SOCIAL MEDIA MANAGEMENT PARTNERSHIP SINGLE AGENT August 2021
GOALS: LEAD GENERATION + AWARENESS + AUDIENCE GROWTH We will create targeted paid ads that generate market appraisal leads. This will be measured by the no. of direct leads generated by the campaigns.
Build credibility and trust with audiences by sharing new listings + results + reviews. We will measure this goal by tracking the post engagement and post reach weekly.
Use paid ads & database contacts to increase the size of your social media audience. We will measure this goal by tracking the amount of new page likes.
Campaign Summary
Channels •
Optional extras • Instagram • LinkedIN
Frequency
Content
2 -3 post per week.
• • • • •
New Listings Sold Listings Reviews & Testimonials Market Performance & Updates General Interest Stories
Placement
Audience Targeting
Budget
News Feed Organic Stories Paid Ad Campaigns (Facebook & Instagram only.)
Location Based
$100 - $200 / agent / month – paid sponsored advertising
Eg Suburbs • Towradgi • Fairy Meadow • Mount Pleasant • Balgownie • Wollongong • North Wollongong • Gwynneville • Keiraville
$250 / agent / month Social media management fees.
Audience Targeting
Core Area Together with your existing audiences, the agents core area of operation will be targeted in paid campaigns. Secondary geographical target areas can be added like Sydney, Southern Highland etc however, please note that paid prospecting is restricted by your franchise agreement areas.
NSW
Ad Content Ad Content will include but not be limited to: • • • • •
New Listings Sold Listings Reviews & Testimonials Market Performance & Updates General Interest Stories
New 2021 Spring Templates
Lead Generation Facebook Lead Forms Facebook lead forms will be attached to some paid campaigns with leads going directly to the sales team..
Landing Page Lead Forms Enquiries will also be directed to your landing page which can also generate new leads. .
Performance Tracking We will benchmark the following insights to measure the effectiveness of the campaigns, and to ensure that your goals are being met. Another KPI we will track will be leads generated when campaigns have this objective. Goals and performance reporting can be customised as you wish.