IDENTITY & URBAN AND RURAL
Social Iden5ty
Brainwash Influences made by media Logos Slogans
Companies
Media
Culture
Genes Fingerprints
People
Branding
BRAINSTORM. Iden5ty
Science DNA
Heritage
Trends
Accents Landscapes Legends
Appearance Countryside
Fashion
Urban Myths
Clothes
Architecture
Technology
Ci5es
BRAINSTORM. Urban and Rural
IDENTITY – Science DNA
Deoxyribonucleic acid (DNA) – Science behind human iden5ty. DNA is the complex chemical that carries gene5c informa5on and is the unit of inheritance and iden5ty. DNA is contained in chromosomes, which are found in the nucleus of most cells. Chromosomes are X-‐shaped objects found in the nucleus of most cells. They consist of long strands of a substance called deoxyribonucleic acid, commonly known as DNA, which is structured in a double helix shape. The informa5on in DNA is stored as a code made up of four chemical bases: and nearly every cell in a person’s body has the same DNA. Human DNA consists of about 3 billion bases, and more than 99 percent of those bases are the same in all people.
IDENTITY – Science Fingerprints
Fingerprint – Impression le[ by a human finger A fingerprint in its narrow sense is an impression le[ by the fric5on ridges of a human finger. A print from the foot can also leave an impression of fric5on ridges. To understand how prints vary among individuals, let’s look at how fingerprints develop. There are three main fingerprint pa]erns: arches, loops and whorls. Arches are found in about 5% of fingerprint pa]erns encountered. The ridges run from one side to the other of the pa]ern, making no backward turn.
IDENTITY – Media Iconography
Media iconography -‐ i·∙co·∙nog·∙ra·∙phy Is the symbolic representa5on of a par5cular subject that iden5fies with people in the depic5on of iconic features that they would relate to the subject e.g. images, music, phrase etc. Iconography in rela5on to media is a important aspect of genre for example within an ac5on film a lot of the 5me you’ll see a lot of car chases, 5me 5cking down, blood. When you hear the Superman theme or see a big red ‘S‘, you know exactly what it means. Media makes use think a certain way about how certain events should transpire in life, if you were to see a certain place in media and plan to travel there, you’d subconsciously be thinking of the way you’ve seen in it.
URBAN AND RURAL Iden5fying Places
Rural and Urban Rural and urban places are very different in comparison they are unique and contemporary . Rural places are located outside the cites and town and don’t contribute to the technology living of the 21st century. The word rural means all popula5on ,housing , and territory not included within an urban area. Most people have a clear impression of what the ci5es , towns and countryside look like in the uk ,both physically and in terms of the people who live there. Sta5s5cs show that most people who live in a urban area are most likely to be in poverty and living in a working class area. Whereas people who live in rural places are very kept in the work and in a middle or upper class area.
Fin.
Jordan Abankwah, Martynas Kasiulevicius, Sumitra Sundaram, James Robinson and Chris Nkoua