MMA Coffee Table - 60 years of Journey by Madras Management Association

A Temple For Knowledge & Wisdom

Contents Section 01 - 1956 - 1981

KAS - MMA ENDURING PARTNERSHIP

THE SCENARIO

MMA FLAGSHIP EVENTS

JOURNEY AHEAD

MANAGEMENT FOR MASSES

154

PAST PRESIDENTS

174

AWARDS AND ACCOLADES

180

CHAPTERS IN TIER 2 CITIES AND TOWNS

184

Section 02 - 1981 - 2006 PROGRESS

Section 03 - 2006 - 2018 MANAGERIAL EXCELLENCE

USE OF TECHNOLOGY

192

CENTRES OF EXCELLENCE

THE NEW MMA BUILDING

196

Foreword Madras Management Association is entering its 63rd Year on 16th July 2018. In all its 63 years, MMA has aggressively focused on propagating management movement in this part of the country. MMA strongly believes that the multitude of management issues and economic problems that we face today cannot be resolved unless we put an innovative management movement at the heart of change agenda. MMA has founded numerous initiatives since its inception in the year 1956. It began with the launch by 9 truly wise-men to grow to a 7,000 strong members today, established Business Leadership Awards, Annual Conventions, Women Managers Conventions, Management Students Conventions, Conclaves, Seminars and many more. Today, none of these achievements would have been possible without valued guidance, advise and support from members and well-wishers. MMA takes this opportunity to salute to all of you for your unflinching support. We are indeed overwhelmed by the sheer scale of the enthusiasm and generous contributions from the corporates for establishing the MMA Management Center. I take this opportunity to express my heartfelt and deep gratitude to Mr. Srivats Ram and Mr. Srinivasan K. Swamy and the entire MMA Building Committee for their unstinted support which enabled the establishment of a state-of-the-art Management Center for MMA. I would like to thank all my colleagues in the Managing Committee and the MMA Secretariat headed by Gp. Capt. R. Vijayakumar (Retd) VSM for their support. I value their thoughtful suggestions and the input. Thanks are also due to them and the past presidents of MMA for sharing this vision and initiatives and the pioneering effort to making of MMA Management Center a reality. This coffee table book is a pictorial presentation of MMA’s journey since 1956 and is humbly dedicated to all those who proudly were part of MMA’s journey for the last 63 years and laid the foundation, upon which the edifice of MMA was built. Kavitha D Chitturi

President

Madras Management Association

It has been rightly said, “Management is not an art and management is not a science - management is a practice.” Back in the days when the Madras Management Association was only a concept in the minds of the founding fathers, they conceived a road map which would take the association to where it is today. The best minds of business and industry in the state put their collective business minds together. Their knowledge, ability and instincts were needed to realize the dream of having an organization that would change the way the concept of ‘management’ was perceived in India. Today, MMA is a premier institute with several prominent businessmen and industrialist in its fold. The association conducts over 700 events annually along with its prestigious flagship events. Through seminars, workshops, flagship events, collaborative programs millions have benefited from the knowledge gained. But this was not how it was back in 1956.

Madras Management Association was founded on 16 July 1956 under its first President Dr. Sir A. Lakshmanaswamy Mudaliar, the illustrious Vice-Chancellor of Madras University. 6

Section 01

1956 - 1981

Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them. Paul Hawken

THE SCENARIO In the early years post Independence, the Government of India focused on the development of indigenous science and technology. But management in the country was nowhere near our counterparts in the developed world. This atmosphere was widely common across the country, and Madras State was no exception. At the time of its formation in 1950, Madras State included the whole of present-day Tamil Nadu, Coastal Andhra, Rayalaseema, the Malabar region of North Kerala, and Bellary, South Canara and Udupi districts of Karnataka. Coastal Andhra and Rayalaseema were separated to form Andhra State in 1953, while South Canara and Bellary districts were merged with Mysore State, and Malabar District with the State of Travancore-Cochin to form Kerala in 1956. In 1969, Madras State was renamed to Tamil Nadu. Companies then were of three kinds: managing agency houses (primarily British or Indian-run); aggressive multinationals; and first generation Indian entrepreneurs with no formally trained managers in top positions. The business organizations in the country were constrained due to lack of support mechanisms such as professional knowledge, technical expertise and talented managers.

The Need In and around Madras, there were many business organizations, but sans the spirit of

The need for professional management was realized by the nine truly wise

‘learning’ and ‘experience sharing,’ the two crucial wheels of a developing economy.

men, pioneers of business in the state. They all had one vision – that of an

Family run businesses and big corporate houses both had unskilled managers. The

organization which would help managers from trainee level to presidents in

big names of today like the TVS,Amalgamations Group and the Murugappa Group

these business organizations to develop professional skills and expertise in

were in their very early stages of operation.

their respective fields.

The prevalent laidback culture made economic growth a far-from-reality kind of thing.

Sponsored by Mr Srinagesh, Mr S L T White, Staff and Industrial Relations

It became inevitable to spread management culture by establishing an association

Manager, Burmah Shell, Mr N V Nayudu, Custodian, Prithvi Insurance Co Ltd,

that would provide access to the latest worldclass management practices.

Mr S Anantharamakrishnan, Chairman Simpson & Co Ltd, Mr K Sadagopan, Chief Administrative Officer, Integral Coach Factory, Mr G V Krishna Rao, Head, Department of Business Administration, University of Madras, Mr T Rogers, Managing Director, Best & Company (P) Ltd, Mr N K Aiyer, Secretary & Commercial Manager, T I Cycles of India, Mr E F G Hunter, Director, Binny & Co (Madras) Ltd, and Mr A M M Murugappa Chettiar, Director State Bank of India got together and had the Madras Institute of Management registered on 16 July, 1956. The name was subsequently changed to Madras Management Association in 1966.

University of Madras 9

The Inception A set of visionaries from various industries in the state put their minds and commitment together. And thus was founded the Madras Institute of Management (MIM) on 16th July 1956 under the meritorious President Dr. A. Lakshmanaswamy Mudaliar, the illustrious Vice-Chancellor of Madras University. This humble beginning was destined to grow into the largest affiliate of the prestigious “All India Management Association” (AIMA), an apex body of professional management in the country.

Inaugural meeting of the Institute -1956 10

The Constitution of the Institute was formed under the Societies Act on 16th July 1956. The Institute was formally inaugurated on 19th September 1956 by Mr. J. M. Shrinagesh, G.M. Hindustan Aircraft Pvt. Ltd., under the chairmanship of Hon’ble Shri C. Subramaniam, the then-Minister for Finance and Education..

Mr. C. Subramaniam 12

The Founders 1.

Mr. SLT White, Staff & Industrial Relations Manager, Burmah-Shell

Mr. N.V. Naidu, Custodian, Prithvi Insurance Co. Ltd.

Mr. S. Anantharamakrishnan, Chairman, Simpson & Co. Ltd.

Mr. K. Sadagopan, Chief Administrative Officer, Integral Coach Factory

Mr. G.V. Krishna Rao, HOD, Business Administration, University of Madras

Mr. T. Rogers, Managing Director, Best & Co. (Private) Ltd.

Mr. N.K. Aiyer, Secretary & Commercial Manager, T.I. Cycles of India

Mr. EFG Hunter, Director, Binny & Co. (Madras) Ltd.

Mr. A.M.M. Murugappa Chettiar, Director, State Bank of India

Southern Council of Management Associations At a meeting held on 28th July 1956, it was decided to form a regional body of the Associations/Institutes in South India with the object of coordinating their activities and for mutual assistance by way of arranging lectures and also organizing conferences, seminars on a regional basis and bringing out publications. The rules of the Southern Council of Management Associations were finally approved only in April 1958. The founder members of this Council were the nine Management Associations in the four states of Andhra, Kerala, Madras and Mysore. The then President of the Madras Institute of Management was the Chairman of the Southern Council and Mr. J.M. Shrinagesh was its President.

Southern Council Meeting-1958 14

All India Management Association Under the leadership of Shri T.T. Krishnamachari, the plan to start an All India Management Association (AIMA) was a process of growth from scratch and many institutes had to come together voluntarily to form this organization. The coordination of ideas and to show them as an integrated view both here and internationally was quite a challenge. The Madras Institute was very active in the formation of the All India Body. Preliminary discussions for the formation of an All India Body took place as far back as 23rd June 1956 at Bangalore and this was followed by a meeting on 5th August 1956 at Delhi. The Constitution of the AIMA was finally ratified at a meeting in Delhi on 3rd December 1957.

MMA Managing Committee 15

Office-Bearers

Membership

The Managing Committee members among themselves elected the five

Primarily, the MMA offered nine classes of membership: honorary,

office-bearers: President, two Vice-Presidents, one Honorary Secretary, and

institutional, association, individual, student, professional, patron, visiting,

one Honorary Treasurer. The elected office-bearers held office for the year

and associate members. The varied membership profile included corporate

for which they were elected. There was no canvassing by candidates during

houses, public sector undertakings, small and medium enterprises,

the election; canvassing could lead to disqualification. A member could

educational institutions and non-profit societies as well as corporate

hold office for a maximum period of three terms. Also, no office-bearer was

executives, government officials, academic scholars, professionals,

allowed to hold the same office for more than two consecutive years.

consultants and management students.

First Annual General Meeting

Past Presidents of MMA – Mr. N. Sankar, Mr. N. Kumar and Mr. N. Srinivasan

Productivity Project The Productivity Centre of the Ministry of Labour had a Productivity Project under the Institute for 10 weeks. The Project was inaugurated on 10th September 1957 by Dr. A. L. Mudaliar. The Project consisted of a Work Study Seminar, a Management Seminar, an Industrial Engineering Seminar, a Personnel Management Seminar, a Foremanship Seminar and a Labour Seminar. In total, over 300 participants attended the Project and it was the largest attendance seen by the Institute till then. Motivated by the successful conclusion of the Productivity Project, the Institute began to take active interest in the setting up of the Madras Productivity Council.

MMA’s Founding Father and the doyen of education in Tamilnadu Dr. Sir A. Lakshmanaswamy Mudhaliar

Going Global The Institute had developed close relationships with similar organizations in the country as well as from across the globe, like the American Management Association, British Institute of Management, Australian Institute of Management, New Zealand Institute of Management and many other eminent ones. The British Institute of Management asked about the possibility of the Madras Institute to invigilate for their external examinations at this time and this was agreed to. It would considerably help those from Madras and adjacent areas, some of whom earlier needed to go to places like Bombay. The experiment was a success and the MIM received the recognition of the British Institute for the first time. Shri K.P. Ramsami, the President was elected to the Fellowship of the British Institute of Management and he was the first Indian to receive such an honour.

Mr. Mon Jamaluddin, the then-Malaysian High Commissioner during the India-Malaysian Relations Seminar

A Firm Foundation The first four years of the institute saw it becoming the biggest of its kind in South India and set the platform for the spread of good management practices across the community. There were film shows held at the USIS Little Theatre on topics like “Automation – See it Now”. Conferences for various departments like sales, management, accounting and all the topics which could be covered began to take shape from the institute. Institutional strength kept growing steadily, which showed the confidence that the companies had for the importance and utility of the Institute. In 1960, the Hon’ble Union Minister of Industry, Shri Manubhai Shah was the Chief Guest at the Annual General Meeting. He noted the history of the Institute so far and acknowledged the role it had played in developing managerial talent and the necessary techniques. The Institute by now had secured a firm foundation and had a memorandum of its goals.

Shri Manubhai Shah

JOURNEY AHEAD During the times of the ‘management movement’ in the country, the MMA emerged as a dynamic and responsive organization. Businessmen and executives from Madras had travelled around the world. A Management Personnel Directory was made by the Association for the first time in the country. The Directory had the names of the executives and their designations, with their area of specialization.

Entrepreneurs and Senior Executives from Madras had travelled around the world 20

Every week, the Institute provided an occasion for the managers

It was felt that the name of the Institute had similarities to other institutions.

in the industry to participate in fruitful discussions on important

Therefore, with the approval of the General Body, on the 18th of August

subjects, such as productivity, cost competitiveness, quality and

1966 the name was officially changed from the Madras Institute of

technological upgrading. His Excellency, Shri V.V. Giri met the

Management (MIM) to the Madras Management Association (MMA).

members of the Institute in a dinner meeting held in August 1961

The Association also moved into the much more spacious residences

in Hotel Ashoka. He was able to spark a new mindset and set off

at the Nungambakkam High Road with a library-cum-reading room, air-

new lines of thinking in the meeting.

conditioned hall and an auditorium.

MMA ROUND TABLE HOUSE

Former Presidents of India Mr.V.V. Giri with Mr. R.Venkatraman at an MMA meet

On 3 September 1964, the MIM introduced the Advanced Management Program, the first ever program started by any local Management Association.

Nungambakkam Round Table Building

Training and Development MMA provided certification courses for short- to mediumterm with a typical duration of 3 to 12 months. The target audience in such courses were middle and senior level managers, where process, design and implementation was the focus. The programmes under this category covered executive education, management development, customized corporate training, and collaborative training. The focus was on developing functional skills among managers and practitioners.

Unique Programmes MMA organized some unique programmes, such as five-day residential supervisory training programmes, management conventions, etc. It also commissioned a Research Project called the “Executive Compensation” which was for the practicing managers in Madras. Dr. K.K. Anand, Indian Institute of Management, Ahmedabad conducted the project, which was the first one of its kind in India.

Dr. K.K. Anand 23

Management Games Management games were initiated in 1968. These games used quantitative data and enabled executives to make decisions. The first management game was conducted by Dr. C.K. Prahalad, the well-known Management Guru. When it started, more than 100 executives participated in the exercises on an IBM 1401. Later, Professor S. Ramani, Indian Institute of Technology, Mr. A.M. Sirajuddin, Systems Engineer IBM World Trade Corporation, and many others organized the games.

Dr. C.K. Prahalad 24

Luncheon Series In 1966, Morarji Desai, former Prime Minister of India and Chairman of the Administrative Reforms Commission, inaugurated the monthly Luncheon series with his address on “Introduction of Scientific Techniques in Administration”. On the 11th of January 1968, the Luncheon was addressed by Dr. K.S. Basu, Director, J.B. Institute of Management, University of Bombay. He spoke about the “Challenge to Indian Management” at Hotel Connemara. The USIS arranged for Dr. Robert Dockson of California, USA to talk at the same venue 2 months later.

M.V. Arunachalam with Shri Morarji Desai 25

Factory Visits Factory visits were instrumental to get a firsthand knowledge of the practices that were followed in the field of production and to promote an exchange of ideas that were free and informal. The first group of delegates visited Union Carbide India and the second group visited the Standard Motor Products of India Ltd. MMA organized similar visits to India Pistons Ltd., Ashok Leyland Ltd. and Dunlop India Ltd., with the support of industry stalwarts.

The First Management Convention As a solution to this need of the hour, MMA organized the First Management Convention in December 1969. Its theme was “Prosperity through Better Management.” The Convention saw a massive attendance of 1200 delegates from the Government Departments, Educational Institutions and the Private and Public sector. Mr. L.K. Jha, ICS, Governor of the Reserve Bank of India inaugurated the Convention and spoke on the “Pivotal Role of Management in our National Economy.”

Mr. L. K. Jha inaugurating the 1st Management Convention 27

Dr. Abdul Kalam inaugurated MMA House on 17th December 2003. 28

Section 02

1981 - 2006

The art of effective listening is essential to clear communication, and clear communication is necessary to management success. James Cash Penney

PROGRESS In 1983, the membership of the Institute saw the institutional members cross 200 for the first time. The total membership of MMA read (201 institutional, 181 Individuals, 5 Associates, 116 AIMA professionals and 59 students) to a total of 562 members. In 1981, for the first time in its history, MMA conducted a residential Management Development Program for the duration of two weeks. A number of institutions which were highly specialized were associated with the program like the National Institute of Quality Assurance, the Indian Institute of Company Secretaries, and the Institute of Cost & Works Accountants of India. The overseas visitors included Dr. Y. Kawaguchi who was from Matsushita Electric in Japan, Mr. Dan Lewis of the New Zealand Institute of Management and Dr. Ian Giddy from the Columbia University among others.

Silver Jubilee Celebrations The year 1982 saw the Silver Jubilee Celebrations of MMA. The highest point of the Celebration was marked by a Management Convention on the “Future of Business in India” held in Madras, in March 1982. The former Union Minister Mr. C. Subramaniam inaugurated the convention and it was split into 4 portions – the Economic Environment, the Socio Political Environment, the Technological Environment and Managing the Business Experience in Corporate Planning. Mr. C. Subramaniam addressing the gathering at the Silver Jubilee Inaugural Function

Convention on the Future of Business in India, 1982

Silver Jubilee Function 31

Students’ Chapter MMA

actively

encouraged

educational

institutions, offering management education to form MMA Students’ Chapters within their institutions, to provide an effective link between MMA and the management students community. The First Students Chapter was inaugurated in November 1982 at the College of Engineering in Guindy with an initial membership of 60. MMA Students’ Chapters were active in a number of academic institutions, carrying out a wide spectrum of activities such as study projects, report writing competitions, etc.

An active milestone in MMA was the inauguration of it’s Students’ Chapter at the College of Engineering, Guindy, 20th November 1982

Women in MMA Woman power was virtually unknown in MMA for more than two decades except for the odd lady expert or two, delivering a lecture now and then. There were very few professionally qualified women at that time. The very first female committee member mentioned in the records is Dr. Revathy Sriram, who was working with Binnys at the time that she joined the committee in 1979. She was a faculty member on Finance and Computers for MMA.

Ms. Mallika Srinivasan, First Woman President MMA with Lessem in 1991 33

Conference on “Women in Management”, 1990 Dr. M. Karunanidhi, the then-Chief Minister of Tamil Nadu gave an address to the Conference on “Women in Management”.

Amendments to the Rules In 1986, the official year of MMA was changed from April-March to JanuaryDecember. The next year, an Extra-ordinary General Meeting was held to discuss the amendments to the rules of the Association. Mr. A.C. Muthiah, the Vice Chairman & President of the SPIC industries was the Chief Guest at the Meeting. However, in the year 1989, the official year reverted back April- March

Annual General Meeting, 1987 35

A Unique Experience In 1991, A World Net Dialogue on “Markets & Planning in Developing Economies” was presented by a liaison with the USIS and it was a unique experience. Two video presentations on advertising by Mr. Alyque Padamsee on (“Action Replay”) and Mr. Ola Ronngard Larson on (“Meet the Changing European”) were met with a fantastic response due to the world class quality they presented. The Business School was coined Academy for Management Excellence (ACME) and had started its functioning. In 1992, Mr. Azim Premji was the Chief Guest at MMA Mr. Alyque Padamsee

and spoke on the “Fundamentals of Management”.

Mr. Azim Premji

New Premises The 25th of January 1993 was a real feather in the cap for MMA. They had sold the premises in Nungambakkam and purchased new premises at Thoraipakkam, spreading over 5200 sq.ft from their own resources. Dr. Abdul Kalam inaugurated MMA House on 17th December 2003.

Dr. A.P.J. Abdul Kalam, Former President of India at the Annual Convention 2003 37

Business Interests The year 1995 saw the Professional

Development

Forum bring business interests like Banking, IT, Hospitality and Healthcare into the fold of MMA for the 1st time. MMA had also started a placement facility for the Management Graduates for the 1st time. This placement facility would bring about an interaction between

the

organizations

and the students effectively.

Mr. Russi Mody, Indian Airlines 7 Air India with Mr. S. Nagarajan and Mr. M. S. Sekhar at the Annual Convention, 1995 38

Mr. R.Venkataraman, the then-President of India speaking at MMA Annual Convention, 1996 39

In 1997, MMA celebrated its 40th anniversary and became one of the biggest associations of its kind in the country.

Mr. Jaswant Singh releasing MMA’s 40th Anniversary Commemorative Volume, 1997 40

Supply Chain Management In the year 2000, MMA conducted a 3-month certification course on “Supply Chain Management” with the Anna University, which saw a good attendance. The use of Supply Chain was now recognized as a cost cutter, customer contact developer and a logistics management device which was very essential at the time in the country to stabilize the operations.

As part of “Supply Chain Management” MMA Website was inaugurated by Mr. Bernard Alter, the then-Consul General, USA, 2001

National Management Convention National Management Convention (NMC) was typically a two-day programme aimed at drawing up the action agenda for creating successful businesses and organizations, driven by highly effective managers. Over the years, these NMCs typically had addressed various business sessions on diverse topics such as “Towards Customer Leadership”, “Towards Cost Competitiveness”, “Value Creation through People Power”, “Leading through Innovation”, and “Creating Winning Organizations of Tomorrow”. The popularity and success of these conventions was evident from the increasing sponsorship support in respect of number of delegates from corporates, management

professionals,

academicians

and

management students participating in the convention.

Mr. Mukesh Ambani, Reliance Industries at the National Management Convention, 2001

Mr. R. K. Swamy receives the richly deserved ‘Life-Time Achievement Award’ at the AIMA - MMA National Management Convention, 2001 43

Golden Jubilee Year Celebrations The MMA was to complete 50 years of its existence in July 2006. A Golden Jubilee Year Celebrations Committee was formed to chalk out the plans for the Golden Jubilee Year. A Strategic Planning Group to prepare a 10-year plan for the MMA with a clear road map was formed on the type of activities and the structure and the funding of the MMA.

Mr. N. Shankar, Chairman The Sanmar Group, launching the Golden Jubilee Logo, 2006 45

Management is the opportunity to help people become better people. Practiced that way, it’s a magnificent profession. Clayton Christensen

Section 03

2006 - 2018

MANAGERIAL EXCELLENCE MMA was established with the vision to be the fountainhead of world class Management Excellence in India. And today, it has truly realized its vision. It has evolved progressively from a forum created to debate, discuss, learn and share management concepts into a vital social catalytic organization in the propagation of management ideas and thoughts among various segments of managerial community in the southern part of India. Unceasingly, for the past 62 years MMA has been organizing diverse programmes, like seminars, workshops, conclaves, interaction with experts, annual conventions, summits on various disciplines of management to share knowledge and also to propagate innovative methods and practices adopted in the various industries.

Seminar on “Brexit, India, Europe and the World” being organized by Madras Management Associationin association with ORF Chennai Chapter and FICCI FLO Chennai and with the support of KAS on Tuesday, 5 July 2016

A Super Brand Widely recognized as a Super Brand, MMA is being run very efficiently and professionally, providing a good example of sound management. It has not suffered from internal dissensions; indeed, it has worked smoothly all along. MMA which constitutes the Board for Governance and Secretariat with its role and delivery mechanisms so clearly defined and professionally managed that, there has been no significant Management Structural Changes in the past dozen years. The Association has emerged as an inspiring role model for other local management associations in the country.

Audience - 14th MMA Award & AGM 2015 50

Growth In Membership With a membership database of over 7,000, it forms a pool of expertise and resources for the comprehensive development of all management disciplines in the country. By increasing the number of training programmes that are planned to achieve managerial excellence in the functioning of industries and professional managers, MMA has been able to reach out to the masses and become a very powerful, vibrant and active brand in the Learning and Development fraternity. This has created tremendous visibility and trust among the management professionals, entrepreneurs and business leaders, thus enabling the increase in membership.

Executive Directors

Discipline Since 1981, MMA’s Chief Executives were retired officers of the armed forces. They demonstrated competence and commitment and contributed greatly to the successful execution of policies and management of finances. The disciplined work ethics of these officers helped in investment and increased the visibility of MMA.

Wg. Cdr.V. Ramadurai (Retd) 1981-1989

Brig N. R. R Sharma (Retd) 1990-91

Executive Directors

Col. R. HariHaran (Retd) 1991- till 31 Dec 2010

Major S. Lakshmanan (Retd) From 1 Jan 2001 to April 2007

G.P Capt. R.Vijaykumar (Retd) from April 2007 onwards

Collaborative Training Programmes MMA collaborates with universities/colleges/institutions of repute to deliver courses which are contemporary and certified by authorized entities. As one of the largest training organizations in the country, MMA can offer advice on identifying the training needs of member organization. It also designs, customizes and conducts in-house training programmes for organizational needs. MMA collaborated programmes continue to grow in popularity. Collaborated programmes were conducted on diverse topics – Safety, Health and Environment Culture, Banking and Financial Services, Soft Skills, Personal Effectiveness Programme, Training & Development, HR, Finance, Supply Chain, Retail, Quality, Project, Production, Marketing and Brand Management. MMA organized programmes collaborating with Regional Labour Institute – Govt. of India, Indian Institute of Technology, Madras, Indian Institute of Internal Auditors, Indian Institute of Materials Management,(Chennai Branch), Indian Society for Training & Development, (Chennai Chapter), National Institution for Quality & Reliability, (Chennai Branch), QAI, University of Madras, Cambridge University, Deloittee, KPMG, Draftfcb Ulka Group’s Cogito Consulting, Only Success Learning Technologies, Project Management Institute, Chennai Chapter, Zeal Leadership Academy, DMS Financial Services. 54

Mr. Srivats Ram, President, MMA (2013-14) & Mr.T. Shivaraman, President, MCCI presenting memento to Ms. Mallika Srinivasan, Chairman & CEO,TAFE Ltd at a Felicitation Function organized jointly by MCCI & MMA 56

Mr. Raju Venkatraman, President, MMA & Mr.T. Shivaraman, President, MCCI, presenting memento to Mr. N. Srinivasan, Vice Chairman & MD,The India Cements Ltd & Chairman, ICC at a Felicitation Function organized jointly by MCCI & MMA 57

Certificate Courses MMA identified a niche in the market, created a need and satisfied this need by offering short-term 10-week Certificate Courses. In its endeavour to achieve excellence, the Association organized Certificate Programmes jointly with professional bodies in their respective fields which were very well received by the members.

•

Business Excellence through Effective Risk Management

•

Certified Excel Professional

•

Cyber Security & Forensics

•

Growing Big - Power Packed Public Speaking

•

Neuro Linguistic Programming (NLP) (For Professional Excellence)

•

Personality Enhancement Programme

•

Power Point

•

Production Management

•

Project Management

•

Train the Trainer

Dr. R. K. Elangovan, Director (Safety), Regional Labour Institute Chennai, Government of India addressing the participants during the FiveDay Certificate Course on ‘Occupational Safety’, jointly organized by Madras Management Association & Regional Labour Institute Chennai 59

CENTRES OF EXCELLENCE Centre for Continuing Education (CCE) It was formed to provide short to medium term vocational courses between 3-12 months duration. They would have a certification and be conducted by managers working in the same discipline. These courses aimed at providing opportunity for development of executives/entrepreneurs. The courses were conducted by both academicians and professional managers.

Centre for Family Business (CFB) It was formed to provide practical skills in family owned businesses and to prepare the members of these families to start off as successful managers. The Centre acted as a medium for members to discuss and understand the dynamics, patterns and specific challenges involved in running family owned enterprises. It sought to provide methodologies and approaches to overcome these challenges. 60

Centre for Management Development It was formed to provide short training programmes, conduct symposiums, lectures and debates on subject of relevance and thereby to assist the members to enrich their learning experience on a wide variety of management subjects.

Centre for Marketing and Communication It was formed with the objective to enhance membership strengths and quality of service to members, managing external relationships, Website and Business Mandate, the monthly in-house magazine of MMA.

Health Care Pharma and Green Earth Forum It was formed to spread awareness of the importance of health and the need for a conscious corporate health management system for successful organizations.

NOTABLE SPEAKER

Dalai Lama

KAS - MMA ENDURING PARTNERSHIP Although KAS (Konrad Adenauer Foundation) partnership is 29 years old, it has only got stronger, with far reaching implications in the last 2 years. It has been MMA’s good fortune that in 1988-89, it had the privilege and honour of joining hands with KAS in furthering the cause of managerial excellence in India.

Mr. Mark Hauptmann with German Delegation In discussion with Office Bearers, MMA 64

Mr. Joerg Wolff, Dr. Mrs. Beatrice Gorawantschy and Mr. Martin Maurice Boehme, Konrad Adenauer Foundation interacting with the Office Bearers of MMA during their visit to MMA 65

Dr Ms Beatrice Gorawantschy, Resident Representative to India, Konrad Adenauer Stiftung and Mr Ranganath N K, President, MMA lighting the ‘Kuthu Vilakku’ during the Inaugural Session of the 27th Annual Joint Staff Development Programme (JSDP) held from 11 to 14 September 2010 at Puducherry 66

Prof. Dr. Günter Krings, Member of the German Parliament, delivering Inaugural Address during the 12th Regional Conclave on “Intellectual Property Rights and Enforcement Capacity Building for SMEs” held at Hyderabad 67

Entrepreneurship Development Project MMA started the Entrepreneurship Development Project in 1989 with the assistance from Konrad Adenauer to assist small and medium enterprises to equip themselves with adequate knowledge and skills to succeed in business.

Mr.Tomislav Delinic, Acting Resident Representative to India, KAS and his team interacting with Office-Bearers of MMA during their visit to MMA House on 13th February 2013 68

Dr. Beatrice Gorawantschy, Resident Representative to India, Konrad-Adenauer-Stiftung delivering Opening Remarks during the talk on “Europe at Crossroads – Current Political and Economic Challenges” 69

Dr. Andreas Schockenhoff, Member of the German Federal Parliament addressing the delegates during the talk on “Europe at Crossroads – Current Political and Economic Challenges” 70

The German Delegates attending the 500th MMA Managing Committee Meeting held on 21st November 2014 as Special Invitees

The German delegates interacting with the Office-Bearers of MMA during the meeting held on 19th November 2014 at Hotel My Fortune, Chennai

Mr. Mark Hauptmann, Member of German Federal Parliament, the Chief Guest delivered Inaugural Address during the Conclave on “Global Reimaging: Manufacturing Excellence for Growth and Employment” 71

MMA has been excited and thrilled at the prospects of this continued association in a new era of explosive growth. With the systemic changes taking place in the business and industrial firmament, MMA has tried to make its joint activities more broad-based and knowledge oriented to better suit the demands of the SME sector.

Mr. Hauptmann, Member of German Parliment (Left) receiving memento from Raju Venkatraman, Founder Chairman & CEO Medall Health Care Over the last 29 years, several programs have been conducted under the KAS partnership. As of 31st March 2018, as many as over 4,900 programs with 2,95,709 participants have been held. These have benefited the participating organizations and individuals immensely. The feedback for these programs has been extremely good. These joint activities have greatly helped the organizations to achieve their respective goals, benefiting the industries at large. In this common endeavour, the involvement, assistance and help of KAS would be invaluable. 72

Dr. Lars Peter Schmidt, Resident Representative, India, KAS, during JSDP 2014

The subjects and areas covered include:

Mr. Raju Venkatraman, Founder Chairman & Chief Executive Officer addressing during the 31st Annual JSDP held during 2014. The workshops are designed to: •

Support Owner, Entrepreneurs, Managers, and Executives

•

Leadership & Corporate Governance in SMEs

•

Develop Digital Infrastructure

•

Supply Chain Management

•

Effective and Innovative Strategies

•

Sustainable Development & Inclusive Growth

•

Social Media and impact on marketing

•

Marketing – The soft spot for SMEs

•

Logistics – Crucial for SMEs looking at Global Markets

•

A Vision for World Class Infrastructure

•

Human Resources

•

Occupational Safety

•

Mind Set and Attitudinal Changes

•

Finance in a Globalized world

•

Value addition and Product Innovation for Sustenance and Growth

of the SME sector to manage their business profitably •

Facilitate them to learn and equip them with necessary managerial skills and take advantage of market focus

Mr. Pankaj Madan Deputy Head – India office – Programmes, KAS during JSDP 2014 73

MMA – KAS Conclaves The One-Day Conclave on the theme “Challenges in Emerging Business Models” was organized by MMA in association with Institute of Internal Auditors, Madras Chapter on 6th May 2016 at Hotel My Fortune, Chennai. The Conclave discussed some of the very recent developments in the Indian business scenario from the point of view of controls and risks, and how managers/entrepreneurs/management professionals face real challenges in understanding the risks and controls in this unchartered territory of startups and the innovative business models coming up in the Indian business scenario. MMA organized a one-day Conclave in association with The Weekend Leader on the theme “Leadership: People, Purpose and Passion” on 27th Julv 2016 at E Hotel, Chennai.

Mr. Harish Bhat, COO-Time Products Division,Titan Industries Ltd delivering the Inaugural Address at the Regional Conclave on “Opportunities in Turbulent Times - Road Ahead for SMEs” held at Hosur

Sri Ponnala Lakshmaiah, Hon’ble Minister for IT, Government of Andhra Pradesh delivering Inaugural Address during the Regional Conclave on “Sustainability: Opening your business to infinite opportunities” held at Hyderabad 75

Mr. Ravi Viswanathan, President, MMA presenting memento to the Chief Guest Prof. Dr. Friedbert Pflueger during the MMA 14th Regional Conclave

Prof. Dr. Friedbert Pflueger Director European Center for Energy & Resource Security, King’s College, London

The Chief Guest, Prof. Dr. Friedbert Pflueger, Director, European Centre for Energy and Resource Security, King’s College, London delivering the Special Address during the MMA Regional Conclave

Dr. Beatrice Gorawantschy Resident Representative – India, KAS

Mr. S. Kannan, IRS, Commissioner of Customs, Chennai delivering the Keynote Address during the MMA 15th Regional Conclave held at Madurai 77

MMA – KAS Conclave “Leadership: People, Purpose and Passion

Mr R Srikanth,Vice President, MMA presenting memento to the Chief Guest Dr A Sivathanu Pillai, Founder CEO & Managing Director, BrahMos Aerospace during the Conclave on “Project Mindset… The Key to Competitiveness”

MMA – KAS Conclave “Challenges in Emerging Business Models 78

MMA – KAS Seminars The Constitution Amendment Bill for Goods and Services Tax (GST) was approved

will not only hurt but also isolate such a country in today’s closely reconnected world.

by the President of India on 8th September 2016. In this regard, MMA organized

In this regard, MMA organized a Seminar on the theme “Brexit. India, Europe and the

a one-day Seminar on the theme “Demystified: Goods & Services Tax — Issues &

World” with the support of KAS and in association with Observer Research Foundation

Implications” on 7th January 2017 at E Hotel, Chennai.

(ORF), Chennai Chapter on 5th July 2016 at E Hotel, Chennai.

This one-day Seminar was aimed at providing a deep insight into the key changes that

MMA joined hands with Regional Labour Institute Chennai, Government of India in

will come into play across the entire gamut of operations of an enterprise.

organizing a one-day seminar on “Enhancing Occupational Safety & Health: Effective

Brexit exposes many issues and its impact on vibrant democracies. While the longterm consequences are still hard to predict, viewing anti-globalisation as a solution

Implementation of SHE Culture” with the support of KAS on 28 April 2014 at Hotel Claresta Sarovar Portico, Hosur for the benefit of corporates & industrial units and entrepreneurs located in and around Hosur.

Mr. Peter Rimmele Resident Representative to India Konad Adenauer Foundation Stiftung, delivering the introductory remarks during the plenary session of the seminar 79

KAS Joint Staff Development Programme 2017

On 8th November 2016, the Government of India took a courageous step of withdrawing high value banknotes and going in for a large scale currency swap. In this regard, MMA in partnership with KAS organized a seminar on “Demonetisation: Opportunities & Challenges” on 19th Dec 2016 to deliberate the question before the nation whether demonetisation is good or bad, beneficial or not, if it’s an opportunity or challenge or both.

MMA - KAS Seminar on “Demonetisation: Opportunities & Challenges on 19 December 2016 82

MMA Trichy Chapter organized a one-day Regional Conclave on the theme “Go Green Go Solar: For a Better India Tomorrow” with the support of KAS on July 29th, 2013 at Hotel Sangam, Trichy. The main objective of the Conclave was to give working professionals/entrepreneurs exposure to the latest trends in application of technologies and insight on solar power as an option for high performance. MMA organized a Mega Conclave with the support of KAS and in association with Green India Foundation on the theme “Green India” (Green Energy, Green Buildings, Green Fields & Green Ideas) on 12th December 20I5 at Hotel My Fortune, Chennai. The purpose of this Conclave was to look across the renewable energy sector, looking at how each of these technologies are developing and look in detail at some of the practical and regulatory issues around their development.

MMA – KAS - Autumn Worldwide Conclave on theme “The Internet of Daily Life”– The Digital Web Season 4 83

Inauguration of KAS Library at MMA Management Center 84

Seminar on Where from Here. Indian Economy - Dr C Rangarajan - 2 March 2018 85

Mr Peter Rimmele, Resident Representative to India, KAS addressing the delegates through Skype during the Seminar on “Digital Disruption” on 11 June 2018 86

KAS delegation - 2 Mar 2018 87

Shri M.Venkaiah Naidu, Hon’ble Vice President of India delivering the Valedictory address during the valedictory session of the conclave 88

Mr. Peter Rimmele Resident Representative to India Konad Adenauer Foundation, New Delhi delivering the Special Address during the Inaugural Session of the Leadership Conclave

MMA FLAGSHIP EVENTS The number of events conducted by MMA has gone up exponentially from 100 to 700. But it did not come easy. New Centres/Forums were created to focus on important areas of management which would be of interest to our members. By organizing programmes in different locations in and around Chennai city, MMA was able to reach out to its members. Identifying new trainers and organizing training programmes in different topics and offering quality programmes that met the aspirations of its members, MMA was able to cater to a wide spectrum of industries. They covered wide range of subjects with faculty drawn from a panel of qualified and experienced professionals, eminent personalities and academicians.

MMA Annual Convention Every year, MMA Annual Convention aims to collaborate and bring together the Think-Tanks of The Indian industry, who have been instrumental in bringing India to a pivotal position in the world map. It is a sought after event for all management practitioners for their content and quality. Eminent speakers from leading industrial houses and outstanding personalities inaugurate and participate in the Annual Convention. Ms. Jayshree Venkatraman, President, MMA and Director,Tractors And Farm Equipment Ltd delivering Presidential Address at MMA Annual Convention 2009 on the theme “Navigating Uncertain Times”

Mr. Gurcharan Das, Former CEO, Procter & Gamble India Ltd and Mr. R. Mukundan, Managing Director,Tata Chemicals Ltd during the Valedictory Session of MMA Annual Convention 2009 92

Mr. S. Ramadorai,Vice Chairman,Tata Consultancy Services delivering Inaugural Address during the MMA Annual Convention 2012 93

Mr. B. Muthuraman, Chairman,Tata International Ltd & Vice Chairman,Tata Steel Ltd delivering the Inaugural Address during the Inaugural Session of MMA Annual Convention 2013

The Chief Guest, Mr.Venu Srinivasan, Chairman & Managing Director,TVS Motor Company, delivering the Inaugural Address during the Inaugural Session 94

Mr.Venu Srinivasan, Chairman & Managing Director,TVS Motor Company, releasing the Convention Special issue of MMA Business Mandate during the Inaugural Session of MMA Annual Convention 2014 95

Mr.Venky Rajgopal, Managing Director, Indian Terrain Fashions Ltd in conversation with Sadhguru Jaggi Vasudev, Founder, Isha Foundation during the Inaugural Session of MMA Annual Convention 2015

Sadhguru Jaggi Vasudev, Founder, Isha Foundation releasing the Convention Special issue of MMA Business Mandate during the Inaugural Session 96

(L to R) Mr. M. Rafeeque Ahmed, Mr. Krishna G.V. Giri and Mr. Raja MVSMA during the Special Session on “Reaching out to the World”

(L to R) Mr. R. Srikanth, Mr. Ravi Viswanathan, Mr. R. Dinesh, Mr.T. Shivaraman and Gp. Capt. R.Vijayakumar (Retd),VSM, during the Valedictory Session of MMA Annual Convention 2016 97

Annual Convention 2016 98

Mr. D.D. Misra,Director – HR, Oil and Natural Gas Corporation Ltd (ONGC) delivering the valedictory address during the MMA Annual Convention 2017 99

MMA Annual Convention 2018 on the theme “India 2018: Learning To Grow” 100

MMA’s theme-based Annual Convention is a high point in the calendar of management events in the country which has gained a reputation for high quality and excellence over the years and attracts over 800 delegates from all over India, who are the cream of industry and business.

101

The themes for MMA Annual Convention: Year

Theme

2005

Beyond Creating Value

2006

This India Knows No Boundaries

2007

Global Leadership: India Can Do It!

2008

INDIA.INC.MNC: Global Challenges for Emergent India

2009

Navigating Uncertain Times

2009

Creating Lasting Value (AIMA)

2010

Not held due to AIMA Convention

2011

Global Opportunities: The Indian Answer

2012

Reinventing India

2013

Future Tense or Future Perfect? Is India Future Ready

2014

India 2015: Restoring Confidence; Regaining Momentum

2015

India 2015: The Year of Resurgence

2016

India 2016: Leading Change

2017

India 2017: Winning in the New Age

2018

India 2018: Learning to Grow

102

Regional Management Conclave

Ustad Amjad Ali Khan at the AIMA 1st Regional Management Conclave -3 Aug 2017 103

Endowment Lectures

Raghu Pillai Memorial Lecture by Mr Damodar Mall CEO Reliance Retail Ltd 104

Dr. M.Y. S. Prasad, Director, Satish Dhawan Space Centre and Mr. Ashok Verghese during the 2nd Dr. K. C. G. Verghese Endowment Lecture on “Managing Multi – Disciplinary Technology & Projects – ISRO’s Experience”

4th K Eswaran Endowment Lecture 23 Mar 2011 - Dr Pratap C Reddy 105

MMA Award for Managerial Excellence (MAME) MMA has always promoted sound management knowledge, experience and ideas in various disciplines. With the objective of annually awarding excellence in managerial thinking, action and demonstrable results, MMA instituted this award in 2002. MAME awards are given in four categories: (i) Manufacturing, (ii) Services, (iii) Small and Medium Enterprises (SME), and (iv) Educational Institutions MAME Awards are given to companies/institutions who have excelled in their business segment and who have their corporate or registered office in any of the Southern States of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Puducherry. The focus is on overall managerial excellence rather than on a particular functional area. Therefore the judgement is likely to be based on the company’s vision and goals and how managers have directed the various disciplines of management in a focused manner to meet or exceed the objectives set. MMA Managing Committee has constituted an independent jury comprising people with proven track record of excellence in their chosen fields. The Awards are presented by the Chief Guest at the Annual General Meeting of MMA.

106

Mr. Ashok Soota, Executive Chairman, MindTree Ltd releasing the Special Issue of MMA Business Mandate on “Managerial Excellence’”at the 54th MMA AGM. Mr. M. M. Murugappan,Vice Chairman,The Murugappa Group receiving the first copy 107

Mr. N. Srinivasan,Vice Chairman & Managing Director,The India Cements Ltd releasing the Special Issue of MMA Business Mandate on “Managerial Excellence” at the MMA 56th AGM. Prof. Bhaskar Ramamurthi, Director, IIT Madras receiving the first copy 108

General Bikram Singh, PVSM, UYSM, AVSM, SM,VSM (Retd), Former Chief of Indian Army & Chairman, Chiefs of Staff delivering Keynote Address during the MAME Awards Function & MMA 59th Annual General Meeting 109

14th MAME Award - 2015 110

MMA AGM - Jairam Ramesh - 2016 111

16th MAME Award - 2017 112

MMA Business Leadership Award MMA Business Leadership Award was instituted in 1969 by Mr A Sivasailam, Chairman, Amalgamations Group. The award is given to the outstanding Indian business leader once every two years. The award is in the form of a silver trophy. Mr. A. Sivasailam instituted this Award in memory of his father the late Mr. S. Anantharamakrishnan, Founder of the Amalgamations Group and past president of Madras Management Association. Anantharamakrishnan is best remembered for his successful business practices and efficient management of the labour unions. Former President of India, R. Venkataraman once rightly said, “When the history of industrial development of Madras State is written, Mr. Anantharamakrishnan’s name would have the most honoured place in it.” The awardee of the Business Leadership Award also delivers the Anantharamakrishnan Memorial Lecture at the award function. 113

Mr. A. Sivasailam instituted this Award in memory of his father the late Mr. S. Anantharamakrishnan, Founder of the Amalgamations Group and past president of Madras Management Association. 114

Dr. J. R. D. Tata

(Recipient of the First BLA Award, 1969)

The award was received for the first time by Mr. J.R.D Tata, the Chairman of Tata Industries. Only 18 distinguished businessmen have received this award since inception. 115

Mr. Arvind N. Mafatlal

Dr. V. Krishnamurthy

(Recipient of the 2nd BLA Award, 1971)

(Recipient of the 4th BLA Award 1975)

Dr. Bharat Ram

Dr. Verghese Kurien

(Recipient of the 3rd BLA Award, 1973)

116

(Recipient of the 5th BLA Award 1978)

Mr. S. L. Kirloskar

Dr. A. S. Ganguly

Mr. Keshub Mahindra

Mr. S. S. Nadkarni

(Recipient of the 6th BLA Award, 1981)

(Recipient of the 7th BLA Award, 1983)

(Recipient of the 8th BLA Award, 1985)

(Recipient of the 9th BLA Award, 1987)

117

Mr. Aditya V. Birla

Mr. Mammen Mappillai

(Recipient of the 10th BLA Award, 1990)

(Recipient of the 12th BLA Award, 1994)

Mr. H. S. Singhania

Dr. C. Rangarajan

(Recipient of the 11th BLA Award, 1992)

118

(Recipient of the 13th BLA Award, 1996)

Mr. N. R. Narayanamurthy

Mr. Brijmohan Lall Munjal

Mr. F. C. Kohli

Mr. Sunil Bharti Mittal

(Recipient of the 14th BLA Award, 1998)

(Recipient of the 15th BLA Award, 2000)

(Recipient of the 16th BLA Award, 2000)

(Recipient of the 17th BLA Award, 2008-09)

119

Mr. R. Seshasayee, Executive Vice-Chairman, Hinduja Group India felicitating Mr. Ratan Tata, Chairman - Emeritus,Tata Sons Ltd during the Award Function

Ms. Mallika Srinivasan, Chairman,Tractors And Farm Equipment Ltd & Past President, MMA felicitating Mr. Ratan Tata, Chairman - Emeritus,Tata Sons Ltd during the Award Function

The Distinguished Awardee Mr. Ratan Tata, Chairman Emeritus,Tata Sons Ltd interacting with the Members of MMA 120

Mr. Ratan Tata

(Recipient of the 18th BLA Award, 2014)

121

MMA Women Managers Convention MMA has been a pioneer in promoting women in management. Women Managers’ Forum was formed to focus on issues of special interest to women executives and entrepreneurs that could help them improve their professional excellence.

Ms. Ritu Beri,The International Fashion Designer, at the Women Managers’ Convention 2004

Under the Women Managers’ Forum (WMF), MMA organizes various activities for spearheading managerial excellence among women managers and entrepreneurs.

MMA Women Manager's Forum 2001 122

Mr. M. S. Ramachandran at the Women Convention 2004

The Women Managers Convention is held on 8th March each year on the occasion of International Women’s Day. It has become a unique and oneof-a-kind flagship event attended by Women executives and entrepreneurs from across the country. Over the years, the convention has gained a reputation for quality and excellence and has had eminent speakers and outstanding professionals being speakers at the Convention

Dr. Kiran Bedi at the Women Managers’ Convention 2005

Ms. Suhasini Mani Rathnam and Mr. Madhavan at the Women Managers’ Convention 2006

123

(L to R) Ms. Dipika Rebecca Pallikal, National Squash Player, Ms. Chitra Mahesh, Media Consultant, Air Marshal P. Bandopadhyay, PVSM, AVSM, VSM (Retd) First Woman Air Marshal of Indian Air Force and Ms. Vidya Shankar, Founder & Chairperson, Relief Foundation during the session on “Opportunities: Beyond Traditional Barriers” at the Women Managers’ Convention 2009

(L to R) Ms. Jayshree Venkatraman, Ms. Rama Bijapurkar, Mr. Ranganath N. K. and Dr. Nirmala Lakshman during the inaugural session of MMA Women Managers’ Convention 2009

Ms. Aruna Jayanthi, CEO, Capgemini India addressing the women delegates during the Inaugural Session of MMA Women Managers’ Convention 2012 on the theme “Perspectives” 124

(4th from left) Prof. N. Ravichandran, Director, IIM Indore releasing the “Case Study on MMA”during the MMA 55th AGM held on 1st July 2011

The Chief Guest Ms. Renuka Ramnath, Founder, MD & CEO, Multiples Alternate Asset Management P Ltd delivering the Valedictory Address. Ms. Anita Ramachandran and Dr. Ms. Amita Bishnoi are also seen

The Chief Guest Ms. Preetha Reddy, MD,Apollo Hospitals Group delivering the Valedictory Address. Gp. Capt. R. Vijayakumar, Mr. Srivats Ram, Ms. Gouthami Tadimalla and Ms. Kavitha D. Chitturi are also seen

(L to R) Ms. Rasheeda Bhagat,Wg. Cdr. PoojaThakur, Ms. Sarada Jagan and Ms. Chhavi Rajawat during the Special Session on “Voices of Triumph” during the MMA Women Managers’ Convention 2015 125

Mr. Raju Venkatraman, President, MMA presenting memento to Ms. Shruti Haasan, Renowned Actor, Singer, Writer & Composer during the Valedictory Session. Ms. Preeti Shenoy, Best Selling Author is also seen along with dignitaries 126

(L to R) Ms. Alisha Abdullah, Ms. N. Priya Ravichandran, Ms. Sathya Sriram and Dr. R. M. Anjana during the Special Session on ‘Jumping the Hurdles’ at the MMA Women Managers’ Convention 2016.

(L to R) Ms. Nisha Purushothaman, Mr. R. Srikanth, Ms. Rashmi Bansal, Ms. Jayashree Natarajan, Ms. Lalitha Kumaramangalam, Dr. Sowmya Swaminathan, Mr.T. Shivaraman and Gp. Capt. R.Vijayakumar (Retd),VSM during the Valedictory Session of MMA Women Managers’ Convention 2016 127

(L to R) Ms. Hemalatha Annamalai, Dr. Saundarya Rajesh and Sqn. Ldr.Toolika Rani (Retd) during the Special Session on “Leaning (Back) In:” during MMA Women Managers’ Convention 2017

(L to R) Dr. Lalitha Balakrishnan, Principal, MOP Vaishnav College for Women, Ms. Bharathi Bhaskar,Vice President, Citibank, Pattimandram S. Raja,Actor, Debate Speaker,Ms. Sagarikka, Author, “My Unskooled Year” and Ms Veena Kumaravel, Founder, Naturals during the Panel Discussion at MMA Women Managers Convention 2017

Cross section of audience during the MMA Women Managers Convention 2017

Release of Women Managers Convention Special Issue of Business Mandate during the MMA Women Managers Convention 2017. Seen L to R Ms. Sabitha Rao, Director, Cerebrus Consultants, Ms. Mridula Ramesh, Executive Director, Sundaram Textiles Ltd, Justice Dr. Anita Sumanth, Judge, Madras High Court, Ms.Aarthi Subramanian, Executive Director (Global Head of Delivery Excellence Group),Tata Consultancy Services, Mr. R. Srikanth, Joint Managing Director, Brakes India Pvt Ltd and Gp. Capt. R .Vijayakumar (Retd) VSM, Executive Director, Madras Management Association

128

(L to R) Mr. Ramkumar, Managing Director, Tube Investments of India Ltd, Ms. Mridula Ramesh,Convention Chairperson & Executive Director, Sundaram Textiles Ltd, Chief Guest Ms. Kavita Kane,Best Selling Author, Journalist, Columnist & Scriptwriter receiving memento from Mr R Srikanth, Joint Managing Director, Brakes India Pvt Ltd and Gp. Capt. R.Vijayakumar (Retd) VSM, Executive Director, Madras Management Association 129

MMA Women Managers Convention 2018

130

(L to R) Ms. Sudha Shivkumar, Lawyer & Investment Banker, Mr. Ramkumar, Managing Director,Tube Investments of India Ltd, Chief Guest Ms. Nandini Dias, Chief Executive Officer, Lodestar UM India, Ms. Kavitha D. Chitturi, Jt Managing Director,The KCP Ltd and Gp. Capt. R .Vijayakumar (Retd) VSM, Executive Director, Madras Management Association 131

The themes for MMA Women Convention: Year

Theme of the Convention

2003

The Enabled Woman

2004

Breaking the Glass Ceiling: Strategies for Success People & Profits

2005

Women of Influence

2006

Women in India 2020 There is No Stopping Us!

2007

Breaking Barriers & Building Bridges

2008

Women Unlimited Challenges in a Global India

2009

Woman: A Vision for Challenging Times

2010

Women: Creating Enduring Value

2011

Women: 25x7.

2012

Perspective

2013

Beyond Equality

2014

Women and Choices

2015

Voices

2016

Route to the Summit

2017

The Millennial Woman

2018

Mindsets Matter

132

MMA Outstanding Woman Manager of the Year Award The MMA Competition for Outstanding Woman Manager of the Year Award is a part of MMA’s effort to recognise professional excellence amongst women managers.The Competition has been held every year since 2002 as a run up to the Women Managers’ Convention.

Outstanding Woman Manager 2017 The Award includes an attractive cash prize, a trophy and a Certificate presented to the Awardee by the Chief Guest during MMA Women Managers’ Convention each year.

Outstanding Woman manger 2016

Outstanding Woman Manager 2018 133

MMA Management Student’s Convention Management Students are the future managers of India on whom lies the responsibility of realising India’s dreams. MMA has always been spearheading this movement for practising managers and management students. During October 2002, MMA launched its first Management Students Convention (MSC) focussing on the theme “Transformation from Managers to Leaders”. The Convention was for and by the students, and it was held in Tidel Park, Chennai.

Mr. K. M. Padhmanaban, Mr. Satishkumar, Henkel and Dr. M.Thambidurai at the 1st Managament Student Convention 2002 134

MMA

also

joined

hands

with

the AIMA and held the Southern Regional

Round

National

Management Quiz in March 2003. The noted academician Prof. Suman K. Mukherjee was the Quiz Master. Since its inception, the MSC has evolved and grown to be considered as one of the landmark events of the year for management students.

Mr. P. S. Ramamohan Rao, the then-Governor of Tamil Nadu, inaugurating the 2nd Students Management Convention, 2003 135

As a part of the convention, some competitions are held, for a team comprising of two students, with prizes on offer over Rs. Two Lakh. These competitions are Business Quiz, The Big Debate Paper, Presentation Skills, and The Best Business Plan. MSC provides an opportunity to the students to learn from Corporate gurus and at the same time provides them a platform to showcase their managerial acumen through paper presentations. This one-ofits-kind annual convention attracts students, faculty of colleges, and several corporate participants from all over the country.

136

Mr. Subroto Bagchi, Chairman, Mindtree Ltd releasing the special issue of Business Mandate during the 12th MMA All India Management Student’s Convention 2013 137

(L to R) Mr. Mithun Sacheti, Mr. L. Ramkumar and Mr. K. Radhakrishnan during the Business Session 2 at the 14th MMA All India Management Students’ Convention 2015

Chief Guest, Mr. D. Shivakumar, Chairman & CEO - India Region, PepsiCo India Holdings addressing the delegates during the Inaugural Session of 14th MMA All India Management Students’ Convention 2015 138

Chief Guest, Mr.Vinod K. Dasari, Managing Director,Ashok Leyland Ltd addressing the delegates during the Valedictory Session of 14th MMA All India Management Students’ Convention 2015 139

Mr. Suresh Narayan, M.D. Nestle, Mr. Harish Bijoor, Brand Expert at the All India Management Students Convention 2017 on the theme “The Changing Face of Retailing” 140

Chanakya - The Mastermind MMA receives approx. more than 4000 entries for each year’s Competition from B Schools/Management Institutions from all over India. All the applicants are screened on the basis of (a) Their past academic performance, (b) significant achievements, (c) Significant competitions won and awards obtained and (d) an essay on the subject Why I am the Best Manager? From this large set of applicants, the list is pruned to a manageable 40 or 50 contestants from all over India.

MMA “Chanakya - The Mastermind” Best Management Student of the Year 2017

141

The short-listed contestants go through THREE rigorous rounds of evaluation during the Pre-Finals of the Competition held prior one day to the Convention dates. The three rounds include: (1) Psychometry Tests to evaluate their thinking and problem solving skills, (2) Group Discussions to evaluate their ability to handle pressure situations and team working skills and (3) ‘Just-a-minute’ Extempore competition to judge their speed of response and ability to think on their feet. TEN Management Students who are shortlisted in Pre-Final stage participate in the Finals at the MMA Management Students Convention. The Finals are conducted in two rounds in front of the strong audience, during the Annual Management Students Convention. The first round on stage witnesses elimination of 5 students leaving the other five in the fray for a Panel Interview on stage, which includes a rapid fire round, resulting in the selection and crowning of the Winner as the MMA Chanakya – The Mastermind for the year. The winner of the MMA Chanakya- The Mastermind for the year is awarded Cash Prize of Rs One Lakh with a Trophy and Certificate.

142

Mr. C. K. Ranaganathan, CMD, CavinKare Pvt Ltd interacting with Management Students during the “Meet the CEO - An interactive session”. Mr. R. Raghuttama Rao, MD, ICRA Management Consulting Services Ltd chairing the session 143

MMA MBA Awards MMA has been presenting cash awards of Rs.10,000 each every year to the first rank holders in MBA from Anna University & University of Madras. The objective of the MMA-MBA Award is to encourage academic excellence in management studies, by rewarding academic achievers in MBA Courses of these universities. The MBA Award in respect of top rank holder from Anna University is supported by TimeLinks. The MBA Award in respect of top rank holder from University of Madras is supported by Dr Nirmala Prasad MOP Endowment Fund. The MBA Awards are being presented to the First Rank Holders during the MMA All India Management Students Convention.

144

MBA Award 2017 145

Best Young Manager Award MMA has been organizing the MMA Competition for Tomorrow’s Managers every year since 1996 as a run-up to the Annual Convention on the same theme as the Convention and is restricted to Young Managers below 40 years of age. MMA is organizing this Competition to involve young managers in the cause for inculcating the best management practices in young minds. This competition provides opportunities to young and budding managers to demonstrate their knowledge, experience, professional excellence and creativity in the area of business management. The Chief Guest, Mr.Vinod Rai, Former Comptroller and Auditor General of India presenting the “Best Young Manager Award for the Year 2014” to Mr. Ganesh Kumar of Heidelberg India Pvt Ltd

The Award is presented during the MMA flagship event – MMA Annual Convention.

146

Dignitaries and the Winner of the “Best Young Manager Award for the year 2015”, Mr. Hari S. Nair of Rane Brake Lining Ltd during the Valedictory Session of MMA Annual Convention 2015

MMA Best Young Manager Award 147

Mr. C. K. Ranganathan, Chairman & Managing Director, CavinKare Pvt Ltd delivering the Welcome Address during the Awards Function of 4th CavinKare–MMA Chinnikrishnan Innovation Awards 2015 148

CavinKare – MMA Chinnikrishnan Innovation Awards Started in 2012 by CavinKare Pvt. Ltd. (CKPL) & MMA, this award is a platform to celebrate and showcase Innovation. The mission of this award is to identify and showcase innovative who have introduced breakthrough changes in the Indian context and can become role models for others to emulate. Fields of excellence awarded in the past include innovation with non-toxic and bio-degradable products, water vending machines, glass stone engineering, sanitary napkin destroyer, handloom weaving machine that improves productivity and flexi-time career opportunities for women, to name a few.

149

Chief Guest, Mr. M. M. Murugappan,Vice Chairman, Murugappa Group delivering the Keynote Address during the Awards Function of 4th CavinKare–MMA Chinnikrishnan Innovation Awards 2015 150

6th CavinKare - MMA Chinnikrishnan Innovation Awards 2017 151

Innovation in Events In one of the first of its kind initiatives in India, MMA organized a unique event. It was a 24 hour, round the clock, non-stop Management Conclave. As part of this unique initiative, 56 management topics were categorized into Self Development Skills, Interpersonal Skills, Communication & Presentation Skills, Organization Skills, Entrepreneurial Skills – these are useful for individuals, professionals, management students, entrepreneurs and knowledge seekers. The round-the-clock non-stop Management Conclave, “Seize the Day” saw 56 management topics explored over 24 hours - from 10.00 am on Friday, September 14, 2012 to 10.00 am on Saturday, September 15, 2012 at SRM University, Kattankulathur. The 24 hour Conclave was webcast live and watched by a large number of individual professionals, entrepreneurs, management students including BL Club members and corporates from all over India. We have received excellent feedback regarding the quality and content of the Conclave from the participants who for the first time, witnessed a unique 24 hour management Conclave which, significantly enhanced their personal skills.

152

Mr. Ravi Viswanathan, President-Growth Markets & Head Chennai Operations,Tata Consultancy Services delivering the Valedictory Address during the “The Round-the-Clock” 24-hour Non Stop Management Conclave held on 15th Sep 2012 at SRM University 153

MANAGEMENT FOR MASSES MMA offers, on an average, annually 150 to 200 complimentary talks, presentations, video discussions, etc., on a wide format of subjects by eminent personalities from various fields of management. These initiatives facilitate networking and sharing of knowledge amongst members.

154

Prof. N. R. Madhava Menon, IBA Chair on Continuing Legal Education, National Law School of India University addressing the members on “Responsible Citizenship in a liberal multi-cultural democracy”. Ms. Pushya Sitaraman, Senior Advocate chairing the session

Hon’ble Justice Thiru T. S. Sivagnanam, Judge, Madras High Court addressing the members during the Launch of the Book on “Service Tax – Law and Procedure”. Mr. C. Natarajan, Senior Advocate and Mr Srivats Ram, President, MMA are also seen

Mr. Mike Nithavrianakis, British Deputy High Commissioner to Southern India during the talk on “The UK and South India - opportunities from an enhanced partnership”. Mr.Venky Rajgopal, President, MMA chairing the session

Ms.Vijayalakshmy K. Gupta, Member,Telecom Regulatory Authority of India (TRAI) addressing the members on “Leadership – Impact on Governance”. Mr. Srinivasan K. Swamy, CMD, R K SWAMY BBDO Pvt Ltd & Past President, MMA chairing the Session 155

Mr. S. Gurumurthy, Columnist & Thinker delivering Special Address on the theme “Promote Small Business Finance - Promote India” during the event organized by MMA 156

Dr. H. R. Nagendra, Chancellor, S.Vysya Yoga University, during the talk on “New Perspectives in Stress Management” Mr. C.V. Krishnan, President, IFMR & Member, MMA Managing Committee chairing the session

Mr.T. S. R. Subramanian, Former Cabinet Secretary, Government of India addressing the members on “India at Turning Point”. Mr.T. S. Krishnamurthy, Former Chief Election Commissioner of India Chairing the session (L to R) Mr. S. Mahalingam, Mr. Girija Pande and Mr. Sridhar Venkiteswaran during the Presentation & Panel Discussion on “The Silk Road Rediscovered Becoming Globally Stronger by Winning in Each Other’s Markets” 157

Seminars MMA is constantly evaluating and assessing the changing needs

Mr. G. Parameswaran (Ambi), CEO, Draftfcb Ulka addressing the delegates during the ThreeDay Brandwealth Seminar 2012 on the theme “Building Brands that Build Brandwealth”

of business fraternity in the region and tries to impart new value additions to its members towards spearheading managerial excellence. It provides excellent state of the art conference facilities, supplemented with broadband connectivity, UPS back up, 100% generator back up (noise free).

Distinguished Panelists during the Panel Discussion on the theme “The Real Power of Social Media” at the Seminar on “The Social Web 2.0” 158

Mr. Sadashiv Nayak, CEO, Big Bazaar delivering the Keynote Address on the theme “Transformation - Offline to Online” during the Seminar on “The Social Web 2.0“ 159

Workshops For the benefit of student members, MMA organizes evening book reading sessions/talks/GD sessions/Debates/Quiz competitions/Soft skill sessions/Interview workshops, etc., from time to time. MMA in consultation with the college authorities, also organizes monthly talks/half day workshops on curricular/co-curricular/employable skills at the college premises.

Ms. Jo Luxmore, International Faculty conducting the AIMA-MMA 16th workshop on ‘Negotiating Effectively’ 160

Leaders Speak MMA organizes monthly lecture series on “Leaders Speak” – an event wherein MMA members are provided an opportunity to interact with an eminent personality, who could be a successful businessman, a pioneering senior executive from industry, a senior government official or a leading personality from the academic world. This forum provides a means of exchanging knowledge, ideas, principles and practices in various organizations. Mr. Mark W. Matheis, Facilitator and Content Specialist, Disney Institute, USA during the talk on “The Walt Disney World Success Formula”

(L to R) Dr.Vijaya Bharathi Rangarajan, Dr. Satyajit and Dr. Arjun Rajagopalan of Sundaram Medical Foundation during the programme on “Screening for General Health & Cancer Awareness”

Mr. K. S. Sripathi, IAS (Retd), Chief Information Commissioner,Tamilnadu addressing the members on “The Power of RTI”. Mr. N.Vittal, IAS (Retd), Former Central Vigilance Commissioner chairing the session 161

Mr. Shiv Khera addressing the members on “You can Sell” Mr. Pradipta K. Mohapatra, Chairman, Executive and Business Coaching Foundation India Ltd, Past President, MMA chairing the session 162

Dr. Bala V. Balachandran, Founder & Dean, Great Lakes Institute of Management addressing the members on “Customer Centric Profitability Management in Current Turbulent Times”. Mr. K. S. Ramesh, Director, Suguna Foods Ltd chairing the session

Mr. Srivats Ram, Sr.Vice President, MMA presenting a memento to Mr. Irial Finan, President, Bottling Investments Group,The Coca-Cola Company, Atlanta, USA during the Presentation on “Opportunities & Challenges in Emerging Markets” Ms. Rashmi Bansal, Entrepreneur,Writer and a Youth Expert during the talk on “Follow Every Rainbow”. Ms. Sarada Jagan, Deputy Managing Director – HR ,The Sanmar Group, Corporate Division chairing the Session 163

Presentation on Leaders Speak delivered by Dr. A. Parasuraman, James W. McLamore Chair in Marketing, Prof. Marketing, School of Business Administration, University of Miami on 20th July 164

Success Stories – How It Was Done! In the monthly lecture series “Success Stories – How It Was Done!” MMA invites first- generation successful entrepreneurs and eminent industrialists who have created

Mr. B. A. Kodandarama Setty, CMD,Vivek Ltd delivering the Inaugural Address during the MMA-Vivek 10 Week Certificate Course in Retail Management. Mr. K. S. Ramesh, Mr. M. S. Jagan and Gp. Capt. R.Vijayakumar,VSM are also seen

and built a major brand and/or business to share their vision and the key ingredients of their success, highlighting the turning point in their success stories, and challenges faced in creating the success story along with how the obstacles were removed, the approach they took to grow the business, the strategies that worked (and also the ones which did not).

Mr. R. A. Sridhar, Member, MMA Managing Committee presenting memento to Mr.T. Chitty Babu, Chairman & CEO, Akshaya Pvt Ltd during the talk on “Success Stories - How it was done!” 165

Mr. A. D. Padmasingh Isaac, CMD, Aachi Group of Companies addressing the members on “Success Stories - How it was done!” Mr. C. Siva Kumar, Hony Secretary, MMA & Managing Partner, Prabha Associates chairing the session

Mr. Senthil Natarajan, Partner, Kovai Pazhamudir Nilayam addressing the members during the talk on “Success Stories – How it was done!” Prabha Associates chairing the session 166

Mr.Viswanathan Anand, Padma Vibushan Awardee & World Chess Champion during the talk on “Winning Edge” 167

Mr. C. K. Kumaravel, CEO, Naturals, Mr. C. K. Ranganathan, Chairman & Managing Director, CavinKare Pvt Ltd, Past President, MMA and Ms.Veena K., Founder, Naturals during the talk on “Success Stories – How it was done!”

Mr.Vijay Amritraj, Former Indian Tennis Player, Sports Commentator & Actor during the talk on “Success Stories - How it was done!” Mr.Venky Rajgopal, Past President, MMA chairing the session 168

Mr. R. Elango, Ex-Panchayat President of Kuthambakkam Village addressing the members on “Success Stories – How it was done! - An Inspiring Leadership which Transformed the Lives of Entire Village”. Mr. K. Suresh, President & CEO, India Cements Capital Ltd chairing the session

Talk on “Success Stories- How it was done!” delivered by Mr. Ganesh Srivats,Vice President- North America Sales,Tesla Motors, USA and seen seated next to him is Mr. R. Srikanth, Past President, MMA Talk on “Success Stories- How it was done!” delivered by Mr. Ramji Srinivasan, Co- Founder & CEO, Counsyl Inc,. USA and seen seated next to him is Mr.T. S. Krishnamurthy, Chief Election Commissioner (Retd) 169

Video Workshops For the benefit of its members, management students, and members of host organizations, MMA organizes video discussions at a number of locations in Chennai. These video discussions enables the participants to express varied viewpoints on the topic, and through group discussions, gain insights into various current managerial aspects, under the guidance of experts – experienced industrial heads, leading management consultants and academics. MMA has a video library with cassettes and CDs covering 1236 management titles in various disciplines of management.

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MMA News Bulletin – MMA Business Mandate MMA’s monthly Newsletter had been issued for 13 years. This cyclostyled handout was replaced by a printed bulletin from April 1971 onwards. MMA Bulletin consisted of condensed articles, news from MMA programs and other features. By 1981, the Bulletin increased advertisement revenue from the corporate organizations in Madras, which in turn made the Bulletin self supporting. Since December 1995, the Bulletin has undergone a sea change to emerge as Mandate, the management update. With a new, improved look and a myriad range of topics of interest to today’s manager, Business Mandate, the monthly in-house magazine of MMA, not only studies trends and analysis what is going on in the corporate world, but through its pages, highlights management excellence in all fields from healthcare to e-business. The columns have also highlighted the best practices of small businesses that have emerged as champions; and new businesses that were inspired by innovative and creative ideas.

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While today’s executive is loaded with information from all sources, Business Mandate presents a digest of related information of interest to the executive. Health, entertainment, new management books and videos as well as a summary of The news magazine of MMA Business Mandate readership of over 50,000 who feature among the leading business groups in South India, and are also made up of dynamic medium scale companies as well as reputed professionals from all walks of industry. Other than MMA members, BM is forwarded to notable opinion makers, industry leaders, multinational group heads and a host of distinguished personalities that form an ideal niche target market. In addition eCopy of the Business Mandate is also circulated amongst large number of management professionals and management students in the country.

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Financial Performance The functional efficiency of the MMA was substantially enhanced over the years which resulted in high quality service to its members. The financial performance of MMA all through the years has been good, keeping in view the number of programmes organized vis-à-vis the amount levied as subscription from members. The financial performance has always shown an upward trend in the generation of revenue and additions to the General Fund. This has happened mainly on account of increased income from subscriptions, better surplus at the conventions, thanks to the generous support from our sponsors and the constant attention to reduce costs and expenditure. It has always been endeavor of the Committee to ensure that the surplus generated is being re-deployed for improving infrastructure and enhancing the quality of MMA’s offering to the members.

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PAST PRESIDENTS The success of an institution depends upon simulating the minds of its members, enabling them to enjoy what they are doing. And this is the principle that the past presidents of MMA have been following till date. All of the past presidents have been crucial and important in their own way. They are the celebrated pillars of the institution. These visionary and dynamic people have made MMA what it is today. .

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Dr. Sir A. L. Mudaliar (President of MMA 1956-1958)

M. V. Arunachalam (President of MMA 1965-1966)

S. Anantharamakrishnan

Dr. K. P. Ramsami

M. K. Raju

P. Unnikrishnan

(President of MMA 1958-1959)

(President of MMA 1966-1969)

(President of MMA 1959-1963)

(President of MMA 1969-1972)

K. Eswaran

A. C. Braganza

R. K. Swamy

V. A. Ramachandran

(President of MMA 1963-1964)

(President of MMA 1972-1974)

(President of MMA 1964-1965)

(President of MMA 1974-1975)

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T. S. Chintamani (President of MMA 1975-1977)

Prof. S. L. Rao (President of MMA 1982-1983)

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M. R. R. Punja

T. T. Rangaswamy

N. Venkataramani (President of MMA 1980-1981)

(President of MMA 1981-1982)

V. G. Ratnam

R. Viswanathan

H. R. Pandurang

Dr. K. M. Thiagarajan

(President of MMA 1977-1978)

(President of MMA 1983-1984)

(President of MMA 1978-1980)

(President of MMA 1984-1985)

(President of MMA 1985-1986)

N. Sankar

(President of MMA 1986-1987)

Dr. V. Gopal Ratnam (President of MMA 1987-1988)

K. P. Jayakar

(President of MMA 1992-1993)

N. Kumar

(President of MMA 1988-1989)

M. S. Sekhar

(President of MMA 1993-1994)

N. Srinivasan

(President of MMA 1989-1990)

S. Nagarajan

(President of MMA 1994-1995)

Mallika Srinivasan (President of MMA 1990-1991)

V. Balaraman

(President of MMA 1995-1997)

L. Ganesh

(President of MMA 1991-1992)

K. V. Shetty

(President of MMA 1997-1998)

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Murali venkataraman (President of MMA 1998-1999)

(President of MMA 1999-2000)

(President of MMA 2000-2001)

Arun Bewoor

Srinivasan K. Swamy

M. S. Kumar

P. K. Mohapatra

D. P. Padmanabhan

C. K. Ranganathan

(President of MMA 2003-2004)

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R. Jagannath

(President of MMA 2004-2005)

(President of MMA 2005-2006)

(President of MMA 2001-2002)

(President of MMA 2006-2007)

A. Satish Kumar (President of MMA 2002-2003)

S. Gopal

(President of MMA 2007-2008)

Jayshree Venkataraman (President of MMA 2008-2009)

Srivats Ram

(President of MMA 2013-2014)

R. Raghuttama Rao (President of MMA 2009-2010)

Raju Venkatraman (President of MMA 2014-2015)

Ranganath N. K. (President of MMA 2010-2011)

T. Shivaraman

(President of MMA 2015-2016)

Ravi Viswanathan

Venky Rajgopal

R. Srikanth

Kavitha D. Chitturi

(President of MMA 2011-2012)

(President of MMA 2016-2017)

(President of MMA 2012-2013)

(President of MMA 2017-2018)

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AWARDS AND ACCOLADES In recognition of its excellent all-round activities in propagating the message of professional management in all facets of business, commercial and industrial activity, MMA has emerged as the winner of AIMA Best LMA Award for nine years in a row. The AIMA’s Best Management Association in India Award for the year 2016-17 was received by Ms. Kavitha D. Chitturi, President, MMA and Gp Capt R. Vijayakumar (Retd) VSM, Executive Director, MMA from Mr. Sunil Kant Munjal, President, AIMA and Chairman, The Hero Enterprise during the AIMA National Management Convention held on 28th September 2017 at Hotel Le Meridien, New Delhi.

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The AIMA's Best Management Association in India Award for the year 2016-17 was received by Ms. Kavitha D. Chitturi, President, MMA and Gp Capt. R.Vijayakumar 181

MMA Wins AIMA Best Management Association Award. 2009 - 10

2010 - 11

2011 - 12

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MMA Wins AIMA Best Management Association Award. 2013 - 14

2014 - 15

2015 - 16

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CHAPTERS IN TIER 2 CITIES AND TOWNS Organizing successful programmes in and around Chennai for over six decades, MMA also felt that it is absolutely vital and necessary that such programs are carried to Tier2/Tier3 cities/towns outside metros like Chennai, in order to face up to the challenges of globalization and also to take professional management to these fast growing areas where the real growth is going to come from. In this direction, MMA inaugurated its chapters at Ambur, Erode, Hosur, Namakkal, Salem, Sri City Andhra Pradesh, Trichy and Puducherry to cater to the needs of SMEs.

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MMA Salem Chapter Activities

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MMA Hosur Chapter

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MMA Puducherry Chapter

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MMA Ambur Chapter

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MMA Trichy Chapter

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MMA Erode Chapter

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MMA Namakkal Chapter

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USE OF TECHNOLOGY Live Casting MMA also started live webcast on http://www.liveibc.com/mmalive of all major Embracing the latest technology, MMA introduced the mass email

events and activities for the benefit of members in the Chapters. All recordings of such programmes are available on MMA Media Gallery under videos.

and SMS systems to keep members informed on all MMA

Own Radio Channel

events well in advance, which enabled members to plan their participation. With these new initiatives, MMA now gets a

Audio Recording of MMA Events i-radiolive.com

Strong Social Media Presence

high number of registrations for

MMA makes enormous effort in posting its activities on social media sites such

paid as well as complimentary

as the FB, Twitter, Pinterest, etc.

programmes.

MMA @ Facebook www.fb.com/mmachennai

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MMA @ Twitter www.twitter.com/mmachennai

MMA APP “MMA CHENNAI” Notification App can be downloaded from Google Playstore for Android phones. The App provides notifications, even while members are on the move, regarding MMA programmes and provides real time updates in the event of any changes in schedule. Confirmation for attending the event could also be given on the App.

Website MMA invites students to take initiative in sharing your views on social media platforms and give us your valuable feedback. The same can also be shared on MMA website www.mmachennai.org

MMA Virtual Library A modern library with 2,349 management books and 1137 video titles are available for members use. Free viewing facility exists for videos at MMA library. Books/Videos are made available to the members at the cost of MMA by absorbing the courier charges.

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Case Study on MMA by IIM Indore A case study on MMA was conducted by IIM Indore to showcase the efficiency

Although MMA has grown, it’s vision “to be the fountainhead of world-class

with which the association was being run. MMA was chosen for this study over

management excellence in India” has never wavered based on the spirit of

several other management bodies. The study noted the association has won

‘learning and experience sharing’. The study also highlighted MMA’s achievements

the Best Local Management Association (LMA) award 9 times among all the

in collaborating with industry experts and other professional organizations while

LMAs in the country because of its constant efforts to evaluate it’s activities from

organizing various programmes and events. The objective in conducting many

the perspective of it’s core objectives.

diverse programmes was to share knowledge, to promote and to propagate innovative methods and practices adopted in various industries.

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(4th from left) Prof. N. Ravichandran, Director, IIM Indore releasing the “Case Study on MMA” during the MMA 55th AGM held on 1st July 2011 195

THE NEW MMA BUILDING -Proof of the Growth Story To meet the aspirations of MMA members and also to set up a state-of-the-art infrastructure facilities centrally located in Chennai, the MMA Managing Committee unanimously decided to sell the MMA House at Thoraipakkam and move to a location centrally in Chennai. The Committee appointed SHILPA Architects, a leading architect from Chennai to design and construct a state-of-the-art MMA Management Center at the location acquired by MMA at Pathari Road, Off Anna Salai,

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Timelapse of the Building Construction 09 Dec 2016

16 Nov 2017 198

Courtyard

Seminar Hall

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200

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Unblemished service since 1981

K Pandiarajan

Team MMA 202

D Rajaram

If MMA enjoys an all-India reputation, it is because it has stuck to its core mission of furthering the cause of managerial excellence. It has never deviated from this. If it had done so, it would have run the risk of becoming just another corporate lobby, and it would not have been what it is today. - A former President of Madras Management Association.

Copyright © MADRAS MANAGEMENT ASSOCIATION All rights are reserved and unauthorized production in any manner is prohibited First Printed in India: 2018 Project Author: Jyotsna Bharti Project Editor: Jason Starr Project Designer: Masha Books