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Observation / 01 >>
white and grey do matter. Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
>> process_
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
>> Class_ Senior Portfolio
>> Instructor_ Mary Scott
>> Semester_ Spring 2011
>> objective_
>> Name_ Melissa Yukiko Hartley
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
>> specs_
/03
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project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse sans, vitesse serif, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
/ EVOLUTION
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/04
/01/ 02 03 04 05 06 07 08 09 10
Observation / 01 white and grey do matter. >> objective / develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance. process / in a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action. My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
>> specs / project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
03/04
name / melissa hartley
instructor / mary scott
class / portfolio
book / evolution
/01
observation
objective / develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
book / evolution
process / in a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
class / portfolio
name / melissa hartley instructor / mary scott
white and grey do matter. >>
/01/ 02 03 04 05 06 07 08 09 10
>>
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
03/04
project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster
typeface / vitesse ,blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
1
03/04
name / melissa hartley
instructor / mary scott
class / portfolio
book / evolution
Observation / 01 >> title_
white and grey do matter
>> objective_
Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
>> process_
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action. My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
>> specs_
project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse sans, vitesse serif, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
title / white and grey do matter.
[ob-zur-vey-shuhn]
Observation / 01 class / portfolio book / evolution
name / melissa hartley instructor / mary scott
/01/ 02 03 04 05 06 07 08 09 10
objective / develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
03/04
project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
process / in a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to know ledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action. My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
>> name / melissa yukiko hartley
>>
>> class / senior portfolio
>> instructor / mary scott
>> semester / spring 2011
Observation / 01
[ob-zur-vey-shuhn] >>
>>
title / white and grey do matter.
objective / develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance. process / in a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to know ledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action. My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
>>
project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
>> name / melissa yukiko hartley
>> class / senior portfolio
>> instructor / mary scott
>> semester / spring 2011
[ob-zur-vey-shuhn]
Observation / 01 /
title / white and grey do matter. objective / develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance. process / in a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to know ledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action. My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging. project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
>> name / melissa yukiko hartley
>>
>> class / senior portfolio
>> instructor / mary scott
>> semester / spring 2011
Observation / 01
[ob-zur-vey-shuhn] >>
>>
title / white and grey do matter.
objective / develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance. process / in a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to know ledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action. My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.
>>
project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
[ ] Observation / 01
title / white and grey do matter.
objective / develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
book / evolution
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging. class / portfolio
name / melissa hartley instructor / mary scott
/01/ 02 03 04 05 06 07 08 09 10
process / in a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to know ledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office
03/04
[ ] Observation / 01
title / white and grey do matter.
objective / develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging. class / portfolio book / evolution
name / melissa hartley instructor / mary scott
/01/ 02 03 04 05 06 07 08 09 10
process / in a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to know ledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
03/04
project / experimental type conference instructor / ariel grey class / typography 4 applications / book, schedule, poster typeface / vitesse, blender paper / epson heavy weight matte printer / epson 2400 bindery / california office