving no customer behind.
searching tool for iPad, provides one of the best user experi-
“
BY DELEGATING PROJECTS TO MJØLNER, WE ARE ABLE TO BEAT OUR COMPETITORS
– Lars Lynggaard, Head of C2C Technology, eBay DK
ences in the world! – Morten Heuing, General Manager, eBay DK. The development and design of these apps followed Mjølner’s well-proven process, created to bring every question and challenge to the surface, placing the user at the center of attention.
Lars Lynggaard, Head of C2C Technology, eBay DK
CASE
MEETING eBay USERS ON EVERY PLATFORM BEING A SERIOUS CONTENDER IN TODAY’S MOBILE MARKET CALLS FOR PRESENCE ON SEVERAL PLATFORMS. FOR eBay, WE WERE THE NATURAL PARTNER IN MEETING THIS CHALLENGE. In December 2012 eBay contacted Mjølner. They needed help
Android is a particularly challenging platform as the many
According to Thomas Jensen, Senior Product Manager of
The Best Car Search Tool in the World
developing apps for their Danish brands Bilbasen.dk and dba.
supported devices differ in screen resolution and interaction
Mobile at eBay Denmark, the new mobile apps have already
The fruits of the eBay/Mjølner collaboration are also being
dk. Easter is the time of the year when most used cars are
possibilities. This makes the development of Android apps a
become massive successes.
noticed outside Danish borders. The app for Bilbasen.dk
sold and bought in Denmark, making this a crucial deadline.
complex and time-consuming process.
received great reviews at the international eBay-Motors Just before Easter, an Android app for dba.dk, and an iPad app
summit.
Partnering up with Mjølner was a natural step for us. We
eBay’s users generate all content and thereby profit, placing
for Bilbasen.dk, were released. eBay is expecting the apps to
have worked with them before and their agile team made us
them at the heart of eBay’s business. To meet the needs of
be used by approximately 160.000 users. You can currently
We were very proud to present the app and the positive feed-
confident that they would deliver platform specific, high
an extremely diverse and wide-ranging user group, conve-
see commercials for the iPad app on Danish national TV.
back was overwhelming. My colleagues agreed that our car
quality products, on time.
nience is key.
– Lars Lynggaard, Head of C2C Technology, eBay DK. We have made the strategic choice of specializing in one
More Platforms Equal More Work
platform in-house. By delegating other projects to Mjølner,
During the last years, the use of mobile devices has exploded.
we are able to beat our competitors at the finish line,
This dramatically increases the importance of being present
putting out products on a variety of platforms simulta-
on several platforms.
neously, leaving no customer behind.
searching tool for iPad, provides one of the best user experi-
“
BY DELEGATING PROJECTS TO MJØLNER, WE ARE ABLE TO BEAT OUR COMPETITORS
– Lars Lynggaard, Head of C2C Technology, eBay DK
ences in the world! – Morten Heuing, General Manager, eBay DK. The development and design of these apps followed Mjølner’s well-proven process, created to bring every question and challenge to the surface, placing the user at the center of attention.
Lars Lynggaard, Head of C2C Technology, eBay DK
CASE
“
MY COLLEAGUES AGREED THAT OUR CAR SEARCHING TOOL FOR IPAD, PROVIDES ONE OF THE BEST USER EXPERIENCES IN THE WORLD! Morten Heuing, General Manager, eBay DK
CASE
“
MY COLLEAGUES AGREED THAT OUR CAR SEARCHING TOOL FOR IPAD, PROVIDES ONE OF THE BEST USER EXPERIENCES IN THE WORLD! Morten Heuing, General Manager, eBay DK
SERVICE
GETTING AHEAD THROUGH CUSTOMER-DRIVEN INNOVATION INNOVATION IS VITAL TO MAINTAINING YOUR COMPETITIVE ADVANTAGE IN TODAY’S FIERCE MARKETPLACE.
This is a realization of many businesses today, and the ways of
In the latest issue we told the story of how Mjølner and Linak
We deliver an efficient process focused on results and the
working with innovation are numerous. At Mjølner, we swear by
teamed up to develop a new patient panel concept.
systematization of existing knowledge and ideas within your
an effective and iterative process with a strong focus on trial-
This is one of many examples of how Mjølner facilitates
company. Every process is based on a strong partnership with
and-error. We wholeheartedly subscribe to the saying:
user-driven innovation processes based on our customers’
our client.
Fail early, fail cheaply.
intricate knowledge of their fields and markets. Our process is
The benefits of innovation are endless. By innovating, we take
designed to be effective, exploratory, and lightweight.
Find out More by Contacting:
the future into our own hands, actively creating the consumer
A Lightweight Process with Great Impact
needs of tomorrow. Our ability to innovate makes us able to
Mjølner gave a case presentation at the 600 minutes of Innova-
By treating the process not as the way toward a final product,
+45 41 95 36 08
move first and leave our competitors scurrying to catch up.
tion and Product Development Conference. The feedback from
but as an innovation project, we are able to achieve much more,
cdk@mjolner.dk.
the many R&D and Innovation Managers in the audience made
in much less time, at a fraction of the cost.
it clear that user-driven innovation is in high demand.
– Christina Dencker Orehøj Kjærsgaard, UX Manager, Mjølner.
Christina Dencker Orehøj Kjærgaard, UX Manager
SERVICE
GETTING AHEAD THROUGH CUSTOMER-DRIVEN INNOVATION INNOVATION IS VITAL TO MAINTAINING YOUR COMPETITIVE ADVANTAGE IN TODAY’S FIERCE MARKETPLACE.
This is a realization of many businesses today, and the ways of
In the latest issue we told the story of how Mjølner and Linak
We deliver an efficient process focused on results and the
working with innovation are numerous. At Mjølner, we swear by
teamed up to develop a new patient panel concept.
systematization of existing knowledge and ideas within your
an effective and iterative process with a strong focus on trial-
This is one of many examples of how Mjølner facilitates
company. Every process is based on a strong partnership with
and-error. We wholeheartedly subscribe to the saying:
user-driven innovation processes based on our customers’
our client.
Fail early, fail cheaply.
intricate knowledge of their fields and markets. Our process is
The benefits of innovation are endless. By innovating, we take
designed to be effective, exploratory, and lightweight.
Find out More by Contacting:
the future into our own hands, actively creating the consumer
A Lightweight Process with Great Impact
needs of tomorrow. Our ability to innovate makes us able to
Mjølner gave a case presentation at the 600 minutes of Innova-
By treating the process not as the way toward a final product,
+45 41 95 36 08
move first and leave our competitors scurrying to catch up.
tion and Product Development Conference. The feedback from
but as an innovation project, we are able to achieve much more,
cdk@mjolner.dk.
the many R&D and Innovation Managers in the audience made
in much less time, at a fraction of the cost.
it clear that user-driven innovation is in high demand.
– Christina Dencker Orehøj Kjærsgaard, UX Manager, Mjølner.
Christina Dencker Orehøj Kjærgaard, UX Manager
CASE
TouchGFX RECEIVES INTERNATIONAL ACKNOWLEDGEMENT MJØLNER PARTICIPATED IN THIS YEAR’S EMBEDDED WORLD EXHIBITION WITH OUR NEW TECHNOLOGY, TouchGFX. THE REACTIONS FROM ALL OVER THE WORLD WERE NOTHING SHORT OF EXCEPTIONAL.
The Benefits of TouchGFX
A Value-Adding Technology
Through a strong focus on memory usage optimization,
The benefits of TouchGFX have proven to be perfect for
TouchGFX delivers great looking graphics with a minimal
Energy Micro’s low energy ARM Cortex-M3 microcontroller
RAM-usage.
family. With the TouchGFX technology, Energy Micro provides the best combination of energy efficiency and high graphic
Furthermore, TouchGFX provides a range of widgets, from
quality.
buttons to images, text areas, and scrollable lists, for use in applications.
Embedded World is the world’s largest conference on em-
Energy Micro’s customers now have a clear advantage, as TouchGFX enables them to create sophisticated, responsive
bedded technology, sporting no less than 8681 exhibitors.
Only the general functionality of widgets is included in the
Here innovations, trends, and new products are presented
framework. This allows customers to achieve exactly the
by leading companies within the business.
aesthetic appearance they desire.
GUIs while maintaining a very low energy consumption. Now, with TouchGFX we’ve shown what can be done using our EFM32 Cortex-M3 MCU, enabling cutting-edge product
Together with Glyn, EBV Elektronik, and Energy Micro, we
Learn more at TouchGFX.com
designs that continue to provide our customers with low-cost,
demonstrated our new TouchGFX technology, receiving an
low-energy solutions.
impressive response.
– Andreas Koller, VP of Worldwide Sales, Energy Micro.
It was amazing to see developers from all over the world line
At Mjølner, we build partnerships with our clients,
Based on TouchGFX and our experience with most ARM
up to experience our demo applications. Our unique product
focusing not only on their immediate needs, but also
processors, Mjølner has become an official Energy Micro
allows a smartphone feel on ultra-low power platforms.
on the long-term relationship. This is to ensure that
EFM32 Design Partner. Moreover, Mjølner is also offering
This creates infinite potential. It is a thrilling prospect for
our clients’ integrity is maintained and that their values
graphic solutions for most of the industry standard micro-
many businesses.
are clearly present throughout our collaboration. With
controllers, screen sizes, and operating speeds.
– Jørgen Mygind, Account Manager, Mjølner.
TouchGFX, this becomes a possibility for all clients.
“
WITH TouchGFX WE’VE SHOWN WHAT CAN BE DONE USING OUR EFM32 CORTEX-M3 MCU Andreas Koller, VP of Worldwide Sales, Energy Micro
CASE
TouchGFX RECEIVES INTERNATIONAL ACKNOWLEDGEMENT MJØLNER PARTICIPATED IN THIS YEAR’S EMBEDDED WORLD EXHIBITION WITH OUR NEW TECHNOLOGY, TouchGFX. THE REACTIONS FROM ALL OVER THE WORLD WERE NOTHING SHORT OF EXCEPTIONAL.
The Benefits of TouchGFX
A Value-Adding Technology
Through a strong focus on memory usage optimization,
The benefits of TouchGFX have proven to be perfect for
TouchGFX delivers great looking graphics with a minimal
Energy Micro’s low energy ARM Cortex-M3 microcontroller
RAM-usage.
family. With the TouchGFX technology, Energy Micro provides the best combination of energy efficiency and high graphic
Furthermore, TouchGFX provides a range of widgets, from
quality.
buttons to images, text areas, and scrollable lists, for use in applications.
Embedded World is the world’s largest conference on em-
Energy Micro’s customers now have a clear advantage, as TouchGFX enables them to create sophisticated, responsive
bedded technology, sporting no less than 8681 exhibitors.
Only the general functionality of widgets is included in the
Here innovations, trends, and new products are presented
framework. This allows customers to achieve exactly the
by leading companies within the business.
aesthetic appearance they desire.
GUIs while maintaining a very low energy consumption. Now, with TouchGFX we’ve shown what can be done using our EFM32 Cortex-M3 MCU, enabling cutting-edge product
Together with Glyn, EBV Elektronik, and Energy Micro, we
Learn more at TouchGFX.com
designs that continue to provide our customers with low-cost,
demonstrated our new TouchGFX technology, receiving an
low-energy solutions.
impressive response.
– Andreas Koller, VP of Worldwide Sales, Energy Micro.
It was amazing to see developers from all over the world line
At Mjølner, we build partnerships with our clients,
Based on TouchGFX and our experience with most ARM
up to experience our demo applications. Our unique product
focusing not only on their immediate needs, but also
processors, Mjølner has become an official Energy Micro
allows a smartphone feel on ultra-low power platforms.
on the long-term relationship. This is to ensure that
EFM32 Design Partner. Moreover, Mjølner is also offering
This creates infinite potential. It is a thrilling prospect for
our clients’ integrity is maintained and that their values
graphic solutions for most of the industry standard micro-
many businesses.
are clearly present throughout our collaboration. With
controllers, screen sizes, and operating speeds.
– Jørgen Mygind, Account Manager, Mjølner.
TouchGFX, this becomes a possibility for all clients.
“
WITH TouchGFX WE’VE SHOWN WHAT CAN BE DONE USING OUR EFM32 CORTEX-M3 MCU Andreas Koller, VP of Worldwide Sales, Energy Micro
CASE
WINDOWS PHONE APP FOR MICROSOFT’S DEVELOPER CONFERENCE MJØLNER IS ONE OF THE FEW COMPANIES THAT ALREADY MASTER THE CHALLENGE OF WINDOWS PHONE APPS. THE LATEST PROOF OF THIS IS THE OFFICIAL APP FOR THE DANISH DEVELOPER CONFERENCE 2013.
Having registered, participants were able to rate the session and share insights trough live-chatting. Registerring also allowed access to session content and additional information about the speakers.
Accelerate Your Windows Phone App Development In addition to the conference app, Mjølner also gave a presentation on developing for the Windows Phone
The Danish Developer Conference (DDC) is Microsoft’s lead-
platform. Here, Frederik Winstrup Johansen focused on the
ing conference in Denmark, focusing on the recent techno-
benefits of designing a rudimentary Windows Phone app
logies of Microsoft’s various platforms. The aim is to educate
as the starting point of creating a family of apps.
and inspire developers, software architects, and IT startups. This year’s DDC took place in Horsens on the 2nd of April and
Touch and Register
“
THE APP MADE NOVEL USE OF NFC TECHNOLOGY TO ALLOW EASY REGISTRATION FOR SPECIFIC SESSIONS
At the heart of DDC is the sharing of knowledge. Through the event, participants gain insight into the latest trends
You can find the DDC Windows Phone 8 app in the the
concerning Windows Phone, Windows 8, Web and Net & Tools.
Windows Phone Store.
To support the flow of knowledge and information, Mjølner designed and developed DDC’s Windows Phone 8 app: The app made novel use of NFC technology to allow easy registration for specific sessions. You simply touch the pho-
Frederik Winstrup Johansen, Software Architect, Mjølner
in Copenhagen on the 4th of April.
ne to a poster and there you go. – Frederik Winstrup Johansen, Software Architect, Mjølner.
CASE
WINDOWS PHONE APP FOR MICROSOFT’S DEVELOPER CONFERENCE MJØLNER IS ONE OF THE FEW COMPANIES THAT ALREADY MASTER THE CHALLENGE OF WINDOWS PHONE APPS. THE LATEST PROOF OF THIS IS THE OFFICIAL APP FOR THE DANISH DEVELOPER CONFERENCE 2013.
Having registered, participants were able to rate the session and share insights trough live-chatting. Registerring also allowed access to session content and additional information about the speakers.
Accelerate Your Windows Phone App Development In addition to the conference app, Mjølner also gave a presentation on developing for the Windows Phone
The Danish Developer Conference (DDC) is Microsoft’s lead-
platform. Here, Frederik Winstrup Johansen focused on the
ing conference in Denmark, focusing on the recent techno-
benefits of designing a rudimentary Windows Phone app
logies of Microsoft’s various platforms. The aim is to educate
as the starting point of creating a family of apps.
and inspire developers, software architects, and IT startups. This year’s DDC took place in Horsens on the 2nd of April and
Touch and Register
“
THE APP MADE NOVEL USE OF NFC TECHNOLOGY TO ALLOW EASY REGISTRATION FOR SPECIFIC SESSIONS
At the heart of DDC is the sharing of knowledge. Through the event, participants gain insight into the latest trends
You can find the DDC Windows Phone 8 app in the the
concerning Windows Phone, Windows 8, Web and Net & Tools.
Windows Phone Store.
To support the flow of knowledge and information, Mjølner designed and developed DDC’s Windows Phone 8 app: The app made novel use of NFC technology to allow easy registration for specific sessions. You simply touch the pho-
Frederik Winstrup Johansen, Software Architect, Mjølner
in Copenhagen on the 4th of April.
ne to a poster and there you go. – Frederik Winstrup Johansen, Software Architect, Mjølner.
SERVICE
WE ARE EXPANDING OUR ON-SITE CONSULTANCY SERVICE WITH OUR NEW SERVICE MJØLNER MEETS THE COSTUMER DEMAND FOR HIGHLY COMPETENT, ON-SITE CONSULTANTS ALL OVER DENMARK.
Our on-site consultants offer expert competencies within
In our efforts to continuously adjust to the needs of our
Contact us to learn more:
customers, we are expanding our service portfolio. Mjølner
Brian Gottorp Jeppesen, CSO
now offers the flexibility of on-site consultants, ready to
+45 41 95 36 26
contribute to your development projects with the renowned
brj@mjolner.dk
software, infrastructure, architecture, project management, quality assurance, test, and verification. The price of our services is highly competitive and we go out of our way to find the most competent consultant for your project.
Mjølner quality. The service is based on an open and competitive business model, providing a value-for-money solution to all our customers. All consultants have a high level of competence and Mjølner ensures that the quality lives up to our high standards. With our skilled and knowledgeable on-site consultants, Mjølner now offers all customers the opportunity to profit
“
MJØLNER NOW OFFERS ALL CUSTOMERS THE OPPORTUNITY TO PROFIT FROM A CLOSE AND VALUE-ADDING PARTNERSHIP
from a close and value-adding partnership. – Brian Gottorp Jeppesen, CSO, Mjølner.
Brian Gottorp Jeppesen, CSO, Mjølner
SERVICE
WE ARE EXPANDING OUR ON-SITE CONSULTANCY SERVICE WITH OUR NEW SERVICE MJØLNER MEETS THE COSTUMER DEMAND FOR HIGHLY COMPETENT, ON-SITE CONSULTANTS ALL OVER DENMARK.
Our on-site consultants offer expert competencies within
In our efforts to continuously adjust to the needs of our
Contact us to learn more:
customers, we are expanding our service portfolio. Mjølner
Brian Gottorp Jeppesen, CSO
now offers the flexibility of on-site consultants, ready to
+45 41 95 36 26
contribute to your development projects with the renowned
brj@mjolner.dk
software, infrastructure, architecture, project management, quality assurance, test, and verification. The price of our services is highly competitive and we go out of our way to find the most competent consultant for your project.
Mjølner quality. The service is based on an open and competitive business model, providing a value-for-money solution to all our customers. All consultants have a high level of competence and Mjølner ensures that the quality lives up to our high standards. With our skilled and knowledgeable on-site consultants, Mjølner now offers all customers the opportunity to profit
“
MJØLNER NOW OFFERS ALL CUSTOMERS THE OPPORTUNITY TO PROFIT FROM A CLOSE AND VALUE-ADDING PARTNERSHIP
from a close and value-adding partnership. – Brian Gottorp Jeppesen, CSO, Mjølner.
Brian Gottorp Jeppesen, CSO, Mjølner
MEETING eBay USERS ON EVERY PLATFORM GETTING AHEAD THROUGH CUSTOMER-DRIVEN INNOVATION TouchGFX RECEIVES INTERNATIONAL ACKNOWLEDGEMENT WINDOWS PHONE APP FOR MICROSOFT’S DEVELOPER CONFERENCE WE ARE EXPANDING OUR ON-SITE CONSULTANCY SERVICE
Mjølner Informatics A/S
Finlandsgade 10, DK-8200 Aarhus N
+45 70 27 43 43
www.mjolner.dk
info@mjolner.dk