HOLIDAY 2016 sorrelli.com
CORE VALUES Unparalleled Designs • Quality Craftsmanship Swarovski® Crystals • Handcrafted For You Sorrelli jewelry is about feeling special for any of life’s occasions from everyday living to celebrating the most memorable times and creating a Life Layered in Sparkle. This philosophy, paired with our core values of quality, craftsmanship and unparalleled design, guide our 33-year-old family-owned and operated business.
FROM THE START What started out as a craft among sisters has grown into a treasure of coveted jewelry. Sorrelli, derived from sorrelle (meaning “sisters” in Italian), is the common bond between all women. Each unique, with their own personal style – they share in one thing – a love of feeling beautiful. Founder Lisa Oswald was drawn to jewelry design by the lure of self-adornment. She started creating sparkly little baubles that made her feel beautiful when she wore them. Her jewelry garnered lots of attention from other women which inspired her to create more. She began her jewelry enterprise out of her Brooklyn loft where she crafted each piece by hand on her kitchen table, all the while striving to create items that would help women feel confident and beautiful. In the late 1980’s, the Oswalds moved to Pennsylvania where they converted an 18th century barn into their jewelry design studio and started a family. Today, Sorrelli still maintains their headquarters and design studio in Kutztown, Pennsylvania with production overseas.
THE INSPIRATION Inspired by nature and the love that comes from bringing together family and friends, Lisa combines her passion for quality elements and timeless aesthetic to create designs that make women feel beautiful, confident and well-adorned. Her vision for the brand is to have every day feel like a special occasion when a woman wears Sorrelli.
THE FINEST MATERIALS Sorrelli jewelry is handcrafted by skilled artisans, using semi-precious stones, featuring genuine SWAROVSKIÂŽ ELEMENTS. Each color collection features a unique mixture of semi-precious and synthetic cabochons and crystals, set in a variety of finishes. Special coating usage and excellent crystal quality gives our jewelry a sparkle unlike any other. The metal used in Sorrelli designs is a jewelers metal, predominantly made of brass. Each piece, being handcrafted, is as unique as the person wearing it. Because of this artisanal nature, there will be slight variations from one piece to the next. This further adds to the unique and one-of-a-kind nature of Sorrelli jewelry.
THE SORRELLI GIRL Like our jewelry, the Sorrelli Girl has a little bit of extra sparkle. She is not afraid of attention and she appreciates being special and unique. Quality and style are important to her. She is also a collector of the finer things and once she acquires a piece or two of Sorrelli, she’s addicted! Sorrelli Girls are sure to sparkle, no matter what the occasion!
NAME DROPPING Sorrelli can be found in select national retailers including Bloomingdale’s, Anthropologie, BHLDN, Von Maur and Amazon. Our jewelry appears on the pages of major magazines including InStyle, People StyleWatch Good Housekeeping and The Oprah Magazine along with popular tv shows (Gossip Girl, The Tudors), top fashion blogs (Atlantic Pacific, P.S.‒I Made This) and celebrities (Stacy London, Taryn Manning, Victoria Justice and Kelsea Ballerini).
JEWELRY TRENDS - HOLIDAY 2016 Artisanal Luxuries Handcrafted and carefully curated - this season’s holiday collections, Pearl Luster, Crystal Patina & Gold Vermeil, showcase the artisanal elegance that Sorrelli embodies. Every piece of Sorrelli jewelry starts as an idea and is then crafted with the finest materials to become the ultimate adornment.
PEARLS
RAW STONES
Pearls have been shedding their more traditional and staid image over the past few seasons, becoming more casual and everyday but retaining every bit of their glamour!
Marble has been not only a jewelry trend, but a huge lifestyle trend for 2016, reinforcing its status as a global symbol of refined taste and sophistication.
SORRELLI’S TAKE:
SORRELLI’S TAKE:
These aren’t your mother’s basic strands! You’ll find beautiful pearl details worked into the designs of select pieces from our Holiday collection, creating a fresh - but still refined vibe.
Pearl Luster boasts a beautiful, on-trend white and grey color palette that was inspired by this luxurious stone.
MIXED METAL
BAROQUE REVIVAL
Jewelry designers are highlighting the radience of glowing gold and the shimmer of brilliant silver by designing fantastic metal pieces that combine the two.
Best known for jewelry designs that encompass masses of glittering, faceted stones, this revival trend features a striking and interesting mix of crystals and pigments that plays with period references.
SORRELLI’S TAKE: “Gold Vermeil” is created from a combination of silver and gold melded together, as is our namesake collection. Instead of metal, we’ve used gold and silver toned crystals for a brilliant, metallic feel.
SORRELLI’S TAKE: The sparkle provided by our Crystal Patina collection is enhanced by vivid pops of color from foiled and volcano stones. The effect is simply breathtaking!
COLOR COLLECTIONS
a nt ique gold-tone
Crystals:
crystal
patina
Cabochon:
Crystal Tabac
Light Amazonite
Crystal Volcano
Light Gray Cats Eye
Aquamarine Champagne Black Diamond Light Sapphire
COLLECTION
Light Gray Opal
retail l aunch October 13 th
a nt ique gold-tone
Crystals:
pearl
Cabochon:
Crystal
White Howlite
White Opal
White Glass
luster
White Cats Eye
COLLECTION retail l aunch October 13 th
Crystals: Black Diamond
a ntique silver-tone
Crystal Silver Patina Hematite
gold
Aurum
vermeil
Rose Gold Light Gray Opal Crystal Golden Shadow
COLLECTION retail launch November 16
Crystal Metallic Sunshine th
Crystal Silver Shade Amethyst Opal
Cabochon: Dark Grey Cats Eye Pyrite
HOLIDAY BEST SELLERS
ECR1AGPLU MSRP: $125
ECW36ASGV MSRP: $30
EDH41AGCRP MSRP: $35
ECZ21AGPLU MSRP: $80
EBA12ASGV MSRP: $50
ECM9ASGV MSRP: $65
ECM19ASGV MSRP: $75
EBP15AGCRP MSRP: $75
EDH37AGCRP MSRP: $40
NDH46AGCRP MSRP: $125
NDJ14AGCRP MSRP: $165
NDH7AGPLU MSRP: $165
HOLIDAY BEST SELLERS
NCQ14AGPLU MSRP: $80
NCM19ASGV MSRP: $80
NDG13AGPLU MSRP: $100
BDH7ASGV MSRP: $135
BDH5AGPLU MSRP: $75
BDH8AGCRP MSRP: $55
RDB11AGPLU MSRP: $55
RCR112ASGV MSRP: $60
GIFTING MADE EASY
Crystal Patina gift set in gold box. All gift sets shown will be shipped as shown above.
GCT64ASGV
MSRP: $60
Gold Vermeil gift set.
GCT64AGCRP
MSRP: $60
Crystal Patina gift set.
GCT64AGPLU
MSRP: $60
Pearl Luster gift set.
KEY SELLING FEATURES DESIGNED WITH DETAIL
• We include decorative details, like filagree, on areas of the jewelry that are not readily visible. • End beads are included on all necklace chains. • All bracelets with box & tongue or fold-over clasps have a 1 ½ inch safety chain. • Double lobster claw on select necklaces increases versatility.
ADJUSTABLE TO FIT A VARIETY OF SIZES
• Lobster claw bracelets adjust to 1” larger and 16” necklaces adjust to 4” longer for personalized adjustment. • All rings are adjustable. • Additional extenders available in all finishes.
THE FOUNDATIONS
• We use a brass based jewelers metal in all of our jewelry designs which allows us to offer a lifetime guarantee on our jewelry. • All earring posts are hypo-allergenic. • We use monster earring backs for all-day comfort. • All bright gold finishes are plated with 10k gold.
THE PROCESS
• All of our jewelry is handcrafted (hand assembled) both in the design studio and in our production facility. • All jewelry is link-soldered. • We use handset prongs to protect the beautiful crystals and semi-precious stones used in our jewelry.
WHAT SETS OUR CRYSTALS APART?
• We use SWAROVSKI® Crystals whenever possible. • Most of our crystals are cut glass, vs pressed which gives them extra brilliance and sparkle. • We hand-select the quality of the crystals we use so they show more depth and give a richer, deeper color to the crystal. • We hand-select the coatings and special features of our crystals to provide beautiful, iridescent looks that are one-of-a-kind.
SORRELLI CO-OP PARTNERSHIP ADVERTISING OPPORTUNITIES LET’S WORK TOGETHER TO GROW YOUR BUSINESS Qualifying accounts are eligible for FREE SORRELLI JEWELRY! Here’s how it works: •
Every January, we’ll total your store’s annual Sorrelli wholesale sales from the previous year and place your store into a Tier. Stores in Tiers 1-3 will receive a commitment from Sorrelli to help offset your advertising costs. TIER 1 = $100,000+ TIER 2 = $50,000 - $99,999 TIER 3 = $20,000 - $49,000 TIER 4 = $10,000 - $19,000 TIER 5 = less than $10,000
up to 7% of wholesale sales from previous year up to 5% of wholesale sales from previous year up to 3% of wholesale sales from previous year
•
After your credit amount has been determined, you’ll receive an email alerting you of the amount of your commitment. It will also explain how to submit your advertising requests. Every time you submit an approved co-op advertising request, we’ll issue a credit to your account for 1/2 the total of your ad! This credit can be applied to your next order. Ex: A TIER 1 Store with $10,000 worth of co-op credit submits an approved $500 newspaper ad. A $250 credit memo will be issued for the store to apply to their next Sorrelli invoice and their co-op credit balance is now $9,750 HERE’S HOW 1. SUBMIT YOUR AD TO MARKETING@SORRELLI.COM FOR APPROVAL. 2. RUN YOUR APPROVED AD WITH YOUR PROVIDER. 3. SUBMIT YOUR PAID INVOICE AND TEAR TO SORRELLI FOR CREDIT. 4. USE YOUR FREE JEWELRY TO RECOUP YOUR AD COST AND MAKE ADDITIONAL PROFIT! •
FAQ’s - How do I get my ads approved? Email marketing@sorrelli.com no fewer than 10 days before the first proof of the ad is required. In order to receive the jewelry credit, your ad must be pre-approved. You also need to provide details, such as the exact specs of your project. - What forms of advertising does co-op cover? It covers print advertisements in newspaper and magazines, television commercials, billboards and radio advertisements. We’re open to more, just ask! - What is a tear? A copy of the page in the final publication that your ad ran in.
ACTUAL CUSTOMER ADS
MOTHER’S DAY IN-STORE EVENT! April 29th-30th 10am-5pm Bring a photo of you & mom to enter to win a special Sorrelli gift set and more at
the
Shop in-store at
Dozier Gift Shop 33653 Highway 43 • Thomasville, AL (334) 636-9478
24/7 MARKETING SUPPORT EVERYDAY SUPPORT Are you taking full advantage of the marketing support that Sorrelli has to offer? We’d love the opportunity to help you grow your Sorrelli market share! Whether it’s an eye-catching billboard or print ad, an image to use for social media posts or a postcard for mailing, we have marketing support available for you every season! Please visit wholesale.sorrelli.com and click on the Merchandising Support links to view this season’s download-ready materials that are previewed below. CO L L EC T I O N
CO L L EC T I O N
vermeil
vermeil
gold
gold
a nt i q u e s i lve r- to n e
a nt i q u e s i lve r- to n e Amethyst Opal
Amethyst Opal
Crystal Silver Shade
Crystal Silver Shade Crystal Metallic Sunshine Light Gray Opal Rose Gold
Crystal Silver Patina
Pyrite
Aurum Hematite Crystal Silver Patina
Pyrite
Black Diamond
Crystals:
Dark Grey Cats Eye Cabochon:
Crystal Silver Shade
Amethyst Opal
Amethyst Opal
a nt i q u e s i lve r- to n e
gold
Cabochon:
Crystal Golden Shadow Crystal Metallic Sunshine
Crystal Silver Shade
Dark Grey Cats Eye
Light Gray Opal
Crystal Metallic Sunshine
Black Diamond
Crystal Golden Shadow
Rose Gold
Pyrite
Light Gray Opal
Dark Grey Cats Eye
Crystal Silver Patina
Rose Gold
Aurum
Hematite
Aurum
Cabochon:
Hematite
Crystals:
Crystal Golden Shadow Black Diamond
Pyrite
Aurum
Dark Grey Cats Eye
Rose Gold
Crystals:
Cabochon:
Hematite
Light Gray Opal
Crystal Silver Patina
Crystal Golden Shadow
Black Diamond
Crystal Metallic Sunshine
Crystals:
ant i q u e s i lve r- to n e
gold
vermeil
vermeil
CO L L EC T I O N
CO L L EC T I O N
available in-store now
Store Name Here! 123 MAIN ST. CIT Y | PHONE NUMBER
Need something custom? We may be able to help. Please submit your request to marketing@sorrelli.com no later than 10 days before approval on your project is required and our marketing team will be happy to walk you through the process to ensure a successful marketing partnership!
SORRELLI CONTACTS
CO-OP & MARKETING SUPPORT 1-800-876-7735 x224 marketing@sorrelli.com
__________
SALES SUPPORT 1-800-876-7735 sales@sorrelli.com