MKT 593 Week 2 Environmental Analysis Worksheet

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MKT 593 Week 2 Environmental Analysis Worksheet Choose a product for an environmental analysis. (This may or may not be your Week One choice.)

Research an environmental analysis for your selected product.

Complete the attached worksheet (in lieu of a 1,050- to 1,400-word paper) in which you include a descriptive analysis of the following:  The product  Main features of the product  Major benefits received by those using the product (How is it innovative?)  Current branding strategies  A description of pricing used at distribution levels and consumer levels  Target market  Demographic or psychographic profile  Identification of the overall market size  Distribution: the plan for distribution  Competitors  A definition of  Competition  Current market share  Competitive marketing strategies  Product attributes  Promotion  Pricing  Services offered  Distribution network  Discussion of strengths, weaknesses, and competitive trends  Financial analysis  Overall industry sales and market shares by segment and geographical region  Profitability analysis including projected revenues and expenses  Other factors, including:  Trends  Events  External conditions that may affect the product launch:  Social  Cultural  Demographic

 Economic  Technological  Political  Legal  Regulatory  Ethical factors considered Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.