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about
WE ARE: YARE Y ARE: Set for action, we are nimble, resourceful and prepared to support your marketing vision by generating what’s required to turn it into reality. We get it. You need it now, and you need it done right. Pull from our years of building successful companies and tap vast arenas of expertise. The Yare Group provides experienced, senior-level marketing talent to help ease your workload, fill important functions and implement your ideas in a manner that’s timely, cost-effective, creative and, most importantly, profitable. At Yare, we get to know you, your brand and your industry to create an unrivaled experience. We invite you to take an unconventional approach to employing resources.
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OUR COMPANY The Yare Group is a strategic management consulting company that offers growing businesses cost-effective solutions for accomplishing more in less time.
...us
The Group was founded on the belief that success in business hinges on the ability to merge the big picture with tactical results — to turn a company’s vision into reality by exe -cuting the work required to get there. Yare offers an unconventional solution to employing resources. Instead of hiring, tap into a pool of experienced professional with varying business acumen ready to ease workload, fill important functions and implement ideas in a manner that is creative, fresh and profitable.
OUR MARKETING SOLUTIONS The Yare Group offers expertise and support across all marketing functions with an emphasis on creating a cohesive marketing plan. Branding – brand identity, rebranding, brand-boosting strategy, positioning and implementation, including the design and production of logos, brochures, direct mail, ads, eblasts, landing pages, among other written and online materials Advertising – advertising campaigns, media buys and finding the right advertising opportu -nities Public Relations – corporate, customer and employee communication programs, building media relations and networks, viral video and social media campaigns, special events planning Sales – Supporting and improving the effectiveness of sales organizations Sales Media Marketing – Combining analytics with expert content to help brands participate in authentic conversations on an ongoing basis Digital Marketing – Web site design, content development and management, mobile marketing, technology & development and search engine optimization and social media.
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Integrated Marketing – Integrating marketing strategy and efforts into one cohesive marketing campaign.
WELCOME TO: OUR PORTFOLIO
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OUR WORK
portfolio
The portfolio reflects Emcare's expressed interest in leveraging Yare Group services to enhance its current postcard marketing strategy vis-a-vis its recruiting effort in the North Region. The assembled materials showcase our experience in handling all phases of this strategy, from theme and concept development to printing and distribution. Because postcard marketing is often even more effective when deployed in conjunction with other forms of marketing, particularly web-based marketing forms, the portfolio also features e-blasts, landing pages and various other print collateral such as invitations, brochures and trade show marketing. As outlined in the pricing section, pricing for these other components is available upon request.
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POSTCARD: THE MIZUHOSI PROJECT Pitch: Innovation Meets Worldwide Reach... THIS CLIENT HAD AN INNOVATIVE PRODUCT BUT HAD DIFFICULTY CONVEYING THE MESSAGE WITH MEDICAL JARGON. WE DECIDED TO CONVEY THE MESSAGE WITH COMPELING IMAGERY … INNOVATION MEETS WORLDWIDE REACH! THE FULL BRANDING CAMPAIGN ENCOMPASSED POSTCARDS & FLYERS TO E-BLASTS & EXHIBIT DISPLAYS.
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POSTCARD: TAYLOR, BEAN & WHITAKER Pitch: Jumbo Product Campaign AT THE HEIGHT OF THE MORTAGE BOOM JUMBO LOANS WERE THE HOTTEST PRODUCTS ON THE MARKET. AS THE 4TH LARGEST WHOLESALE MORTGAGE LENDER, TBW OFFERED SOME OF THE MOST COMPETITIVE RATES ACROSS THE COUNTRY. WE BROUGHT THIS TO LIFE WITH A VISUAL CAMPAIGN HIGHLIGHTING THE STRATEGIC ADVANTAGES OF THIS OFFERING. 8
POSTCARD: SAGE TRADESHOW BOOTH
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POSTCARD: NEW BRANCH Pitch: Non-profit Swanky Soiree
We were tasked with transforming this non-profit’s event into “high-brow” soiree with higher potential for corporation sponsorship. This entailed a multi-tier campaign with postcards, e-blasts and formal invitations to convey a cohesive message. A press release promoting celebrity participation in the event was also part of our end-to-end marketing solution.
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POSTCARD: AGS EXPO SERVICES Pitch: Product Promotion on the Tradeshow Floor
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POSTCARD: PRIVATE BRANDS GROUP Our Pitch: Making Plumbing Products Relatable THE OBJECTIVE WAS TO HELP PBG DISTINGUISH ITSELF IN AN ALREADY CROWDED B2B MARKETPLACE. THE HEART OF THE CAMPAIGN IS THE POPULAR “LIFE IS STRESSFUL” EXPRESSION SHOWCASING THE EASE-OF-USE OF THE COMPANY’S NEW E-STORE. 12
POSTCARD: BPG WERKS Pitch: Announcing “The Shredder” 13
TRADESHOW FLYER: HUBBELL Pitch: Capturing Feedback on the Floor
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BROCHURE: AGS EXPO SERVICES Pitch: Activating a Brand AN EXPOSITION COMPANY KNOWN FOR PRODUCING VISUALLY STUNNING, CUTTING-EDGE TRADE SHOWS AND EVENTS, AGS WANTED A COMPANY BROCHURE THAT REFLECTED THIS STRENGTH. THIS WAS ACHIEVED THROUGH THE USE OF STRIKING IMAGERY AND GRAPHIC DESIGN, COUPLED WITH CRISP, CLEAN CONTENT WITH A BIT OF AN EDGE. 15
POSTCARD & E-BLAST: AGS EXPO SERVICES Pitch: How to Get the Most Out of a Cup of Coffee
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BROCHURE: BROOKLYN BUSINESS CENTER Pitch: Showcasing Services
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TESTIMONIAL: AGS EXPO SERVICES Pitch: Word of Mouth Campaign
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e-marketing
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E-BLAST SERIES: AGS EXPO SERVICES Pitch: Promoting Partnerships
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POSTCARD & EBLAST: CHILDREN OF PROMISE Pitch: In The Spotlight Our PR efforts landed this non-profit on a hit television show, presenting a series of parlay opportunities, from viewing parties to fundraisers hosted by celebrities and politicians. We created the promotional materials for these events, and organized the ensuing PR, which saw the organization’s non-profit profile sky rocket. 21
E-BLAST SERIES: AGS EXPO SERVICES Pitch: New Yorker Humor A SERIES OF 5 E-BLASTS CENTERED AROUND CARTOONS THAT SPOKE TO THE INDUSTRY WHILE ENGAGING THE READER. 22
E-BLAST: HAYZLETT GROUP Pitch: Christmas Giving with a Purpose Tasked with devising a corporate holiday giving program from start to finish, we thought of the good work being done by Oxfam. A “Twelve Days of Giving� e-blast campaign, where donations ranging from pigs to water pumps were made in the names of clients, was a big hit and also managed to help Hayzlett stand out amid all the holiday email clutter. 23
E-BLAST: AGS EXPO SERVICES Pitch: Activating a Brand AN EXPOSITION COMPANY KNOWN FOR PRODUCING VISUALLY STUNNING, CUTTING-EDGE TRADE SHOWS AND EVENTS, AGS WANTED A COMPANY BROCHURE THAT REFLECTED THIS STRENGTH. THIS WAS 24
E-BLAST SERIES: ST. NICKS Lunch & Learn Webinar Series
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E-BLAST: AGS EXPO SERVICES Client Testimonial Project
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E-BLAST: NBROOKLYN BUSINESS CENTER Learning Boot Camp-Style
Series of five e-blasts, each highlighting a topic from the organization’s inaugural boot camp for small businesses, Resulting in record attendance.
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branding
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VISION BOARDS: ALL CLIENTS PITCH: BRANDING CONSISTENCY IS KEY
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WE YARE: PRICING Our customized pricing is flexible to meet your deadlines and budget.
YARE: PRICING .
pricing
Yare is…All things Marketing: advertising mediums, marketing, sales, public relations, new product roll-out, rebranding, brand boosting, video and event production, MC and other public speaking, viral video and social media campaigns, generating for start-ups: company names, logos and a comprehensive brand identity marketing strategy.
Requested Pricing Strategy exploration and branding consultation
Theme development
Content development
Design & images
Two rounds of revisions
Social media links (when applicable
Pricing upon request for the following:
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E-blasts
Software & APPs Websites
Event invitations
Trade show marketing
Websites & Landing pages
next steps READY FOR: YARE? Once signed, this agreement can be emailed to Upon receipt of your signed agreement, an initial invoice will
provided. Once your deposit is received,
our Project Manager will start work on your project. We appreciate this opportunity and look forward to creating something extraordinary with you.
We appreciate this opportunity and look forward to creating something extraordinary with you. 31
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