+
+
>> objective_
Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
>> process_
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
>> Class_ Senior Portfolio
observation _ 01: white and grey matter
>> Name_ Melissa Yukiko Gallant
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
Title_ Bi-Lateral Conference
Format_ Book, Badge, Poster, Mailer
Category_ Typography
Client_ Designer’s
Typeface_ Vitesse (Sans and Serif), Blender
Instructor_ Ariel Grey
Course_ Typography 4
/04
/03
__
Semester_ Spring 2011
>> Instructor_ Mary Scott
>>
01 02 03 04 05 06 07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/05
/06
01
02 03 04 05 06 07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/07
/08
01 02
03 04 05 06 07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/09
/10
01 02 03
04 05 06 07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/11
/12
01 02 03 04
05 06 07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/13
/14
01 02 03 04 05
06 07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/15
/16
01 02 03 04 05 06
07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/17
/18
01 02 03 04 05 06 07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/03
/04
01 02 03 04 05 06 07 08 09 10
>> Name_ Melissa Yukiko Gallant
__ Semester_ Spring 2011
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
+ +
/03
/04
01 02 03 04 05 06 07 08 09 10