WOMEN'S BUSINESS COUNCIL
HOW D I G I T A L MARKETING
CAN HELP START-UPS SCALE FASTER MONDAY 21 DEC 2020 | 6 - 7:45 PM
Send in your questions by SMS/Whatsapp to 98401 23906
6:00 PM
Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
ANUSHA SHETTY
Opening Remarks
Chairperson & Group CEO Grey Group India
Mr V Balaraman Past President, MMA & Former MD, Pond’s India Ltd
Discussion
KRITHIKA BALASUBRAMANIAN
Ms Keerthi Singh
Founder & CEO StoppressCommunications
In Conversation with... Ms Anusha Shetty Ms Krithika Balasubramanian
Q&A KEERTI SINGH Co-Founder & VP-Growth, Hitwicket
MADRAS MANAGEMENT ASSOCIATION
7:45 PM
Vote of Thanks
ANUSHA SHETTY With over 20 years of marketing and advertising experience, and a trans-national career, across India and the Silicon Valley of America, Anusha is the co-founder and CEO of Autumn Worldwide, a hyper-specialized Digital Marketing firm. In Oct of 2018, Grey Group, a WPP company acquired majority stake in Autumn Worldwide. As of Jan 2020, Anusha has been promoted as Chairperson and Group CEO of Grey Group India, which includes both Grey and AutumnGrey. In her current role, Anusha is responsible for Organizational Growth, Innovations, Planning and Operations. She is on the board of the Mobile Marketing Association of India and a council member with MMA Womens Business Council. Anusha is a recent winner of IMPACTs 50 most Influential
WOMEN
List
2020;
the
Economic
Times
Women
Ahead
award,
Corporate
Excellence Award for Women at Work and many more. Prior to co-founding Autumn Worldwide in 2005, Anusha has held a number of progressive assignments in advertising & marketing and has served for brands like Intel, Titan, Unilever, Honeywell et-cetera and in globally reputed agencies, Lowe and Euro RSCG.
KRITHIKA BALASUBRAMANIAN Krithika Balasubramanian is the Founder and CEO of StoppressCommunications. Besides leading her team of digital experts in creating solutions and products for clients spanning the entire
spectrum
of
digital,
she
also
spearheads
Sales
and
is
the
Creative
Head
for
Stoppress (www.stoppress.in). In
the
past
she
was
the
General
Manager,
PR
&
Corporate
Communications
at
Apollo
Hospitals Enterprise Ltd. With over 20 years of communications and marketing experience. Krithika has risen through the communications ranks from being a journalist at the Dataquest magazine to Head of Corporate Communications at Apollo Hospitals and is credited with many corporate and consumer public relations successes during that time. A National Council
Member of the Public Relations
Society of India and a dynamic speaker,
Krithika is a sought after for her thoughts on leadership and "all things comms" at colleges and conventions.
KEERTI SINGH Keerti Singh Co-founder at Hitwicket - 1 AatmaNirbhar App Innovation Challenge (Games).
Education: Indian School of Business Master of Business Administration (M.B.A.), Operations and Marketing Vellore Institute of Technology B-Tech, Electrical and Electronics Engineering St. Angela Sophia School, Jaipur
Experience: Hitwicket Co-founder and VP-Growth Amazon.com
Operations
Manager
(Building
Operations
Leadership
Profile,
BOLD
program). Handled Retail-80 business domain of North America Inbound Supply Chain to manage incoming volume from top 4000 vendors contributing to 80% of inbound volume Managed the North America Direct Imports Program to facilitate increased import from China and other south asian countries Developed a parallel team in Costa Rica to further Retail-80 operations of the company for increased support for vendor compliance Page 1 of 3 Indian Oil Corporation Limited Operations Officer Cross Functional experience in Ops, supply chain management, vendor management, & project management in oil & gas industry