Madison Kelly - Design Portfolio

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Good vibes & great design

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PLANTS LOVE TO F I N D T H E I R WAY INTO MY WORK.

Ope! Let me introduce myself.

T H AT ’ S ME!

I’m Madison Kelly, a Midwest-made graphic designer with a knack for publication and UX / UI design. Currently, I’m a contributing designer at WOOD Magazine. In the past, I worked as the art director for Drake Mag and was a design intern at Iowa Natural Heritage Foundation.

MY CUBICLE DECOR

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When I’m not designing, you can probably find me tending to my houseplants, giving my hamster (Kurtis) sunflower seeds, or making a spinach quiche.

mkelly.freelance@gmail.com +1 507-513-3309 behance.net/mkelly-freelance

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EDITORIAL DESIGN

Drake Mag ROLE

AWARDS

September 2018 – May 2019

— AEJMC General Excellence Award in Magazines

Art Director

EXPERIENCE

— Set design standards for overall look + feel — Designed layouts — Managed team deadlines — Oversaw photo shoots — Styled props

— First-place Pinnacle award for “Best Magazine Contents Page / Spread” — First-place Pinnacle award for “Best Feature Page / Spread”

Drake Mag is an entirely student run, award-winning publication. As the art director, I rebranded the magazine and set design standards for my staff of designers and photographers. In my style guide, I standardized fonts and text sizes to create a cohesive product, which had not been done in previous years. Along with the photo editor, I led staff meetings and assigned deadlines for pitches, shoot dates, and layouts. Together, we guided the overall visual aesthetic of the magazine. I also spent much of my time designing spreads, from the cover to the food and fashion features. While I’ve had a variety of internships, Drake Mag remains one of my largest — and favorite — projects to date.

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Selection from “Primarily Berries” (Spring 2019)

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“ Crisp, clean layouts. Graphics with punch — but not too much... A magazine you immediately “get” and that you want to read (and look at).”

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— Adam Rapaport, editor in chief of Bon Appétit and 2019 AEJMC judge

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The Spring 2019 table of contents was awarded a first-place Pinnacle award for “Best Magazine Contents Page/Spread.”

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Selection from “In with the Old” (Fall 2018) FASHION + BEAUTY

In with the Old

Power Plaids

Whether you’re heading to the office, or taking business casual to the streets, this pattern trend is always a power move. Choose accents or statement pieces and style it your way.

WE COLLABORATED WITH VINTAGE SELLERS ACROSS THE MIDWEST TO STYLE MODERN LOOKS THAT CAN SURVIVE DECADE AFTER DECADE. STYLED BY MORGAN NOLL HAIR + MAKEUP TRIXIES SALON PHOTO ALEX PERALTA CORNEJO DESIGN MADISON KELLY + JESSICA COMSTOCK

(Above, from left to right) ON CAROLINA: Shirt and skirt, Thrifty Bitch. ON JAYMEE: Vest, Thrifty Bitch. Shirt and jeans, model’s own. ON HELEN: Jacket and pants, Thrifty Bitch. Shirt, model’s own. ON CAITLIN: Shirt and pants, Thrifty Bitch. ON TIYA: Shirt, model’s own. Skirt, Thrifty Bitch. (Polaroid, right) ON CAITLIN: Jacket, Painted Pony Vintage. Dress, Brick and Hoarder. ON SAM: Shirt, Thrifty Bitch. (Polaroid, far right) ON JJ: Outfit, model’s own. ON TIYA: Shirt, model’s own. Pants, Thrifty Bitch. ON KEITH: Jacket and jeans, Painted Pony Vintage. Shirt, model’s own.

30 | fall + winter

drakemagazine.com | 31

FASHION + BEAUTY

Groovy Girl Bell-bottoms make a statement on their own. But when you find a pair in a bold color (like these red vintage Levi’s) and add a geometric top and chunky heels, the result is a showstopping look. ON TIYA: Pants, Thrifty Bitch. Shirt and shoes, model’s own.

(Mid)Western

You don’t need to bring out the cowboy boots for this trend. But you should round up some rich textures, like suede and leather in warm fall colors. And bring on the fringe. ON CAITLIN: Jacket, Painted Pony Vintage. Dress, Brick and Hoarder. Shoes, model's own.

32 | fall + winter

drakemagazine.com | 33

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RE-BRANDING

Iowa Caucus Project ROLE

Brand Manager

September 2019 – Present

EXPERIENCE

— Redesigned logo

— Expanded logo redesign into new brand identity — Worked closely with communications and campus engagement teams — Created social media posts, event and podcast branding, and merch

Iowa Caucus Project (IACP) is a nonpartisan organization at Drake University dedicated to informing Drake students and the Des Moines community about the Iowa caucuses. I was brought onto the team to design a new visual identity for IACP. After studying my favorite 2020 candidate logos (Elizabeth Warren and Kamala Harris for example) and vintage campaign buttons, I realized I wanted to create something bold and unorthodox. No stars and stripes for this political brand. I decided on muted primary colors and a slender and bold sans serif font.

Old branding

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Branding collateral

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EVENT BRANDING

Iowa Natural Heritage Foundation ROLE

Graphic Design Intern

October 2018 – August 2019

EXPERIENCE

— Designed anniversary logo — Took over branding after departure of supervisor — Created visual identity for anniversary celebration — Expanded concept into invites, event signage, and magazine content

While interning at INHF, I was asked to create a logo for our 40th Anniversary celebrations. The communications team wanted it to be badge-like and simplistic, so it could be easily placed on invites and banners alike. Originally, my involvement in the anniversary branding was supposed to end here. However, after my supervisor took a new job, I was tasked with expanding this logo into an overall visual identity for the events. At the center of the 40th branding was the tree ring motif. I crafted 40 individual rings, attempting to find a balance between realism and vector illustration.

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Invites + Logo

YOU’RE INVITED

NON-PROFIT ORG US POSTAGE

PAID

DES MOINES, IA

PERMIT NO. 1713

Y O U ’ R E I N V I T E D T O C E L E B R AT E

The 40th Anniversary of Iowa Natural Heritage Foundation Join us to connect, reflect and celebrate 40 years of protecting and restoring Iowa’s land, water and wildlife. Please RSVP at inhf.org/events.

THE EVENTS

Central Iowa Celebration Thursday, June 27, 2019 5:30-8:30 p.m.

Eastern Iowa Celebration Wednesday, Aug. 28, 2019 5:30-8:30 p.m.

Jester Park Lodge 11407 NW Jester Park Drive Granger, IA 50109

Burke Farm 3540 Weber Lane Central City, IA 52214

Kindly RSVP by June 14

Kindly RSVP by August 14

ITINERARY

The evenings will offer an opportunity to gather with friends to enjoy dinner, drinks, a short program and a shared love of Iowa’s outdoors. Visit inhf.org/events for additional information and to purchase tickets. An RSVP is required for both events. Tickets are $40 per person. Questions or interested in table sponsorship? Contact Erin Griffin at egriffin@inhf.org or call 515-288-1846, ext. 11

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Iowa Natural Heritage Magazine (summer 2019)

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n 1993, four generations of the Petersen family gathered for the dedication of Vern and Wilmer Petersen Wildlife Management Area in Shelby County. Wilmer Petersen had donated an expanse of grassland and ponds in western Iowa to the state for wildlife and people to enjoy. His son, H. Rand Petersen, had encouraged Wilmer and assisted the donation. One of Wilmer’s youngest great-grandchildren handed the deed to the Iowa Department of Natural Resources. “Some seeds were planted that day,” Rand’s daughter Katherine “KAP” Linder reflected. This family and hundreds of others have led and supported INHF and its projects across generations — as a family affair. “Lots of people really care about this work — about the land itself, or about the future of the state,” Mary Louise Petersen said. “The future of the state and the land are connected.” Rand and Mary Louise joined and promoted INHF in its earliest days. The Petersens were especially interested in restoration to improve water quality at the Iowa Great Lakes. Mary Louise has loved this area since her childhood, spending time in nature with extended

G E N E R AT I O N S

STRONG INHF families instill a love of the land, inspire continued commitment to protection. BY ANI TA O’GARA

Vice President | aogara@inhf.com

A deeply held love of Iowa’s outdoors has taken root in the next generation of the Petersen family. Photo courtesy of KAP Linder

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IOWA NATURAL HERITAGE

“ My life has totally changed through my experiences with INHF and through my parents sharing their interest.” — KAT HE R IN E ( KA P ) L IN DE R

family at the lake home her grandmother established in 1917. After decades of loyal support, Mary Louise and Rand recently made a gift to the INHF Endowment so that their annual support will continue even beyond their lifetimes. KAP and her husband, David, made their home at Twin Lakes. They envisioned the opportunity to create a trail and prairie at a spot that had been eroding into the lake. KAP’s parents said, ‘Call the folks at INHF and see if they can help.’ That was KAP’s first introduction to INHF. After the Linders and their neighbors had established Gutz Park and the nature trail with INHF, KAP joined the board of directors. Now KAP embraces the role of Nature Grammy. Her oldest grandchild Siena, age 6, is especially eager for their nature walks. They watch for Today’s Best Thing, and are collaborating on a children’s book about enjoying nature together. KAP also loves to observe local eagles and frogs, sharing information with state and national databanks. “My life has totally changed through my experiences with INHF and through my parents sharing their interest,” KAP said.

A LOOK BACK at major events and projects since INHF’s founding in 1979.

1979 INHF is established.

1980

Daisy Iowa Whitham donates 130 acres near Fairfield, now known as Whitham Woods. INHF completes its first major land protection project, Mines of Spain, permanently protecting 1,260 acres of wooded bluffs overlooking Dubuque.

1981

Work on INHF’s first rail-trail, the Cedar Valley Nature Trail, begins.

1982

Inaugural issue of Iowa Natural Heritage magazine. Work on the Heritage Trail, a 26-mile rail-trail, begins. First edition of Iowa Landowner Options, a resource for Iowa landowners interested in permanently protecting their land, is published.

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1983

Original 17-acre site of the now 229-acre Marietta Sand Prairie Preserve in Marshall County is protected.

1984

Big Bend Conservation Area, a 320-acre mix of woodland and wetland in Iowa County, is permanently protected.

1985

INHF’s first nature calendar, featuring stunning shots of Iowa’s land, water and wildlife, is released.

INSPIRING TRAILS AND ACTION

“I actually first got involved with INHF when I was helping to put up signs along the Cedar Valley Nature Trail as a teenager—but I am quite certain I didn’t know what those signs meant or what INHF was,” said Travis Young. “I remember feeling proud while riding my bike with my grandfather, Dick, and my father, Rick, and seeing those signs. Our whole

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IOWA NATURAL HERITAGE

family liked to look for interesting flora and fauna along the trail. I knew my father and grandfather had worked to create the trail.” In fact, in the early 1980s, Dick and Rick Young of Waterloo helped bring to Iowa the concept of converting former rail corridors into multi-purpose recreation trails. Iowa had just one, the Cinder Path between Chariton and Humeston. Dick felt trails would be good for the people and communities in Iowa. Rick and their friend Carl Bluedorn shared that vision. They learned that the rail route between Cedar Rapids and Waterloo was ceasing operations, just as their friend Bob Buckmaster became the first board chair for a brand new conservation organization: Iowa Natural Heritage Foundation. Bob introduced the trio to INHF’s president Gerry Schnepf and newly-hired program director Mark Ackelson. All were enthused about how rail-trail conversions might benefit people, communities and nature. They met with Cedar Rapids volunteers

Top: Father and son Rick Young (far right) and Dick Young (far left) celebrate the dedication of a bridge on the Cedar Valley Nature Trail with two other trail leaders, Carl Bluedorn and Marvin Diemer. This photo has hung on Rick’s office wall for 35 years. Photo provided courtesy of Rick Young

who were also mobilizing to create trails on that end of the corridor. Very shortly, efforts were launched to create the Cedar Valley Nature Trail. The Youngs, Bluedorns and Buckmasters committed major funds to begin the corridor purchase and the Gilbertville depot restoration. Rick led local promotion, fundraising and construction. “We spoke to lots of Rotaries and other groups. They’d ask, ‘What’s a bicycle trail?’ It was difficult for Iowans to imagine,” he said. The concept was controversial. At public meetings, Rick and INHF took a lot of heat from skeptical neighboring landowners and communities. In time, many began to come around. Today, early supporters and skeptics alike enjoy the trail. “INHF really got the ball rolling on multi-use trails and other things, too,” Rick recalled. “The more I learned about INHF, the more I liked it.” Twenty years later, Travis began to volunteer on the INHF board of directors, contributing time and wisdom to diverse projects. “My own kids don’t bike, but they do breathe

Left: Travis Young, shown with his father Rick Young, has provided INHF leadership on our board for more than a decade. Photo provided by Travis Young

“ Our whole family liked to look for interesting flora and fauna along the trail.” — T R AV IS YO U N G

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Center: Mary Louise Petersen collects wild grapes via canoe along the shores of Lake Okoboji. Right: David Linder accompanies grandaughter Siena, age 6, on a nature walk.

Iowa’s air and want clean water in our great state. That provides me with strong incentive to continue to support the work INHF is doing each and every day. I’ve been blessed to follow my grandfather and father’s involvement with INHF, and I look forward to future Iowans benefiting from the work INHF is doing today.”

ALL IN THE FAMILY

During INHF’s 40th anniversary, we’re celebrating people like the Petersens, Youngs and many others. INHF was created to help Iowans take action for our land, water and wildlife. INHF’s work has been supported by these visionaries who have accomplished amazing, lasting things for their lands and communities. By passing their love of the land to the next generation, the effect grows, with boundless potential.

1986

INHF hires its first intern.

1988

Chimney Rock, an iconic bluff along the Upper Iowa River, is permanently protected by a conservation easement, INHF’s first. INHF helps create the Resource Enhancement and Protection program (REAP).

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Event Signage

Iowa Natural Heritage Foundation’s 40th Anniversary Celebration

THANK YOU TO OUR CHAMPION SPONSORS:

EDWIN T. MEREDITH FOUNDATION

GreatAmerica Financial Services Corporation Donor-Advised Fund of the

Protecting and restoring Iowa’s land, water and wildlife. w w w. i n h f.o r g

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EDITORIAL DESIGN

WOOD Magazine ROLE

Contributing Designer September 2019 – Present

EXPERIENCE

— Lays out table of contents, project articles, and back-of-book pages — Works closely with art director, editors, and photographers — Selects and styles props for photos — Mocks up covers for reader survey — Proofs color for print

Designing for WOOD challenges me to work with an entirely new type of content. In the past, I worked primarily with long-form features. But now, I’m designing spreads for step-by-step projects with instructions, photos, illustrations, tips, and lists — all of which needed to be easily understood by readers, who often reference our articles while working in their shops.

Spending time in the shop allows me to learn more about our readers by taking part in their craft.

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Selection from “Shop Test: Trim Routers” (July 2020)

SHOP TEST

Watch a video overview of this field of trim routers. woodmagazine.com/ trimrouters

Trim Routers

Not sure if you need a trim router versus a larger router? woodmagazine.com/ chooserouter

These pint-size power tools prove handy and effective for light-duty tasks.

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or smaller kitchen tasks, you’ll get more control and better results using a paring knife rather than a large butcher knife. And likewise, a paring knife would be a poor choice to carve a roast. It’s the same with routers. Use a big router for the biggest jobs, and for most light-duty jobs—flush trimming plywood edging, routing hinge mortises, or shaping edges—a trim router excels with its small size and nimbleness. And because it costs a third to half the price of a big router, you can own multiple trim routers and dedicate some to bits and setups you use often, such as 1⁄8" or 1⁄4" round-overs. Not much has changed among corded trim routers in the past five years, but the growing field of battery-powered trimmers intrigued us. So we tested 15 popular models—nine corded and six cordless—head to head in the WOOD® magazine shop. Here’s what we found.

It all starts with power

Despite marketing claims, 20-volt lithium-ion battery packs essentially equal 18-volt packs in terms of power output. That’s because both battery packs consist of groupings of five cells, each outputting 3.6 volts—a total of 18 volts. The same is true with 12-volt packs (which use three cells); these essentially output 10.8 volts.

We know the capabilities of a corded trim router, but our biggest question entering this showdown was how much power and battery runtime the cordless models would have. Thanks to lithium-ion battery technology and high-efficiency brushless motors—all six cordless models use both— most of the cordless trimmers perform as well, in terms of power, as the top corded models. (See the chart on page XX for full comparison ratings.) But how long will that power last? We measured battery runtime by routing a deep chamfer until the battery exhausted its charge. (See the chart below for results.) Granted, this was a hefty cut, so runtime will be longer when making lighter cuts. The good news: If you’re routing shallow roundovers or chamfers, you’ll likely not exceed a

battery’s capacity unless you’re doing a big job. (All the cordless models sell bare— without a battery pack or charger. We used an optional 2- or 3-amp-hour pack with each router in testing. Optional larger amphour packs will deliver longer runtime.)

Small collets = small bits

All 15 trim routers we tested come with 1⁄4" collets. That—as well as bit openings in the subbases that range from 13⁄16 to 19⁄16" in diameter—limits you to small, 1⁄4"-shank bits that won’t overwork the motor. The Makita cordless router also comes with a 3⁄8" collet; it’s optional for Makita’s corded trimmer. But 3⁄8"-shank bits are relatively rare, so it delivers minimal value. These trimmers come equipped with one of three types of collets, as shown below. We prefer the one-piece self-releasing collets on the Bosch Colt, and the Bosch, DeWalt, and Milwaukee cordless models.

Self-releasing slotted cone

Slotted sleeve

For a level playing field, we used new Freud router bits with each trim router in all testing.

Need help getting a stuck collet loose? woodmagazine.com/ stuckcollet

Split cone

Trim-router collet styles. The self-releasing slotted cone releases tension on the bit shank as you loosen the collet nut. The two-piece slotted-sleeve and split-cone collets work similarly, but remain in the spindle when you remove the nut. Sometimes, a bit can get stuck when a two-piece collet fails to release the shank.

Cordless routers show surprising runtime Battery voltage

Battery amp-hour rating

Total runtime* (min:sec)

Runtime per amp-hour

Bosch GFK12V-25N

12

3.0

5:43

1:54

DeWalt DCW600B

20

2.0

4:52

2:26

Makita XTR01Z

18

2.0

4:02

2:01

Milwaukee 2723-20

18

2.0

4:00

2:00

Model

Ridgid R86044B

18

3.0

3:24

1:08

Ryobi P601

18

3.0

7:14

2:24

* We routed with a 45° chamfer bit, set for a 3⁄8"-deep cut, in red oak until the battery shut down. This measure is an average of three tests. 2

WOOD magazine July 2020

woodmagazine.com

Cover mock-ups for reader survey (July 2020)

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Table of Contents (March 2020) IN THIS ISSUE OF

WOOD

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MARCH 2020 • IS SUE 266

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PLANS

24 Easy-build Workbench This stout, basic bench makes a great weekend project. Add vises for versatility. 30 Swinging Quilt Rack With the pivoting hanger, you can swap quilts practically in your sleep. 40 Stunning Shelving Identical parts for the frames and boxes simplify construction. 56 3D Cutting Board Your veggies won’t fall through when you slice and dice (or will they??) 60 Demilune Table A half-moon top unfolds to a full circle in our twist on this classic design.

TOOLS & TECHNIQUES

28 Shop Skill: Jointing on the Tablesaw Get perfect edge-to-edge joints without a jointer using this fundamental technique. 34 Designing Ducted Dust Collection Maximize a whole-shop system to ensure efficiency and make collection convenient. 44 Shop Test: Cordless Drill/Drivers These powerful, long-running 18- and 20-volt tools aren’t your father’s drivers. 50 Add a Vise (or Two) to Your Bench Hold it: These virtuous vises improve any workbench. Honestly. 68 Turn Your Own Knobs and Pulls For your next set of doors or drawers, try your hand at perfect-matching pulls. 74 Tools & Materials Combo squares, a quieter impacter, and more.

DEPARTMENTS

1 Taking Measure Is flat-pack furniture the gateway? 4 Wood-Wide Web Put some ship-shape in your shop 6 Sounding Board Your voice, your projects, your shop. 16 Ask WOOD The best food-safe finish. 18 Shop Tips Multiport blast gate, and more. 84 What’s Ahead A sneak peek at your next WOOD.

WOOD magazine March 2020

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Selection from “Installing Vises” (March 2020) Backer

Twin-screw end vise

2 FRONT JAWTAPER

Top View

Make the jaw

EXPLODED VIEW

Benchtop removed for clarity.

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Location of spline under A A

Spline positioned adjacent to bottom-corner cutout 6" A

C

End View 7/32 x 7/32 x 30" spline

Drill vise-screw pass-through holes in the leg narrow uprights, clamping a scrap backer block to the back face to prevent tear-out.

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end of the benchtop and orient the visescrew thrust plates vertically [Drawing 3]. Using the thrust-plate holes as guides, drill pilot holes and secure the plates with the provided lag bolts and washers. Do not overtighten. Make sure the spring pin engages the right-hand sprocket and "zero" or perma2 FRONT JAW TAPER Add the hardware nently align the vise jaws [Drawing 3]. FILENAME: 266Vise2_#100599663.ai Remove the rust-inhibiting wax coating Cut the main cover to length [Drawing 4] Date: 8-19 J. from the Lorna vise screws with mineral spirits and insert it between the end caps with and an old toothbrush. With the chain the ends under the end-cap flanges. Mark wrapped around the sprockets and the the mounting holes onto the front jaw. spring-loaded pin engaged in the right-hand Remove the chain cover and drill pilot holes. sprocket, slide the front jaw onto the vise Install the cover with the provided screws. Assemble and install the vise handles, screws. Thread the vise screws into the vise following the manufacturer’s instrucnuts in the benchtop, keeping the front jaw parallel to the benchtop skirt. Tighten the tions. Lubricate the screws with grease, wipscrews enough to hold the jaw in place. ing any excess off the thread crown, leaving Align the jaw ends and top edge with the grease only in the thread grooves. Drill 11⁄2" holes where the vise screws pass through the legs [Photo C]. Reinstall the benchtop on the base. Form a 2° taper on the inside face of the front jaw by double-face taping a spline to the jaw [Drawing 2] and running the jaw spline-side-down through a surface planer.

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Note: Slightly tapering the front jaw (A) ensures equal holding power across the width of the jaw under full clamping pressure.

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Spring-loaded pin engaged in right-hand sprocket (not visible)

3 CHAIN

2 3

4 TRIM THE MAIN COVER

1. Squeeze together chain at center.

2. Tighten two set screws.

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2¼" Planer bed

Note: To accommodate the vise screw center-to-center distance for this installation, shorten the supplied chain to 62 links, following the manufacturer’s instructions.

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Note: We installed the driving screw with the spring-loaded pin on the right and the follower screw on the left. You may reverse this orientation if you wish.

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Date: 8-19 Lornaholes J. through the bench skirt with a Forstner bit, using Extend 11 ⁄ 2" vise-screw

the holes in the jaw (A) as guides.

A

2. Measure the distance between the caps. 1. Position end caps on vise screws.

Thrust plate

Twin-screw vise nut

Laminate an overShort blocking size blank for the front jaw (A) [Materials B ¾" bench-dog hole Twin-screw List, End Vise Exploded B vise cover View] and cut it to size. 1½" vise-screw hole On the drill press, drill the vise-screw holes and bench-dog counA terbores and holes 1½" hole [Drawing 1]. Form the bottom-corner cutouts 2" hole End Twin-screw and chamfer the front skirt vise screw edges. handle Twin-screw Clamp the front jaw vise screw to the workbench 1/8" chamfer end skirt, flush at the top and ends, capturing scrap backer blocks on the inside face of the skirt. Drill vise-screw ¾" holes through the skirt [Photo A]. Remove the bench-dog hole clamps, front jaw, and backers. Tip! To prevent Remove the benchtop from the base and 3" 47/8" position the top upside down. Cut the binding and ensure smooth vise-screw vise-nut blocks (B) [Exploded View] and clamp 2¼" 1 JAW operation, check them into the corners where the short blockthe perpendicular ing meets the end skirt. Using the 11⁄2" bit A alignment of the and the vise-screw holes in the skirt as drill press table guides, mark hole centers on the vise-nut 1¼" counterbore and drill bit before blocks. Mark the blocks for re-installation, 3" deep drilling any parts. remove them, and drill the 2" holes at the 13/8" drill press. Insert the vise nuts into the block holes, 3¼" 1/8" chamfer pilot holes, and fasten the nuts with END VISEdrill EXPLODED VIEW the provided #14×11⁄2" screws. Install the FILENAME: 266EndViseEV_#100599660.ai blocks [Photo B].

End apron

4. Hacksaw cover to length

1 JAW

B

266 Bench 5 (7-10) LeMoine

FILENAME: 266Vise1_#100599662.ai Date: 8-19 Lorna J. B

Thrust plate

Line tangent to bottoms of sprockets

Main cover

3. Mark the dimension from step 2 plus ½".

3. Install the chain rollers.

End skirt WOOD magazine March 2020

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4 TRIM THE MAIN COVER 3 CHAIN FILENAME: 266Vise3_#100599664.ai Date: 8-19 Lorna J.

266 Bench 5 (7-10) LeMoine

Glue and clamp the vise-nut blocks (B), with nuts installed, into the benchtop corners.

FILENAME: 266Vise4_#100599.ai Date: 8-19 Lorna J.

267 Vise Install (9-24) LeMoine

267 Vise Install (9-24) LeMoine

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Short blocking

Vise nut

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Photo styling (Photography by Dera Burreson)

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APP PROTOTYPE

Mercury ROLE UI / UX Designer December 2019

EXPERIENCE

— Conceptualized app idea — Created site map, user flow, and wireframes — Created app-specific branding — Designed working XD prototype — Conducted user interviews + testing — Updated prototype based on user feedback — Worked closely with content writer, Amy Flieder — Presented app to UI / UX professionals

The idea for Mercury stemmed from three problems my teammate and I both faced in therapy: not being able to recall weekly events for sessions, not remembering to complete “therapy homework,” and forgetting what was discussed in therapy once the session was over. We realized these problems prevented us, and others, from having the most successful therapy experience. Mercury aims to optimize the results of therapy by allowing users to continue personal progress even after their session has ended. With the app, users can add mood entries, take and reference therapy notes, and set goals. Users can also allow therapists to access their data via a desktop platform.

Wanting to keep your therapy journey private? We get it. We designed our app badge to be recognizable to users without screaming “therapy” to any onlookers.

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Initial site map

Final site map

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Initial user flow (on-boarding)

Final user flow (on-boarding)

On-boarding mockups

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On-boarding customization

We know therapy isn’t one size fits all. That’s why we designed Mercury to be customizable for each user.

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Patient mood entry

Therapist view of patient mood entries

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This isn’t goodbye!

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Thanks for checking out my work! If you have any questions or want to learn more about me, don’t hesitate to email or call!

mkelly.freelance@gmail.com +1 507-513-3309 behance.net/mkelly-freelance

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