Listing & Selling
Your Home
God, Family, then Business
Win-Win: or no deal Integrity: do the right thing Customers: always come first Commitment: in all things Communication: seek first to understand Creativity: ideas before results Teamwork: together everyone achieves more Trust: starts with honesty Success: results through people “I fully believe The Davis Team's affiliation with Keller Williams is a huge bonus for clients they're empowered with a network of knowledge and hunger to keep learning.� -Meredith W
OPENING NEW DOORS We are fanatically passionate about helping others achieve success, whether that’s for our team members growing in their businesses or our clients achieving their Real Estate goals. Our team is available at any time, to be an asset and resource to you, your family, and your friends. Please feel free to call us whenever a question or need comes up.
- Matt and Jordan Davis
THE TEAM ADVANTAGE We surround our clients with skilled team members, doing what they do best! Each team member has been extensively vetted to not only have the qualifications to perform their job, but to align our team members up to what they enjoying doing most. We believe if you love what you do and who you work with, the clients you service will benefit greatly! This allows our “behind the scenes” team to handle all the paperwork and frees up our agents to do what they do best; SELL YOUR HOME!!
Listing Date
Prep Team • • • • •
Agent Admin Contract Coordinator Photographer Stager
Closing Day!! Marketing Team • • • •
Agent Marketing Coordinator Admin Contract Coordinator
• • • •
Under Contract Date Appointment Date
Closing Team
Agent Admin Contract Coordinator Title
DETERMINE YOUR NEEDS Our top priority is not only the successful sale of your home, but more importantly
to provide you with a real estate experience that is stress-free and satisfying. The more we can know about why you are selling, and how soon you need to be sold, will help us determine the proper marketing timeframe to produce the most beneficial results. Mutual communication will help us to fully understand your needs, concerns and expectations. We are committed to always work for your best interests because our goal is the same as yours, to sell your home!!
Details Motivation - Why Sell? Time Frame - How Quickly? Debt - How much do you owe? Decision Makers - All agree?
Communication - Text/Email/Phone? Exclusions - Keeping your fixtures? Upgrades - Made any improvements?
Marketability What are some favorite features about your home? Who do you consider to be the target market for your home? What characteristics do you feel make your home unique when compared to others? What compliments have friends and neighbors made about your home?
LISTING & SELLING YOUR HOME
Key Objectives PRICING YOUR HOME RIGHT Pricing your home at the property’s fair market value.
TIMING Selling your home in the desired time period.
CONVENIENCE Selling your home in the most convenient manner possible.
MARKETING STRATEGY
COMPARATIVE MARKET ANALYSIS
FROM OFFER TO CLOSE
ABOUT THE DAVIS TEAM
MARKETING STRATEGY
21 POINT MARKETING PLAN
BEFORE WE LIST STRATEGIC POSITIONING IN PRICING We don’t price your home to sit, we price it to SELL using a Comparative Market Analysis MASSIVE EXPOSURE We pre-market heavily to other agents as 94% of residential sales involve REALTOR®. HOME STAGING To ensure the “wow factor,” we pay for a professional staging consultation to prepare your home for sale. PROFESSIONAL COLOR PHOTOGRAPHY Only the best photos highlighting the features of your home will be placed online or in any publications. ADVERTISING We spend an excess of $100,000 every year in TV, radio, online, social media and print advertising, attracting hundreds of buyers and increasing awareness in our brand. Professional Photography by DayDream Photography
Where Buyers Found the Home They Purchased*
*According to NAR’s 2017 Profile of Home Buyers and Sellers, Exhibit 3-9
MASSIVE INTERNET EXPSOURE
21 POINT MARKETING PLAN
WHEN WE LIST MASSIVE INTERNET EXPOSURE BUYER SCREENING We market to agents who will bring pre 95% of Buyers use the internet in the -qualified buyers to your home, reduchome search process. ing stress and eliminating “tire-kickers.” PERSONALIZED PROPERTY PAGE YARD SIGN We create a personalized property Placement of the “For Sale” sign in page for your home that you can post your yard will attract the attention of to your personal social media pages neighbors and drive-by traffic. and send to your friends and family. SUPRAKEY LOCK BOX SOCIAL MEDIA Your property’s security is a top prioriYour Home will be featured on our ty. The Lockbox records information blogs and social media pages. on everyone who accesses your home, restricting access to your home to liOPEN HOUSE censed professionals. Conducted by trained agents, utilizing; MLS, social media posts, circle pro- CENTRALIZED SHOWING SERVICE Remote showing convenience that specting, home buying websites and texts / calls /emails sellers to make physical advertising through signage sure they know about showings ASAP. to create exposure for your listing. We follow-up for feedback within 24 COLOR PROPERTY MAGAZINE hours of showings. Full color, professionally designed and EMAIL CULTIVATION printed magazine will be displayed inWe are constantly cultivating qualified side your home for potential buyers. buyers in the DFW area.
4 REASON WE ATTRACT THE MOST BUYERS WHO ARE READY TO PURCHASE QUICKLY!! 1. We’re recommend by trusted public figures. The only agents in all of DFW to earn their endorsement.
Sean Hannity
Barbara Corcoran
2. We don’t wait for buyers to come to us. We go to them! 3. We outspend our competitor to capture the most leads. 4. Our in house calling team proactively looks for buyers for all of our sellers, which means we sell homes for more and faster!
$276,600 Annual Marketing Budget
21 POINT MARKETING PLAN
AFTER WE LIST QUICK, RELIABLE RESPONSIVENESS We pledge to return all calls within two hours of receiving them. CANVASSING YOUR NEIGHBORHOOD We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property. SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction. UPDATES ON THE MARKET We constantly monitor what the market is doing in your area and inform you accordingly through weekly and monthly reports. ONLINE ACTIVITY MONITORING
We will continue to track how many hits your listings generates and respond to online inquiries. 24-HOUR AVAILABILITY Our inside sales team is available 24 hours every day to field calls on your listing.
COMPARATIVE MARKET ANALYSIS
KEY MARKET FACTORS
Comparative Market Analysis PRICE Pricing your home properly from the start sets the pace for how long it will take to sell it. CONDITION The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value. TIMING Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers. LOCATION Location is the single most important factor in determining the value of your property. Unfortunately, we can’t do much about this besides market it’s positive attributes
Market Factors Within Your Control: •
Price
•
Property Condition
•
•
Availability for Showings Home Warranty
Market Factors You Can’t Control: • •
• •
Competition Buyer’s or Seller’s Market
Interest Rates When the Perfect Buyer walks through the door
PRICING YOUR LISTING It is very important to price your property at a competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
How HOME PRICE impacts VISIBILITY Percentage of potential buyers who will look for property
Visibility goes down as price goes up
More buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale
Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell at full asking price when it is new on the market.
ACTIVITY
TIMING
PREPARING YOUR LISTING FOR SALE You don’t get a second chance to make a great first impression! Below are some simple ways we can maximize your home’s appeal. EXTERIOR • • • • • • • • •
Keep the grass freshly cut Remove all yard clutter Apply fresh paint to wooden fences Paint the front door Pull weeds and apply fresh mulch to flower beds Clean windows inside and out Wash or paint the home’s exterior Tighten and clean all door handles Ensure gutters and downspouts are firmly attached
INTERIOR • • • • • •
Remove excessive wall hangings, furniture and knick knacks Clean or paint the walls and ceilings Shampoo carpets Clean and organize cabinets and closets Repair all plumbing leaks, including faucets and drain traps Clean all light fixtures
FOR SHOWINGS • • • • • • •
Turn on all the lights Open drapes in the daytime Keep pets secured outdoors Play quiet background music Light the fireplace (if seasonally appropriate) Infuse the home with a comforting scent like apple spice or vanilla Vacate the property while it is being shown
FROM OFFER TO CLOSE
Inspections Inspections and potential repairs are the number one reason sales don’t close. Per the contract, the buyer will have a certain number of days in which to inspect the property and accept, reject, or negotiate repairs on the property based upon these mechanical and structural inspections.
How The Seller Sees The House
How The Buyer Sees The House
How The Inspector Sees The House
Save yourself time, money and disappointment—do any necessary maintenance NOW!
HOME WARRANTY PLANS Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For a modest price, the seller can provide a one-year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. This is an example of the Seller coverage we provide while you home is listed with us.
CLOSING 101 The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home. A FEW THINGS TO BRING TO CLOSING • A valid government issued picture ID • House keys • Garage door opener(s) • Mailbox and any other spare key WHAT TO EXPECT The escrow officer will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you. YOUR COST - Sellers commonly pay the following at closing: • Mortgage balance and prepayment penalties, if applicable • Other claims against your property, such as current or past due unpaid property taxes • Unpaid special assessments on your property • Real Estate commission • Title insurance policy • Home warranty, if applicable • Survey, if applicable AFTER THE CLOSING, MAKE SURE YOU KEEP THE FOLLOWING FOR TAX PURPOSES • Copies of all closing documents • All home improvement receipts on the home you sold
ABOUT
THE DAVIS TEAM
Client Testimonials “Matt & Jordan are the dream team! They work extremely hard for their clients and are committed to excellence. When buying and selling our home, they answered our many questions all with patience and their vast knowledge of the real estate market. I cannot recommend them enough and am so thankful for all of they did to make our selling/buying experience WONDERFUL!” - Catherine H. “Jordan went above and beyond to find our house! She even drove in an ice storm and video taped a walk through for me! Jordan is someone you can trust to find the house for you!”- Brianna T. “Love, love, love The Davis Team! They are on the ball and eager to answer all my questions! I've had other realtors leave me hanging for days, but not these guys. They are quick to respond and genuinely care about my concerns. I HIGHLY recommend Matt and Jordan to all my friends and family! Their team works around the clock to fulfill our needs. You will not be disappointed by choosing The Davis Team!” - Richelle & David Z. “The Davis Team were so great through the entire home buying process. We were first time homebuyers who decided to put an offer on the first house. We had a ton of questions and they were never too busy to help. We really appreciated it and they will definitely be the first call we make when we are ready to sell our home.” - Jodi & Kevin H. “We are very thankful for having been introduced to Jordan and her team! Everyone one we worked with were very professional and helpful during this transition time for us! Jordan and Sara...We can't Thank you enough! God sure does work in mysterious ways!” Melissa E.
Client Testimonials “Jordan and The Davis Team helped us sell and buy a home. They were available anytime we had questions or concerns. They are very good at their job. If Jordan cannot be there a member of her team will be. Matt even entertained our daughter while we were closing.” - Leslee E.
“All Star Team in the real estate game! They make buying or selling a home easy.” - Ryan & Sara S. “We worked with The Davis Team to sell my mother’s home. It was the home she and my late father had built so selling it was bittersweet. They met with contractors, helped collect bids, and listed it with no stress on our part. We got a great offer and they saw it all the way through until closing, ensuring that we got paid the maximum amount in a timely manner. They also referred us to an estate sale professional that was fantastic.” - Debbie S. “First time buying a home and these guys made it a walk in the park ! Took two to three weeks of looking and we were ready to put in an offer. They were available 24/7 and showed us houses daily and at any time ! They made sure we got the best for our money let us know everything there was to know about buying a house and everything we were eligible for ! Great experience ! They will go above and beyond to meet your needs!” - Daniel K. The Davis Team is very knowledgeable in the real estate market, and work tirelessly for their clients. The are experts in contracts and negotiation, to ensure a seamless transaction. I always feel taken care of when working with The Davis Team and recommend them to everyone. - Jason & Erica D. “We couldn't have moved across the state as smoothly as we did without The Davis Team. They helped us find a great home, in such a crazy market, and within our tight timeframe. Every step of the process was smooth, personalized, and professional. They truly are the best we've ever worked with.” - Chelsea & Troy D. “Our experience was quick & easy! We knew exactly what we wanted & really felt like Jordan was dedicated to finding our home! She even negotiated an early closing date to keep us from ending up in a bidding war. We have recommended her team to everyone we know!” - Lauren B. “They answered our (many!) questions and helped make our home buying and selling process smooth!” - Katelin D.
Client Testimonials “My husband and I worked with The Davis Team to sell our home in Arlington, Texas. It was the first home I had bought after college and had since been converted to a rental property. We were a little anxious at first about the selling process because we lived in a different state and were limited on how we could participate from a distance. Jordan was simply AMAZING! She made it super easy for us. She met with the tenant, organized contractors, had a great open house, and made the whole process stress free on our part. We got a great cash offer immediately following the one and only open house. What we thought would take months took a few weeks! She and her whole team were fantastic. We couldn't be more pleased.” – Jamillah & Diallo D. “My husband and I are so happy to have worked with The Davis Team to purchase our home. We were a bit nervous about starting the process but they made the world of difference, from looking at houses to finding us a lender. They walked us through every step and answered all questions without hesitation. We definitely recommend The Davis Team for anyone interested in buying or selling.” -Tammy & Richard B. “Jordan and her team are fantastic! They knows this business inside and out! She and her team are never to busy to help when we have had questions or concerns. They made our whole buying process fast and easy. I highly recommend Jordan and her team.” – Melissa Z. “Matt, Jordan and The Davis Team are so awesome to work with! Starting this process was overwhelming but Matt and Jordan were very helpful along the way. No matter what it was, they were there every step of the way for us and we appreciate them very much. They exceeded all of our expectations! We would recommend them to anyone who is looking for great Realtors that would get your home SOLD! Jordan assisted us with the buying process and let me just tell you, every question (no matter what time), every house we wanted to see (even if it was multiple times) she was there and if she was not there, Erica from her team was there to show us different houses and we looked at quite a few! I am so glad we decided to go with The Davis Team for this process. I am beyond grateful for them!” - Erica L. “The Davis Team were extremely professional, knowledgeable and personable. They helped me buy a rent house and even find a tenant. I would recommend their team for any of your real estate needs.” - Jeff K. “If you want a realtor who knows their craft to an expert level, then The Davis Team is who you want! They have the entire package when it comes to a buyer and consumer experience. They helped my family and me thru the entire buying and selling process and I am forever grateful for them!” - Christina L.
Client Testimonials “The Davis Team were the best Realtor me and my family have come in contact with. We have purchased and sold four homes all throughout the country, all with different realtors. Jordan and her team were the best thus far. We have a son with cerebral palsy and required a certain floor plan. Jordan and her team searched all over Mansfield and Grand Prairie until we found a house that we could turn into a home. Jordan remained patient with us and provided answers for all our questions. I will always refer friends and family to her, and she will definitely be the first to call if we sell or invest in more property.” - Willie W. “My husband and I were first time home buyers, and so we were extremely pleased that Jordan and her team were understanding in answering all of our questions and gracious in walking us through the home buying process. Jordan scheduled home tours that accommodated our schedule even though they weren't local or during "business hours" for her. Overall it was an exciting and successful experience since we ended up with the first house we put an offer on! We will definitely be doing business with Jordan again in the future.”-Autumn & Garrett V. “They go above and beyond to make sure you get the home you want and imagined! We bought or first home through them and it was honestly the best experience” - Lauren C. “We met Jordan at one of her open houses and connected from there. She drove us to Timbuktu and back to find our dream home hitch we closed on this past week. Ever grateful to her for her patience and guidance. All of the team worked tirelessly for us! Thank you so much Davis Team!!!” - Christina V. “I cannot recommend The Davis Team enough! Jordan helped us sell our current home in 5 days (for over asking price!) and negotiated with our builder on our behalf. Matt and Jordan are respected in their field and are top notch when it comes to customer service and expertise! I hope to never move again, but if we do, they will be our first call.” - Ryan & Katelin D. “Buying our first home together was an amazing experience. Jordan and The Davis Team were just perfect and it was a pleasure going thru the process and having her by our side. They made it smooth and easy for us. I highly recommend seeing her and her team when it comes that time to purchase your new home! Thanks so much Jordan for all your help! We love our home and could not have done it without your assistance.” - Brandon & Jessica G.
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The Davis Team / 1301 S. Bowen Rd. Suite 305 / Arlington, TX 76013 Copyright 2017 Keller Williams Realty, Inc. If you have a brokerage relationship with another agency, this is not intended as a solicitation. All information deemed reliable but not guaranteed. Each office is independently owned and operated.