Business Mandate fountainhead of excellence
RAMYAA RAMESH
T
he story of Anusha Shetty, Chairman and Group CEO of Grey Group India, is one of
belief in self and commitment to one’s dreams. Though she had a flourishing career and was doing very well, she risked throwing it all up to follow her heart to become an Enterpreneur. Anusha Shetty started as any young woman, fresh out of Bschool but her drive to achieve, to look for different opportunities and to take hard decisions at the right time has made her the success that she is today. Here
we
have
a
woman
entrepreneur who brought digital and analytics into the agency space because she believed in it. Known for her expertise in Digital Marketing, the road that bought Anusha to this position today was definitely not a straight one but one that was full of twists and turns, some planned and some unplanned. So what is the secret to her success? Anusha claims it was not necessarily academics in the beginning. Though an ‘above average student’, in her own words, it was sports that was her passion and she excelled at it! But this was to change very soon. “I still remember my statistics classes at college. Our group made a lot of noise in the class and our teacher was not happy with that. I thought I would not learn much in the class! One month before the final examination, my cousin, Ravi, took me through the entire course 57
DECEMBER 2020
