Cash in on the festive fervor for your MLM business The festive season is bound to tempt you to go easy and forget work for a while. But remember, this is in fact the best time to connect with and engage your prospects. So, go ahead and gift your product to prospects, exchange business cards at parties etc. The festive season’s back! And that means time for holidays, fun and frolick with family and loved ones. But, does that mean you should put your network marketing business on the backburner? The answer is NO‌ In fact, now is the best time to target your prospects. It’s all about integrating your business skills seamlessly with the festivities and building a stronger network the smart way. A big challenge that many network marketers face is how to get prospects or leads to try their products? They may be extremely loyal to products they are currently using and unwilling to try anything else. The festive season is the best way to get your products in their house!! Along with a box of sweets/ chocolates you can just slip in a few products that you know they may like to use.
By using this opportunity, you are tapping into more households that may be inclined to talk to other positively inclined people about your products. Gifting your product to people is a great way to win over customers who can easily get hooked to your products and soon become sponsors or distributors.
• Prospecting paradise In a festive season where you will be attending many parties, it is a great way to connect with different people and generate a lot of leads. Parties are always a prospecting paradise. This does not mean that you explain the long MLM business plan or the income expected from the MLM income calculator. Just exchanging your business card and explaining in a line about your MLM business is enough. As you are here to enjoy a party, explaining a lot about your business can turn off prospects, hence avoid doing it. Also, you sometimes get to meet hot leads who have heard about you, used your products, but never got a chance to meet you. This is an opportunity to fix a meeting where you can sign them on as sponsors. A word of caution though‌ If you overdo this or overplay your hand, you may actually end up being a persona non-grata, .i.e., an unwelcome person. People may actually avoid you because of this. However, not doing anything is also something that must be avoided as this is a very good opportunity that must be utilized.
• Have training sessions A great thing to do this festive season is to have some small training sessions with your entire network of downlines. This lets you connect with all the new prospects who have joined
recently under you or your downline. Seeing how big you and your organization have become is truly a motivating feeling not just for you, but also for your entire network marketing business. By holding short interactive training sessions on the various MLM business plans or new network marketing sales techniques, new marketing plans, company reports etc., you are sending a clear
message that the downlines are very important in your scheme of things. With training sessions you are making it clear that the company’s growth is tied to their growth, and that you are a 100% committed to making them successful.
• Evaluate and enjoy The year ending festive season is almost everybody’s favorite. Time to indulge in the festive lights, crackers, sweets, special food preparations, meeting family, friends – have a merry time after a long year where you worked very hard to achieve your dreams. So, why not do all this with your team? Like every organization, even your MLM business must have done a year ending assessment of your performance. As you have put in the efforts to achieve your financial goals of the MLM calculator, why should the party just stop at your house? Rather, your entire network to congregate to celebrate together in an informal setup.
This is the best time to let your downlines connect with each other and enjoy the hard work that they have put in. This is an excellent way to motivate your team. Nothing succeeds like success and this is a way of telling your network that they have succeeded and it’s time to celebrate. This will help the team form a stronger association with your brand and give them a deeper sense of belonging, which will motivate them to perform even better in the long run.
Conclusion Festive season are a delicate time period where you have to take it a little slow and give your prospects and distributors at your network the space that they want with their families. They should simultaneously use their skills in a subtle manner to target prospects during the festivities. The opportunity, if used well, can yield significant returns for your business.