7 Habits of Highly Successful Direct Mail Campaigns (This information is brought to you by http://2ff1db-q3atu0p0my5t4ffpydj.hop.clickbank.net/) In this article, you'll discover a few good ideas to help make your next mailing a guaranteed success. The ideas covered in this article are a result of over 25 years of real life experiences. I started my career in direct response marketing in 1985, in Southern California. Habit #1: Decide 1. Decide on the main benefit your product or service gives to the customer. There will be several benefits but only one main benefit. And you don't get to choose what the main benefit is, that's up to your customers. So, you'll have to do some research, I like sending surveys because their are fast and controllable. Find out what your customers love about your product or service. Habit #2: The main benefit 2. Put the main benefit in a headline. Keep it as simple as possible, but make it powerful (appealing). You have to get them to want to read the whole letter. The headline sells the letter, so make it a great one. The headline accounts for fifty percent of the success of a direct mail campaign. Basically, the headline gives the reader a good reason to spend a few minutes with your letter. Habit #3: Make it engaging 3. Make the copy active and engaging. Always keep your goal in mind, keep them moving through the letter. The longer you can keep their attention the more successful your direct mail piece will be. Today attention spans are very short, so keep your copy lively and interesting. Habit #4: Its all about them 4. Make sure you make the letter about them. What they want, need and should have. The minute you forget that you'll lose them and the letter goes in the trash. The only reason they are reading your letter is for the perceived benefit they hope is there. So keeping giving them the benefits they want. And keep asking them to take action. Habit #5: Be believable 5. Never tell them something they will not believe. Back any claim you make with proof from objective sources. This can be done with charts, test results or statical evidence. But the best, proven way to back up your claims is testimonials (from real people). Its called "social proof" and it works every time. The more detailed the testimonials are the better. Giving the full name of the person making the testimonial is better than just the initials. Giving the title of the person is better than just the company name. The very best is a testimonial from a well know person. Habit #6: The P.S. works 6. Don't forget to add the most read part of any letter, the postscript. The P.S. is where you need to repeat the benefit and ask them to take some kind of action. Over 40% of the readers will only read the headline and the postscript so make it a good one. Habit #7: Get opened 7. Finally, get the letter opened. Over 75% of all direct mail is tossed unopened. The method I use to get over 95% of my mailings opened is simple. Very rarely indicate anything on the outside of the envelope. Only show the return address and of course their address. It's works better to put your first and last name on the return address without a company name. Always use a live stamp not a pre-printed indicia (markings on a mail piece showing that postage has been paid).
If you'll use all these 7 habits of highly successful direct mail campaigns, you'll be very happy with the results.