Business Mandate fountainhead of excellence
I
t is said that our collective consciousness knows things that we are consciously not aware of.
For more than a decade, US businesses have been sending signals on the importance of being a better human being in a roundabout way. On October 30, 2006, Pete Engardio and Jena McGregor penned an article in Business Week titled “Karma Capitalism” whose byline read, “Times have changed since Gordon Gekko quoted Sun Tzu in the 1987 movie, Wall Street”, and continued, “Has the Bhagavad Gita replaced The Art of War as the hip new ancient Eastern management text?” The article never defined Karma Capitalism nor did it explain what Sri Krishna’s teachings were and how they were relevant to businesses. In the eighteen chapters of the Bhagvad Geeta, Sri Krishna prods Arjuna, and through him, humanity, to engage in the struggle to rise in internal excellence and emerge as a better human being and teaches him how to do so with the various yoga paths. On August 19, 2019, the prestigious Business Roundtable issued a New Statement redefining the purpose of a corporation. The 181 CEOs of leading companies such as Amazon and Apple who signed the New Statement, committed to lead their companies for the benefit of all stakeholders
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