2020 Marketing Plan by Marc Michaelson

速

REAL ESTATE SERVICES

速

REAL ESTATE SERVICES

#1 IN THE MID -SOUTH | #3 IN THE NATION

CRYE-LEIKE.COM

To provide unsurpassed and professional real estate services that are fast, fair and problem free to buyers and sellers.

Marc  Graduated from Vanderbilt University with a Bachelor Degree in Engineering  Worked at Nissan North America for over 25 years  Is a member of GNR (Greater Nashville Realtors) and was on the Board of Directors  Has ABR (Accredited Buyer Representative), CRS (Council of Residential Specialists), e-PRO certification (Internet Marketing Professional), MGRI (Master Graduate REALTOR Institute), PSA (Pring Sales A), SFR (Short Sale, Foreclosure Resource), SRES (Seniors Real Estate Specialist.  25 years of business management and negotiating  Uses the latest technology to give clients the best and most efficient service.  Graduated from Crye-Leike College  Graduate of Leadership GNR and Leadership Rutherford

Debbie  Worked for Williamson County Government for more than 20 years  Is a member of GNR (Greater Nashville Realtors)  Has ABR (Accredited Buyer Representative), ASP (Accredited Staging Professional), RCS-D (Real Estate Collaborative Specialist – Divorce), and SFR (Short Sale, Foreclosure Resource) designation and certifications.  Uses the latest technology to give clients the best and most efficient service.  Graduated from Crye-Leike College  Graduate of Leadership GNR

Our Team Objectives are:

1. To get as many qualified buyers as possible into your property until it is SOLD! 2. To communicate the results of our activities weekly. 3. To assist you in negotiating the highest dollar value, contract terms and conditions acceptable to you and the buyer for your property.

The following are the steps we take to get a home SOLD … The “ProActive Approach”:

1. Price your home competitively … to open up the market vs. narrowing the market 2. Submit detailed information on your property to the Multiple Listing Service, REALTOR.com and Crye-Leike.com to include a “Virtual Tour” of your property. 3. Submit copies of your listing to Crye-Leike sales staff for their active buyers 4. Tour your property with the office caravan for a Tuesday meeting. 5. Have a Staging Professional suggest and advise you as to changes you should make to your property to make it an even better value to potential buyers at NO cost. 6. Develop a flyer, listing the features and benefits of your property to place inside your property for agents and their potential buyers. 7. Mail a copy of the flyer on your property to the top 50 selling agents in our area. 8. Provide easy access to your property for showings through the Crye-Leike Appointment Center and a secure lock box. 9. Create additional exposure through a professional FOR SALE sign which provides details on accessing Crye-Leike’s 24/7 Info Line. 10. Mail up to 50 “Just Listed” postcards to your neighbors. 11. Hold an Open House, when possible and requested. 12. Advertise in the Crye-Leike Home Buyers Guide and elsewhere, as appropriate. 13. Pre-Qualify, when possible, all prospective buyers. 14. Follow up will all agents who have shown your property for their response. 15. Make you fully aware of all financing options a prospective buyer may want to use to purchase your property. 16. Assist you with interim financing, if necessary. 17. Mail you copies of your MLS listing and all published advertisements for your review. 18. Constantly update you on market changes and recommend any necessary response to such changes. 19. Represent you upon the presentation of an offer(s) from a prospective buyer(s) and help negotiate a contract price, terms and conditions acceptable to you. 20. Handle follow up and keep you informed, after the contract has been accepted, on all mortgage, title and other closing procedures. 21. Establish the closing date/time and review the Closing Disclosure Statement prior to closing to insure the monetary matters are correct, 22. Be sure you receive your check/funds at closing.

The following are the steps we take to get a home SOLD … The “ProActive Approach”:

e help people achieve their dreams of home ownership.

For over forty years, CRYE-LEIKE has delivered a passionate commitment to unsurpassed service in our communities.

CORE VALUES

INTEGRITY

FULL SERVICE

RESPONSIVENESS

For over forty years, CRYE-LEIKE has delivered a passionate commitment to unsurpassed service in our communities.

CRYE-LEIKE commitment inspires our agents to exceed expectations by constantly improving their relationships with clients, responding quickly to their customer needs while conducting business with integrity and trust.

DIVERSITY

As one of the nation’s largest full service real estate companies, CRYE-LEIKE® has a network of more than 3,200+ sales associates and over 140+ offices located throughout a ninestate region: Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Missouri, Oklahoma, plus Puerto Rico. Our service delivery model makes the experience of buying and selling convenient, efficient and reliable.

DIVERSITY

PASSION GOOD NEIGHBOR

INNOVATION GROWTH

OUR MISSION

PASSION GOOD NEIGHBOR INNOVATION GROWTH

OUR MISSION

A passionate commitment to unsurpassed service.

OUR GOAL

To achieve 100% customer satisfaction.

OUR LEGACY Rooted in our strengths and core values.

RESPONSIVENESS

OUR LEGACY Rooted in our strengths and core values.

REAL ESTATE SERVICES 2020

TRUSTED MARKET LEADER

RANK ED #3 IN THE NATION RANK

COMPANY

RANK ED #3 IN THE NATION UNITS

RANK

COMPANY

100,589

Hanna Holdings / Allen Tate Pittsburgh, PA

26,485

West USA Realty, Inc. Phoenix, AZ

Crye-Leike Realtors 25,773 Memphis, TN Memphis, Nashville, Chattanooga, Knoxville - TN; Little Rock, Northwest - AR; Atlanta - GA; Jackson - MS; Huntsville - AL

UNITS

Hanna Holdings / Allen Tate Pittsburgh, PA

West USA Realty, Inc. Phoenix, AZ

Crye-Leike Realtors 25,773 Memphis, TN Memphis, Nashville, Chattanooga, Knoxville - TN; Little Rock, Northwest - AR; Atlanta - GA; Jackson - MS; Huntsville - AL

Douglas Elliman Real Estate New York, NY

23,460

Douglas Elliman Real Estate New York, NY

23,460

William Raveis Real Estate, Mortgage and Insurance Shelton, CT

23,160

William Raveis Real Estate, Mortgage and Insurance Shelton, CT

23,160

Real Estate One Southfield, MI

22,237

Real Estate One Southfield, MI

22,237

@properties Chicago, IL

21,877

@properties Chicago, IL

21,877

Fathom Realty Cary, NC

17,866

Fathom Realty Cary, NC

17,866

John L. Scott Real Estate Bellevue, WA

17,070

John L. Scott Real Estate Bellevue, WA

17,070

Baird & Warner Chicago, IL

16,555

10.

Baird & Warner Chicago, IL

16,555

10.

Source: 2020 REAL Trends 500 Ranking of Privately Owned Real Estate Firms

100,589 26,485

Source: 2020 REAL Trends 500 Ranking of Privately Owned Real Estate Firms

T MEN T I M OM TE C ICE. A V N R E O I S SS D A PA ASSE P R U NS TO U

2020

TRUSTED SALES HISTORY (NASHVILLE) MARKET LEADER

SALES HISTORY (NASHVILLE)

“It’s a simple formula we use. When we provide more stability and support than any other company, we will grow and our agents will sell more homes.” -Harold Crye, President “It’s a simple formula we use. When we provide more stability and support than any other company, we will grow and our agents will sell more homes.” -Harold Crye, President

2003

2004

2005

2006

2007

2008

2009

$1,494,105,939 $1,494,105,939

$1,646,582,694 $1,646,582,694

$1,506,877,432 $1,506,877,432

2012

2013

2014

2015

2016

2017

2018

2019

$600,000,000

$700,000,000

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

$1,213,145,530 $1,213,145,530

2005

$1,184,589,458 $1,184,589,458

2004

$800,000,000 $600,000,000

$1,190,737,418 $1,190,737,418

2003

$900,000,000 $700,000,000

$1,148,513,311 $1,148,513,311

2002

$1,000,000,000 $800,000,000

$1,073,118,107 $1,073,118,107

$1,100,000,000 $900,000,000

$874,492,134$874,492,134

$1,200,000,000 $1,000,000,000

$1,033,933,943 $1,033,933,943

$1,300,000,000 $1,100,000,000

$1,104,153,983 $1,104,153,983

$1,400,000,000 $1,200,000,000

$1,039,284,684 $1,039,284,684

$1,500,000,000 $1,300,000,000

$1,335,527,658 $1,335,527,658

2001

$1,600,000,000 $1,400,000,000

$1,067,048,924 $1,067,048,924

$1,213,145,530 $1,213,145,530

$1,184,589,458 $1,184,589,458

$1,256,529,619 $1,256,529,619

$1,257,426,195 $1,257,426,195

$1,190,737,418 $1,190,737,418

$1,148,513,311 $1,148,513,311

2011

$1,073,118,107 $1,073,118,107

2010

$1,256,529,619 $1,256,529,619

2002

$1,257,426,195 $1,257,426,195

2001

$756,339,412$756,339,412

$700,000,000

$767,098,152$767,098,152

$800,000,000 $600,000,000

$1,700,000,000 $1,500,000,000

$828,004,777$828,004,777

$900,000,000 $700,000,000

$874,492,134$874,492,134

$1,000,000,000 $800,000,000

$756,339,412$756,339,412

$1,100,000,000 $900,000,000

$767,098,152$767,098,152

$1,200,000,000 $1,000,000,000

$1,600,000,000

$828,004,777$828,004,777

$1,300,000,000 $1,100,000,000

$1,104,153,983 $1,104,153,983

$1,400,000,000 $1,200,000,000

$1,039,284,684 $1,039,284,684

$1,500,000,000 $1,300,000,000

$1,067,048,924 $1,067,048,924

$1,600,000,000 $1,400,000,000

SALES HISTORY (NASHVILLE)

$1,700,000,000

$1,033,933,943 $1,033,933,943

$1,700,000,000 $1,500,000,000

$1,494,105,939 $1,494,105,939

$1,600,000,000

$1,335,527,658 $1,335,527,658

$1,700,000,000

$1,646,582,694 $1,646,582,694

$1,506,877,432 $1,506,877,432

SALES HISTORY (NASHVILLE)

$600,000,000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

REAL ESTATE SERVICES

#1 in Tennessee • #3 in the Nation

REAL ESTATE SERVICES

CON V E NI EN T • EF F I C I ENT • R E L I ABL E

C RYE - L E I K E . C O M #1 in Tennessee • #3 in the |Nation

REAL ESTATE SERVICES

2020

C ONVE NIE NT • E FFIC IE NT • R E LIA B LE

C R YE -LEI KE .CO M #1 in Tennessee • #3 in the |Nation

2020

TOP BENEFITS WE PROVIDE TO EVERY CLIENT WE WORK WITH

UNSURPASSED CUSTOMER SERVICE

With every real estate transaction, CRYE-LEIKE® associates strive to operate with honesty, integrity, and unsurpassed customer service.

We’ve dedicated ourselves to being accessible to our customers by having more than 140+ conveniently located offices across nine states with 3200+ licensed professional REALTORS® working for YOU. Live customer support is also available on-site seven days a week.

TRUSTED MARKET LEADER

sol d 901-756

-8900

TRUSTED MARKET LEADER

As the 3rd largest privately owned company in the United States, CRYE-LEIKE® delivers our customers the total homeownership experience; providing many services beyond the real estate transaction.

sol d

An ever-growing number of customers benefit from CRYE-LEIKE®’s reputable brand as a trusted market leader.

901-756

-8900

ONE STOP SHOPPING

• EFFICIENT

•R

RELOCATION SERVICES

LE AB

One-stop real estate shopping gives our customers a home buying and selling experience that is convenient, efficient and reliable.

LE AB LI

CRYE-LEIKE® is the only real estate company in the area that provides mortgage, closing, insurance, home services, property management and national relocation services under one roof.

ALL UNDER ONE ROOF

CO EN

An ever-growing number of customers benefit from CRYE-LEIKE®’s reputable brand as a trusted market leader.

ONE STOP SHOPPING

CRYE-LEIKE® is the only real estate company in the area that provides mortgage, closing, insurance, home services, property management and national relocation services under one roof.

ALL UNDER ONE ROOF

As the 3rd largest privately owned company in the United States, CRYE-LEIKE® delivers our customers the total homeownership experience; providing many services beyond the real estate transaction.

• EFFICIENT

•R

One-stop real estate shopping gives our customers a home buying and selling experience that is convenient, efficient and reliable.

RELOCATION SERVICES

We are a member of the world’s largest relocation network - Leading Real Estate Companies of the World®.

Whenever individuals, families or companies are on the move, CRYE-LEIKE® Relocation ensures a smooth transition no matter the location - local or international.

HIGHLY TRAINED AND TRUSTED ADVISORS

CRYE-LEIKE is committed to a long standing tradition of providing agents with the support necessary to be the best-trained and best-equipped in the industry.

CRYE-LEIKE® is committed to a long standing tradition of providing agents with the support necessary to be the best-trained and best-equipped in the industry.

By providing the most comprehensive real estate training in the business, CRYE-LEIKE® associates are knowledgeable of evolving market trends and develop skilled negotiation techniques that provide the best outcome for our customers.

2020

TOP BENEFITS WE PROVIDE TO EVERY CLIENT WE WORK WITH

MARKETING AND TECHNOLOGY SERVICES

Professionally staffed marketing and technology departments offer strategic solutions that help create greater exposure for our customers and effectively promote our CRYE-LEIKE® associates.

No other real estate company provides a more comprehensive, in-house marketing and technology department than CRYE-LEIKE®.

HOME SERVICES

CRYE-LEIKE® Home Services FREE vendor and services referral program is available only to CRYE-LEIKE® customers.

With one simple call, CRYE-LEIKE® Home Services will provide you an array of insured and licensed professionals with quality solutions at the lowest possible price. Services also include setting up cable, telephone, and utilities in your new home.

• EFFICIENT

•R

CRYE-LEIKE.com offers ALL local area home listings with ALL photos, updated every 12 minutes. With over 30 million hits per month, our award-winning website is always accurate and helps prospective home buyers begin their home search.

CRYE-LEIKE.com is Website Quality Certified and is one of the most heavily visited, professionally managed real estate websites in the United States.

APPOINTMENT CENTER

AB LI

CRYE-LEIKE.com is Website Quality Certified and is one of the most heavily visited, professionally managed real estate websites in the United States.

AWARDWINNING INTERNET PRESENCE

• EFFICIENT

•R

APPOINTMENT CENTER

CRYE-LEIKE® provides a centralized appointment center open 24-hours, 7-days-aweek, 365-days-a-year that gives our associates and homeowners a greater level of collaboration when selling a home.

CRYE-LEIKE’s® appointment software enables home owners to get an interactive view of showings for their homes and keeps them involved in the selling process. Sellers can schedule, reschedule or approve showings by phone, online, or mobile app.

INNOVATIVE TECHNOLOGY TOOLS

CRYE-LEIKE® continuously works to develop tools, technologies, and resources to help our real estate associates simplify their lives and make it easier to support their clients in the home-buying and selling process.

Our powerful technology tools include an interactive 24/7 information line, virtual tours, YouTube listing videos, social media platforms, maximum web exposure, and an exclusive platform for determining home value and locating potential home buyers.

2020

The result…more potential buyers from all over the country, and the world, directed toward your listing.

Over 1.1 Million transactions valued at $254 billion in U.S. home sales more than any other real estate network

$254

$14

$30

Source: REALTrends Report 2019 based on 2018 sales data

BETTER HOMES & GARDENS

ERA

$72

CENTURY 21

NON-LEADRING RE INDEPENDENTS

$83

RE/MAX

$89

BERKSHIRE HATHAWAY HOME SERVICES

$50

$182

HOMESMART

$12

EXIT REALTY

$14

REALTY EXECUTIVES

$14

$30

BETTER HOMES & GARDENS

ERA

$72

HOMESMART

$83

$100

In 2018, the Leading R.E. network members had $32 Billion more in total home sales than our closest competitor.

$192

COLDWELL BANKER

$200

CRYE-LEIKE® is a proud member of Leading RE

$222

$150

$89

Over 565 firms spanning 70+ countries with 4,300 offices and 130,000 associates

SOTHEBY’S INTERNATIONAL REALTY

$250

$182

RE/MAX

COLDWELL BANKER

KELLER WILLIAMS

$192

BERKSHIRE HATHAWAY HOME SERVICES

$50

Over 1.1 Million transactions valued at $254 billion in U.S. home sales more than any other real estate network

In 2018, the Leading R.E. network members had $32 Billion more in total home sales than our closest competitor.

NON-LEADRING RE INDEPENDENTS

$100

CRYE-LEIKE® is a proud member of Leading RE

$150

THE BEST CREDENTIALS

Over 565 firms spanning 70+ countries with 4,300 offices and 130,000 associates

$222

$200

THE BEST CREDENTIALS

KELLER WILLIAMS

$254

volume shown in billions of dollars

$12

EXIT REALTY

$300

REALTY EXECUTIVES

volume shown in billions of dollars

CENTURY 21

$250

CRYE-LEIKE® is a member of this network of independent brokers which dominates in home sales units among the top 500 U.S. real estate firms. Our network was responsible for over 1.1 million sales units in 2018.

SOTHEBY’S INTERNATIONAL REALTY

$300

Source: REALTrends Report 2019 based on 2018 sales data 2020

2020

• EFFICIEN

the buying and selling process by offering mortgage lending, title closing, relocation services, commercial, insurance, home services and property management, all under one roof.

• EFFICIEN

ONE STOP SHOPPING AB

AB LI

R T•

ALL UNDER ONE ROOF

ONE STOP SHOPPING CRYE-LEIKE® is a full-service real estate company that streamlines

OVER 82% OF CONSUMERS PREFER TO WORK WITH A FIRM THAT OFFERS

ALL UNDER ONE ROOF

OVER 82% OF CONSUMERS PREFER TO WORK WITH A FIRM THAT OFFERS

R T•

CRYE-LEIKE® is a full-service real estate company that streamlines

the buying and selling process by offering mortgage lending, title closing, relocation services, commercial, insurance, home services and property management, all under one roof.

TITLE & CLOSING SERVICES

Conducts closings for the sale, financing, and refinancing of residential and commercial properties. Provides title, closing and escrow services to Realtors, mortgage lenders, builders, buyers, and sellers in Tennessee, Arkansas, Alabama, Mississippi, and Georgia. Committed to on-time closing and exceptional customer service.

MORTGAGE

Full range of mortgage financing at competitive rates. Experienced mortgage professionals with financial integrity, provide distinctive financial service and effective advice to clients. Responsible and flexible mortgage loan options.

RELOCATION

Member of Leading Real Estate Companies of the World®, the home of the world’s market leading independent residential brokerages in over 70 countries, with 565 firms and 130,000 sales associates producing over 1.1 million transactions valued at $254 billion annually. Membership is by invitation only and is comprised of the best locally and regionally branded firms. Our sales associates benefit from the thousands of referrals that the Relocation Divisions receive each year from multiple sources; specialized training, and the ability to place referrals anywhere in the world. We’re Local - We’re Global.

INSURANCE

Experienced, professional staff committed to superior service. Highest quality insurance at the best rates for home, auto, health, life, and renters. Get multiple quotes from “A” rated insurance carriers. Multiple nationally recognized providers you know and trust, such as Travelers, Safeco, The Hartford, Progressive, Nationwide, and MetLife. Ranked 13th Largest Agency in the 2014-2015 Memphis Business Journal Book of List.

PROPERTY MANAGEMENT

Offers a full suite of residential, commercial, and association management services. Industry leading customer service and resources to assist property owners. Assists owners by securing qualified tenants, marketing their properties, collecting rents, handling maintenance and offering rent ready properties in a variety of areas.

COMMERCIAL

Works with buyers, sellers, investors, developers and landlords. Services include everything from locating office space, listing and marketing commercial property for sale, to helping sell or buy an existing business. Provides a history of comprehensive brokerage, leasing, site selection and investment real estate services to its clients.

HOME SERVICES

A free concierge service that provides convenience and savings for transactions before, during and after the move. Helps the customer arrange general contractors for remodeling and home repairs, home inspections, cleaning services, purchasing appliances and utility connections.

HOME WARRANTY

Provides home warranty services to more than 4,000 homeowners each year to cover unexpected expenses such as appliance and home system repairs. One low service fee covers many home system and appliance repairs.

2020

CREATING CONNECTIONS FOR YOU

CRYE-LEIKE HOME SERVICES is a FREE concierge service that provides CRYE-LEIKE customers valuable services and savings for all aspects of the home ownership experience. We combine the power of an extensive nationwide database of service providers to create a complete network designed to meet the needs of our customers before, during, and after the move.

TAKE ADVANTAGE OF OUR EXTENSIVE NETWORK OF PREFERRED VENDORS FOR:

BUYERS:

SELLERS:

BUYERS:

SELLERS:

• • • • • • • • • • •

Assistance with Utility Connections Cable Television & Satellite Installations Local & Long Distance Phone Connections Moving Services Security System Installation Home Improvements Pest/Termite Control Lawn Care Blinds/Window Treatments Mortgage & Insurance ...and much more

Assistance With Utility Disconnections Preparing Your Home For Sale Moving Services Cleaning Services Carpet Cleaning Services Painting Services Handyman Services Lawn Care Home Inspection Services Storage ...and much more

This powerful network of home services and valuable discounts is exclusive to CRYE-LEIKE customers.

VISIT: CRYE-LEIKE.COM/HOMESERVICES

MEMPHIS (901) 271-7000 • NASHVILLE (615) 221-0497

CHATTANOOGA (423) 296-1446 • LITTLE ROCK (501) 225-8900 • TOLL FREE 1-866-771-6449

LET US TAKE CARE OF IT!

Crye-Leike Home Services, Inc. (CLHS) is a vendor referral service. The vendors are independent entities and pay a fee to participate in the referral service. CLH S relies on customer comments and information provided by vendors, which includes qualifications, licensing, and insurance, to assess vendor participation. CLHS is not liable for any vendor misrepresentations. CLHS does not perform the work or provide the products and services offered by vendors. CLHS, its employees, officers, successors in interest, assigns, and affiliates (their employees, officers, independent contractors, successors in interest, and assigns) hereinafter collectively “Crye-Leike” do not warrant or guarantee the work performedor the products and services provided by any vendor. Crye-Leike assumes no liability for the work, products, or services of any vendor or for any representations, warranties, guarantees, or other assurances made by any vendor.

2020

MAXIMUM MARKETING EXPOSURE

NETWORK OF INDUSTRY LEADERS

WORLDWIDE EXPOSURE

24/7 LISTING INFO LINE

PMS - 7409, 2935

24/7 LISTING INFO LINE

PMS - 7409, 2935

DIRECT MAIL POSTCARDS

AWARD WINNING WEBSITE

DIRECT MAIL POSTCARDS

AWARD WINNING WEBSITE

YOUR HOME

YOUTUBE CHANNEL

YOUR HOME

SOLD

YOUTUBE CHANNEL

APPOINTMENT CENTER

SOLD

901-756-8900

VIRTUAL TOURS

APPOINTMENT CENTER

901-756-8900

VIRTUAL TOURS

DISTINCTIVE YARD SIGNS

I will definitely be the reason YOUR HOME IS SOLD!

DISTINCTIVE YARD SIGNS

I will definitely be the reason YOUR HOME IS SOLD! 2020

2020

CRYE-LEIKE.COM AWARD WINNING SITE

CRYE-LEIKE.COM was awarded

the Website Quality Certification

from the Leading Real Estate

Companies of the World and also

awarded the winner for

MOST EFFECTIVE SEARCH

ENGINE OPTIMIZATION (SEO)

strategy. SEO ensures our website

ranks high on various search

engines ensuring your listing is put

in front of more buying eyes.

ALL THE LISTINGS, ALL THE PHOTOS

EASY TO FIND, EASY TO NAVIGATE

ALWAYS ACCURATE

QUICK RESPONSE FROM YOUR LOCAL EXPERT

Unlike other national websites, such as Zillow and Trulia, CRYE-LEIKE.com offers ALL local area home listings with ALL photos from the MLS. On average a visitor to our site spends 12.5 minutes viewing over 25 pages (the national average is 4 pages).

Today 92% of consumers search the internet for information on homes for sale. Our award winning website is nationally recognized and heavily traveled (over 30 million hits per month).

CRYE-LEIKE.com updates listing information from the Multiple Listing Service (MLS) every 12 minutes. Studies show that many sites take 7-9 days before posting or removing listings.

CRYE-LEIKE® has live customer service 7 days a week and our agents are expected to respond within 30 minutes of an internet inquiry.

2020

MAXIMUM WEB EXPOSURE

We also distribute your listing information, along with photographs, to a wide array of consumer and realtor web sites.

WWW.LUXURYPORTFOLIO.COM

Countless Newspaper Websites

WWW.LUXURYPORTFOLIO.COM

Countless Newspaper Websites

PMS - 7409, 2935

™

Vector Outline logo - one color

Vector Outline logo with Gradient

Process: 70% black Spot: Pantone PMS Cool Gray 9c

Realtors & MLS Member Websites

2020

MAXIMUM MARKETING EXPOSURE

24/7 LISTING INFO LINE

24-7 Information Line enhances the effectiveness of your yard sign by allowing potential buyers to hear top selling features and request information about your home directly from their mobile phone.

DIRECT MAIL POSTCARDS

Direct Mail postcards target neighbors and invite them to refer friends and associates to become new neighbors! A great lead generator to help find your potential buyers!

WORLDWIDE EXPOSURE

A virtual tour will be created for your home and will be showcased on YouTube, the most visited website in the U.S. and CRYE-LEIKE.com.

WORLDWIDE EXPOSURE

A virtual tour will be created for your home and will be showcased on YouTube, the most visited website in the U.S. and CRYE-LEIKE.com.

7 DAY APPOINTMENT CENTER The Appointment Center makes showing your home easy, keeps complete showing records and feedback! If your home can’t be shown, it can’t be sold!

2020

PREMIER MARKETING FOR LUXURY HOMES

LUXURYPORTFOLIO.COM AWARD WINNING SITE

CRYE-LEIKE ’s affiliation with the Leading Real Estate

Companies of the World allows us to market our listings offered over $799,900 on a national and international platform at LuxuryPortfolio.com. As a bonus, your home will also be showcased on the Wall Street Journal website.

• Award-winning website displaying more $1 million plus properties than others

Preview

16000

• 50,000+ homes marketed each year

14000

• Aggressive branding drives over 3 million high net-worth consumers to luxuryportfolio.com each year

12000 10000 8000 6000 4000 2000 0

• Award-winning website displaying more $1 million plus properties than others

MORE $1 MILLION-PLUS LISTINGS

n Luxury Portfolio n Sotheby’s n Christie’s n KW Luxury Homes n Coldwell Bankers

• A membership of over 200 firms • Property inventory totaling over $58 Billion • Listings also display on www.wsj.com (Wall Street Journal)

Preview

• Advertising reach (print + online) totals 55 million luxury consumers annually

LuxuryPortfolio.com

MORE $1 MILLION-PLUS LISTINGS

n Luxury Portfolio n Sotheby’s n Christie’s n KW Luxury Homes n Coldwell Bankers

16000

• 50,000+ homes marketed each year

14000

• Aggressive branding drives over 3 million high net-worth consumers to luxuryportfolio.com each year

12000 10000 8000 6000 4000 2000 0

2020

• A membership of over 200 firms • Property inventory totaling over $58 Billion • Listings also display on www.wsj.com (Wall Street Journal) • Advertising reach (print + online) totals 55 million luxury consumers annually

2020

6 FACTORS AFFECTING YOUR PROPERTY FACTORS:

6 FACTORS AFFECTING YOUR PROPERTY

WHO CONTROLS:

FACTORS:

WHO CONTROLS:

1. Condition of Property

1. Owner

1. Condition of Property

1. Owner

2. Price

2. Owner

2. Price

2. Owner

3. Marketing of Property

3. Agent

3. Marketing of Property

3. Agent

4. Negotiating Skills and Follow Up

4. Agent

4. Negotiating Skills and Follow Up

4. Agent

5. Competition

5. No Control

5. Competition

5. No Control

6. Market Conditions

6. No Control

6. Market Conditions

6. No Control

PRICE IT RIGHT FROM THE START

Your property will generate the most attention and showings in the first weeks it’s on the market. Properties priced properly result in quicker sales and typically a higher price.

Faster Sale

Avoids Being “Shopworn”

Faster Sale

Avoids Being “Shopworn”

Less Inconvenience

Better Response from Advertising and Sign Inquiries

Less Inconvenience

Better Response from Advertising and Sign Inquiries

Attracts “Cleaner” Financing Attracts Higher Offers Means More Money to Sellers

Attracts “Cleaner” Financing

Increased Sales Associate Response

Attracts Higher Offers

Exposure to More Prospects

Means More Money to Sellers

2020

Increased Sales Associate Response Exposure to More Prospects

2020

WE BELIEVE IN GIVING BACK

LEADING the Way

At CRYE-LEIKE®, we have a genuine responsibility and obligation to give something back to the communities that give so much to us.

Giving back to the community is a natural part of what we do every day. Every year, CRYE-LEIKE® offices devote considerable financial resources to support the many vital community agencies and charitable causes in their area.

Total monies and goods collected by CRYE-LEIKE® now exceeds $4 million to date, not counting the innumerable hours of volunteer service donated by our sales associates and staff.

As you take a closer look at CRYE-LEIKE, we hope you’ll understand why we feel good about being a

“good corporate neighbor.”

IN CHARITABLE GIVING

2020

SELLS A HOME EVERY FOUR MINUTES

A PASSIONATE COMMITMENT TO UNSURPASSED SERVICE