SYNOPSIS

Owing to the natural order of nurture, all women at some point feel the need to take a break from their career to manage their family. Stepping back is simple. However, returning to the workforce is fraught with many complications. Some of these are systemic. Individual concerns such as a feeling of irrelevance and lack of confidence or readiness to return to work, a break in the learning curve, feeling ‘left-behind’ etc. play an equal role in preventing women from re-joining the work force.

So what are the options she may have to rejoin work? How can she go about navigating these?

Programme

5:45 PM Login by members/invitees

6:00 PM

Welcome Address

Gp Capt R Vijayakumar (Retd), VSM

Executive Director, Madras Management Association

Opening Remarks by the Chairperson

Ms Mythili Chandrasekar

Consumer Behaviour and Brand Strategy Enthusiast

Address by the Speaker

Dr Rajeshwari Krishnamurthy

Area Chair Marketing

Head - Center for Women's Leadership

Great Lakes Institute of Management

Discussion and Q&A with the Special Invitees

Ms Babita Baruah

Executive Director, VMLYR and Regional Client Lead, WPP.

Dr Lata Rajagopalan Kumar

Consultant - Communication for Development

Member - IAICS

Concluding Remarks by the Chairperson

7:15 PM Vote of Thanks

Ms Mythili Chandrasekar

Speaker

Dr. Rajeshwari Krishnamurthy is the Area Chair Marketing at Great Lakes Institute of Management, Chennai. Prior to this, she completed her Ph.D. from IIT Madras and served as a faculty member at XLRI, Jamshedpur. She completed her post-graduation from IIM Ahmedabad in 1994 and is a visiting faculty at various IIMs in the country.

A consistent academic topper, Rajeshwari has a total professional experience of 27 years - of which 16 years was in the industry in sales and Marketing ( Unilever, Nippon Paint etc.) and 11 years in academia. She won the Chairman Award for sales management in her Unilever stint at a very early age; her last corporate position was Vice President Marketing and Branding. She has been responsible for managing both the topline and bottom line results of many organizations and has travelled extensively - both domestic and International- while dealing with many cross cultural teams. She was nominated for the Distinguished Young Alumni Achiever Award at IIM Ahmedabad, in 2016.

Rajeshwari ' s research interests include - Innovations and new product development, Informal Innovations, Augmented Reality as a Marketing tool, Work from home, Sales management and assessing training effectiveness.

Rajeshwari

Krishnamurthy

Rajeshwari heads the 'Centre for Women's Leadership' at Great Lakes, Chennai. Through this, the Institution plans a series of initiatives to enable the success of Women in the workplace. Rajeshwari is actively involved in mentoring women in research fields and women in corporate. She is a part of mentorW- An International mentoring organization for corporate women. She has served on the selection panel of IIMs for both students and faculty. Her other passions include spending time with her son as well as practicing yoga/listening to music.

Chairperson

Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National Planning Director, J Walter Thompson, India. Currently freelance Strategy nsultant.

s: ing frameworks, models and brainstorming tools in a variety of verticals: verage, personal products, education, technology, automotive; new opment, premiumisation, portfolio planning and digital strategy. er 75 articles in leading Indian, US and UK media. Repository at india.blogspot.com d Chakras ™ a first-of-its-kind proprietary toolkit.

Mythili Chandrasekar

cia Mann Award for Women Marketers, UK, 2008, winning a bursary to Marketing Programme, in Stanford.

"Voices Within"(with two leading South Indian musicians) a coffee table maestroes of carnatic music.

nd strategy, integrated marketing communication, insight mining, sociocultural and ethnography research, new product development and portfolio planning, knowledge curation, content creation, writing, teaching.