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FROM FIELD STUDY TO PIXEL PEEPING
Who Am I? • Senior User Experience Consultant • User Research Evangelist • Humanities + Ph.D. à Problems aren’t the problem. Solutions are.
OGIN ENERGY
LEGO GROUP
HOW WE WORK GOAL
LISTEN
Understand business idea Vision & goals Scope of project
DOMAIN
Alignment Knowledge transfer
User analysis
LEARN
Tech analysis
Client involvement Continous validation
Insights
PRODUCT
SPECIFY
Design concept
Overall specification
Client involvement Alignment
Alignment
DESIGN & DEVELOP ‹#›
DO
Complete design
Develop Test
LAUNCH
Business
Domain
Developments
Gap
Business
Domain
Gap Gap
Developments
Gap
Business
Domain
Gap Gap
Developments
UX
Business
Domain UX
Developments
T
T
HOW I CAME TO REALIZE THAT
UX DESIGNERS ARE PSEUDO EMPATHETIC, DELUSINAL, DOPAMINE JUNKIES
SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
The T Problem
Holistic View vs. Vertical Slices Vision vs. Iteration
SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
The Socratic Paradox
SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
Business
Domain UX
Developments
You Are Not Alone..
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November 12th 2015
Nikolaj Gandrup Borchorst Senior User Experience Consultant, Ph.D. User Research Evangelist
ngb@mjolner.dk
+45 4195 3629