MACEDONIA2025 Macedonia2025 Brand Guidelines
DESIGN AND BRAND GUIDELINES HELPING BUILD A STRONGER NATION.
CONTACT Address
Phone & Skype
Online
Macedonia2025 st. Luj Paster 1-1/2 1000 Skopje Macedonia
Phone: +389.2.3161.015
Email: office@macedonia2025.com
Skype: mace2025
Website: www.macedonia2025.com
DESIGN.INC
DESIGN AND BRAND GUIDELINES
TABLE OF CONTENTS SECTION 0 | INTRODUCTION
PAGE 4
SECTION 1 | CORPORATE LOGO
PAGE 6
SECTION 2 | CORPORATE TYPOGRAPHY
PAGE 10
SECTION 3 | CORPORATE COLOR SYSTEM
PAGE 14
SECTION 4 | CORPORATE STATIONERY
PAGE 18
SECTION 5 | LOGO PLACEMENT
PAGE 22
SECTION 6 | CORPORATE IMAGES
PAGE 24
SECTION 7 | CORPORATE IMAGES Macedonia2025 Corporate Brand Guidelines Version: v2 // 2020
The Introduction
SECTION 0 INTRODUCTION THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Macedonia2025 corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Macedonia2025 commitment to quality, consitency and style. The Macedonia2025 brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Macedonia2025 name and marks.
Macedonia2025 Brand Guidelines
Macedonia2025 Corporate Brand Guidelines
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THE LOGOTYPE
The Logo Introduction Clearspace and computation The Logo Application The Logo Size
SECTION 1 CORPORATE LOGO
of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
LOGO DARK VERSION
THE FULL LOGOTYPE The Macedonia2025 Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Macedonia2025 name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of our slogan. The typeface is Halesworth eText Regular
Macedonia2025 Brand Guidelines
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1) The general Logo The main logo is the red logo used on white or light backround. For darker backrounds you will find an alternative below.
LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination
1) The Logo Symbol Consists of a powerful element evoking the culture of our organization. 2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in red tone of the chosen corporate color. The font that is used here is Halesworth eText Regular. 3) The Logo Slogan The logo slogan represents our mission statement.
LOGO LIGHT VERSION
and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The corporate colours are Red, Black and White and they are fresh and appealing colours chosen for the strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
2) The Logo Dark Version will be used when the backround color is light and the document is not colored. 3) The Logo Light Version will be used when the backround color is dark and the red and black versions are not applicable.
Recommended formats are: .eps | .ai | .png | .jpg | .tiff
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Attention: Use of any stylized, animated, hand drawn or other versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Macedonia2025 Design Representative if you have any questions or need further help.
Macedonia2025 Brand Guidelines
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LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned
APPLICATION ON A BACKGROUND
in relation to the mark of the organization logo – they have a fixed relationship that should never be changed in any way.
LOGO A
LOGO B
LOGO C
LOGO D
Colored Version
Colored Version
Colored Version
Colored Version
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1.5 x
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CLEARSPACE Full Logo
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
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/2 x
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/2 x
Full Logo Minimum Size: 20mm x 7 mm
40 mm
30 mm
20 mm
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1
Macedonia2025 Brand Guidelines
/2 x
MINIMUM LOGO SIZES
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PRIMARY CORPORATE FONT PRIMARY FONT BAHNSCHRIFT
The Corporate Fonts Primary Font Secondary Font Font Hierachy
SECTION 2 CORPORATE TYPOGRAPHY
DESIGNER : AARON BELL
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BAHNSCHRIF T Bold
N O P Q R S T U V W X Y Z
THE FONT Bahnschrift is a company new digitization of the noted DIN 1451 personality design general and used to be released as a variable font for windows in 2017. The design was primarily optimized for legibility, simplicity, and ease in replication like consolas font family.
A B C D E F G H I J K L M a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m
THE CORPORATE FONTS AND TYPOGRAPHY
n o p q r s t u v w x y z TYPE EXAMPLES BAHNSCHRIFT
THE CORPORATE TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Macedonia 2025 communications. We have selected Bahnschrift and
Figures
Special Characters Montserrat, which helps inject energy and enthusiasm into the entire Macedonia2025 communications, as the primary and secondary corporate typefaces.
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Macedonia2025 Brand Guidelines
Macedonia2025 Brand Guidelines
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SECONDARY CORPORATE FONT SECONDARY FONT MONTSERRAT DESIGNER : JULIETA ULANOVSKY
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MONTSERR AT Bold
Montserrat is a new libre sans text typeface for the web, inspired by the signage found in a historical neighborhood of Buenos Aires, called Montserrat.
CONTEXT TEXT AND INNER HEADLINES
Caption Text
Regular
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Copy Text
Macedonia2025 Typo Montserrat Regular 8 pt Type / 11 pt Leading
Headlines Copytext
MACEDONIA2025 TYPO
A B C D E F G H I J K L M a b c d e f g h i j k l m n o p q r s t u v w x y z 0
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HEADLINES AND TYPOBREAKS
Sublines Sections
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Macedonia2025 Typo
6 pt Type / 9 pt Leading
N O P Q R S T U V W X Y Z
Figures
information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Macedonia2025 layouts.
Montserrat Regular
n o p q r s t u v w x y z
Special Characters
Macedonia2025 Brand Guidelines
Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key
a b c d e f g h i j k l m
---- by Julieta Ulanovsky
TYPE EXAMPLES MONTSERRAT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
THE FONT
As urban development changes this place, it will never return to its original form and loses forever the designs that are so special and unique. The old typographies and canopies are irretrievable when they are replaced.
TYPOGRAPHY AND TEXT HIERARCHY
Big Headlines and Title
Montserrat Regular - Capital Letters 10pt Type / 10pt Leading
MACEDONIA2025 TYPO Montserrat Bold - Capital Letters 16pt Type / 16pt Leading
MACEDONIA2025 Montserrat Bold - Capital Letters 23 pt Type / 23 pt Leading
Macedonia2025 Brand Guidelines
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PRIMARY COLOR SYSTEM
PRIMARY COLOR IMPERIAL RED
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The Corporate Colors Primary Color System Secondary Color System
SECTION 3 CORPORATE COLOR SYSTEM
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Explanation: The Design.Inc Company has two official colors: Red and Black. These colors have become a recognizable identifier for the company.
COLOR CODES CMYK HSV HSL RGB Web
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
: 0%, 82%, 78%, 36% : 357°, 82%, 64% : 357°, 70%, 38% : 164, 30, 36 : #A41E24
COLOR TONES 100 %
80 %
60 %
40 %
20 %
PRIMARY COLOR RICH BLACK
THE PRIMARY COLOR SYSTEM AND COLOR CODES
COLOR CODES CMYK HSV HSL RGB Web
THE COLOR SYSTEM Color plays an important role in the Macedonia2025 corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of
these colors will contribute to the cohesive and harmonious look of the Macedonia2025 brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
COLOR TONES 100 %
Macedonia2025 Brand Guidelines
: 0%, 0%, 0%, 100% : 0°, 0%, 0% : 0°, 0%, 0% : 0, 0, 0 : #000000
80 %
60 %
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THE SECONDARY COLOR SYSTEM AND COLOR CODES SECONDARY COLOR SYSTEM
COLOR CODES
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Explanation: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Macedonia2025 organization. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.
Tones
CMYK HSV HSL RGB Web
: 88%, 100%, 5%, 1% : 267°, 72°, 50° : 0.74, 0.56, 0.32 : 77, 36, 128 : #4D2480
COLOR CODES
Tones
Usage: Use them to accent and support the primary color palette.
CMYK HSV HSL RGB Web
: 97%, 77%, 0%, 0% : 222°, 80°, 61° : 0.62, 0.67, 0.36 : 31, 68, 155 : #1F449B
COLOR CODES
Tones
CMYK HSV HSL RGB Web
: 0%, 85%, 78%, 0% : 4°, 78°, 93° : 0.01, 0.84, 0.57 : 238, 64, 53 : #EE4035
COLOR CODES
Tones
CMYK HSV HSL RGB Web
: : : : :
79%, 1%, 69%, 0% 161°, 100°, 66° 0.45, 1.00, 0.33 0, 168, 114 #00A872
COLORS ARE ONE OF THE MOST IMPORTANT THINGS TO TRANSFER A BRAND TO THE CUSTOMERS.
COLOR CODES
Tones
Macedonia2025 Brand Guidelines
CMYK HSV HSL RGB Web
: 1%, 29%, 91%, 0% : 43°, 90°. 98° : 0.12, 0.96, 0.54 : 250, 188, 25 : #FABC19
Macedonia2025 Corporate Brand Guidelines
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THE COMPANY LETTERHEAD
The Company Letterhead The Company Business Cards The Envelope
SECTION 4 CORPORATE STATIONERY
THE COMPANY LETTERHEAD
Explanation: This shows the approved layouts with the primary elements of the Macedonia2025 stationery system for the front and backside of the letterheads.
Helping Build a Stronger Nation
Stefan Ivanovski Macedonia2025 Luj Paster 1-1/2 1000 Skopje Macedonia
Usage: The letterhead will be used for all official communication that is going out of Macedonia2025 company.
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PARAMETER
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Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4
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Weight 120g/m Uncoated white Stefan Ivanovski Macedonia2025 Luj Paster 1-1/2 1000 Skopje Macedonia
Macedonia2025 Brand Guidelines
Macedonia2025 Brand Guidelines
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THE COMPANY BUSINESS CARDS THE COMPANY BUSINESS CARDS
THE COMPANY ENVELOPE Frontside ChiefMojsoska-Blazevski Executive Officer Nikica
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Nikica Mojsoska-Blazevski Chief Executive Officer
Explanation: This shows the approved layouts with the primary elements of the Design.Inc stationery system for business cards. Usage: The business cards will be used for all official contact and communication of Design.Inc company. Insert the Design. Inc letterhead and send your documents throughout the world.
St. Luj Paster no.1-2 director@macedonia2025.com +389 75 232 792 +389 23 161 015
THE COMPANY ENVELOPE
Explanation: This shows the approved layout with the primary elements of the Macedonia2025 stationery system for envelopes.
www.macedonia2025.com
PARAMETER Dimensions 220 x 110 mm Backside
ChiefMojsoska-Blazevski Executive Officer Nikica
Nikica Mojsoska-Blazevski Chief Executive Officer
PARAMETER
Frontside
Weight 400g/m Uncoated white
St. Luj Paster no.1-2
Dimensions 89 x 51 mm Weight 400g/m Uncoated white
director@macedonia2025.com +389 75 232 792 +389 23 161 015
Print CMYK
www.macedonia2025.com
Weight 120g/m Uncoated white Print CMYK
Macedonia2025 Brand Guidelines
Backside
Macedonia2025 Brand Guidelines
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CORRECT LOGO PLACEMENT
The Logo Placement
SECTION 5 LOGO PLACEMENT
PARAMETER
THE LOGO PLACEMENT
Explanation: To place the Macedonia2025 logo in the correct way please use one of the approved styles that are shown on the right. To place the Macedonia2025 logo in other ways is not allowed.
EXAMPLE 297 x 210mm DIN A4
Macedonia2025 Brand Guidelines
Macedonia2025 Brand Guidelines
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EXAMPLES FOR MACEDONIA2025 CORPORATE IMAGE SYSTEM
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Corporate Image Corporate Image Color Corporate Image Black and White Placeholders
Requirements: - desaturate colours - sharp images - minimalistic look - modern and businesslike
SECTION 6 IMAGES
- or download the LUT here: https://bit. ly/2ZBvNfa
MACEDONIA2025 CORPORATE IMAGE : COLORED IMAGES THE GRID SYSTEM Corporate Images are responsible to transfer the values of Macedonia2025 to our customers or our potential customers. It is a composite psychological impression that continually changes with the firmâ&#x20AC;&#x2122;s circumstances, media coverage, performance,
Macedonia2025 Brand Guidelines
pronouncements, etc. Macedonia2025 use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
Macedonia2025 Brand Guidelines
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THE MACEDONIA2025 CORPORATE IMAGE : BLACK & WHITE
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THE MACEDONIA2025 PLACEHOLDERS FOR IMAGES
EXAMPLES FOR MACEDONIA2025 CORPORATE IMAGE SYSTEM
MACEDONIA2025 BLENDING MODES
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Explanation The image placeholders raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts.
Requirements: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike
How to: 1) use the red colored rectangle with no opacity for colored pictures 2) use the black rectangle with 90% opacity for Black and White photos
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Macedonia2025 Brand Guidelines
Macedonia2025 Brand Guidelines
WWW.MACEDONIA2025.COM
HELPING BUILD A STRONGER NATION Macedonia2025
CONTACT
DOWNLOAD
Address
Direct Link :
Macedonia2025 Luj Paster 1-1/2 1000 Skopje Macedonia
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