P E R S O N A L S TAT E M E N T
Growing up in Ventura, California I was blessed with quick access to the beach and the mountains. As far back as I can remember, my family and I were constantly going on outings. Whether the outings were just a quick day trip, or a month long trip across the US, we were always outside. Being outside helped shape me to be who I am today, whether it be the influence and early love for the branding found on my Dad’s vintage cars, motorcycles, and camping gear, or simply the power of the ocean and splendor of the mountains. Even though I may not have known it at the time, the branding I saw on these things from the 60s and 70s and the beauty of nature are what inspired me to truly appreciate the beauty and simplicity of design. Design is something I see everywhere, it’s not something I can simply take a break from. My mind is constantly racing, I find myself jotting down ideas and making quick sketches on any and every shred of paper I find. I love design that is clean, elegant, and simple but communicates a deeper message. I am not someone that can sit and work for hours in one space, still to this day the place I find the most inspiration is on the nose of a surfboard or on the trail.
TA B L E O F C O N T E N T S
01: PERSONAL BRANDING
0 2 : LOT 5 4
03: SENIOR SHOW
04: SIFT
0 5 : TJ N E W E L L
0 6 : DY L A N G O R D O N
07: MADEWEST
08: URSA MAJOR
PROJECT NAME: PERSONAL BRANDING
CLIENT: SELF
C AT E G O R Y : B R A N D I N G
With my personal branding the goal was to show my passions in a simple abstract mark. The color blue was chosen for the color of the ocean which I grew up near, and the shape was chosen because it brings to mind the image of a compass. The shape was divided with a subtle and low profile ‘M’ which helps make the shapes look like the caps of mountains and further showcases my love of being outdoors. The textures featured inside the shape are lines from an ocean depth map along the coast I call home. I wanted the line work and type to express the bold and confident person that I am, which is why I chose to go with sharp lines and a clean yet bold sans-serif font.
M AT T H E W L I N M A N P E R S O N A L B R A N D
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P R OJ E C T N A M E : LOT 5 4
C L I E N T : LOT 5 4
C AT E G O R Y : B R A N D I N G , PA C K A G I N G , W E B
Lot 54 is an apparel and goods store that is based on one of the first cabins built in Hume Lake in the 1940’s. The business is inspired by the outdoors and vintage design. With these pieces of information, the logo became a pennant flag with the ‘54’ simply placed in the flag. The goal was to create a logo that represents the fact that they were one of the flagship locations in Hume Lake and also incorporates the influence of design in that era found with the pennant. The movement and curve of the flag was intended to anchor the logo in a modern era while still maintaining the influence of an old pennant flag. Another reason behind the movement of the flag was to represent the company’s ability to stand the test of time, much like the cabin has. This branding sought to express the adventurous lifestyle of a modern brand rooted in and influenced by vintage California culture.
M AT T H E W L I N M A N L O T 5 4
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M AT T H E W L I N M A N L O T 5 4
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PROJECT NAME: SENIOR SHOW
CLIENT: PLNU ART & DESIGN
C AT E G O R Y : A D V E R T I S E M E N T S
The Senior Show is an end of the year review of work done by students in both the art and design departments. For Senior Show, the task was to conceptually design a poster and ephemera that helps accurately define the way that senior art and design students feel. After exploring a host of options, I decided to explore the idea of venturing out into the unknown. When thinking about how to express that notion, I came up with the idea of an astronaut exploring space and not knowing what he is going to find. The illustration I drew is meant to express the seniors, who are still tethered to the safety line of school, yet will be moving into the unknown in a matter of a few months.
M AT T H E W L I N M A N S E N I O R S H O W
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PROJECT NAME: SIFT
CLIENT: SIFT
C A T E G O R Y : B R A N D I N G , A P P L AY O U T
SIFT is a conceptualized mobile app with the goal of playing into the millennials’ love for third wave coffee. SIFT allows users to discover new trending shops, see which shops their friends have been frequenting, get discounts from shops, and write reviews. The app was intentionally designed to be image based, simple, and clean—in order to appeal to the eye and create an ease of use that would keep the user coming back.
M AT T H E W L I N M A N S I F T
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M AT T H E W L I N M A N S I F T
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P R O J E C T N A M E : TJ N E W E L L
C L I E N T : TJ N E W E L L
C AT E G O R Y : B R A N D I N G , PA C K A G I N G , W E B
The TJ Newell brand is inspired by the heritage of handcrafted leather goods. The brand experience is based upon the unmatched quality of individually handmade items. Throughout the branding process, the challenge was to express the artisan’s influence of classic and high quality goods with a modern spin. The containing shape was chosen for the simple fact that it is a modern shape with a clean and elegant feel, while the sharp edges and red color indicate a high quality product. The sewing machine was chosen in order to pay homage to the history of artisan made handcrafted goods. It is a piece of machinery that ties TJ to the past. TJ uses this same type of machine to individually craft every single one of his pieces much like makers have over hundreds of years.
M A T T H E W L I N M A N TJ N E W E L L
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M A T T H E W L I N M A N TJ N E W E L L
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M A T T H E W L I N M A N TJ N E W E L L
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P R OJ E C T N A M E : DY L A N G O R D O N
C L I E N T : DY L A N G O R D O N
C AT E G O R Y : B R A N D I N G , W E B
Dylan Gordon is a true renaissance man, with talents encompassing photography, videography, and more. If there was one thing that struck me while reading about Dylan, it was his love of creating connections and relationships with others through his art. This principle, paired with the inspiration he draws from his surroundings, led me to the simple and minimal logo that effectively defines Dylan Gordon and brings his brand into the modern age. The circle was chosen because it represents not only the shape of the camera lens, but because it also has the ability to adapt into almost any format easily. This was a necessity for Dylan, whose work is displayed on a wide variety of platforms. The ‘D’ with the line connecting to the ‘G’ was the solution to simply represent the connections and relationships he develops with his clients. The color scheme of forest green and a pure red was chosen because it represents both the influence that he finds in nature and the strong ability he has to capture and create those bonds with his clients.
M AT T H E W L I N M A N DY L A N G O R D O N
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INFO PORTFOLIO
M AT T H E W L I N M A N DY L A N G O R D O N
HOME
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PROJECT NAME: MADEWEST
CLIENT: MADEWEST BREWERY
C AT E G O R Y : B R A N D I N G , PA C K A G I N G
MadeWest is a brewery located in Ventura, California. The brewery is inspired by the local community and culture. While exploring what makes this city and its local culture special, it became evident that there are a few things that make Ventura vastly unique. The city of Ventura is driven by nautical influences and a love for the ocean. It is also a city full of quirks, so creating a design that was done exclusively in the computer felt wrong. In order to capture the essence and vibe of the city, I decided to illustrate a sailor and create the type in the same hand-drawn style. The pairing of these elements captures both the playfulness of the city and its love for the ocean.
M AT T H E W L I N M A N M A D E W E S T
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M AT T H E W L I N M A N M A D E W E S T
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PROJECT NAME: URSA MAJOR
CLIENT: URSA MAJOR COFFEE CO.
C AT E G O R Y : B R A N D I N G , PA C K A G I N G
Ursa Major is a modern coffee shop rooted in the current third wave coffee scene. The branding uses colors that are not prominent within the current marketplace, allowing Ursa Major to stand out. The coloring reflects the elegance of the brand and creates the feeling that everything is well thought out, well executed, and dialed in. The bear icon translates their namesake found in the night sky and turns it into a modern mark that can stand on its own. The geometric and clean look of the typography and mark are intended to further inspire the feeling of elegance.
M AT T H E W L I N M A N U R S A M A J O R
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M AT T H E W L I N M A N U R S A M A J O R
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THANKS N STUFF
THANK YOU: Thank you to God for being with me throughout everything. Thank you to my family for always taking the time to critique my work and push me to be better. Thank you to all of my friends and classmates for all of your input and contributions to my life.
COLOPHON: This book was designed by Matthew Linman. Photography was done by Matthew Linman, Dylan Gordon, and Google Images. This portfolio was printed at Clearstory on 80 LB paper stock with a wire-o binding. The typeface used throughout the portfolio is Gotham and the software used was Adobe Creative Cloud.
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