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MKT 443 Wk 4 Discussion - Social Media Tactics In Week 3, we explored strategies for understanding target audiences and the platforms that appeal to them. This week, we shift the focus to evaluating social media communications. Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or me. Due Thursday - DQ 20 Points. Respond to the following in a minimum of 175 words: Please be sure to address each element of the DQ.
What are the characteristics of a successful social media post? How should photos, videos, or links be used? What are the benefits of using photos, videos, or links? What are the possible challenges of using photos, videos, or links? Explain your answers and provide specific examples to support your responses.
Due Monday 2 peer replies x 10 points each = 20 points possible Reply to at least 2 of your classmates or me. Be constructive and professional in your responses. Responses must be at least 100 words and substantive. Substantive posts include examples, reasoning, develop the concepts deeper, and stay on topic.