Advertising Kit Makeshift Magazine www.mkshft.org
Theme One: Entrepreneurship & Trade This market in Northern India sells used textiles, much of which arrives in India from abroad as scrap clothing. Local manufacturers sort and repurpose this scrap in new, beautifully designed textiles for local consumption. Credit: Tim Mitchell
Makeshift is a premium magazine distributed globally. With fresh design and engaging writing, Makeshift digs up creative, surprising stories from informal economies around the world. Our magazine is a hi-fi product about lo-fi ingenuity. Makeshift showcases how innovation sprouts from the grassroots, with a particular focus on emerging markets. This topic affects business leaders, government planners, development professionals, and creatives. Makeshift targets an audience that thinks globally and is looking to design more resourcefully—with an economic return. We work with our advertisers to target this audience of creative leaders. Our audience is extremely engaged: 70 percent of readers spend more than an hour reading each issue (compared to an industry average of 40 minutes), and two thirds plan to keep their copies indefinitely. All advertising packages include exposure across our network of print, tablet, and online publications. We look forward to developing a meaningful relationship with you to further our mutual goals. Sincerely, Steve Daniels Editor-in-Chief
Theme Two: Engineering & Design In Guatemala City, Maya Pedal collects used bicycles and makes bicimaquinas, or bicycle-powered machines that generate electricity or support income-generating tasks like processing produce. Credit: Anthony Siracusa
We’ve run two surveys: one of our 626 Kickstarter backers (November 2011) and one of our readers (September 2012). Here’s what they said about us.
70%
88%
Here’s how they rated our publication (out of 5):
Here’s what they’re interested in reading about:
Overall
1. Technology 2. Design 3. Culture 4. Social Impact 5. Travel 6. Business Innovation 7. Environmental Issues 8. Art 9. Urban Planning 10. Local Goods
spend more than one hour plan to keep their copies for reading each issue (compared more than one year (63% will to industry average of 40 mins) keep them indefinitely)
4.58 Interestingness of content
4.64 Relevance of content
4.39 Quality of content
4.59
Here’s what they had to say about us: “The mag inspires me daily, great job!” “As an original supporter, I am thrilled with your progress. Make sure you keep the print version-there is nothing like it when the lights go out!”
“Makeshift is an amazing magazine that shows an under appreciated part of the world. I hope it lasts forever.” “Absolutely love the magazine! Only magazine I subscribe to.”
Theme Three: Artistic Expression in Nairobi, Kenya, Cyrus Kabiru transforms scrap metal into creative eyewear, conveying his belief that eyes represent identity. He blends an environmental message with a uniquely African aesthetic. Credit: Alicia Sully
Our readers are creative, educated, values-driven leaders from various fields.
age & sex
industry Technology 15%
Design 18%
Other 20%
<17 yrs 18–23 24–30 31–40 41–50 51–60
7% Nonprofit
61–70 >71
15% Business
10% Media
8% Art
8% Education
$100k
92%
87%
83%
More than 70% have a:
Purchasing factors rated 3+/5:
1. 2. 3. 4.
1. 2. 3. 4.
estimated mean annual income
have obtained at least a bachelors degree
Smartphone Tablet Computer Television Bicycle
would pay more for a product or service with a social mission
are employeed full-time or freelance
Health Effects Environmental Impact Social Mission Price
Theme Four: Spaces of Creativity In Providence, RI—the birthplace of the American Industrial Revolution— the Steel Yard revived one of the city’s hundreds of unused industrial sites. By providing shared resources and subcontracting municipal works, the Yard supports a distributed network of artists. Credit: Matt Grigsby
Makeshift has been featured in:
With little money and varying levels of formal education, the makers of our globe's cities are innovating with what they have to hand. Separated by language and distance, most don't think of themselves as part of a movement. A new magazine called Makeshift wants to change all that. —Alexis Madrigal, The Atlantic Makeshift is the next evolution of GOOD. —Tom Reilly, TED These guys are on a roll. —Jan Chipchase, Frog Design
I recently had a chance to catch up with Steve Daniels, founder of the Better World by Design Conference and author of the fascinating Making Do. I’m sure you’ll find Makeshift, his new project, as intriguing as I did. I seriously can’t wait to get my hands on Issue 1. —Francisco Noguera, Next Billion With contributors in over 20 countries searching for street-level ingenuity, unexpected stories will undoubtedly fill the pages of future posts and publications. —Amanda Coen, Inhabitat
we asked our kickstarter backers what about makeshift appealed to them most: 40% Stories of creativity 19% Rethinking international development 3% Approach to media & design of publication 38% Spreading a culture of innovation & technology
Theme Five: Community At over 75 sites around the world, community workshops called Fab Labs afford access to high-end digital fabrication tools. Because the tools are computer-controlled and the labs are networked, a products can be designed in Barcelona and printed in Bangalore. Credit: Fab Lab Barcelona
We’d love to tailor an advertising package that works for you by matching your brand with our themed issues and online audiences. Here are some options. Get in touch at ads@mkshft.org. sponsor package: $10,000 Each issue of Makeshift includes a principal sponsorship, which includes an advertisement on the back cover and logo in the masthead. We will match each sponsor to an issue theme that is most relevant in order to ensure maximum visibility among a targeted audience. When arranged in advance, Makeshift can customize issue themes in conjunction with sponsor interest.
advertisement: $1,000–$5,000 We offer full-page advertisements on the inside covers and throughout the body of the magazine. All advertisers will also be featured on our website at no additional cost. Recurring discounts are also available.
infographic: $5,000 Our creative team is happy to work with you to co-create an infographic. The infographic should relate to both the theme of the issue and your organization’s mission. A co-created infographic will be branded with both Makeshift’s and your logos in all representations, and both organizations retain full license to reproduce the image.
our advertisers include: Autodesk TED School of Visual Arts Getaround ASME Engineering for Change
Holstee Madecasse Chocolate SDDCO Group Cen+ral Consulting Mohawk Fine Papers Article22
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