Mrs Eaves

Page 1

Q mrs aves By mary lim



mrs eaves

A a type specimen

editor and designer: mary lim published @)!)


Mrs Eaves was named after John Baskerville ‘s housekeeper, Sarah Eaves, who also happened to be his mistress and creative assistant. Designed in 1996 by Zuzanna Licko, Mrs Eaves became one of the most popular typefaces of the late twentieth century. Creating her own revival of the eighteenth- century types of Baskerville presented her with the opportunity to design fanciful ligatures helping to develop visual interest and reminiscent customized lettering.

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Aa Aa Aa Aa Aa Bb Bb Bb Bb Bb Cc Cc Cc Cc Cc Pp Pp Pp Pp Pp Qq Qq Qq Qq Qq mres eaves #)pt; column ! - roman, column @ - small caps, column $ - italic, column % - bold


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Licko created a typeface with an overall openness, lightness, and legibility. Derived from the Baskerville typeface, she reduced contrast, reduced the x-height, and increased the lower case width of each character to create Mrs Eaves.

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It maybe the lovely roundless, small caps, ligatures, or old-fasion numerals, that’s Mrs Eaves a designer’s favorite...


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mrs eaves roman: line !a-#^pt, dropcap- two lines, line !b-!$pt, line @-!$pt, line #-!$pt


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BO LD mrs eaves bold: line !-@))pt, line @-@))pt


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CAPS small Aaa Bbb Ccc Ddd Eee Fff

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Sss Ttt Uuu Vvv mrs eaves caps, smallcaps, petitecaps: line !-pt&@; line @-#)pt; line #-$@pt, line $-$*pt


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The numbers are styled to drop below and rise above the baseline

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12345 67890 mrs eaves: numbers, &@pt


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attractive

even - tempered elaborately tasteful

mrs eaves - top: italic, $*pt, ()pt tracking middle: petitecaps, @$pt, () tracking bottom: small caps, @$pt, -#) tracking


Mrs Eaves is a mix of just enough tradition with an updated twist. It’s familiar enough to be friendly, yet different enough to be interesting. Due to its relatively wide proportions, as compared with the original Baskerville, it’s useful for giving presence to small amounts of text such as poetry, or for elegant headlines and for use in print ads. It makes the reader slow down a bit and contemplate the message.


A

editor and designer: mary lim published @)!) corcoran college of art & design typography ! / gd@)%) / studio a references wikipedia.com www.Emigre.com


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