‹#›
Agenda • Et par ord om Mjølner og Mig
• It’s the UX, Stupid • Cases • Measuring UX & Usability
A FEW WORDS About Mjølner and I
*FORRESTER RESEARCH. (2008). REPORT: “RICH INTERNET APPLICATIONS ERRORS TO AVOID
Who Am I?
• Senior User Experience Consultant • User Research Evangelist
IT’S THE UX STUPID!
SERVICE ANTICIPATION GAP
362 companies participated
95% say they are customer focused 80% say they deliver a superior experience 8% of customers agree that the companies deliver superior experiences
www.bainn.com: �Closing the delivery gap�
UX, Usability, Design, UI…? User acceptance and adoption are critical Projects fail without satisfied users.
70 %
of projects fail due to lack of user acceptance*
*FORRESTER RESEARCH. (2008). REPORT: “RICH INTERNET APPLICATIONS ERRORS TO AVOID
UX is Good Business!
Late changes can be costly*
No. of possible design alternatives / changes
Requirements phase
Cost of change
Development phase
Product launch
*Forrester Research. (2013). Customer Experience Index Ranking and Watermark Consulting.
EXPERIENCE IS GOOD BUSINESS Usable The product has the relevant functinonality.
Branding
‹#›
The experience of the product forms the user’s experience of the brand.
User friendly The product supports the user’s actions and mindset – it is easy to use.
Attractive The product has the right look and feel.
OGIN ENERGY
From a quick graphical touch up..
LEGO GROUP
MEASURING UX & USABILITY
Brugervenlighed og UX hÌnger for os uløseligt sammen. Ingen god UX uden usability og ingen gode produkter uden god UX.
*Forrester Research. (2014). Leah Buley.
Brugervenlighed og UX hÌnger for os uløseligt sammen. Ingen god UX uden usability og ingen gode produkter uden god UX.
..Og god UX er büde forventet og god forretning – ogsü inden for industrien!
January 21st 2016
Nikolaj Gandrup Borchorst Senior User Experience Consultant, Ph.D. User Research Evangelist LinkedIn: https://www.linkedin.com/in/nikolajgandrup
ngb@mjolner.dk
+45 4195 3629
‹#›