TheGame-changingStep-by-StepTransformationalManualtoCatapultYourBusinessintotheLeagueofLegends.
OneCovid.Hundredsofbusinesseshaveshutshopandathousandothers’dreamstoventureontonewoneshavebeenerased.
Butaselectfewhavewithstoodnotjustthisonepandemicbuttheravagesofahundredothersystemicshocks,overcenturies.WorldWarsIandII. TheSpanishFlu,TheBubonicPlague,TheGreatDepressionandgiveortakeafewpandemicsontheway.
Not just withstood. But remain at that enviable No. 1 position for all these centuries. And here is the killer. At the No.1 position, not with some revolutionaryunmatchablesecret,butsometimessellingordinaryproductsthatanyonecouldmanufacture.
Whatisitthattheyseemtohavehituponwhichhasthiskindofunshakeableeffect?
Legends like Colgate Palmolive, 216 years; Procter & Gamble, 185 years; Johnson & Johnson, 136 years; Tatas, 150 years; Coca-Cola, 130 years; Unilever95years;Wipro,80years;Amul,75years;Nike,70yearsandsoon.
Overthecourseofhiscareer,Vijayhasbeenblessedtobeapartofthegrowthstoryofmostoftheabove-mentionedLegendsandbeenapersonal witnesstoaveryspecificsciencethateachoneofthemfollowssystematicallytoachievethismiraculousresult.
The culmination of the research in this space has resulted in his conceptualization of The Golden Ladder, which they have climbed to shine at that rarifiedpositionatthetop.
WhatthenistheGoldenLadder?
ThisLadder(likeanyotherladder)standsontwolegs.
ThetwolegsofthisLegendaryladderareatrifledifferentfromtheordinaryladderthough.
The First leg is the traditional Domain expertise. Technology, innovation, research, market dynamics, consumer analysis, hard work, intelligence and all the related parameters. But knowing all this in isolation falls woefully short of what is needed to climb up the Golden Ladder and is the very reasonwhysomanycompaniesandindividualscontinuetobeatthebottomoftheladder.
Recognising the significance of the other mighty leg and the process of powering it begins the journey to climb up the Golden Ladder.
This Second leg is the most powerful instrument each of us possesses but without an Instruction Manual. An instrument, when used correctly, could elevate us to the heights of success; on the contrary, its misuse could demote us to donning the robe of despair.
That is the MIND.
The one that makes a few ‘create’ lofty beliefs, despite their painful and distressing circumstances, while most others, with everything going for them, succumb to limiting ones.A power that a few have ‘learnt’ to harness to ‘visualize’ an outcome of their choice and desire despite the world falling apart around them. Something that domain expertise alone would not suffice.
Once again, special skills of the mind that transcend every domain expertise one can possess. The ability to recognise that between 'Fear' and 'Desire' the only factor that makes a difference is your Mind. Whether you get pulled back or leap forward.
All these are not necessarily inherent. They can be developed. Created. Nurtured. Through specific scientific processes of Re-Wiring our brain to ReProgram our subconscious.
The Legends who shine beyond the ordinary have clearly recognised this secret and formulated exceptionally simple, yet powerful, processes to harness this magic.
This book unveils those magic formulas too.
While thousands of books have been written and dusted on each of these legs individually either on Management & Business Success and/or books on the Mind, by incredible geniuses in each field, there is a paucity of material that effectively synthesizes both these features in a single capsule. A
This is what this book aims to do.
This book has therefore relevance for those who want to go beyond the ordinary living of eating, making merry and dying. To those who want to leave a footprint on the sands of this planet. Leave a legacy for their family and children. To live beyond their time.
This then is the synthesis of all that essence.
5:15 PM Registration & High Tea
6:00 PM Welcome Address
Gp Capt R Vijayakumar (Retd), VSM
Executive Director, Madras Management Association
Mr Muktesh "Micky" Pant
Former CEO, Yum China, Washington, D.C.
Mr Supratim Bose
Global MedTech Leader & Management Consultant
Former Company Group Chairman
Johnson & Johnson, MedTech Aisa Pacific, Singapore
Mr L Ramkumar
Past President, MMA
Independent Director & Angel Investor, Chennai
Address by the Author and Launch of the book
Mr Vijay Parthasarathy
Brand Specialist, Mind Coach & Motivational Speaker, Bengaluru
Author in conversation with Special Invitees
Introductory Remarks by Special Invitees Q&A Session
Mr Muktesh "Micky" Pant
Mr Supratim Bose
Mr L Ramkumar
MrVijayParthasarathy
Vijay is an IIT Kanpur, IIM Ahmedabad Alumnus with over 35 years Global experience in Corporate Strategy and Brand Building out of which 20 years have been at the CEO level. Vijay has worked with over 75 Brands and 15 Agencies across 22 countries and has the unique distinction of creating a Startup in an Internationally competitive market and beating all odds to make it a Global Winner in a very short period of time.
His experience spans across P&G, Colgate Palmolive, Johnson & Johnson, the TATA group, Al Futtaim Dubai at both User Base & User Influencer level. Along with this, through his expertise in Reiki, Pranic healing, Hypnotherapy, CBT & A.C.T(Acceptance & Commitment Therapy) he weaves MIND RE-PROGRAMMING Techniques, a combination that is exceptionally rare.
Despite what the outside world defines as having it all, he was blindsided by an emotional slump struggling with long bouts of depression and negativity that, at the time, felt impossible to get out of.
Over the next 3 years, using a combination of specific techniques of Mindfulness, Reiki, CBT, Hypnotherapy and ACT, which he received from global experts, and immense hard work, he was able to pull out of the trough stronger than ever. Equipped with these powerful mind-based techniques he now possess a strong desire to pass on hid personal knowledge, experience and learnings to others who find themselves in similar situations.
Mr. Pant retired from Yum Brands in 2020 after 15 years of service, most recently as the Chief Executive Officer of Yum China Holdings (NYSE: YUMC). Mr. Pant joined Yum Brands in 2005 as its Chief Marketing Officer and served in a number of senior roles of increasing responsibility, including Chief Executive Officer of Yum Restaurants International, Chief Executive Officer of KFC Globally, President of Taco Bell International and Chief Concept Officer of Yum Brands. Mr. Pant was appointed Chief Executive Officer of the China Division of Yum Brands in 2015 and played a key role in the spin-off of Yum China as a separate company and its successful listing on the New York Stock Exchange in 2016.
Mr. Pant has four decades of experience in marketing and international business and has lived and worked in the United States, China, the United Kingdom and India. Prior to working for Yum Brands, Mr. Pant worked at Reebok International, serving in various roles from 1994 to 2004, including Chief Marketing Officer. Mr. Pant also worked at PepsiCo India from 1992 to 1994 and at Hindustan Unilever 1976 to 1990.
Mr. Pant is an independent director on the board of Beyond Meat (Nasdaq: BYND) He was previously a member of the board of directors of Primavera Capital Acquisition Corp and of Pinnacle Foods (now part of Conagra Brands).
Mr. Pant holds a B Tech degree in Chemical Engineering from the Indian Institute of Technology, Kanpur and is a recipient of the Institute’s Distinguished Alumnus Award in 2010.
MrSupratimBose
A veteran of the Healthcare industry with nearly 4 decades of global leadership experience. Currently Founder & CEO of Bose Management Consulting.
Earlier, Executive Committee Member, President & Chief Operating Officer of Global Emerging Markets ( AsiaPacific, Latin America, Middle East & Africa) for ConvaTec.
Before this, he was the Executive Vice President and President Asia Pacific, Middle East & Africa for Boston Scientific Corporation. Prior to that, he specialized in strategic management consulting services for the healthcare industry as founder and CEO of Bose Consulting Group. Prior to founding own consulting firm, served for 28 years with Johnson & Johnson Inc, and since 2003 was a member of the Worldwide Group Operating Committee Johnson & Johnson Medical Devices & Diagnostics Group, as Company Group Chairman. While at Johnson & Johnson, pioneered the entry, designed the market creation strategies and led the growth of J&J Medical Devices & Diagnostics companies in all Asia-Pacific markets including emerging markets like China, India & Vietnam. Also instrumental in implementing the strategy of Market Appropriate Products in Asia and setting up the first R&D and Product Development Centre in the region to develop products to meet the needs of Asian patients and surgeons, leading to the launch of several products tailored for emerging markets. He also served as Member of the Board of Carefusion, Quattro Vascular Pte Ltd, Trireme Medical and Singapore Management University ( as a member of the Advisory Board of the Lee Kong Chian School of Business). He was also a visiting faculty at Nanyang Business School, NTU Singapore.
A native of Mumbai, India, Supratim earned a B.Sc. degree in Chemistry/Physics, a M.Sc. degree in Biophysics and a MMS (Master of Management Studies) degree from the Jamnalal Bajaj Institute of Management Studies, University of Bombay.
MrLRamkumar
L Ramkumar is an MBA from IIM Ahmedabad with four decades of experience in diverse industries such as Bicycles, Automotive, Engineering. Telecom and Polymer products. He has held key leadership positions, successfully guiding the businesses to growth and profitability. He was the Managing Director of Tube Investments of India Ltd between 2008 and 2018. His earlier positions include President & Director- Fenner India Ltd., CEO, Sterlite Optical Technologies, President, TI Cycles and CFO, Tube Investments of India Ltd. He was the former Chairman of Shanthi Gears Limited, a listed entity. Presently he is an Independent Director on the Board of Shanthi Gears and Igarashi Motors.
Ramkumar has vast experience in the areas of long term and strategic planning, setting up greenfield projects, working on Mergers and Acquisitions of companies in India and overseas, fund raising in the overseas markets, and building a strong market share in the domestic market for various products as well as planning export growth. He is credited with building strong teams and a leadership pipeline in organisations to manage a customer centric culture.
Awards & Recognitions
President- Madras Management Association
Member, Board of Governors-IIM Bodh Gaya
Loyola Alumni Award –“Business Leader of the Year Award 2018”
