JEREMY SINGLEY INDUSTRIAL DESIGN
INNOVATING A NEW APPROACH TO MOTOCROSS GOGGLES WITH SOLIDWORKS
Using SOLIDWORKS Professional design software, Jeremy Singley Industrial Design tackles challenging design projects, such as refining the innovative concept for motocross goggles that sit on the helmet instead of the forehead, for ZOWA Optics.
Challenge:
Efficiently create innovative design concepts that have complex surfacing and manufacturing challenges.
Solution:
Implement SOLIDWORKS Professional design, SOLIDWORKS Flow Simulation computational fluid dynamics (CFD) analysis, and SOLIDWORKS Gold Solution Partner Power Surfacing modeling software.
Results: • Shortened time-to-market by 50 percent • Decreased design time by 20 percent • Reduced design errors by 60 percent • Developed innovative design for motocross goggles
Jeremy Singley established his industrial design firm on the premise that the value of creative, innovative designs depends on whether they can be manufactured profitably. Jeremy Singley Industrial Design stands out from conventional industrial design consultants—some of which create only artistic representations of designs—because the firm evaluates the manufacturability of new product concepts and delivers production-ready parametric solid models as part of its services. Choosing the right design package to support this business approach—delivering production-ready concepts efficiently and cost-effectively—was critical to the consultancy’s success. “The core of my business is creating uniquely aesthetic, ergonomic, and aerodynamic shapes in ways that can actually be manufactured,” Singley explains. “To do that, I need a 3D parametric CAD system that not only provides robust modeling, surfacing, visualization, analysis, rapid prototyping, and design communication tools, but also generates opportunities to work with partners in an extended design community.” Although Singley had used Autodesk Inventor software in college, discussions with colleagues and mentors prompted him to evaluate SOLIDWORKS® 3D design software when he founded his design firm in 2004. “I discovered that SOLIDWORKS provides the tools that get the job done in a smarter, more efficient manner,” Singley recalls. “Because SOLIDWORKS has grown so dramatically, the number of prospective clients and companies with which I can partner is also much larger. The decision to choose SOLIDWORKS has contributed to my company’s success.” ®
Jeremy Singley Industrial Design chose SOLIDWORKS Professional design software as its primary development platform. The company later added SOLIDWORKS Flow Simulation computational fluid dynamics (CFD) analysis software—to support development of a more fuel-efficient tractor-trailer design and to assess heat management in various electronic device designs—and SOLIDWORKS Gold Solution Partner nPowerSoftware’s Power Surfacing add-in package—to further enhance its surface modeling capabilities. “SOLIDWORKS helps me design more quickly and accurately, which helps clients accelerate time-to-market,” Singley stresses. “Using SOLIDWORKS, I’ve cut design time by 20 percent, reduced design errors by 60 percent, and shortened time-to-market by 50 percent.”
FROM SCULPTED INVENTION TO MANUFACTURABLE DESIGN One of the design firm’s challenging projects was fleshing out a completely new approach to motocross goggles for ZOWA Optics. The company approached Jeremy Singley Industrial Design with a hand-sculpted invention for motocross goggles that sit on the rider’s helmet rather than the forehead, yet still seal to the face. The innovative concept provides important benefits—reduced fogging, greater peripheral vision, and improved comfort—but also presents unique challenges.
“SOLIDWORKS made the entire development process more efficient. It would have been impossible to do this project without SOLIDWORKS.” — Jeremy Singley, Owner
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“The goggles have to precisely fit the helmet and the face, which was tricky,” Singley explains. “There isn’t a straight line in the design. Plus, the design incorporates a snap-in lens, requiring the use of lugs in the lens groove that require undercuts in the mold. While we stayed true to the original idea, the surface modeling was very complex, required many changes, and a large number of prototypes. SOLIDWORKS made the entire development process more efficient. It would have been impossible to do this project without SOLIDWORKS.”
COMMUNICATING VIA EDRAWINGS Throughout the extensive prototyping and refinement process for the ZOWA goggles, Jeremy Singley Industrial Design needed to collaborate closely and frequently with the original ZOWA inventor Charles Lysogorski and the manufacturer. Singley says the ability to share design changes with ZOWA using SOLIDWORKS eDrawings® communication tools streamlined development. “ZOWA is located an hour away, and the manufacturer is four hours over the mountains, so eDrawings files were quite handy,” Singley notes. “There was a lot of cut-and-try on this project—during both the design and manufacturing phases—so it was important to have an efficient means of communication. The ZOWA inventor downloaded the free eDrawings reader, and we ended up doing a lot of eDrawings as we worked to get the design right.”
LEVERAGING THE SOLIDWORKS COMMUNITY To manufacture the goggles, Jeremy Singley Industrial Design turned to the SOLIDWORKS Community to find a partner with expertise in specialized moldmaking. Ambix Manufacturing, Inc. brought additional expertise that helped resolve mold issues related to matching the lugs in the goggle frame with detents in the die-cut lens. “The mold required undercuts, and the thermoplastic elastomer material was very soft during the part ejection cycle,” says Ambix President Jeff Nicoll. “We ran a series of SOLIDWORKS Plastics mold-filling simulations to strike a balance between the undercuts and the rubbery nature of the material, adjust the shrink size to meet the tolerances of the lugs, set gating locations, and work out the many interchangeable inserts that were required. Working these issues out in SOLIDWORKS and SOLIDWORKS Plastics allowed us to finalize the process and achieve a successful run on the mold on the very first try.”
PhotoView 360 rendering by Jeremy Singley
Jeremy Singley Industrial Design took advantage of the extensive SOLIDWORKS Community to work with specialized moldmaker Ambix Manufacturing, which used SOLIDWORKS Plastics mold-filling simulations to resolve mold issues related to matching the lugs in the goggle frame with detents in the die-cut lens.
The SOLIDWORKS Subscription Service solidifies Jeremy Singley’s connection to the dynamic, growing SOLIDWORKS Community. “The SOLIDWORKS Subscription Service is a huge value because it keeps me connected to the SOLIDWORKS Community of user groups, resellers, and technical support specialists,” Singley says. “All of these people are resources for getting answers to technical questions. “The SOLIDWORKS Subscription Service also ensures that you’re on the latest version of SOLIDWORKS, which is important not only to stay current with partners and clients but also to take advantage of the valuable user enhancements that are included in each new version of the software,” Singley adds. “For example, the latest version of SOLIDWORKS included five new features related to just industrial design. DS SOLIDWORKS listens to its users, so buying the Subscription Service means that users will have access to the new tools, features, and capabilities that they need with each new version of SOLIDWORKS.
Focus on Jeremy Singley Industrial Design VAR: Computer-Aided Products, Inc., Manchester, NH, USA Headquarters: P.O. Box 687 East Middlebury, VT 05740 USA Phone: +1 802 352 4427 For more information www.jeremysingley.com
“The SOLIDWORKS Subscription Service also provides value through the networking access that it provides to the SOLIDWORKS Community,” Singley continues. “I get a lot of referrals for my design and engineering services business from user groups, resellers, and other SOLIDWORKS users.”
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