EXPERIENTIAL WORKSHOP EXPERIENTIAL WORKSHOP EXPERIENTIAL WORKSHOP
EEFFECTIVECUSTOMER EFFECTIVECUSTOMER FFECTIVECUSTOMER
RELATIONSHIPMANAGEMENT RELATIONSHIPMANAGEMENT RELATIONSHIPMANAGEMENT
(USING GENERATIVE AI TOOLS & CHATBOTS)
No prior Coding & Tech Knowledge required
DIVE INTO THE WORLD OF TECHNOLOGY AND DIVE INTO THE WORLD OF TECHNOLOGY AND DIVE INTO THE WORLD OF TECHNOLOGY AND SEIZE EVERY BUSINESS OPPORTUNITY SEIZE EVERY BUSINESS OPPORTUNITY SEIZE EVERY BUSINESS OPPORTUNITY
Transform business operations and enhance customer care through the implementation of AI-powered automation and chatbot technology. The objective is to revolutionize business operations and elevate customer satisfaction through the seamless integration of AI-powered automation and chatbot solutions. By leveraging cutting-edge technology, this workshop will help the participants to streamline workflows, increase efficiency, and optimize resource utilization.
WORKSHOP OUTLINE
WORKSHOP OUTLINE
OUTLINE
Introduction to the workshop and its objectives.
Brief on the importance of Customer Relationship Management with AI (CRM)
Overview of generative AI tools and chatbots in CRM
Overview of generative AI tools and chatbots in CRM chatbots in CRM
10.00am-05.30Pm
wednesday - 26 June, 2024
WORKSHOP FACILITATOR Nelson Sathya Nelson SathyaNelson
Session 1: Understanding CRM and Generative AI Generative AI
Session 1: Understanding CRM and Generative AI
What
What is CRM?
What is CRM?
Definition and key components of CRM and key of
Definition and key components of CRM
Importance of CRM in business. Importance of business.
Current challenges in CRM. Current challenges in CRM. challenges
Introduction to Generative AI
Introduction to Generative AI
Introduction
What is generative AI?
What is generative AI? is
How generative AI can enhance CRM. generative AI can enhance CRM. enhance
Case studies of generative AI in CRM studies of generative AI in CRM generative AI
Session 2: Chatbots in CRM
Session 2: Chatbots in CRM Chatbots
What are Chatbots? What are Chatbots? What are Chatbots?
Types of chatbots: Rule-based vs AI-
Types of chatbots: Rule-based vs AI- of Rule-based powered. powered.
How chatbots work How chatbots work
Benefits of using chatbots in CRM.
Benefits of using chatbots in CRM. of Implementing Chatbots for CRM Implementing Chatbots for CRM Implementing for
Key features of effective CRM chatbots
Key features of effective CRM chatbots
Integrating chatbots with existing CRM systems systems systems
Integrating chatbots with existing CRM
Best practices for chatbot deployment. Best for chatbot
Session 3: Practical Applications and Tools
Session 3: Practical Applications and Tools
Generative AI Tools for CRM AI Tools
Generative AI Tools for CRM
Overview of popular generative AI tools for CRM
Overview of popular generative AI tools for CRM (e.g., GPT-4, ChatGPT 4o). (e.g., GPT-4, ChatGPT 4o). GPT-4,
Demonstration of these tools
Demonstration of these tools of these tools
How to choose the right tool for your business choose the right tool for your business
Hands-On Activity: Building a Simple Chatbot
Hands-On Activity: Building a Simple Chatbot Activity: Simple
A s s step-by-step guide to building a simple chatbot tep-by-step guide to building a simple chatbot tep-by-step
Customizing the chatbot for specific CRM tasks. Customizing the chatbot for specific CRM tasks. the chatbot specific tasks.
Testing the chatbot in a live environment
Testing the chatbot in a live environment the chatbot
Session 5: Future Trends and Q&A
Session 5: Future Trends and Q&A 5: Future Q&A
Future of Generative AI in CRM
Future of Generative AI in CRM of AI
Emerging trends and technologies. Emerging trends and technologies. technologies. Potential challenges and opportunities Potential challenges and opportunities challenges and opportunities
Session 4: Enhancing Customer Interaction
Session 4: Enhancing Customer Interaction 4: Enhancing Strategies for Effective Customer Interaction Strategies for Effective Customer Interaction
Personalization techniques using generative AI.
Personalization techniques using generative AI. techniques generative Automating responses and managing customer Automating responses and managing customer managing queries. queries. Improving customer satisfaction and retention. Improving customer satisfaction and retention. Real-World Examples Real-World Examples
Case studies of businesses successfully using studies of businesses successfully using of generative AI and chatbots for CRM. generative AI and chatbots for CRM. AI and CRM. Lessons learned and best practices. Lessons learned and best practices. learned
KEYTAKEAWAYS KEYTAKEAWAYS
By the end of this workshop, participants will
Understand the fundamentals of CRM and the role of generative AI and fundamentals CRM role AI
Understand the fundamentals of CRM and the role of generative AI and chatbots
Be able to implement and integrate chatbots into their CRM systems.
Be able to implement and integrate chatbots into their CRM systems.
Be integrate into their systems.
Gain practical experience in using generative AI tools for enhancing customer
Gain practical experience in using generative AI tools for enhancing customer
Gain experience in tools for customer iinteraction nteraction
Learn best practices and future trends in CRM technology. practices trends in
Learn best practices and future trends in CRM technology.
TARGETAUDIENCE TARGETAUDIENCE
Customer Relationship Managers and CRM Specialists
Customer Specialists
Customer Relationship Managers and CRM Specialists
Marketing Professionals
Marketing Professionals Professionals
Sales Professionals
Sales Professionals
Customer Support Managers
Customer Support
Customer Support Managers
Business Development Managers
Business Development Managers
IT and Technical Support Staff
IT and Technical Support Staff
IT
Small Business Owners and Entrepreneurs
Small Business Owners and Entrepreneurs
Small Entrepreneurs
Product Managers Product Managers
Consultants and Business Advisors Consultants and Business Advisors Consultants
HR and Training Managers
HR and Training Managers Managers
