Graphic Design Portfolio by Michelle McCallister

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MICHELLE ALISE MCCALLISTER GRAPHIC DESIGN PORTFOLIO

As a designer and in my everyday life, I often struggle with keeping a balance between order and chaos. While some parts of my life are very messy and disorganized, other parts seem to have a systematic need to be kept a certain way. I think this struggle helps me create balance in my work and in my design solutions. I easily get wrapped up in the small details of things and I frequently have to remind myself of something my mother used to always tell me when I was younger: â&#x20AC;&#x153;Donâ&#x20AC;&#x2122;t sweat the small stuff.â&#x20AC;? However, the repetition of this phrase in my life has only made me realize that it is the small stuff sometimes that is just as important, as the big picture.

DOTHAN’S FAMILY FARMS Product Development, Branding, & Packaging

WORLD NAKED BIKE RIDE Event Posters

FREY VINEYARDS Brand Identity & Website

UN-INSPIRATIONAL TYPE POSTERS Screen Print Series

SEAMLESS PATTERNS Tileable Pattern Collection

PRATT SLAB Slab Serif Typeface

FIRST AID KIT Two Disc Album Design

GO LOCAL Social Awareness Campaign

JUST SO STORIES & DROP CAPS Book Series & Illuminated Drop Caps

DOTHAN’S FAMILY FARMS Product Development, Branding, & Packaging

OVERVIEW

SOLUTION

Dothan’s is a family owned company established in 1947.

Dothan’s logo is a custom logotype inspired by old-

They primarily are peanut farmers but also have a line of

fashioned storefront awnings. The simple typographic

commercially sold boiled peanuts. They are a traditional

solution resonates with the Dothan family’s simple family

American family from the south with strong morals and

values. The warm yellow and red color combination

old-fashioned values.

stems from research that shows the colors’ association to appetite and food. The final solution of the packaging was

CHALLENGE

inspired by the way boiled peanuts are distributed in the

To develop a brand identity, including a logo, business card,

south: in a brown paper bag from a roadside stand. This

and letterhead that represents the company’s standards

brown paper bag is plastic lined and kept in the refrigerated

in addition to creating visually appealing packaging for an

section of the grocery store. The bag is conveniently

unattractive product. The current market for commercially

microwavable safe and packaged with a single serving size

sold boiled peanuts is very small. The few brands

so that all the peanuts will be eaten in one sitting. The bag

competing with Dothan’s product are poorly packaged in

is held closed with a paper flap sealed with fugitive glue, a

either cans on shelves or unappealing large clear plastic

low-tack removable adhesive. The front side of the flap has

bags kept in the refrigerated section of grocery stores.

the Dothan’s logo and when lifted up, reveals the product’s microwave instructions and a fun fact about boiled peanuts. The flap wraps around the back of the bag where it displays the nutrition facts.

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DOTHAN’S FAMILY FARMS

WORLD NAKED BIKE RIDE Event Posters

OVERVIEW

SOLUTION

The World Naked Bike Ride is an annual event aimed to

San Francisco and Chicago are where the two largest

build awareness for our current dependence on fossil fuels

naked bike rides take place in the country each year. A

and to attract more attention by encouraging full or partial

unique hand drawn and illustrated poster was created for

nudity. Event participators often wear costumes or paint

each city to exhibit the different characteristics of the cities

their bodies with images or phrases while riding. The event

and their respective events. The event usually takes place

is a peaceful protest and becomes more and more popular

during the warmer summer months, so the combination

each year. WNBR is a non-profit world wide collective of

of bright complementary colors was chosen, one for each

environmentally conscious individuals devoted to changing

city. The posters are printed on a transparent smooth

the worldâ&#x20AC;&#x2122;s energy production and consumption policies.

vellum paper, which relates to the ridersâ&#x20AC;&#x2122; naked bodies and their bare all attitudes.

CHALLENGE To create large informative posters for the two most attended WNBR events in the U.S. that will build awareness for people who are unaware of the event and inform previous attendees of the date, time, and location as well as increase the number of riders in the future.

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WORLD NAKED BIKE RIDE POSTERS

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FREY VINEYARDS Brand Identity & Website

OVERVIEW

SOLUTION

Frey Vineyards is a family owned and operated organic

The Frey Vineyards logo is hand-illustrated; made to

winery located in Mendocino County, California. They

look like a more smooth and refined version of ink and

produce a wide variety of organic and biodynamic

watercolor marks. The organic shapes of the outer circle

red and white wines and pride themselves on being a

and natural looking lines in the F are resonant with the

sustainable company.

Frey familyâ&#x20AC;&#x2122;s business. The business cards and letterhead are printed on a thick watercolor paper, which gives each

CHALLENGE

piece a unique and natural texture. This watercolor paper

To rebrand the company with a more modern and elegant

texture is consistent with the website design as well. The

look for a higher-class target market. A business card,

Frey Vineyards website takes on a handmade feel; the

letterhead, and web presence must all be redefined.

destroyed looking wood background element is a sign of the years that the Frey family has been growing grapes and making wine. The site has been created to be navigated easily and will give information to anyone looking to learn more about the company.

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FREY VINEYARDS

Home

Our Wines

Our Family

Frey Vineyards: An Organic Family Owned Winery Frey Vineyards, America's first organic winery, provides you with Mendocino County organic wine. We have always been family owned and operated, and today a third generation helps with the production of the finest organic wines in a sustainable tradition started over 30 years ago. Our vineyards are nestled on the slopes of the Redwood Valley American Viticultural Area in Mendocino County, California. All of our wines are made with no added sulfites. Our innovative winemaking techniques compensate for the lack of this synthetic preservative. We are proud to be conscious of the health of our customers as well as our common environment.

Our emphasis is on producing organic wine of the highest quality while caring for planet and palate alike. Please enjoy responsibly.

Terms & Conditions

Legal

ÂŠFrey Vineyards 2012

Home

Our Wines

Our Family

FREY VINEYARDS

Home

Our Family

Our Wines

Our Wines: Something for everyone. At Frey Vineyards, we combine the best of modern winemaking with traditional winemaking methods to produce award winning 100% organic wines with no sulfites added. There is no great secret to making wine without sulfites; it has been done for 8,000 years. The methods are essentially the same as all other winemaking, minus the use of sulfites, an industrial synthetic additive. We take this approach because we know that quality fruit and careful attention during fermentation and aging are the only ingredients needed to make great organic wine. So, go ahead, uncork the organic, we think you'll like it!

At Frey Vineyards we have made a commitment to formulate all of our Organic wines without using any animal byproducts in the winemaking process.

Terms & Conditions

Legal

ÂŠFrey Vineyards 2012

Home

Our Wines

Our Family

Our Family: Always family owned and operated. In the early 60s, Paul Frey Sr. bought the property that would later become Frey Vineyards. He planted the grapes that his sons Jonathan and Matthew Frey, along with Jonathan's wife Katrina, would later use to start the Frey family business in 1980. Other Frey siblings soon joined the growing enterprise. Today, seven of the twelve Frey siblings work full-time at the winery, as do some of their spouses. Some of the second Frey generation and their spouses work as well. Young cousins on summer vacation help to plant new vineyards, a niece is being apprenticed by her uncle on the fine arts of winemaking, and on bottling days matriarch Beba Frey, 84, fills wine cases surrounded by her children, grandchildren, and great-grandchildren! A family business of four generations changes the focus from short-term profit to long-term sustainability. We care about the reputation and quality of our wine as well as our standing in the community. To us Frey Vineyards is more than just a business, it is a way of life and a legacy we hope to pass on to our children. Rooted in love and respect for the land and for the planet of which it is a part, we are committed to provide our customers with top quality wine produced with the highest standards of sustainability.

Terms & Conditions

Legal

ÂŠFrey Vineyards 2012

Home

Our Wines

Our Family

UN-INSPIRATIONAL TYPE POSTERS Screen Print Series

OVERVIEW

SOLUTION

A set of hand drawn, screen printed type posters; inspired

Inspirational type posters are everywhere and have been

by the well-intended however, negative, things people say

done and redone and overdone. These un-inspirational type

to each other in life. They are a series of three, three-color

posters are meant to be something new and unique. The

prints targeted towards females. These quotes are short

type quotes are printed eight inches by ten inches on white

and simple inadvertent backhanded compliments that

bristol paper. They are one of a kind pieces that could be

once youâ&#x20AC;&#x2122;re given, youâ&#x20AC;&#x2122;ll never forget. The first quote is an

sold on Etsy either framed or unframed. The bold bright

apathetic break-up line, the second, something a critical

colors used give a cheerful tone to such negative phrases.

great-aunt might say, and the third, the phrase that every girl has heard at least once in her life.

CHALLENGE To take abrasive phrases and illustrate them in an attractive and unobtrusive way.

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UN-INSPIRATIONAL TYPE POSTERS

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SEAMLESS PATTERNS Repeatable Pattern Collection

OVERVIEW

SOLUTION

This collection of patterns contains three seamless, tileable

The patterns are upbeat and cheery using bright color

theme oriented patterns and they are meant to be used for

schemes. The patterns are depicted on ceramic plates, a

textiles and housewares. The first pattern is tea themed,

ceramic napkin holder, and onto fabrics to show how they

the second contains vintage inspired buttons, and the third

could be used.

is fresh collection of fruits and vegetables.

CHALLENGE To create a versatile selection of seamless patterns that could be used for a variety of different objects: plates, napkins, tablecloths, cups, bowls, etc. They should be a balance in between young and mature and targeted to young adults and sold in stores such as Target or Ikea.

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SEAMLESS PATTERNS

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SEAMLESS PATTERNS

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SEAMLESS PATTERNS

PRATT SLAB Slab Serif Typeface

OVERVIEW

SOLUTION

Pratt Slab is a display slab serif typeface complete with

Pratt Slab is a bold grid based slab serif that is reminiscent

uppercase letters, numbers, and symbols. All of the

of old wood type. The typeface contains uppercase letters,

characteristics of the typeface are modeled after the

alternates for the J, Q, W, and X, numbers, and symbols.

personality of my late Nana, Marjorie Pratt.

It would be best used as a display typeface; headlines in magazines, type for posters, etc. The type specimen poster

CHALLENGE

is a view of how the typeface can be used while using

To create a bold display typeface that can convey strength,

words that describe the type.

passion, and confidence.

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PRATT SLAB

FIRST AID KIT: THE LION’S ROAR Two Disc Album Design

OVERVIEW

SOLUTION

First Aid Kit is a Swedish indie/folk duo made up of sisters,

The final solution is an eight panel folded paper CD case.

Johanna and Klara Soderberg. Their newest album is

On each side of the case is a modern silhouette illustration

called The Lion’s Roar and this two disc set contains their

of Klara on one side and Johanna on the other creating two

studio tracks and a disc of live recorded songs from their

‘fronts’ for the CD case. Inspired by vintage cameos, the

European tour.

illustrations are simple and have a hand made feel. The frame-like structure of the cameos paired with the old style

CHALLENGE

silhouettes have a feeling of containment and restraint,

To create a unique CD case to contain two discs without

whereas the girls’ music is very free and ethereal.

opting for the ordinary jewel CD cases while portraying the personality of Johanna and Klara and their music.

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FIRST AID KIT

GO LOCAL Social Awareness Campaign

OVERVIEW

SOLUTION

The Go Local campaign is a series of print advertisements

The advertisements were designed to be used either

meant to build awareness for supporting local farmers

as print ads in a magazine or as larger poster sized ads.

rather than large commercial grocers. Sponsored by REAP

The fruit and vegetables are given a voice and it is as

Food Group, a non-profit organization, the ad campaign

if the produce is speaking to the consumer. The type

supports the idea of shortening the distance from farm to

made up of different sets of hand drawn letters while still

table.

remaining cohesive with each other. One word on each ad is emphasized in a separate hand drawn script that relates

CHALLENGE

to the quality or proximity of the produce. This emphasized

To create a series of print advertisements that will help

word acts as a type of ‘buzz word’ for the viewer to quickly

persuade viewers in a non-aggressive way. While many

be able to understand the concept. Each of the phrases

social awareness campaigns are often designed to

is a double entendre, where one of the meanings directly

play on the viewers’ emotions and vulnerabilities, this

relates to the state of the produce (whether it be referring

campaign will not. It should have a positive voice while

to the condition of the produce or it’s environment), and

still being assertive. The target market of this campaign

the second gives a playful or flirty impression. The bottom

spans from young adults to elderly adults. Environmental

of the ads contain a short explanation and a call to action,

responsiveness is a popular societal trend right now and

directing the viewer to visit REAP’s website for more

this campaign should fit into that market.

information.

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GO LOCAL CAMPAIGN

JUST SO STORIES & DROP CAPS Book Series & Set of Drop Caps

OVERVIEW

SOLUTION

The Just So Stories are a collection of short stories detailing

The books are typeset in Caslon, which is what they were

how things in life came to be. They were written by Rudyard

originally set in, in 1902. The base letterforms of the drop

Kipling and originally published in 1902. Kipling old style

caps are modeled after Caslon bold. The collection of stories

language makes the books suitable for young adults and

are usually put together in one large book, however this

beginning chapter book readers. This is a special collection

unique collection has each of the stories bound separately,

of the stories each separated, and bound separately. There

so that the consumer can easily access their favorite story

is also a set of illuminated drop caps made for the book

right away and can read each of the stories one at a time.

series, inspired by illuminated manuscripts.

The books are perfect bound by hand with natural colored cloth. Kipling is a classic author, and although these books

CHALLENGE

are a modern rendition of his work, the traditional feel

To typeset, bind, and illustrate drop caps for a classic short

still remains. The drop caps are hand illustrated and then

story series.

altered for their placement within the books.

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JUST SO STORIES

DROP CAPS

MICHELLE ALISE MCCALLISTER GRAPHIC DESIGN PORTFOLIO

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