John Montesi — Portfolio by John Montesi

MONTfolio

JOHN MONTESI

Logo Design

tour down under

GLENDUNCANDESIGNS

EBRATIN

planet safe energy

1983

NASTY

Y E AR S

2013

Illustration

Handle

Shield

Gland nut Gland

Fibre washer

Washer plate Washer Body

YEAR EAGLE

Agip

YEA

speedline

GO E

WE BBE

SKF

GOOD

LONGINE

OOD

Y EAG

Marlboro

F I AT

YEAR

dig i t al

Agip

GOOD

Brochure Design and Production

Online

make a reservation

home

Balthazar is an exciting modern European style family café at Pasadena Green Shopping Centre located at Fiveash Drive Pasadena (next to Foodland Pasadena on Fiveash Drive – being the southern extension of Goodwood Road). Our team’s passion extends across all aspects of the café including the excellent menu making use of only the best ingredients, our wine list, and our obsession for the perfect coffee.

about

functions

contact

Shop 27 Pasadena Green Shopping Centre, Five Ash Drive. PASADENA 5042

OPEN 7 DAYS 8 UNTIL LATE

Advertising

Coastal Retirement Resort Open Days 24 and 25 September, 9am – 3pm

Coasties Bring your surfboard and sausages for a day of fun and friendship

Day at the Beach

See his dreams become a reality.

When: Where: Australia Day public Just past the 2nd holiday—26 Jan. ’06 carpark at Day Street Just a short walk through the rainforest from beautiful Black Head

Beach, 15 minutes north of Forster/Tuncurry, Halliday Shores offers

over-55s a range of stunning features in our new Stage 4 release. • New 2- and 3-bedroom villa designs

• Modern interiors and colour selections

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Surf comp starts at 8:00am Trophies for: • Age group winners* • Ladies open winner • Best wipeout • Longest ride

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• Single or double garage

• Private rear yard, fully landscaped • Superb community facilities

• Walking distance to local shops and other amenities • Maintenance free living

We’d love to have you over to our Open Days to be the first to hear

about the exciting new Stage 4 release at Halliday Shores, 9am till 3pm on Saturday 24 and Sunday 25 September.

B.B.Q starts at 12 noon BYO meat and drinks *Under 20yrs, 20-30yrs, 30-40yrs and over 40s

Come and bring your friends

For a prospectus or information on Temple Christian College phone 1300 777 453 or visit www.templecc.sa.edu.au

Experience the life!

Brought to you by Coastlands International Christian Centre www.coastland.org.au Enquiries: John Montesi 0401 124 423

All are welcome especially those thinking of retiring to a place where

life’s one long Halliday, it’s a good chance to look over the resort with new villas ready for sale – without any pressure. To find out more, call 1800 223 733. Open Days 24 and 25 September, 9am – 3pm Halliday Shores

Your choice for Holden!

90 High Street, Black Head Beach, Hallidays Point

Doing it right for Adelaide motorists since 1929.

6 year/175km warranty Top dollar on trade-ins Finance available on-site

CLAR ID ASSU GE RED Sin

NSW No.1 Coastal Retirement Resort.

Captiva

Buy with Confidence

8272 1600

Colorado

Cruise

363 Unley Road, Malvern

claridgeholden.com.au

LVD 614

ce 19 29

Claridge Holden

Brand Development and Management DRAFT South Australia. A brilliant blend.

BUILDING BRAND

BRAND IDENTITY HANDBOOK BRAND TOUCHPOINTS

Guidelines for communicating the South Australian brand. Tourism Edition. July 2007

Whether or not we are proactive in selling the State, people will still have a perception of what

developed over six months in consultation with branding experts, Government agencies and

7G6C9 K6AJ:H ,IVING HERITAGE AND TRADITION

#LEAN AND GREEN

'ENUINE AND PERSONAL

&REE THINKING

CO-OP MARKETING

industry representation.

8G:6I>K: ;>AI:GH

! SURPRISING DISCOVERY THAT INSPIRES AND CHALLENGES

%NVIABLE LIFESTYLE

)NDULGENCE AND APPRECIATION OF THE GOOD LIFE

:BDI>DC6A G:L6G9H ;DG I=: JH:G

TELEPHONE

CONSUMER SHOWS

)NSPIRING MOMENTS

!UTHENTIC EXPER IENCES

When communicating the brand, it is important

EMPLOYEES

to compare messages/actions against the brand pyramid) to protect the brand’s integrity.

PRODUCTS

'OOD TIMES

SERVICES

PRESENTATIONS

SA’s Brand Promise

SIGNAGE

WEBSITES

VOICE MAILS %NTERPRISING TRADITION OF CREATIVITY AND INNOVATION

(OME OF EXCEPTIONAL WINE AND FOOD

&ESTIVAL SPIRIT

0ROXIMITY TO UNSPOILT NATURE

perception of a destination can take decades. This is why it is vital to present South Australia’s

BUSINESS SERVICES

Editorial style (Page 10)

NETWORKING

The Business Services Unit comprises Administration Computer Support, IT Projects, On-line Services, and Special Projects.

COMPUTER SUPPORT The Computer Support team provides hardware and software support to SATC employees and manages all the IT requirements of the SATC. Employees in this group are located in head office and provide this service to other locations which include levels 8 and 10, 50 Grenfell Street, 18 King William St, Adelaide Airport, Woodville and Sydney. The team has also provided IT support to major events such as Tasting Australia and Tour Down Under.

Every contact made and every piece of

IT PROJECTS The IT Projects Team provides services to assist the SATC in the provision of on-line initiatives. Achievements included the re-branding of the corporate and consumer websites to reflect the State brand as well as the development and launch of six regional websites. The Mediaa and Trade Familiarisation Unit was also assisted with the installation tion of a new reservations system.

ONLINE SERVICES The Online Services team’s role is to ensure the South Australian ralian Tourism Data Warehouse is updated in a timely and accurate e manner man to ensure that a comprehensive database of tourism productt is maintained for the South Australian tourism industry. An automated method of receiving update requests from the SATC e SAT was introduced during 2005-06. The average response time to the request for updating data was less than 30 days, meeting the e terms term and conditions in the SATC’s operator agreement.

It comprises a set of branding elements we

1 OBJECTIVES OF THE COMMISSION

SECTOR DEVELOPM OP PM

use order to influence the way people perceive

WINE AND FOOD

South Australia.

Objectives The purpose of the South Australian Tourism Commission established under the South Australian Tourism Commission Act 1993 is, on behalf of the Government, to work in partnership with the private sector in productively marketing South Australia’s tourism product intrastate, interstate and internationally to ensure that South Australia is a compelling part of any Australian holiday. The principal goals of the Commission are to:

In accordance with SATP objective ctive 1. add value to the efforts of the tourism industry and other ism• St experience) and the Wine Tourism government agencies, by ensuring a coordinated approach to the promotion of South Australia which results in an increase of projects were undertaken to o furthe in visitor numbers to all regions of the State thereby increasing stralian reputation as the home of Australian the value of tourism to the economy and generating employment

Correct and consistent use of the Brilliant Blend brand elements is essential to successfully promote South Australia strongly and

for South Australians.

• attract, develop, own and support major and strategic events ampaig A dedicated print marketing campaig that generate substantial economic and social benefits for South es and wine and food icon personalities Australia and promote the image and profile of Adelaide and

distinctively in the marketplace.

South Australia.

Typographic style (Page 11)

• ensure the development of South Australia’s tourism resources in a socially responsible way with emphasis on the continued maintenance and preservation of South Australia’s environmental and cultural heritage and the profitability and effective utilisation of infrastructure.

The brand identity comprises the following brand elements.

• achieve a strong corporate team and positive corporate culture that uses its resources in the most effective and efficient manner.

Financial Arrangements

to communicate the essence of South Australia Colour palette (Page 15)

and to strengthen its perception in people’s

The Commission’s principal source of funding consists of monies appropriated by Parliament. The financial activities of the Commission are primarily conducted through a Special Deposit Account pursuant to section 21 of the Public Finance and Audit Act 1987.

minds.

STATIONERY

E-MAILS

CORPORATE + COMMERCIAL SERVICES ES THE CORPORATE AND COMMERCIAL SERVICES GROUP PROVIDES PROFESSIONAL SUPPORT SERVICES TO ALL SATC UNITS TO ENABLE THE EFFICIENT AND EFFECTIVE DELIVERY OF BUSINESS OBJECTIVES.

THE GROUP IS RESPONSIBLE FOR CRITICAL INTERNAL FUNCTIONS SUCH AS HUMAN RESOURCES MANAGEMENT AND DEVELOPMENT, INFORMATION TECHNOLOGY, ADMINISTRATION, FINANCIAL MANAGEMENT AND REPORTING, CONTRACT MANAGEMENT, CORPORATE PLANNING, RISK MANAGEMENT AND INTERNAL AUDIT.

represents. Each ‘touchpoint’ is an opportunity

OUTLETS

SPEECHES

which we communicate the brand promise. NOTES TO AND FORMING PART OF THE

Hahndorf Inn, Adelaide Hills

Design style (Page 7)

should make it obvious what South Australia

EVENTS

The Brilliant Blend brand identity is the way in

A brand is a living entity, strengthened or weakened over time by the cumulative effect

communication we put into the market place

DVDS

)NTIMATE ENCOUNTERS WITH NATURE AND PEOPLE

6IIG>7JI:H

PRODUCT DEVELOPMENT

BRAND ELEMENTS

celebrates and represents the good things in life.

brand promise consistently and accurately.

PUBLICATIONS

0ARTICIPATION AND CELEBRATION OF HERITAGE AND CULTURE

true light: a vibrant and welcoming place that

of thousands of gestures. To create a healthy

TRADE SHOWS

WORD OF MOUTH

values and creative filters (left and right of the

CORPORATE + COMMERCIAL SERVICES

responsibility to present South Australia in its

PUBLIC RELATIONS

The South Australian brand pyramid was

:HH:CI>6A C6IJG: 6C9 ! VIBRANT AND WELCOMING PLACE THAT CELEBRATES AND REPRESENTS 8=6G68I:G THE GOOD THINGS IN LIFE

BRAND IDENTITY

As ambassadors of our State we have a

SALES

DIRECT MAIL

SOUTH AUSTRALIA’S BRAND PROMISE

South Australia is in their minds

ADVERTISING

BRAND PYRAMID

PACKAGING

Graphic treatments (Page 16)

MERCHANDISE DISPLAYS

NEWSLETTERS

Star Motif (Page 17)

$EVELOP AND PROMOTE THE BEST 3OUTH !USTRALIA HAS TO OFFER D7?:8I>K:H

Imagery (Page 18)

#REATE EMPLOYMENT INCREASE EXPORT INCOME AND PROFILE OF THE 3TATE BY BUILDING THE DESTINATION AND MARKETING THE 3TATE

South Australia. A brilliant blend. BRAND IDENTITY HANDBOOK

4 SABB Logo — ‘SA’ symbol and tagline (Page 22)

South Australia. A brilliant blend. BRAND IDENTITY HANDBOOK

Ragged edge

GRAPHIC TREATMENTS Positive film The Brilliant Blend brand identity includes a range of graphic treatments. These can be used

IMAGERY

in design to depict the personality of South Page header

TYPOGRAPHIC STYLE

CORPORATE + COMMERCIAL SERVICES

Negative film

Australia and bring vibrancy and dynamism to each visual communication piece.

Typography plays a key role in the Brilliant Blend

The graphics shown in this section are available

brand identity. The typography guidelines shown on this page have been developed to provide consistency

and ready to use from the Domestic Marketing Wine mark

Unit, South Australian Tourism Commission, at montesi.john@saugov.sa.gov.au

yet are versatile enough to allow a degree of flexibility to suit a wide range of applications. The type face DIN should be used for headings and introductions. Headlines can be all upper

Head A

CORPORATE + COMMERCIAL SERVICES

Intro copy

THE CORPORATE AND COMMERCIAL SERVICES GROUP PROVIDES PROFESSIONAL SUPPORT SERVICES TO ALL SATC UNITS TO ENABLE THE EFFICIENT AND EFFECTIVE DELIVERY OF BUSINESS OBJECTIVES.

BUSINESS SERVICES ONLINE SERVICES

The Business Services Unit comprises Administration Computer Support, IT Projects, On-line Services, and Special Projects.

The Online Services team’s role is to ensure the South Australian Tourism Data Warehouse is updated in a timely and manner nd accurate BALANCE SHEET to ensure that a comprehensive database of tourism rism product is maintained for the South Australian tourism industry. stry.

COMPUTER SUPPORT

Body copy

The Computer Support team provides hardware and software support to WTAB employees and manages all the IT requirements of the WTAB.

Body copy bullet Table

Employees in this group are located in head office and provide this service to other locations which include levels 8 and 10, 50 Grenfell Street, 18 King William St, Adelaide Airport, Woodville and Sydney. The team has also provided IT support to major events such as Tasting Australia and Tour Down Under.

• T racking brand health through the Brand Health (SATP h Monitor Prepayments objective 4.1.3). Total Current Assets

Receivables

IT PROJECTS The IT Projects Team provides services to assist the WTAB in the provision of on-line initiatives. Achievements included the re-branding of the corporate and consumer websites to reflect the State brand as well as the development and launch of six regional websites. The Media and Trade Familiarisation Unit was also assisted with the installation of a new reservations system.

5 109

2 650

1 492

1 918

• Undertaking event impact research for the Jacobs obs Creek Tour NON-CURRENT ASSETS Down Under and Tasting Australia (SATP objective tive 2.5.7).

• T racking regional tourism and campaign awareness ness (SATP 4.1.3). and equipment The Board will continue to support the Wine and FoodPlant Campaign Intangible assets enabling industry to cooperatively market their product nationally and roduct internationally. Investment in Australian Tourism Data Warehouse Ltd

The 2005 Brand Health Monitor shows that South is the h Australia Total Non-Current Assets State most associated with wine, with 72 per cent nt of respondents Total Assets linking the State to “authentic and credible wineries ries and wine regions”. In regards to food, South Australia comes es in a solid third,

Page number

2005 $’000

13 14 15

645

6 638

5 213

1 729 98

purposes, go to media.southaustralia.com

the State’s; • Rich vibrant colours

Frame

• Clear, bright light

South Australian Tourism Commission, at 2006 $’000

Note

To gain access to a range of images for tourism

Elements of South Australia to be exploited are

Department of the Domestic Marketing Unit, AS AT 30 JUNE 2006

ASSETS

An automated method of receiving update requests sts from the SATC CURRENT ASSETS was introduced during 2005-06. The average response ponse time to the Cash the and terms cash equivalents request for updating data was less than 30 days, meeting and conditions in the SATC’s operator agreement. t. Receivables

See the examples on the following page.

• Unspoilt nature.

been developed and are available from the

Through the Wine Tourism Advisory Board (WTAB), the Board will work to ensure South Australia’s mantle as the pre-eminent wine tourism State will be retained and enhanced.

as a way of showing vitality.

• A festival spirit

Templates containing type styles have

THE GROUP IS RESPONSIBLE FOR CRITICAL INTERNAL FUNCTIONS SUCH AS HUMAN RESOURCES MANAGEMENT AND DEVELOPMENT, INFORMATION TECHNOLOGY, ADMINISTRATION.

Head D

Where possible, movement should be portrayed

• Inspiring moments

• Exceptional wine and food

white of the page. Univers is the secondary type face and should

Head B

responses of people.

• Good times

innovation

photographs, blocks of colour or set on the

It is important to show the emotional

Still and moving imagery should reflect:

• An enterprising tradition of creativity and

be used for body text and tables.

Head C

Australian activities or experiences should be the focus of images.

place that celebrates the good things in life.

• South Australia’s enviable lifestyle

Titles and headlines can be reversed out of

Eden Valley, Barossa

Generally, people participating in South

communicating South Australia’s essential nature and character – a vibrant and welcoming

• Authentic experiences

case or upper and lower case. Caption

Images play a key part in visually

• Wide spaces.

montesi.john@saugov.sa.gov.au

1 870 1 717 108

400

2 227

4 095

8 865

9 308

South Australia. A brilliant blend. BRAND IDENTITY HANDBOOK

ADVERTISING (Trade)

MERCHANDISE

LOGO COLOUR SPECIFICATIONS Yellow Pantone 1235CV 30m 100y

Red Pantone 485CV 100m, 100y

The Logo Colours Text

Green Pantone 3415CV 100c, 30m, 100y

Black

Pantone Process Black 100k

Grey Black Pantone process black 100k

Pantone Cool Grey 10 60k [A brilliant blend.]

Star Red

Pantone 485CV 100m, 100y

Black Pantone process black 100k

Yellow

Pantone 1235CV 30m, 100y

Blue

Pantone process cyan 100c

Overprint Green

Pantone 3415CV 100c, 30m, 100y

Purple Blue Pantone process cyan 100c

Grey Pantone Cool Grey 10 60k Purple Pantone 5115 100c, 100m, 100y

Pantone 5115 100c, 100m, 100y

Mono South Australia. A brilliant blend. BRAND IDENTITY HANDBOOK

Star and text become 100% black.

South Australia. A brilliant blend. BRAND IDENTITY HANDBOOK

Photography

Photo Shoot Production and Direction

0401 124 423 john.montesi@gmail.com