Gandhijisaid,‘Consumeristheking.’Foraleader with a focussed approach to freedom-struggle, it’s among the least expected observations from him. Yet, decades down the line, he is being provedright,inmorewaysthanone.
On the one hand, there is a greater awareness about consumer conscience and consciousness –and their rights and possibilities. On the other, there is this unhealthy competition to cloud and confusetheconsumer,forabettermarket-share.
The good thing about it all is that consumers, starting with organised consumer rights groups and more so the nation’s Judiciary has come to play a purposeful role in righting the industry’s wrongs,realandperceived.Ofcourse,thereare any number of consumer protection laws, both stand-alone ones and those that have been writtenintootherpiecesofparentlegislation.
Has this made the Ad War, in the name of targetingconsumersmorepurposefulandreal,or reckless and surreal? And where should the industry, including the highly-successful Ad industry in the country, draw the red-line, the Lakshman Rekha that neither should cross lest it should lead to consequences that could be impalpableforall,startingwiththeconsumer? Synopsis
Programme
5:15 PM Registration & High Tea
6:00 PM Welcome Address
Gp Capt R Vijayakumar (Retd), VSM
Executive Director, Madras Management Association
Opening Remarks
Mr N Sathiya Moorthy
Convenor, Policy Matters - Chennai
Keynote Address
Ms Manisha Kapoor
CEO & Secretary General
The Advertising Standards Council of India (ASCI)
Interaction with the Special Invitees and the Keynote Speaker
Ms Manisha Kapoor
Mr Shuvadeep Nag
Partner, R K Swamy Limited
Mr M Elango
Advertising, Branding, Marketing Communications & Vice President, FCB Group India
Mr Shashank Singh
Head - Marketing & Channel Growth
The India Cements Ltd
Q & A
Concluding Remarks
7:30 PM
Vote of Thanks
Ms Manisha Kapoor
CEO and Secretary General
The Advertising Standards Council of India (ASCI)
ManishaistheCEO&SecretaryGeneralofASCI.Shewas previouslyassociatedwithASCIsince2015inthecapacity of a Consumer Complaints Council (CCC) member. Manisha spearheads several strategic initiatives to get ASCI ready to be future-facing in an extremely dynamic time for the advertising industry. On the global circuit, representing ASCI, Manisha is one of the four vicepresidentsontheexecutivecommitteeoftheInternational CouncilofAdSelf-Regulation(ICAS).
Manisha is a management graduate from the Jamnalal Bajaj Institute of Management Studies and has over 25 yearsofoperatingandconsultingexperienceinbrandand business strategy across several industries, including consumergoods,BFSI,media,andautomotive.
Mr Shuvadeep Nag Partner, R K Swamy Limited
Shuvadeep a trained marketing graduate chose to join advertising as it gave him access to understanding and reading multiple consumer segmentsanddifferentproductcategoriessimultaneously.
Over the last 17 odd years Shuvadeep has gained rich exposure and experiences across four different cities of Kolkata, Chennai, Bangalore andMumbai.
Shuvadeep has led offices, people, innumerable campaigns, worked on crazy number of pitches, new brand launches and all the sweat that goesbehindputtingallofthattogether.
Functional Skill sets:
P&L & Business Leadership- Brand Definition, Architecture & Portfolio Design- Communication Planning - New Product/Brand DevelopmentConsumer & Market Research for Insight Mining and decoding cultural nuances - Data led hypotheses building - Customer Relationship, ConsumerLoyalty&ReputationManagement-Go-To-MarketStrategy
Personality Attributes:
Inclusiveleadership–Focussedonteam’scareerdevelopment-Conflict diffuserandNegotiationSkills–Experimentative
Category Exposure:
FMCG Products – Packaged Foods, CSD, OTC, Dry Cell Batteries, Detergents, and Personal Care( Skin and hair) - Fashion and LifestyleLarge format Retail - Education and Stationery Products - TobaccoFinancial Services-Automotive Tyres- Paints-Cement-Roofing productsFinancialServices-Media-Telecom
Shuvadeep is excited at the way data and technologies are creating extremely sharp storytelling opportunities. Technology would enable sharper consumer motivations to be unearthed. Unearthing multiple motivations would be the critical success factors for brands, as water tightmarketsegmentationscollapseeveryday.
An avid follower of cricket and a passionate player, Shuvadeep keeps hoping to make the cut as a young talent in a veteran’s cricket team apartfrombeingacompulsivedriver!
Mr M Elango
Advertising, Branding, Marketing Communications & Vice President, FCB Group India
Mr. M Elango is a seasoned professional in the realms of advertising, branding, and marketing communications, currently serving as the Vice President of FCB Group India and spearheading operations at the Chennai branchasadedicatedbusinessunitleader.Withadynamiccareerspanning years of experience, he holds pivotal responsibilities in driving revenue and ensuringprofitabilitywhileoverseeingadiverseteamof35professionals.Mr. Elangoboastsaremarkabletrackrecordoftransformingamodest2-client unitintoathrivingofficewithmultipleaccounts,achievedthroughadeptnew business acquisitions and fostering enduring client relationships. His leadership prowess extends to nurturing a robust core team comprising creativeandaccountmanagementspecialists,atestamenttohisadeptness in team building. Notably, amidst challenging economic climates, he has adeptly managed growth within a contracting market, showcasing his resilience and strategic acumen. Actively engaged in industry forums, Mr. Elango contributes as an Executive Committee member of the Madras AdvertisingClubandtheMadrasManagementAssociation.Furthermore,his passionforknowledgedisseminationseeshimlecturingatesteemedbusiness schools and colleges. Possessing an extensive repertoire of skills encompassing advertising agency management, profound understanding of the Chennai advertising landscape, adeptness in brand planning methodologies, and exceptional presentation and communication abilities, Mr. Elango stands as a distinguished figure renowned for his interpersonal finesseandteam-buildingacumen.
Mr Shashank Singh
Head - Marketing & Channel Growth
The India Cements Ltd
Shashank Singh is currently a Head - Marketing & Channel Growth at The India Cements Ltd, bringing experience from previous roles atHogarControls,GulfOilIndiaandChennaiSuperKings(CSK).
Shashank has 10+ years’ experience of Transforming Company’s loved products into Consumer’s Favourable Brands across highly competitive & diverse industries, thereby kicking in large scale, networkeffectandhighgrowth,profitably!!!
With a robust skill set that includes Product Development, Project Management, Marketing Communications, Telecommunications, Digital Marketing and more, Shashank Singh contributes valuable insightstotheindustry.
InChennaiSuperKings(CSK),Shashankspearheadedanintegrated (offline/online) marketing campaign for Chennai Super Kings (CSK) that led to a turnover increase in merchandise sales by 300% and generatedamarginincreaseof4.5Mduringthatperiod.
Shashank Singh holds a Master of Business Administration (MBA) in Marketing at Indian School of Business and Bachelor of Technology inComputerScienceatVelloreInstituteofTechnology.
Mr N Sathiya Moorthy Convenor, Policy Matters - Chennai
N Sathiya Moorthy is a policy analyst & political commentator, specialising in the study of India’s southern neighbours, namely, Maldives and Sri Lanka, and also on Indian politics and political systems, with particular reference to native Tamil Nadu. He has writtenextensivelyonthesesubjects,bothasbooksandnewspaper columnsandcommissionedarticles.
Sathiya Moorthy is associated with major newspapers and TV channels, both in India and Sri Lanka and also headed the Chennai Initiative of the Observer Research Foundation since inception in 2001.
A veteran journalist and author, he is the convenor of ‘Policy Matters-Chennai’.
Email:
mma@mmachennai.org
044 - 28291133 / 28291166
Website
www.mmachennai.org
MADRAS MANAGEMENT ASSOCIATION
