General Cover Letter - An Amazing Cover Letter Secret Trick to Use - (Works Like Magic!) By Lynn Chase
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How do you take an ordinary General Cover Letter and take it to the next level to keep the hiring manager's attention on you? I am going to let you in on this quick and easy little known secret that will have a huge impact on the number of calls for interviews you get. It will have you thinking "what a difference such a simple little technique can make and why haven't I heard of this before?" Most people just write an average cover letter thinking nothing of the true impact this piece of your resume package has on your success out in world of the job search! And most Resume/Job "Experts" may know how to properly format a resume etc., but they don't know Marketing. And think about it, what is it that you are trying to do, really, Market Yourself! My philosophy with my clients is, yes, let's do all the standard resume things, professionally and properly to command the respect you need in this process but beyond that let's take you to the next level - the WOW level by applying a Marketing Philosophy to your job search. You are nothing more than a little fish swimming in a sea of floating resumes, if you don't do something to make yourself stand out you will sink to the bottom of this "resume ocean". Add what I am about to share with you to your General Cover Letter and you will be sailing out of the water, grabbing interview after interview away from your competitors! What is this Amazing Cover Letter Secret? The Eye-grabbing P.S. (post script)! When you add a P.S. to the end of your cover letter you have just discovered one of the strongest marketing techniques that professional copywriters use- use because it works like a powerful magnet! Originally, the P.S. was used as an after thought for something you forgot to mention in the body of the letter. Surprisingly, many people will start out reading the P.S. First and then go back and read the rest of the letter. It's message is powerful because it can be the first & last impression for your reader. Think about the last marketing letter you've received, maybe for insurance or cable TV. What did it have at the bottom, that's right a P.S. It is used to call the reader to ACTION! You can steal this powerful method and use it in a General Cover Letter for equally effective results. Hiring managers are human too (at least most of them are) and all the attention getting tricks will work on them too! What "Call to Action" do you want for your desired outcome? Maybe a Job Interview? Here is an example: P.S. I will call you to discuss how I can add value to the (insert job position here) position at (xyz company). I look forward to meeting and speaking with you in person. If you wish to schedule an interview now please feel free to contact me directly at 222-222-2222. Thank you in advance for your time and consideration. You can also promote your qualities and strengths as a job candidate once again by using the P.S. By using this technique you can practically guarantee yourself you will get more interviews and thus more job offers! P.S. Remember that people cannot resist reading a P.S. So use this idea to your advantage and watch how this secret little technique jumps you to the head of the interview line just like magic!