INTERIOR WOODCARE Program Guide
A Powerful Brand with O v e r a C e n t u r y i n Wo o d c a r e
Since inventing our very first wood stain in 1877, Cabot has been specifically dedicated to preserving the beauty of wood. Today, Cabot offers a comprehensive family of woodcare products that have been uniquely formulated to work together as a system. The result is a complete collection of premium-quality products that add beauty and protection to virtually any interior project.
I n n ovat ive N e w Pa c k ag i n g Simplifies Consumer Shopping
Traditional Cabot Yellow Reinforces Brand Legacy
Updated Cabot Heritage Logo
New Brand Positioning Statement
Premium Gloss Label Treatment for Improved Presentation
Bold Product Identification Large Sample For Easy Color Choice
INTERIOR WOODCARE CENTER With ultra-premium design details including crown molding and a cherry finish, this unique on-shelf theater sets the stage for the leading brand in interior woodcare. Includes: • 20 Stain Samples on Both Pine and Oak • 12 Finish Samples on Real Molding • Wood Stains and Clears Brochures • Complete Guide to Wood Finishing
WOOD STAINS & CLEARS BROCHURE This comprehensive brochure includes large samples of the entire wood stain color palette on both pine and oak. The booklet also covers the complete offering of protective clear finishes and highlights the full variety of sheen levels available.
COMPLETE GUIDE TO WOOD FINISHING BROCHURE This complete "how-to" guide provides easy to understand instructions for proper wood finishing. Beginning with careful surface preparation, stain application and even finishing techniques, this step-by-step guide puts professional quality results close at hand.
VERTICAL SHELF TALKERS Available for both ready-mix and custom tinted stains as
FAN DECK
well as PolyStain
An industry first! Cabot’s
and Clear Finishes,
innovative new transparent fan
these vertical shelf
deck allows customers to view
talkers display the
stain colors on their own wood.
full Cabot color palette and sheens.
SPAR VARNISH CENTER This eye-catching display capitalizes on the rugged durability of this unique finish. The center serves as a one-stop shopping destination and merchandises the full variety of container sizes available. Plus, real wood samples made from ultra-premium mahogany allow consumers to choose their desired finish and appearance. Cabot Spar Varnish is uniquely formulated with premium oils to expand and contract with changes in temperature and humidity. Special U.V. absorbers offer superior resistance to the harmful rays of the sun. The result is a tough clear finish that adds beauty and protection to all types of wood.
FLOOR FINISH CENTER Cabot’s dedicated Cabothane Floor Finish display draws specific attention to this high-volume interior segment. The trafficstopping merchandiser features real wood samples on red oak for both oil-based and water-based formulations. Each formula is shown in Satin, Semi-gloss and Gloss sheens. Formulated for long-lasting durability and ultimate scuff resistance, Cabothane Floor Finish is the clear choice for enduring beauty and superior clarity. Developed with premium quality resins and components, the result is a floor finishing system that yields unsurpassed protection and truly professional results.
RESEARCH
AND
DEVELOPMENT
Technological innovation and continuous product improvement are the result of Cabot’s ongoing research and development efforts. From state-of-the art waterborne chemistry to new low V.O.C. formulas, Cabot product development sets the standard for the woodcare industry. Coupled with our rigorous quality control systems, the result is a proven reputation for superior quality and a trusted brand.
PROVEN DURABILITY Formulated with only the finest-grade oils and pigments, Cabot Wood Stain formulas feature our unique Colorfast™ technology that ensures long-lasting color retention and beautiful results. Our stains provide a remarkably rich and workable pigmented finish that penetrates deep into wood surfaces, uncovering the hidden beauty of natural grain, character and texture.
PROFESSIONAL SUPPORT Cabot’s trained experts are only a phone call away. Whether it’s product selection, application tips, or finishing advice, our technical specialists are available to assist with every project.
EXPERT TRAINING Let Cabot’s knowledgeable Field Representatives train your in-store personnel with our “Certified Woodcare Specialist’ program. With this comprehensive training program, every Cabot retailer is sure to earn the reputation as a true woodcare destination.
Cabot Technical Service & Support is available seven days a week.
1-800-US-STAIN
NATIONAL ADVERTISING Cabot’s powerful national advertising campaign has a fresh creative platform that capitalizes on all the equity of the Cabot brand. Our brand-building campaign reaches more consumers and with more media outlets. The new look of our advertising delivers a strong message of rugged durability and time-tested premium quality. This year, we expand that effort with a dramatic increase in our advertising investment.
ONLINE PRESENCE With an expanded internet presence, look for the Cabot brand on popular websites such as Google® and Yahoo™!
CABOT WEBSITE Cabot’s own website gets an exciting new update for this year. With new user-friendly navigation and expanded functionality, www.cabotstain.com is the industry’s leading online resource for woodcare.
1. HIGHER PROFITS Cabot not only affords retailers the opportunity to increase profits, we deliver a competitive edge by offering a brand that is in demand – now more than ever!
2. SUPERIOR MERCHANDISING Cabot offers the finest sales-support materials in the industry including color cards, merchandising displays and real wood samples.
3. PREMIUM QUALITY Cabot woodcare products are renowned for their durability, industryleading innovation and longevity.
4. UNPARALLELED SERVICE Cabot’s Technical Service and Support teams are the benchmark for the entire industry. Call toll-free: 1-800-US-STAIN.
5. NATIONAL ADVERTISING Cabot delivers a powerful brand building campaign that ensures fast turns and higher profits for your business.
1- 800 - US - STAIN
Š 2006 Samuel Cabot Incorporated #71-2000
Samuel Cabot Incorporated 100 Hale Street, Newbur yport, Massachusetts 01950 (800) US-STAIN www.cabotstain.com